Forget Me Not Chat

What Forget Me Not Chat does

Forget Me Not® is an Australian microlearning platform operated by Obvious Choice Pty Ltd, headquartered in Melbourne and built on more than seven years of research into evidence-based workplace learning. The product delivers training in 3–5 minute daily sessions via a mobile-first, conversational chat interface that uses a spaced-repetition methodology grounded in Harvard Medical School research. Content is offered in plain English, audio, and video formats, and is delivered alongside a Question Authoring tool, a Resource Library for uploading existing training materials, and manager-facing analytics dashboards. A pre-built Aged Care Course Library covers topics such as dementia care, medications, nutrition and hydration, and psychosocial safety, and the platform supports kiosk-based Microlearning Stations and a Digital Magazine format.

The company's commercial focus is the Australian aged care sector, with named enterprise customers including Alwyndor, Eremea, AnglicareSA, BASS Care, and Longridge, plus adoption by social services and community care organizations such as The Benevolent Society. Go-to-market is enterprise field sales, with the Co-Founder personally leading 45-minute demo calls as the primary conversion mechanism, and the company has recently extended into a secondary "All Industries" vertical. Revenue is generated through annual enterprise licensing on a subscription basis with quote-based, scope-tiered pricing; pricing is not publicly disclosed and no external venture or growth funding is evidenced. The platform has won industry recognition including the Australian Institute of Training and Development's Best Use of Technology for Learning (2021) and the Future of Ageing award for Best People and Culture Platform (2024).

Name

Forget Me Not Chat

Legal name

Obvious Choice Pty Ltd

Website

https://forgetmenot.chat

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Forget Me Not® is an Australian mobile microlearning platform that delivers 3–5 minute spaced-repetition training in a chat interface, primarily to enterprise aged care providers, with secondary expansion into other industries via annual subscription licensing.

Ownership category

akta.pro rank

Product category

Workforce Microlearning Software

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile Learning & Microlearning Authoring Tools (EDAFAHAE)

akta.pro secondary industries

Microlearning & Mobile Learning Content (EDAGAEAD), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

Keywords

• Microlearning platform
• Aged care training
• Spaced repetition software
• Workforce eLearning
• Compliance training tools

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Platform Licensing: Forget Me Not operates on a subscription licensing model where organizations pay an annual fee for access to the platform, course library, and authoring tools. The licensing includes the Question Authoring tool and Resource Library functionality. Pricing is quote-based and tailored to organization size and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Forget Me Not® is a mobile-first microlearning platform that delivers workforce training in 3-5 minute daily sessions using evidence-based spaced repetition methodology delivered through a conversational chat interface. The platform serves primarily Australian aged care providers with a pre-built course library, and also supports organisations across other industries via customizable authoring tools, a resource library, and manager analytics dashboards for compliance and workforce capability reporting.

Product overview

Forget Me Not® is an award-winning microlearning platform with a modular architecture. The core platform includes the Learner Experience interface for daily 3-5 minute training sessions and the Admin Experience for management and reporting. Organisations can build custom content using the Question Authoring Tool and Resource Library, or choose from the pre-built Aged Care Course Library. Supplementary offerings include Digital Magazine, Microlearning Stations, and Custom Learning/Microlearning Solutions, plus Psychosocial Safety training. The platform uses evidence-based spaced repetition methodology, with content available in text, audio, and video formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Forget Me Not® Platform Award-winning microlearning platform that delivers training in 3-5 minute daily sessions using evidence-based spaced repetition and conversational chat to build workforce confidence and compliance for aged care providers and other organisations.
• Digital Magazine Custom learning solution presenting content in an engaging digital magazine format for magazine-style learning experiences.
• Microlearning Stations Kiosk-based microlearning stations enabling workforce learning at dedicated touchpoints in residential aged care facilities.
• Custom Learning Solutions Tailored learning pathways co-created with organisations to address specific skills gaps, compliance requirements, or long-term capability building.
• Custom Microlearning Solutions Bespoke microlearning content developed to meet organisation-specific learning needs and workflows.
• Psychosocial Safety Training Training content focused on identifying and managing psychosocial hazards and risks in the workplace, particularly relevant for aged care settings.

Quantifiable outcome

• 80% reduction in training time for organizations
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sydney TrainsminorStrategic or Co-development PartnerFeatured as a speaker/case study participant in a Forget Me Not webinar on spaced repetition and campaign-style learning. Ryan Byrne (Senior Manager Capability & Learning) represented Sydney Trains, sharing insights on how spaced learning applies across sectors beyond aged care.
• EremeacoreStrategic or Co-development PartnerEremea is a key customer and implementation partner, with Michelle Piccolo (Executive Lead – Strategy and Innovation) featured as a speaker in webinars sharing their learning transformation journey with Forget Me Not.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Degreed: Enterprise learning experience platform with content curation, skill-building, and analytics; competes for L&D budgets but addresses a broader learning ecosystem rather than frontline microlearning.
• SAP Litmos: Established corporate LMS with course authoring and mobile delivery; competes for the same L&D budget as Forget Me Not but as part of a broader enterprise learning suite rather than a microlearning specialist.
• TalentLMS: Cloud LMS with mobile apps and built-in course authoring; comparable as a turnkey training platform for SMEs and mid-market, though less specialized in microlearning than Forget Me Not.
• Litmos WorkIQ: Broader enterprise LMS portfolio targeting compliance and workforce training; overlaps with Forget Me Not's compliance training value proposition, particularly in regulated industries.
• Cornerstone OnDemand: Large enterprise talent and learning management suite with compliance and extended enterprise capabilities; competes for enterprise L&D spend and has been adding microlearning-style features.

Direct peers

• Axonify: Mobile-first frontline employee microlearning platform using spaced reinforcement and gamification; directly comparable in target buyer (frontline workforce) and delivery model (3-5 minute daily bursts).
• EdApp: Australian-based mobile-first microlearning platform owned by SafetyCulture; directly comparable as a mobile microlearning SaaS targeting frontline and deskless workers, with similar spaced-repetition and authoring tooling.
• Qstream: Microlearning platform built around spaced repetition and reinforcement for knowledge retention in healthcare and other regulated industries; the closest methodological peer to Forget Me Not's Harvard-anchored SRS approach.

Others

• Kahoot!: Learning engagement platform widely used in corporate and education settings for bite-sized, gamified learning; adjacent to Forget Me Not in spirit but differs in delivery mechanics (live quiz-based vs. conversational SRS).

Emerging players

• Arist: Bite-sized learning delivery platform for frontline and deskless workforces via messaging channels; comparable to Forget Me Not's mobile-first, short-format approach for time-poor workers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forgetmenot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forget Me Not Chat