4events
4Events is a Bergamo-based Italian BBQ event services company that delivers corporate team building, private catering, Weber-certified BBQ courses, and live show cooking nationwide through a network of certified Grill Masters in partnership with Weber.
- Company typePrivate
- Founded-
- HeadquartersBergamo, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 4events does
4Events (legal entity FourEvents srl, VAT 04535260162) is a privately held Italian BBQ event services company headquartered in Bergamo, with operations distributed nationwide through a network of certified Grill Masters. Founded by Sergio Oria—a certified grillmaster who also serves as Grilling Experience Manager for Weber Italia—the company delivers four interconnected service lines: Corporate Team Building (competitive BBQ cooking events with certified judges), Catering/Banqueting (custom BBQ menus delivered at client-preferred locations), Weber-certified BBQ Courses (Grill Academy by Weber training at authorized retailers), and Show Cooking (live demonstrations at retail stores, shopping centers, and corporate functions). All services are anchored on Weber equipment and American BBQ techniques including direct grilling, indirect grilling, and smoking.
The business model is professional services revenue, with quote-based pricing that is not publicly disclosed. GTM is hybrid: direct field sales for corporate and private catering, plus a channel-driven motion through Weber's authorized retail partner network for courses and point-of-sale demonstrations. The company monetizes through course fees, event contracts, and Weber-promotional activities. Customer segments are split across corporate/enterprise (team building, meetings), individual consumers (private parties, weddings), and Weber authorized retailers (in-store engagement). Named enterprise clients include Porsche (Padova and Milano).
The underlying technology is not digital but culinary: Weber BBQ equipment (charcoal, gas, electric), standardized Grill Master certification, and judge credentials from KCBS and SCA. The company has no mobile app, no public API, no AI/ML capabilities, and no disclosed headcount. Distribution is wholly domestic (Italy), and the company has no external institutional funding, operating as a founder-led SRL with what appears to be a distributed contractor network.
4events firmographics
Firmographics- Name
- 4events
- Legal name
- FourEvents srl
- Website
- https://fourevents.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 4Events is a Bergamo-based Italian BBQ event services company that delivers corporate team building, private catering, Weber-certified BBQ courses, and live show cooking nationwide through a network of certified Grill Masters in partnership with Weber.
- Ownership category
- akta.pro rank
4events industry classification
Industry- Product category
- BBQ Event Services
- NAICS
- Caterers (722320), Food Service Contractors (722310)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where 4events is headquartered
LocationHeadquarters
- HQ city
- Bergamo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
4events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Catering & Banqueting Services: Custom BBQ catering services for private events, corporate meetings, weddings, and anniversaries delivered at customer-preferred locations.
- BBQ Courses: Certified Weber BBQ courses conducted at authorized retailers, teaching grilling techniques with various devices. Revenue generated from course fees.
- Corporate Team Building Events: Customized team building events with BBQ themes for companies, including competitions with certified judges.
- Show Cooking Events: Live cooking demonstrations for retail stores and corporate events, often as part of Weber promotional campaigns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
4events product offering
Product offeringCore offering
4Events is an Italian BBQ event services company that delivers corporate team building events, custom private catering, Weber-certified BBQ training courses, and live show cooking demonstrations through a nationwide network of certified Grill Masters. Founded by Sergio Oria in partnership with Weber, the company provides turnkey BBQ experiences for businesses and individuals across Italy, using Weber equipment and American BBQ techniques including direct/indirect grilling and smoking.
Product overview
4Events is a BBQ event services company operating as an official Weber partner through the Grill Academy program. The company offers four interconnected core services: Team Building (corporate BBQ events with competitive cooking activities), Catering/Banqueting (custom at-home or venue-based BBQ catering), Corsi BBQ (Weber-certified BBQ training courses held at authorized retailers across Italy), and Show Cooking (live cooking demonstrations for retail and corporate events). The service portfolio is unified around American-style BBQ culture, with all offerings led by certified Grill Masters and featuring Weber equipment. The company was founded by Sergio Oria, who also serves as Grilling Experience Manager for Weber Italia.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Building Corporate team building events centered on BBQ cooking experiences where teams participate in competitive cooking activities led by certified Grill Masters, with options for customized menus and branded certificates. Designed for companies seeking unique team bonding experiences.
- Catering/Banqueting Custom BBQ catering service delivered at client-preferred locations including homes, gardens, or event venues. Includes full setup, cooking, service from appetizers through desserts, and equipment such as heating and lighting.
- Corsi BBQ (Weber Grill Academy Courses) Weber-certified BBQ training courses offered across authorized retailers throughout Italy. The course portfolio spans beginner, intermediate, and advanced levels covering direct/indirect grilling, smoking, and American BBQ techniques using charcoal, gas, or electric Weber BBQs. Participants receive an apron, recipe book, and certificate of completion.
