Shuttercraft
Shuttercraft is a family-owned custom wood shutter manufacturer founded in 1986 in Madison, CT, producing made-to-order interior and exterior shutters in cedar, basswood, oak, and mahogany for homeowners, architects, and historic preservation projects nationwide.
- Company typePrivate
- Founded1986
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shuttercraft does
Shuttercraft is a family-owned custom wood shutter manufacturer founded in 1986 and headquartered at 15 Orchard Park, Madison, Connecticut. The company designs, fabricates, and sells custom-made interior and exterior wood shutters directly to homeowners, contractors, architects, and historic preservation projects, shipping products nationwide across the United States with occasional shipments to Canada. Its product range spans exterior shutters (moveable louver, fixed louver, raised/flat panel, board & batten, and combination styles), interior shutters (plantation moveable louver, traditional moveable louver, raised panel, colonial panel, and fixed louver styles), exterior composite shutters as an alternative material, and supporting hardware (hinges, holdbacks, and decorative Fleur de Lis hooks).
Manufacturing centers on traditional craftsmanship, with all exterior shutters built using mortise and tenon joinery and made from clear Western Red Cedar, basswood, red oak, mahogany, or poplar. Louvers are available in multiple widths (1 7/8", 2 1/2", or 3 1/2") with optional hidden tilt rods, and products are offered unfinished, primed, or fully painted (including sanding and two top coats with touch-up). Custom cutout designs can be applied to panel and board & batten shutters for personalization. The technical depth is in precision joinery, kiln-dried wood selection, and galvanized yoke pin finishing rather than in any digital or automated production system.
Revenue is generated primarily through quote-based custom orders placed via phone, email, an online inquiry form, or in-person at the Madison showroom. Pricing is not publicly listed but is provided via downloadable PDFs and direct quote, with overstock items discounted up to 60% for immediate shipment and sample shutters available for a $20 refundable deposit. Marketing relies on the Shuttercraft website, earned media in home renovation and historic preservation publications (Old House Journal, This Old House, Early American Life, Traditional Building), customer testimonials driving referrals, and an annual customer-photo calendar produced via PrintingCenterUSA. The business is privately held with no external funding and no parent organization.
Shuttercraft firmographics
Firmographics- Name
- Shuttercraft
- Legal name
- Shuttercraft, Inc.
- Website
- https://shuttercraft.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shuttercraft is a family-owned custom wood shutter manufacturer founded in 1986 in Madison, CT, producing made-to-order interior and exterior shutters in cedar, basswood, oak, and mahogany for homeowners, architects, and historic preservation projects nationwide.
- Ownership category
- akta.pro rank
Shuttercraft industry classification
Industry- Product category
- Custom Wood Shutters
- NAICS
- Wood Window and Door Manufacturing (321911)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)
Keywords
Where Shuttercraft is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shuttercraft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Custom Wood Shutters: Custom-made interior and exterior wood shutters manufactured to order based on customer specifications including size, style, wood type, finish, and hardware options. Revenue generated through direct sales to homeowners, architects, contractors, and historic preservation projects.
- Overstock/Discount Shutters: Pre-made overstock shutters sold at discounted prices (up to 60% off) for immediate shipment. Provides secondary revenue stream from inventory that doesn't match standard orders.
- Hardware and Accessories: Sale of shutter hardware including hinges, holdbacks, and decorative hardware like Fleur de Lis hooks in various finishes.
- Sample Shutters: Sample shutters sold for $20 deposit (refundable upon return) allowing customers to evaluate quality and appearance before placing full orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Overstock Discount Shutters - Up to 60% off |
| Unit Pricing | Pay-as-you-go | Fleur de Lis Hooks - Accent Hardware |
| Unit Pricing | Pay-as-you-go | Sample Shutters |
| Unit Pricing | Pay-as-you-go | Custom Interior Shutters - Made to Order |
| Unit Pricing | Pay-as-you-go | Custom Exterior Shutters - Made to Order |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Shuttercraft product offering
Product offeringCore offering
Shuttercraft manufactures custom-made interior and exterior wood shutters to order, including moveable louver, fixed louver, raised panel, board & batten, combination, and plantation styles built from Clear Western Red Cedar, basswood, red oak, mahogany, and poplar using traditional mortise and tenon joinery. The company also offers exterior composite shutters, shutter hardware and decorative hooks, custom cutout designs, sample shutters for evaluation, and an overstock/discount inventory channel.
Product overview
Shuttercraft is a family-owned custom wood shutter manufacturer since 1986, offering a comprehensive portfolio of interior and exterior quality wood shutters. The core product line includes Exterior Shutters (Moveable Louver, Fixed Louver, Raised/Flat Panel, Board & Batten, and Combination Panel/Louver styles) and Interior Shutters (Plantation Moveable Louvers, Traditional Moveable Louvers, Raised Panels, Colonial Panels, and Fixed Louvers). The company also offers Exterior Composite Shutters as an alternative material option. Supporting products include exterior hardware (hinges, holdbacks), decorative Fleur de Lis Hooks, and custom cutout design services. The company provides sample shutters for customer evaluation and operates an overstock/discount program for inventory liquidation. All products are made in the USA with mortise and tenon construction and can be ordered unfinished, primed, or fully painted.
Differentiator
Problem solved
Functional benefit
Products and services
- Exterior Moveable Louver Shutters Authentic exterior shutters with mortise and tenon construction featuring adjustable louvers in 1 7/8", 2 1/2", or 3 1/2" widths, made from clear Western Red Cedar with galvanized yoke pins for longevity.
- Exterior Fixed Louver Shutters Standard and heavy-duty exterior fixed louver shutters with mortise and tenon construction; standard duty features 1 1/16" louver spacing and heavy duty features 3/8" thick louvers with 1 3/8" spacing.
- Exterior Raised/Flat Panel Shutters Exterior shutters in standard duty (RPS, 1 1/8" stiles) and heavy duty (RPHD, 1 3/8" stiles with decorative inner stile bead) versions with floating panel design.
- Board & Batten Shutters Authentic exterior board and batten shutters made from clear Western Red Cedar with 1" thick boards and 1/8" spacing, available in two, three, or four board configurations with two or three battens or Z-formation.
- Combination Panel/Louver Shutters Combination style shutters combining fixed louvers with raised/flat panels, featuring mortise and tenon construction; available in standard duty and heavy duty configurations with optional moveable louvers.
- Exterior Composite Shutters Quality exterior composite shutters offered as an alternative to wood, available in fixed louvers, raised or flat panels, board & batten, and Bahama/Bermuda shutter styles.
- Interior Plantation Moveable Louver Shutters Interior plantation shutters with 1 1/16" thick panels and moveable louvers in 1 7/8", 2 1/2", or 3 1/2" widths, available in basswood, red oak, or mahogany with optional hidden tilt rods.
- Interior Traditional Moveable Louver Shutters Traditional interior shutters with 3/4" thickness and 1 1/4" wide louvers, available in basswood, red oak, or pine with horizontal center divider rail options.
- Interior Raised Panel Shutters Interior raised panel shutters in standard (1 1/8" thick) and colonial (3/4" thick) versions with panels raised on both sides; standard version available in basswood, red oak, or mahogany.
- Interior Fixed Louver Shutters Interior fixed louver shutters with 1 3/8" thickness featuring traditional rounded louvers or European flat edge louvers, available in basswood, red oak, or mahogany with various louver width options.
- Exterior Shutter Hardware Complete range of exterior shutter hardware including hinge sets (AC flat straps, NY offsets, Suffolk pintles, JW straps, KH parliament hinges, CH stainless options) and holdbacks (S holds, dolphin, rat tail, flower/grape/shell/star designs, soldier, Charleston, bullet catch).
- Fleur de Lis Hooks Decorative accent hardware hooks featuring Orleans Fleur de Lis design, available in single and four-hook configurations in faux bronze, solid brass, and black finishes.
- Custom Cutout Designs Custom cutout pattern options to personalize shutters with decorative designs, addable to any shutter with raised/flat panel or board & batten construction; customers can choose existing designs or submit their own patterns.
- Sample Shutters Sample shutters available for order with a $20 deposit refunded upon return, available for both exterior cedar shutters (fixed louver, raised panel, moveable louver, board & batten) and interior shutters (plantation, traditional, raised panel, colonial, fixed louver).
- Overstock/Discount Shutters Overstock shutters available for immediate shipment at up to 60% discount, including various shutter types, sizes, and finishes in new/good condition with regularly updated inventory.
Quantifiable outcome
- Up to 60% discount on overstock items
- +1 more outcomes
Companies that use Shuttercraft
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Shuttercraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shuttercraft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrintingCenterUSAminorCommercial printing partner that produces Shuttercraft's annual calendar featuring customer-installed shutters. The calendars showcase beautiful homes with Shuttercraft products and are distributed to customers as marketing materials.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Shuttercraft competitors and assessment
Company assessmentDirect peers
- The Shade Store: National custom window treatment retailer offering blinds, shades, drapery, and shutters made-to-order. Directly comparable to Shuttercraft's custom-order, quote-based model and premium positioning.
- Timberlane: Custom exterior wood shutters manufacturer focused on historic and architectural authenticity. Highly comparable to Shuttercraft's exterior mortise-and-tenon product line and historic preservation customer segment.
- Eclipse Shutters: Custom shutter specialist offering both interior plantation and exterior shutters. Comparable to Shuttercraft's product breadth across interior/exterior and multiple louver configurations.
- Sunland Shutters: Custom exterior and interior shutter manufacturer emphasizing quality construction. Directly comparable to Shuttercraft in wood species variety, custom sizing, and historic renovation use cases.
- Smith & Noble: Custom window treatments retailer offering shutters, blinds, shades, and drapery with made-to-order configurability. Comparable to Shuttercraft's quote-based custom interior shutter model.
- Norman Window Fashions: Specialist in custom plantation shutters (wood, composite, and vinyl). Closest direct competitor to Shuttercraft's interior moveable louver shutters with similar configurability and nationwide distribution.
- Lafayette Interior Fashions: Custom window treatment retailer offering shutters, blinds, and shades with made-to-measure configurability. Comparable to Shuttercraft's quote-based, custom-sized product offering and showroom-supported sales motion.
Emerging players
- Blinds.com: Large online-first window coverings retailer offering competitive pricing on plantation shutters. Represents the scalable digital-native model that pressures traditional custom manufacturers like Shuttercraft.
Broad incumbents
- Hunter Douglas: Largest window coverings manufacturer in North America with broad portfolio including plantation shutters (Heritance/Palm Beach). Competes with Shuttercraft in custom interior shutters but operates at vastly greater scale via dealer network.
Regional players
- Country Curtains / The Country Company: Long-running New England-based retailer of custom window treatments and home furnishings. Comparable to Shuttercraft's regional heritage, made-in-USA positioning, and direct-to-consumer showroom model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shuttercraft social profiles
Digital presenceShuttercraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shuttercraft leadership team
Management profileNumber of profiles
Profiles1 record
Shuttercraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shuttercraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shuttercraft
What does Shuttercraft do?
Shuttercraft manufactures custom-made interior and exterior wood shutters to order, including moveable louver, fixed louver, raised panel, board & batten, combination, and plantation styles built from Clear Western Red Cedar, basswood, red oak, mahogany, and poplar using traditional mortise and tenon joinery. The company also offers exterior composite shutters, shutter hardware and decorative hooks, custom cutout designs, sample shutters for evaluation, and an overstock/discount inventory channel.
Is Shuttercraft a public or private company?
Shuttercraft is a private company. It is classified as family owned and is currently operating.
When was Shuttercraft founded?
Shuttercraft was founded in 1986. It employs 1 to 10 people.
Where is Shuttercraft based?
Shuttercraft is headquartered in Madison, United States, in the North America region.
How does Shuttercraft make money?
Four revenue lines are on record. Custom Wood Shutters are the primary driver. The others are overstock/Discount Shutters, hardware and Accessories and sample Shutters.
Who are Shuttercraft's main competitors?
Direct peers on record are The Shade Store, Timberlane, Eclipse Shutters, Sunland Shutters, Smith & Noble, Norman Window Fashions and Lafayette Interior Fashions. Blinds.com is listed as an emerging player. Hunter Douglas is listed as a broad incumbent. Country Curtains / The Country Company is listed as a regional player.
Does Shuttercraft have an API?
No public API is recorded for Shuttercraft.
What industry is Shuttercraft in?
Shuttercraft's product category is Custom Wood Shutters. Its primary akta.pro industry code is CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior). Its NAICS code is 321911 and its SIC code is 2430.