What FORMDEPOT does

FORMDEPOT is a Vienna-based showroom and event venue dedicated to architecture, craftsmanship, and design, founded in 2015 by Joachim Mayr and Heinz Glatzl and operated under Abelegasse 10 Immobilien GmbH. From a single location at Abelegasse 10, 1160 Vienna, the company curates a physical platform that brings together approximately 15 member companies — producers of premium furnishings, lighting, and architectural products — along with additional partner brands, serving as a meeting and specification point for architects, interior designers, and private clients.

The core offering is a curated showroom and material library complemented by recurring programming: the annual FORMDEPOT Salon (which drew 789 visitors in 2024), the invitation-only Salon Privé, and participation in external events such as Design District and Design Days Grafenegg. In 2024, FORMDEPOT extended the physical experience digitally through VR tours built on Matterport technology, enabling remote viewing of the showroom. The founders' design work on the Refugium Lunz project received the German Design Award 2024, reinforcing the venue's brand positioning.

The business model is built on member/partner representation fees and showroom/space access rather than direct e-commerce or disclosed retail pricing. With 8 employees, no external funding rounds, and a single-location footprint, FORMDEPOT operates as a small, curated community asset within the Austrian and German-speaking design market, monetizing its role as a curated intermediary between premium producers and the specifier community.

Name

FORMDEPOT

Legal name

Abelegasse 10 Immobilien GmbH

Website

https://formdepot.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FORMDEPOT is a Vienna-based showroom and event venue, founded in 2015, that curates premium architecture, craftsmanship, and design brands for architects, interior designers, and private clients from a single location in Vienna's 16th district.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Showroom and Space Access: FORMDEPOT operates as a curated showroom and material library where architects, designers, and private clients can experience materials, products, and design solutions in spatial context. Revenue is generated through the network of approximately 15 member companies and numerous brand partners who pay for representation and access to the professional network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

FORMDEPOT operates a curated physical showroom, material library, and event venue in Vienna that connects architecture, craftsmanship, and design. The company provides multisensory material experiences for architects, interior designers, planners, and private clients, hosts annual events including the FORMDEPOT Salon and Salon Privé, and maintains a network of approximately 15 member companies and numerous brand partners representing competencies across furniture, lighting, surfaces, textiles, kitchens, and bespoke craft solutions.