- Show Cooking Live BBQ cooking demonstrations performed by certified Grill Masters at retail stores, trade events, or corporate functions to showcase Weber products and cooking techniques. Used as customer engagement and promotional tools for retailers.
Companies that use 4events
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
4events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
4events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Webercore4Events was founded after long experience with Weber and operates as an official partner delivering certified BBQ courses, show cooking demonstrations, and promotional events. Sergio Oria, the founder, serves as Grilling Experience Manager for Weber Italia and Head Grill Master for Weber's South West Hub. The partnership provides access to retail distribution channels and brand credibility.
- Grill Academy by Webercore4Events delivers the Grill Academy by Weber certified BBQ courses, teaching participants various cooking techniques using Weber devices. Courses are held at authorized Weber retailers and participants receive official certificates upon completion.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
4events competitors and assessment
Company assessmentEmerging players
- Cookly: Cookly is a global marketplace for booking cooking classes with local chefs across many destinations. Comparable to 4Events as an aggregator channel for in-person cooking classes that could either compete for or aggregate supply of BBQ culinary experiences.
- Cozymeal: Cozymeal is a marketplace connecting consumers with local culinary experiences including cooking classes, team-building events, and private chef dinners. Comparable to 4Events as a marketplace for experiential food events and a potential partner or alternative for corporate team-building procurement.
- ClassBento: ClassBento is an Australian marketplace for in-person workshops and classes, including a strong food and BBQ category. Comparable to 4Events as an online aggregator of experiential cooking classes and corporate team-building activities.
- EatWith: EatWith (acquired by Airbnb) is a platform for in-home dining experiences, private chef dinners, and culinary events hosted by local cooks. Comparable to 4Events as a marketplace for private, location-based food experiences including catering and cooking demonstrations.
Others
- Napoleon Grills: Napoleon is a global grill and outdoor kitchen manufacturer that runs its own BBQ academy and certified cooking courses through retail partners. Comparable to 4Events as an enabling BBQ brand that could theoretically partner with similar experiential service providers in other markets.
- Traeger Grills: Traeger is a leading pellet grill brand with its own Traeger BBQ course ecosystem and certified Grill Master / "Traeger Wood Fire Grilling" instructor program. Comparable to 4Events as a grill brand that monetizes BBQ education through certified instructors at retail points.
- Big Green Egg: Big Green Egg is a premium kamado grill manufacturer with EGGspurt certified cooking experts and an academy program offering courses and demos at retail. Comparable to 4Events as a grill manufacturer that operates experiential BBQ education through a distributed certified-instructor model.
Broad incumbents
- Weber: Weber is the global leader in BBQ grills and operates the Grill Academy program that 4Events delivers in Italy. As the core strategic partner and equipment ecosystem underpinning 4Events' services, Weber is directly comparable as the broader incumbent whose brand, distribution, and curriculum 4Events extends locally.
- Airbnb Experiences: Airbnb Experiences is a global marketplace for host-led activities including cooking classes, food tours, and team-building events. Comparable to 4Events as a distribution channel for in-person food and BBQ experiences, including potential corporate event bookings.
Regional players
- Outdoorchef: Outdoorchef is a Swiss-origin grill brand with active BBQ Academy operations across Europe (Germany, Switzerland, Austria) delivering certified courses through retail networks. Comparable to 4Events as a grill brand running a structured BBQ academy program across multiple European countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
4events social profiles
Digital presence4events financial estimates
Financial estimateRevenue estimate
Valuation estimate
4events leadership team
Management profileNumber of profiles
Profiles1 record
4events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4events
What does 4events do?
4Events is an Italian BBQ event services company that delivers corporate team building events, custom private catering, Weber-certified BBQ training courses, and live show cooking demonstrations through a nationwide network of certified Grill Masters. Founded by Sergio Oria in partnership with Weber, the company provides turnkey BBQ experiences for businesses and individuals across Italy, using Weber equipment and American BBQ techniques including direct/indirect grilling and smoking.
Is 4events a public or private company?
4events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4events founded?
4events was founded in -1. It employs 11 to 50 people.
Where is 4events based?
4events is headquartered in Bergamo, Italy, in the Europe region.
How does 4events make money?
Four revenue lines are on record. Catering & Banqueting Services are the primary driver. The others are BBQ Courses, corporate Team Building Events and show Cooking Events.
Who are 4events's main competitors?
Emerging players on record are Cookly, Cozymeal, ClassBento and EatWith. Others are Napoleon Grills, Traeger Grills and Big Green Egg. Broad incumbents are Weber and Airbnb Experiences. Outdoorchef is listed as a regional player.
Does 4events have an API?
No public API is recorded for 4events.
What industry is 4events in?
4events's product category is BBQ Event Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722320.