Forward Majority

What Forward Majority does

Forward Majority is a Democratic-aligned Super PAC (legal entity: Forward Majority Action) founded in 2017 by David Cohen and Vicky Hausman, headquartered in the Washington, DC area, focused on winning state legislative races in battleground states. The organization channels funds from Democratic donors, venture capitalists, hedge fund managers, and Wall Street investors into independent expenditures supporting Democratic candidates in Arizona, Michigan, Minnesota, Pennsylvania, Texas, and Wisconsin. Leslie Martes, former Democratic Legislative Campaign Committee (DLCC) Vice President of Political and Strategic Initiatives, has served as CEO.

The organization's core operational asset is a proprietary Tipping Point Model that aggregates Census ACS demographic data, CDC mortality data by race/ethnicity/age/gender, migration patterns, and partisanship estimates from voter files and AP VoteCast at the precinct level, running 574 electoral scenarios across 7 electoral environments to identify competitive state legislative districts through 2030. Forward Majority deploys campaign programs including seven-figure digital ad buys, direct mail, voter registration drives (its Battleground Voter Project has collected 200,000+ registrations), and opposition research traditionally associated with conservative groups. Since 2017 it has mobilized over $120M, flipped 131 seats and 10 chambers, and reported $45M of spending in the 2024 cycle and a planned $30M for 2026.

The business model is donor-funded political expenditure rather than commercial revenue. Forward Majority raises unlimited contributions under FEC super PAC rules and deploys them as independent expenditures, digital advertising, mailers, and field programs directed at Democratic state legislative candidates and the voters in their districts. There is no traditional pricing model; the "revenue" line is functionally dollars raised and spent per election cycle.

Name

Forward Majority

Legal name

Forward Majority Action

Website

https://forwardmajority.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Forward Majority is a Democratic Super PAC founded in 2017 that raises and spends donor funds to elect Democrats in state legislative races across battleground states, using a proprietary Tipping Point Model to target winnable districts and direct voter registration, digital ads, mailers, and opposition research.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Political Donations and Super PAC Contributions: Forward Majority raises and spends money from Democratic donors, deep-pocketed allies, venture capitalists, hedge fund managers, and Wall Street investors to fund state legislative race campaigns. The organization operates as a super PAC, allowing unlimited contributions from individuals and organizations to support Democratic candidates.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Forward Majority is a Democratic-aligned super PAC that funds and runs data-driven campaign programs to elect Democrats in state legislative races across battleground states. Its work centers on a proprietary Tipping Point Model that identifies winnable districts, paired with voter registration drives, digital advertising, direct mail, and opposition research to flip Republican-controlled seats and chambers.

Product overview

Forward Majority is a Democratic Super PAC operating as a political organization rather than a technology product company. It does not offer a unified software platform or modular product architecture. Its core offerings consist of electoral research and analytics services (Tipping Points Model), voter registration programs (Battleground Voter Project), campaign advertising and field programs, and published research reports. These services work together to support Democratic candidates in state legislative races across target states including Arizona, Michigan, Minnesota, Pennsylvania, Texas, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Tipping Points Model

Quantifiable outcome

• 131 legislative seats flipped from Republican to Democratic control since 2017
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The States ProjectcoreGTM or Marketing Partner · 1 November 2024The States Project is another Democratic-aligned organization that poured $70 million into legislative elections in the 2024 cycle. Both organizations work in parallel to support Democratic state legislative candidates, with Forward Majority devoted $45 million in the same cycle, collectively providing substantial outside spending beyond the DLCC's $60 million goal.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• America Votes: A Democratic-aligned 501(c)(4) coordination hub that brings together progressive groups for coordinated electoral spending. Functions as an enabling/coordination layer rather than a direct spender in legislative races.

Broad incumbents

• EMILY's List: A long-established Democratic PAC supporting pro-choice women candidates, including at the state legislative level. Larger and broader in scope than Forward Majority but active in the same candidate-recruitment and support space.
• Priorities USA Action: A leading federal-level Democratic super PAC. Comparable in scale and donor base (large-dollar Democratic donors) but focused on presidential and federal races, not state legislatures — a broader incumbent in the same donor ecosystem.
• National Democratic Redistricting Committee (NDRC): Democratic-aligned organization founded by Eric Holder focused on redistricting and state legislative gerrymandering. Operates in overlapping geographies with Forward Majority but is issue-focused rather than candidate-focused.
• NextGen America: A Democratic-aligned PAC focused on young voter mobilization and progressive policy advocacy. Larger and broader organization with overlapping voter-registration and digital advertising playbooks in battleground states.
• Planned Parenthood Votes: A Democratic-aligned super PAC that spends on abortion-related state legislative races. Operates in some of the same districts as Forward Majority (abortion access is a shared issue frame) but is issue-driven rather than chamber-control-driven.

Direct peers

• Democratic Legislative Campaign Committee (DLCC): The official Democratic Party committee for state legislative races. Direct peer in mission (winning Democratic state legislative majorities) with a $60M goal in the 2024 cycle; Forward Majority operates as the allied super PAC sidecar to DLCC's coordinated party spending.
• The States Project: A Democratic-aligned 501(c)(4) and super PAC also focused on state legislative power. Parallel organization with comparable scale ($70M in 2024) that Forward Majority itself acknowledges as working alongside in the same races.
• Republican Legislative Campaign Committee (RLCC): The Republican counterpart to DLCC. Direct competitor for state legislative chamber control — Forward Majority's wins are measured against RLCC-held chambers and seats.

Emerging players

• New American Majority Action Fund: A newer Democratic-aligned organization focused on mobilizing voters of color in state and federal elections. Overlaps with Forward Majority's Battleground Voter Project but with a distinct demographic targeting focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/forwardmajority

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Majority