Fórum Nacional de Proteção e Defesa Animal

What Fórum Nacional de Proteção e Defesa Animal does

Fórum Nacional de Proteção e Defesa Animal (operating as Fórum Animal) is a Brazilian non-profit advocacy organization founded in 2000 and headquartered in São Paulo. Its stated mission is to influence the formulation and modification of laws to prevent animal cruelty and exploitation, operating continuously across the national territory through legal advocacy, public education, policy engagement, and coalition-building.

The organization runs a portfolio of roughly two dozen initiatives rather than technology products. These include campaigns targeting animal exploitation in consumption (Brasil Sem Gaiolas, Fim do Abate de Jumentos, Fim da Exportação de Bovinos Vivos), entertainment (Monitoramento de Eventos com Animais/MECA), research (Bioética | Ciência Sem Jaulas, Curso Proteção Animal em CEUAs with UFPR), transportation (Animal Não É Veículo), and wildlife (Vida Silvestre Vida Livre, Iniciativa MIRA). It also operates the Prêmio Papagaio communication awards and the Prêmio de Arte Antiespecista, educational seminars, and civic tools such as Guia Vote pelos Animais and a Banco de Projetos de Lei. Notable litigation outcomes include the Federal Justice of Bahia's prohibition of donkey, mule, and bardoto slaughter (2026), the Tiradentes horse-drawn carriage phase-out, and CONCEA's recognition of OECD TG 492B as an alternative testing method.

Fórum Animal is financed through donations and volunteer support, with no commercial revenue, app, or proprietary technology stack. It has 23 employees, a multi-platform social media presence, and is governed by a small leadership team including a Legal Director (Ana Paula de Vasconcelos), Technical Director (Vânia Plaza Nunes), and Bioethics Coordinator (Karynn Capilé). Its operational model is coalition-driven, with documented partnerships across affiliated NGOs, academic institutions, and Brazilian government bodies including the Ministério Público de Minas Gerais and CONCEA.

Name

Fórum Nacional de Proteção e Defesa Animal

Legal name

Fórum Nacional de Proteção e Defesa Animal

Website

https://forumanimal.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fórum Nacional de Proteção e Defesa Animal is a São Paulo-based Brazilian non-profit founded in 2000 that advocates against animal exploitation through legal actions, public campaigns, and educational programs across Brazil. It is funded by donations and operates with 23 staff.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industries

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal protection advocacy
• Animal welfare education
• Nonprofit advocacy services
• Wildlife conservation campaigns
• Legal animal rights

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Support: The organization relies on donations from supporters and volunteers to fund its operations and campaigns for animal protection.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Fórum Nacional de Proteção e Defesa Animal (Fórum Animal) is a Brazilian nonprofit organization that conducts animal protection advocacy through legal action, public education, policy influence, and coalition-building. It delivers a portfolio of campaigns against animal exploitation in food production, entertainment, research, transport, and wildlife trade, alongside educational training programs and recognition awards such as Prêmio Papagaio.

Product overview

Fórum Nacional de Proteção e Defesa Animal (Fórum Animal) is a nonprofit organization focused on animal protection advocacy rather than a commercial technology product company. The organization operates through a portfolio of campaigns, educational programs, awards, and legal advocacy initiatives. Key offerings include the Prêmio Papagaio de Comunicação Animal (animal communication awards), the Prêmio de Arte Antiespecista (anti-speciesist art awards), and educational initiatives like the Curso Proteção Animal em CEUAs. The organization's campaigns address various forms of animal exploitation including food production (Brasil Sem Gaiolas, EggLab), entertainment (MECA monitoring), entertainment industry (Prêmio Papagaio), wildlife protection (Vida Silvestre Vida Livre), and policy advocacy (Guia Vote pelos Animais, Banco de Projetos de Lei). These initiatives are supported by educational content resources like Saúde Única guides and procedural guides for reporting abuse and rescuing animals. The organization functions primarily through advocacy, legal action, public education, and coalition-building rather than technology products or software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso Proteção Animal em CEUAs Online training course preparing animal protection representatives to participate effectively in Institutional Animal Care and Use Committees (CEUAs), covering ethics, legislation, and the 3Rs principles in animal research. Developed in partnership with UFPR.
• Seminários de Defesa Animal Educational seminars providing training and capacity building on animal protection topics for advocates, professionals, and supporters across Brazil.
• Prêmio Papagaio de Comunicação Animal One of Brazil's largest animal communication awards, recognizing journalism, documentaries, podcasts, photography, and video productions that contribute to ending animal exploitation.
• Prêmio de Arte Antiespecista Award program encouraging artistic productions that provoke reflection on animal consciousness, sentience, and speciesism.