Product overview

FORMDEPOT is a physical showroom and design network platform in Vienna that connects architecture, craftsmanship, and design. It combines a flagship showroom, material library, event location, VR tours, and a curated network of approximately 15 Members and numerous Partners. The core offering includes annual events (FORMDEPOT Salon and FORMDEPOT Salon Privé), a material library for sampling and inspiration, and a curated network of partner brands spanning furniture design, lighting, surfaces, textiles, acoustics, kitchen and bathroom fixtures, and bespoke craft solutions. The portfolio includes partner brands such as Studio Zsolt Szalai, Occhio, Stefan Knopp, XAL, Tischlerei Mayr, Schotten & Hansen, Moroso, WOW, Varaschin, Kvadrat, Karak, Gaggenau, TON, Spaghetti Wall, Singularis Audio, miniforms, Flexxmirror, Dornbracht, and Artinox, representing competencies across architecture, carpentry, flooring, tiles, stone, wood surfaces, lighting, kitchens, bathrooms, textiles, outdoor living, and custom solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• FORMDEPOT Showroom A flagship physical showroom in Vienna (Abelegasse 10, 1160 Wien) where visitors experience materials, surfaces, colors, textures, lighting, furniture, craftsmanship, and design in spatial context. Serves architects, interior designers, planners, and private clients for material research, sampling, and project discussions.
• Material Library (Materialbibliothek) A curated location for material selection, sampling, and inspiration featuring fabrics, wallpapers, flooring, tiles, paints, wood types, surface coatings, and other materials for architecture, interior, and design projects. Visitors can touch, compare, and specify materials.
• FORMDEPOT Event Location An event venue for curated events in architecture, design, craftsmanship, brands, material, and professional exchange. The space can host industry gatherings, brand events, and networking sessions.
• VR Tours Virtual reality tours using Matterport technology that allow remote visitors to digitally explore the FORMDEPOT space, showcasing design elements, craftsmanship, materials, and interior design concepts at any time.
• FORMDEPOT Salon An annual flagship design event featuring curated exhibitions, design brunch, workshops, salon talks, and salon soirée. Celebrates architecture, design, craftsmanship, and creative collaboration among the FORMDEPOT member and partner network.
• FORMDEPOT Salon Privé An exclusive curated event format focused on exchange, inspiration, and discourse around architecture, design, craftsmanship, art, material, space, and building culture.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• OcchiocoreStrategic or Co-development Partner · 29 August 2025Occhio, founded in Munich, is one of the most innovative brands in the lighting industry. With its holistic product portfolio ranging from architectural luminaires to iconic design objects, Occhio defines a new 'culture of light.' Their unmistakable 'Joy of Use' and uncompromising quality transform spaces into sensual experiences of atmosphere, design, and emotion. Together, FORMDEPOT and Occhio aim to set new standards with visionary lighting solutions.
• Studio Zsolt SzalaicoreStrategic or Co-development Partner · 28 August 2025Studio Zsolt Szalai, led by award-winning sculptor, interior architect, and designer Zsolt Szalai, combines art and architecture to create interiors that are functional and emotionally resonant. Each project unfolds as a personal narrative, crafted with materials like Corian, brushed steel, and Corten steel, transforming into timeless spaces reflecting individuality and vision. Guided by 'Design with Passion,' the studio creates homes and stories from spaces.
• XALcoreStrategic or Co-development PartnerXAL is a leading manufacturer of high-quality luminaires and lighting systems for shop, office, hotel, and residential lighting. Founded in 1989, the company has approximately 1,300 employees with research, production, and sales facilities at 30 international locations across five continents. XAL brings LED expertise and design-oriented lighting solutions to the FORMDEPOT network.
• Stefan KnoppcoreStrategic or Co-development PartnerStefan Knopp creates furniture where the natural radiance of wood combines with unique surface treatment. Led by a longing to give form to beauty, Knopp has experimented with color and material design possibilities for over 20 years, creating unique pieces characterized by pure design with natural lines, cracks, and edges.
• Tischlerei MayrcoreStrategic or Co-development PartnerTischlerei Mayr represents precise craftsmanship, thoughtful planning, and individual solutions from wood for over 50 years. Joachim Mayr co-founded FORMDEPOT with Heinz Glatzl. The company demonstrates how ideas, wood, and experience create spaces that work down to the last detail. Competencies range from custom furniture and built-ins to kitchens, bathrooms, storage solutions, and interior installations.
• Schotten & HansencoreStrategic or Co-development PartnerSchotten & Hansen is a manufactory for wooden floors and interiors with special expertise in material research, artisanal tradition, and intelligent technology. They refine wood surfaces and develop solutions for architectural interiors at the highest quality level. The product portfolio includes hand-worked wooden planks, select parquet, and refined wood surfaces for the entire interior. Projects span over 100 countries from private homes to hospitality and public spaces.
• VaraschinminorStrategic or Co-development PartnerVaraschin outdoor furniture collections, created in collaboration with internationally renowned designers, are characterized by comfort, high ergonomics, and inspiration from nature reflected in furniture forms and finishes. Materials are carefully selected for water-repellent and UV-resistant properties.
• KvadratminorStrategic or Co-development PartnerFounded in Denmark in 1968, Kvadrat is deeply rooted in Scandinavian design tradition. As a leading design innovation company, Kvadrat manufactures high-quality modern textiles and textile-related products for architects, designers, and private customers worldwide.
• KarakminorStrategic or Co-development PartnerKarak is a young tile manufactory from Vorarlberg that combines tradition and modernity in handcrafted clay products. Design tiles receive unique surfaces using Japanese Raku firing techniques and digital graphics. New individual series are often inspired by projects and people.
