Apollo Blinds
Apollo Blinds is a UK-based retailer and franchisor of made-to-measure window treatments — including blinds, shutters, curtains, and awnings — operating through 50+ franchisees serving residential and commercial customers across the United Kingdom since 1972, as part of the Hunter Douglas Group.
- Company typePrivate
- Founded1972
- HeadquartersLiversedge, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Apollo Blinds does
Apollo Blinds is a UK-based retailer and franchisor of made-to-measure window treatments, founded in 1972 and headquartered in Liversedge. The company operates through a network of more than 50 franchisees providing free in-home consultations across the United Kingdom, serving residential homeowners as its primary customer base with secondary exposure to commercial customers. The business is part of the Hunter Douglas Group, the world's largest manufacturer of window blinds, supplying a broad product portfolio predominantly manufactured in the UK.
The product range covers multiple blind types — roller, venetian, vertical, roman, wooden, pleated, plus specialist lines such as Duette cellular blinds (claimed to block up to 79% of solar heat), Allusion sheer, Twilight day/night, blackout and eco-friendly variants, and motorised/smart options — alongside shutters (plantation, tracked, arched), curtains, and outdoor products including awnings, canopies, and garden pergolas. Licensed Hunter Douglas technologies include Duette, Allusion, Intu, Perfect Fit, and BlocOut blackout systems. Bespoke offerings include shaped blinds, digitally printed designs, and customer-supplied fabric make-up.
The company generates revenue through a franchise model and direct product sales. Customers access products via free home consultations in which consultants bring samples, take measurements, and provide quotes; orders are placed against a 50% deposit with the balance on delivery and professional installation. Franchisees purchase a territory for £18,000 +VAT (including a £4,000 marketing budget) and run their own businesses, with reported gross profit margins of approximately 49% from year one. The company is a founding member of the British Franchise Association (BFA).
Apollo Blinds firmographics
Firmographics- Name
- Apollo Blinds
- Legal name
- Apollo Blinds
- Website
- https://apollo-blinds.co.uk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apollo Blinds is a UK-based retailer and franchisor of made-to-measure window treatments — including blinds, shutters, curtains, and awnings — operating through 50+ franchisees serving residential and commercial customers across the United Kingdom since 1972, as part of the Hunter Douglas Group.
- Ownership category
- akta.pro rank
Apollo Blinds industry classification
Industry- Product category
- Window Treatments
- NAICS
- Blind and Shade Manufacturing (337920)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)
Keywords
Where Apollo Blinds is headquartered
LocationHeadquarters
- HQ city
- Liversedge
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Apollo Blinds business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Window Treatment Sales: Sale of made-to-measure blinds, shutters, curtains, and awnings directly to residential and commercial customers through franchise network. Products are manufactured to order based on customer specifications and measurements taken during home consultations.
- Installation Services: Professional installation services provided by trained franchisees as part of the customer purchase, ensuring proper fitting and operation of window treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Apollo Blinds product offering
Product offeringCore offering
Apollo Blinds is a UK franchise network established in 1972 that designs, manufactures, sells, and installs made-to-measure window blinds, shutters, curtains, and awnings. Operating through 50+ franchisees across the UK, the company provides free in-home design consultations, bespoke product fabrication to individual window specifications, and professional installation services for residential customers.
Product overview
Apollo Blinds is a UK-based retailer and franchisor specializing in made-to-measure window blinds, shutters, curtains, and awnings. The company operates through a network of over 50 franchisees who sell and professionally install products in exclusive local areas. As part of the Hunter Douglas Group (the world's largest window blind manufacturer), Apollo Blinds offers a comprehensive portfolio spanning roller blinds, shutters (plantation, tracked, arched), various blind types (vertical, venetian, roman, pleated, wooden), specialty products (Duette cellular, Allusion sheer, Twilight day/night, motorised/smart, blackout, eco-friendly), outdoor solutions (awnings, canopies, pergolas), and custom options (digitally printed, shaped, customer fabric). Products are predominantly manufactured in the UK and backed by guarantees, with services including free home consultation, measurement, professional installation, and after-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- Roller Blinds
Quantifiable outcome
- Can block up to 79% of solar heat from entering the home through windows
- +2 more outcomes
Companies that use Apollo Blinds
Customer profileNamed customers6 records
Segments2 records
Apollo Blinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Apollo Blinds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hunter Douglas GroupcoreAs part of the Hunter Douglas Group (the world's largest manufacturer of window blinds), Apollo Blinds has access to a broad product range with premium-quality fabrics and finishes. Products are made bespoke with the vast majority manufactured in the UK, backed by genuine guarantees.