Quantifiable outcome

• Prohibition of donkey slaughter in Bahia through civil action
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Universidade Federal do Paraná (UFPR)coreStrategic or Co-development PartnerPartnership with UFPR for the 6th edition of the Course on Animal Protection in CEUAs (Ethics Committees for Animal Use). The course is offered through UFPR Virtual platform and covers ethics, legislation, and the 3Rs principles in animal research.
• União Defensora dos AnimaiscoreStrategic or Co-development PartnerCo-plaintiff in civil action that resulted in the prohibition of donkey, mule, and bardoto slaughter in Bahia.
• Rede de Mobilização pela Causa AnimalcoreStrategic or Co-development PartnerCo-plaintiff in civil action for donkey slaughter prohibition in Bahia.
• SOS Animais de RuacoreStrategic or Co-development PartnerCo-plaintiff in civil action for donkey slaughter prohibition in Bahia.
• Santuário de Elefantes BrasilcoreStrategic or Co-development PartnerPartner sanctuary for elephants rescued from circuses and zoos. The Forum Animal played essential role in legal actions for elephant transfers including Lady (Zoológico de João Pessoa) and Bambi (Zoológico de Ribeirão Preto).
• Frente Legal AnimalistacoreStrategic or Co-development PartnerLegal advocacy coalition working on animal protection legislation. The Forum Animal is a member of this front.
• GRAD (Grupo de Ação em Resgate e Defesa Animal)majorStrategic or Co-development PartnerAffiliated organization working on animal rescue and defense actions.
• Ministério Público do Estado de Minas Gerais (CEDA)coreOthersPartnership with the State Prosecution Office's Animal Defense Coordinator for the Tiradentes horse-drawn carriage phase-out agreement.
• CONCEAcoreOthersNational Council for Animal Experimentation Control - partnered with to achieve recognition of OECD TG 492B alternative testing method.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Humane Society International: Global animal welfare organization with a strong Brazil/Latin America presence running campaigns on cage-free eggs, wildlife trade, and animal testing alternatives—directly overlapping Forum Animal's mandate and advocacy style.
• RSPCA (Royal Society for the Prevention of Cruelty to Animals): One of the world's oldest animal welfare charities, combining legal advocacy, policy influence, and public education on cruelty—closely parallel to Forum Animal's multi-channel model.
• Animal Equality: International organization focused on farmed animal protection, with active campaigns in Brazil and Latin America—closely overlapping Forum Animal's food-system and Second Sem Carne work.
• PETA (People for the Ethical Treatment of Animals): High-profile international animal rights organization running investigations, corporate campaigns, and celebrity-driven advocacy—overlapping Forum Animal's public-facing welfare and rights work.
• FOUR PAWS International: Global animal welfare organization with sanctuary operations and wildlife advocacy (including circus animal rescues)—directly comparable to Forum Animal's elephant rescue work with Santuário de Elefantes Brasil.
• World Animal Protection: Global animal welfare NGO active across wildlife, farming, and disaster response, with country-level offices conducting policy advocacy and education—comparable in mission breadth to Forum Animal.
• Mercy For Animals: International advocacy organization focused on ending factory farming, with strong cage-free campaigns and corporate engagement—overlapping directly with Forum Animal's Brasil Sem Gaiolas and food-system work.
• ASPCA (American Society for the Prevention of Cruelty to Animals): US-based animal welfare charity combining legal advocacy, rescue, and public education; comparable scale and advocacy mix to Forum Animal.

Regional players

• WWF-Brasil: Brazilian affiliate of WWF focused on wildlife and habitat conservation; shares Forum Animal's Vida Silvestre Vida Livre and Oceano Vivo themes while primarily addressing biodiversity rather than cruelty.
• Greenpeace Brasil: Brazilian arm of Greenpeace, employing advocacy, campaigns, and media engagement on environmental and agricultural issues—comparable in advocacy method and Brazilian footprint, though broader in environmental scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/forumanimal
• YouTubeyoutube.com/@F%C3%B3rumAnimal
• Facebookfacebook.com/Forum.Animal
• LinkedInlinkedin.com/company/forumanimal
• Instagraminstagram.com/forum.animal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fórum Nacional de Proteção e Defesa Animal