Fractions

What Fractions does

Fractions B.V. is a Dutch designer-led manufacturer of bespoke aluminum interior shutters, headquartered and produced in Boxtel, Netherlands. Its core product is a panel-based shutter system in which two aluminum plates with proprietary patterned cutouts filter light and provide privacy, operated by sliding or swinging as a whole unit rather than via adjustable wooden louver slats. The product portfolio comprises seven designer-developed patterns (Louvre, Cleopatra's Eye Short, Cleopatra's Eye Long, Diamond, Madness, Flower, Hexagon) co-created with Dutch designer Osiris Hertman, available across single, double, hinged, and folding-rail system configurations, with all RAL colors (including structured/texture coatings) and slot heights from roughly 20–50 mm. Specialty capabilities include ultra-slim panel profiles compatible with tilt-turn (draaikiep) windows and a folding rail system spanning openings up to ~6 meters wide.

The company sells exclusively through a curated, tiered dealer network across the Netherlands (Gold dealers with showroom + measurement, Silver dealers with measurement only, and Interior Designer dealers) supplemented by its own factory showroom in Boxtel. Revenue is generated entirely from one-time bespoke purchases — typically €776 to €1,818+ per window depending on size, pattern, color, and system type — with mandatory professional measurement and installation bundled in, a 5-year quality guarantee, and a 4–5 week order-to-install cycle. There is no subscription or recurring component, no disclosed revenue or headcount, and no institutional investment; the company is privately held under Dutch B.V. structure and operates with no parent, subsidiaries, or public-market backing. Marketing is experience-driven, anchored by the dealer network, Boxtel open days, trade-show presence (VT Wonen, LXRY, Art of Living, Excellent, Beurs Eigen Huis), interior-designer collaborations (Osiris Hertman, Lasut & Braun), and earned media including a May 2024 feature on RTL 4's Eigen Huis & Tuin.

Name

Fractions

Legal name

Fractions B.V.

Website

https://fractions.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fractions B.V. is a Dutch designer-led manufacturer of bespoke aluminum interior shutters with seven proprietary patterns by designer Osiris Hertman, sold exclusively through a tiered dealer network and its Boxtel factory showroom to Dutch residential and interior-design customers.

Ownership category

akta.pro rank

Product category

Custom Aluminum Shutters / Window Treatments

NAICS

Blind and Shade Manufacturing (337920)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro industry

PRIMARYCRAIAKAE

Shutters Retail (Plantation, Interior/Exterior)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

Keywords

• Custom aluminum shutters
• Designer window treatments
• Interior window coverings
• Made-to-measure shutters
• Decorative window panels

Headquarters

HQ city

Boxtel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Custom aluminum shutter sales (one-time purchase): Fractions generates revenue from the sale of custom-made aluminum shutters. Every order is bespoke — priced based on window dimensions, number of panels, chosen design pattern, color (standard or RAL), system type (hinged or folding rail), and installation complexity. The product is sold as a one-time purchase with professional measurement and installation included in the dealer quote. There is no subscription or recurring revenue component. The majority of revenue is derived from residential end-customers via the dealer network, with a smaller portion from interior design projects.
2. Professional measurement and installation services: Dealers provide on-site measurement and installation services as part of the customer journey. While these services are bundled into the overall quote, they represent a service component of the revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fractions designs, manufactures, and sells custom-made aluminum shutters featuring seven proprietary perforated panel patterns that filter light and provide privacy. Products are sold exclusively through a curated dealer network across the Netherlands (Gold, Silver, and Interior Designer tiers) and through the company's own factory showroom in Boxtel. Every order is bespoke, produced in-house, and professionally measured and installed by certified dealers, with a typical end-to-end turnaround of 4–5 weeks.

Product overview

Fractions is a Dutch manufacturer of custom-made aluminium shutters for interior window decoration. The core product is the Fractions Aluminium Shutters system, which consists of fixed perforated aluminium panels with unique geometric patterns that filter light and provide privacy. Unlike traditional shutters with adjustable wooden slats, Fractions panels are operated by sliding as a whole unit, creating distinctive light patterns that change throughout the day. The product portfolio includes seven distinct design variants (Louvre, Cleopatra's Eye Short, Cleopatra's Eye Long, Diamond, Madness, Flower, and Hexagon), three system types (single, double, and fold-rail systems), slot height options (20, 30, 40, and 50 mm), and availability in all RAL colors. Fractions products are sold exclusively through a network of selected dealers in the Netherlands and through the company's own showroom in Boxtel. The company provides professional measurement and installation services, with a 5-year quality guarantee. All shutters are manufactured in-house in Boxtel, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractions Aluminium Shutters Custom-made aluminum shutters with unique perforated panel designs that filter light and provide privacy. Panels are operated by sliding rather than tilting as a whole unit, creating a distinctive light effect through geometric patterns. Sold through certified dealers across the Netherlands and the Boxtel factory showroom.
• Model Louvre Timeless Louvre-inspired design with modern aluminum execution. Suitable for living rooms, bedrooms, kitchens, and larger window configurations. Starting price approximately €776 for a 1m x 1.5m single panel configuration.
• Model Cleopatra's Eye Short Sleek linear pattern inspired by Cleopatra's eyes with a subtle Gothic touch. Suitable for modern homes, rural interiors, and commercial spaces. Forms a modern streak without becoming a harsh grid.
• Model Cleopatra's Eye Long Elegant variant with longer linear lines inspired by Cleopatra's eyes. The longer pattern appears calmer and is designed for taller windows and large window sections.
• Model Diamond Design inspired by French country houses and classic shutters. Evokes manor houses, farms, and homes with character. Combines with interiors featuring wood, natural stone, soft tones, and artisanal details.
• Model Madness Graphic and distinctive design inspired by the chessboard, playing strongly with light, dark, and surfaces. Brings movement to the room, especially when light falls through the pattern, creating more depth.
• Model Flower Soft, decorative, and warm design inspired by a clover flower, giving a Mediterranean or Moroccan atmosphere. Suitable for bedrooms, living rooms, and interiors with round forms, warm colors, or soft materials.
• Model Hexagon Geometric pattern with hexagonal shapes. Feels sleek but remains calm through the repetition of the form. Suitable for modern interiors and rural homes seeking a contemporary addition.
• Single System Shutters (Enkelvoudige) Shutter system consisting of a single panel that rotates or tilts, typically applied to smaller windows or tilt-and-turn windows.
• Double System Shutters (Dubbele) Shutter system with two panels that open towards each other, connected magnetically. Can be hinged or delivered with a fold-rail system depending on window size.
• Fold-Rail System Shutters (Vouwrailsysteem) System for larger windows, doors, and sliding doors where multiple panels are connected and guided by a rail, allowing smooth movement across the full width. Can reach approximately 400 cm per set, with multiple sets spanning wider openings up to ~6 meters wide.
• Professional Measurement and Installation Service Professional measurement and installation service provided exclusively by selected Fractions dealers. A specialist measures windows accurately and installs shutters to ensure perfect fit and smooth operation. Bundled with the custom shutter quote.

Quantifiable outcome

• Lifespan of up to ~50 years for aluminum shutters (vs. wood alternatives susceptible to moisture and warping)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weinor: German manufacturer of premium sun protection, awnings, and terrace systems with a specialist dealer network across DACH. Adjacent to Fractions in the premium European window/light-management category and competes for design-conscious homeowners' exterior and interior specifications.
• Hunter Douglas: Global leader in custom window coverings (blinds, shades, shutters, curtains) sold via dealer networks. Operates Luxaflex in the Netherlands; competes broadly with Fractions across multiple window-treatment categories at premium price points.
• Sunflex: German manufacturer of aluminum sliding glass and folding wall systems with a focus on large glazed openings. Adjacent to Fractions in the aluminum-based premium interior solution space and competes for design-led residential projects involving large window/door openings.
• Hillarys: UK-based made-to-measure blinds, shutters, and curtains retailer selling via an in-home advisor network. Comparable to Fractions on custom-made window coverings with bundled professional measurement and installation in the premium consumer segment.

Regional players

• Apollo Blinds: UK franchise network selling and installing made-to-measure blinds, shutters, and curtains via local mobile advisors. Comparable to Fractions on the in-home consultation, custom measurement, and dealer-network distribution model.
• Budget Blinds: North American franchise network offering custom blinds, shades, shutters, and curtains via in-home consultations. Comparable to Fractions on the franchise/dealer-driven custom-window-covering model, though positioned more mass-market than Fractions' premium niche.
• Kozaczek (custom shutters): Dutch custom shutter and window-covering specialist serving the Netherlands. Comparable to Fractions as a domestic competitor in the made-to-measure shutter category with similar installation-led delivery model.

Direct peers

• The Shutter Company: UK custom shutter specialist selling made-to-measure interior shutters through a regional installer network. Comparable to Fractions on bespoke manufacturing, dealer-driven sales, and a focus on premium interior shutter aesthetics.
• Luxaflex: Premium Dutch window-treatment brand (part of Hunter Douglas) selling custom blinds, shutters, and curtains through a dealer/installer network across the Netherlands and Europe. Directly competes with Fractions in the premium interior shutter segment for Dutch homeowners.
• Shuttercraft: UK-based manufacturer and installer of made-to-measure shutters (wood and other materials) sold through a regional dealer/installer network. Directly comparable to Fractions on custom-made shutters, dealer-led measurement and installation, and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fractionsaluminiumshutters5281
• Facebookfacebook.com/fractionsaluminiumshutters
• Pinterestnl.pinterest.com/FractionsShutters/fractions-aluminium-shutters
• LinkedInlinkedin.com/company/fractions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fractions