Forge Fitness

What Forge Fitness does

Forge Fitness is a community-oriented fitness studio operating from 2204 Hagerman St in Colorado Springs, Colorado, founded in 2023 with approximately 10 employees. The studio delivers in-person group fitness, high-intensity circuit, HYROX race preparation, one-on-one personal training, and sports-specific youth training, serving adult fitness enthusiasts and young athletes across the Colorado Springs market. Programming emphasizes coach-led functional fitness in small-group formats, with scalability for beginners through seasoned athletes.

The business runs on a recurring membership model with quote-based pricing (rates are not publicly disclosed). It has no proprietary technology platform, mobile app, or API; class scheduling is handled through the third-party tool Wodify. Go-to-market is community-led: prospective members are acquired primarily via free trial classes, SMS-driven word-of-mouth referrals, Google and Facebook reviews, and local SEO. The studio highlights its self-claimed position as the '#1 Gym In Colorado Springs, CO' and maintains partnerships with local sports organizations including the Colorado Soccer Association, Colorado Springs Switchbacks FC, Admiral Sports, and Forge Athletic Club. Membership pricing infrastructure references multiple location slots (Location #1, #2, #3), suggesting nascent multi-site intent beyond the flagship Hagerman Street facility.

Name

Forge Fitness

Legal name

Forge Fitness

Website

https://forgefitness719.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Forge Fitness is a Colorado Springs community fitness studio offering group classes, HYROX training, personal training, and youth sports conditioning to local adults and young athletes under a recurring membership model.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Strength & Conditioning Personal Training (HSADAAAB), Youth & Teen Personal Training (HSADAAAJ), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Group fitness classes
• Personal training services
• HYROX race training
• Youth sports training
• Functional fitness gym

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Memberships: Forge Fitness generates revenue primarily through recurring gym memberships. The studio offers multiple program types including Group Classes, Sweat Circuit, HYROX Training, Personal Training, and Sports Specific Youth Training, suggesting tiered membership or per-program pricing structures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Forge Fitness operates a physical gym studio at 2204 Hagerman St, Colorado Springs, CO, selling recurring memberships and class packages for group fitness training, high-intensity Sweat Circuit stations, HYROX race preparation, one-on-one personal training, and sports-specific youth training. Programming blends strength, conditioning, mobility, and functional movements delivered in small-group settings with certified coaches who scale workouts for all fitness levels.

Product overview

Forge Fitness is a gym facility offering a portfolio of fitness programs including Group Classes, Sweat Circuit, HYROX Training, Personal Training, and Sports Specific Youth Training. The core offering consists of small-group and individual training programs that blend strength training, conditioning, mobility work, and functional fitness. Group Classes serve as the foundational offering, while Sweat Circuit provides high-intensity interval training. HYROX Training caters to competitive fitness racers. Personal Training offers customized one-on-one coaching, and Sports Specific Youth Training targets young athletes. All programs emphasize expert coaching, community support, and scalable workouts suitable for beginners through advanced athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Classes Group fitness classes blending strength, conditioning, and mobility training in fast-moving sessions. Coaches tailor movements to all fitness levels, emphasizing proper form, scaled options, and community support. Targeted at adult members of all fitness levels seeking coached group workouts.
• Sweat Circuit High-energy class combining cardio intervals, core work, and full-body strength training through station-to-station rotations. Features varied equipment including kettlebells, battle ropes, sled pushes, and core drills. Targeted at members seeking high-intensity interval training in a group setting.
• HYROX Training Specialized training program preparing members for HYROX global fitness races, combining 1-kilometer running intervals with functional strength exercises including sled pushes, rowing, wall balls, and farmer carries. Targeted at competitive fitness racers and members training for HYROX events.
• Personal Training One-on-one customized training sessions pairing members with experienced coaches. Includes full assessment, personalized fitness plans targeting fat loss, strength, performance, or mobility goals, with flexible scheduling. Targeted at adults seeking individualized coaching outside of group classes.
• Sports Specific Youth Training Age-appropriate training program for young athletes focusing on strength, speed, agility, and injury prevention. Emphasizes movement fundamentals and sport-specific skills for soccer, baseball, softball, football, and other sports. Targeted at youth athletes and their parents.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor.

• Colorado Soccer Association (CSA)minorStrategic or Co-development PartnerLocal sports organization partnership. Forge Fitness is listed as a partner on the Colorado Soccer Association website, indicating a collaborative relationship to support soccer athletes through youth training programs.
• Colorado Springs Switchbacks FCminorStrategic or Co-development PartnerProfessional soccer team partnership. Forge Fitness collaborates with the local USL Championship soccer club to provide training support for athletes.
• Admiral SportsminorStrategic or Co-development PartnerSports equipment/training partner. Admiral Sports is listed among Forge Fitness's trusted partners, suggesting collaboration in sports training and equipment.
• Forge Athletic ClubminorStrategic or Co-development PartnerRelated fitness organization partnership. Forge Athletic Club (Forge AC) shares the 'Forge' brand name, suggesting a sibling or affiliated fitness organization with potential operational or brand synergies.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• F45 Training: F45 Training is a global boutique fitness franchise delivering group circuit-style functional training, the closest direct competitor to Forge Fitness's Sweat Circuit and Group Classes. Its franchise model and scale represent the path Forge Fitness could pursue if it expands beyond a single market.
• Life Time Fitness: Life Time is a national premium fitness operator with a Colorado Springs presence offering group classes, personal training, and youth athletic programming. It competes with Forge Fitness across multiple program lines including the youth sports vertical.
• Orangetheory Fitness: Orangetheory is a national boutique fitness chain offering coach-led group training with a similar tech-enabled, member-experience-led model. It competes with Forge Fitness for the same general-fitness adult demographic in Colorado Springs.

Emerging players

• 9Round Fitness: 9Round is a boutique fitness franchise offering 30-minute kickboxing circuit workouts, comparable to Forge Fitness's Sweat Circuit in format and intensity. Both target adults seeking efficient, coach-led group fitness in a community setting.
• TITLE Boxing Club: TITLE Boxing Club is a boxing-focused boutique fitness franchise mixing group classes with personal training, comparable to Forge Fitness's combination of group classes and 1:1 personal training. Both serve adults seeking coach-led, community-oriented fitness experiences.
• Row House: Row House is a boutique rowing-based group fitness franchise; while modality differs, it competes for the same Colorado Springs consumer looking for coach-led boutique group fitness and competes for similar retail real estate footprints.

Direct peers

• Burn Boot Camp: Burn Boot Camp is a franchise group fitness concept built around coach-led, community-driven workouts with personal-training-style attention. It overlaps directly with Forge Fitness's positioning of small-group classes, community culture, and signature workout programming.
• CrossFit: CrossFit is the originator of the CrossFit-style group training methodology that Forge Fitness explicitly emulates (member and product language references 'CrossFit' directly). Both deliver functional fitness, group-based coached workouts, and community-led member experiences in affiliated local gyms.

Others

• HYROX: HYROX is the global fitness race organizer whose growth has spawned a category of dedicated training programs — including Forge Fitness's own HYROX Training product. Comparable as an ecosystem driver whose popularity directly benefits Forge Fitness's specialty offering.

Regional players

• Chuze Fitness: Chuze Fitness is a regional low-cost gym chain operating in western and southwestern U.S. markets, including Colorado. It represents the value-priced alternative to Forge Fitness's premium boutique positioning within the same regional fitness market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share.php
• LinkedInlinkedin.com/company/forge-fitness719

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forge Fitness