- British Franchise Association (bfa)coreApollo Blinds is a founding member of the British Franchise Association, demonstrating commitment to ethical franchising standards and industry best practices.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Apollo Blinds competitors and assessment
Company assessmentBroad incumbents
- Dunelm: UK's largest homewares retailer with extensive in-store and online window treatment assortment. A broad incumbent offering blinds and curtains at scale, but not specializing in made-to-measure or specialist products like Apollo.
- Hunter Douglas: Apollo's parent company and the world's largest manufacturer of window blinds, also operating its own direct and franchise networks internationally. Relevant as the upstream supplier and broader market benchmark for the category Apollo serves.
- John Lewis & Partners: Major UK department store with a strong home furnishings category including ready-made and made-to-measure blinds. Broad incumbent competing for the same household customers as Apollo but as part of a much wider portfolio.
Direct peers
- Blinds2Go: UK online-first made-to-measure blinds retailer selling directly to consumers with published pricing and fast delivery. Represents the e-commerce channel competitor that challenges Apollo's home-consultation model in the same product category.
- Thomas Sanderson: UK specialist in premium shutters, blinds and conservatory shading, also using a home-consultation-led sales model. Comparable in product mix (shutters and blinds), customer base (residential UK), and service-led GTM motion.
- Swift Direct Blinds: UK online manufacturer-retailer of made-to-measure blinds, shutters, and curtains sold direct to consumers. Competes on price transparency and speed, mirroring Apollo's product range through a digital channel.
- 247 Blinds: UK online retailer of made-to-measure blinds, curtains, and shutters with self-serve measurement tools. Direct competitor in the residential UK blinds market operating through a fundamentally different (digital) distribution model.
- English Blinds: UK specialist retailer of made-to-measure blinds, shutters, and curtains serving residential customers. Comparable product range and customer base to Apollo Blinds, operating at smaller scale with a similarly service-led approach.
- Lifestyle Blinds: UK online retailer specializing in made-to-measure blinds and curtains for residential customers. Direct product-line and target-customer overlap with Apollo Blinds, though with a digital-first rather than consultation-led model.
- Hillarys: The UK's largest made-to-measure blinds, shutters and curtains retailer, operating through a home-consultation model very similar to Apollo Blinds. Most direct head-to-head competitor for UK homeowner window treatment sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apollo Blinds social profiles
Digital presenceApollo Blinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Blinds leadership team
Management profileNumber of profiles
Apollo Blinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Blinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Blinds
What does Apollo Blinds do?
Apollo Blinds is a UK franchise network established in 1972 that designs, manufactures, sells, and installs made-to-measure window blinds, shutters, curtains, and awnings. Operating through 50+ franchisees across the UK, the company provides free in-home design consultations, bespoke product fabrication to individual window specifications, and professional installation services for residential customers.
Is Apollo Blinds a public or private company?
Apollo Blinds is a private company. It is currently operating.
When was Apollo Blinds founded?
Apollo Blinds was founded in 1972. It employs 51 to 100 people.
Where is Apollo Blinds based?
Apollo Blinds is headquartered in Liversedge, United Kingdom, in the Europe region.
How does Apollo Blinds make money?
Two revenue lines are on record. Window Treatment Sales are the primary driver. The others are installation Services.
Who are Apollo Blinds's main competitors?
Broad incumbents on record are Dunelm, Hunter Douglas and John Lewis & Partners. Direct peers are Blinds2Go, Thomas Sanderson, Swift Direct Blinds, 247 Blinds, English Blinds, Lifestyle Blinds and Hillarys.
Does Apollo Blinds have an API?
No public API is recorded for Apollo Blinds.
What industry is Apollo Blinds in?
Apollo Blinds's product category is Window Treatments. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior). Its NAICS code is 337920.