• GaggenauminorStrategic or Co-development PartnerGaggenau, the luxury kitchen appliance manufacturer, is distinguished by more than 333 years of tradition. As a pioneer for exclusive cooking culture, Gaggenau maintains exchange with internationally renowned chefs and sommeliers. Their expertise flows into developing new appliances oriented to professional kitchen requirements.
• TONminorStrategic or Co-development PartnerTON is one of the world's leading manufacturers of bentwood furniture, known for exceptional craftsmanship and continuous innovation. Their mission is to make the fundamental act of sitting an experience for all senses with timeless pieces combining comfort, aesthetics, and durability.
• Spaghetti WallminorStrategic or Co-development PartnerSpaghetti Wall creates wallpapers described as 'typically Italian' - creative, unpredictable, passionate. Part artist, part craftsman, idealists and individualists who use color and are seduced by textures.
• Singularis AudiocoreStrategic or Co-development PartnerSingularis Audio develops and manufactures custom high-end acoustic solutions from bespoke custom and loudspeakers to holistic room acoustics concepts. They create individually tailored systems where speaker and room acoustics are consistently developed as an inseparable unit.
• miniformsminorStrategic or Co-development Partnerminiforms, originally founded as Industria Veneta Tavolinetti in the 1970s, creates furniture known for colorful outfits in unusual shapes with soft, clear lines. The Italian company has expanded globally to projects in Melbourne, Madrid, and London design studios.
• FlexxmirrorminorStrategic or Co-development PartnerFLEXMIRROR is known for the largest, most transparent, brilliant, and distortion-free mirror image in the world. With global presence, products can be delivered worldwide with short delivery routes.
• DornbrachtminorStrategic or Co-development PartnerDornbracht, based in Iserlohn, is the leading provider of high-quality design fittings and accessories for bathrooms, spas, and kitchens. Founded in 1950, the company operates internationally in more than 125 markets with defined design principles for long-lasting product design.
• ArtinoxminorStrategic or Co-development PartnerArtinox was founded in 1985 by Mario Zanardo in Conegliano, in the Prosecco UNESCO World Heritage hills of Northern Italy. The company produces stainless steel sinks with over 70% recycled materials, ISO 9001 certified quality, and antibacterial surfaces.
• MorosocoreStrategic or Co-development PartnerSince 1952, Moroso has designed and realized upholstered furniture and interior accessories, with over 50 years of designs by qualified international designers. Led by the second generation of the family (Roberto managing, Patrizia as Art Director), the Italian company combines deep artisanal and tailoring experience with industrial production.
• WOWminorStrategic or Co-development PartnerWOW is a design studio based in Spain specializing in high-quality ceramic collections from concept to final product. With the latest technologies and creative design team approach, WOW has created its own image and style present in many countries worldwide.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MAISON&OBJET: Paris-based international design, interior, and lifestyle trade fair that brings together premium brands, designers, and architects. Directly comparable to FORMDEPOT's signature Salon events as a curated gathering for the high-end European design community.
• Room & Board: US-based contemporary home furnishings retailer that operates curated showroom locations emphasizing material quality and American craftsmanship. Comparable to FORMDEPOT's showroom + member brand model, though Room & Board is its own retailer rather than a multi-brand aggregator.
• Design Within Reach: Multi-brand premium design retailer with a curated showroom network and design trade focus. Closely comparable to FORMDEPOT's role as a curated destination for architects and designers seeking premium furnishings, lighting, and materials.
• Vitra: Swiss design company operating the Vitra Campus, a multi-building destination combining showroom, design museum, and event programming. Comparable to FORMDEPOT's combination of showroom, material library, network, and curated event programming under one roof.
• Material ConneXion: Global material library and consultancy serving designers, architects, and brands with curated material samples and trend intelligence. Highly comparable to FORMDEPOT's Materialbibliothek concept, although Material ConneXion operates at greater scale and across multiple cities.
• The Conran Shop: UK-based curated design retailer combining furniture, lighting, and home accessories in multi-brand showroom settings. Comparable to FORMDEPOT's curated showroom model targeting designers and design-conscious consumers.
• Salone del Mobile: Milan's flagship annual design fair and the largest European gathering for premium furniture, lighting, and interior design brands. Comparable to FORMDEPOT Salon as a curated convention-style event, though Salone del Mobile operates at city-wide scale during Milan Design Week.

Broad incumbents

• RH (Restoration Hardware): Large-scale US luxury home furnishings brand with flagship gallery showrooms that combine curated merchandise displays with hospitality-style experiential design. Similar experiential showroom model, but operates at dramatically larger scale and as a single retailer rather than a multi-brand aggregator.

Emerging players

• Knoll: Mid-century heritage premium design furniture brand with curated showroom network and strong architect/designer following. Comparable to FORMDEPOT's design brand network peers and as a benchmark for premium contract-grade design furniture distribution.
• Cassina: Italian premium design furniture brand (part of Haworth) with its own flagship showroom network and historical design archive. Comparable as one of FORMDEPOT's network partners and as a benchmark for premium design furniture manufacturers with curated retail presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@formdepotvienna7700
• Facebookfacebook.com/formdepot
• Instagraminstagram.com/formdepot
• Pinterestpinterest.at/formdepot
• LinkedInlinkedin.com/company/formdepot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORMDEPOT