Basilic & Co

What Basilic & Co does

Basilic & Co is a French pizza restaurant franchise founded in 2007 by Laurent Bassi, headquartered in Châteauneuf-sur-Isère (Drôme) and operating as SAS BASILIC & CO DÉVELOPPEMENT. The company sells a "terroir pizza" concept built around 100% house-made dough prepared daily on-site, topped with rigorously selected regional French ingredients — AOP/IGP cheeses (Roquefort, Maroilles, Saint-Marcellin, Corsican tome), heritage cured meats, and seasonal produce sourced from named producers. Each restaurant operates three simultaneous channels (dine-in with open kitchen, take-away, and third-party delivery via Uber Eats and Deliveroo), serving fast-casual diners in cities across France with a minimum catchment threshold of 15,000 inhabitants. The franchise network reached 63 restaurants (58 franchised, 5 corporate pilot locations) by mid-2026, with stated network turnover of 37.2M€ HT in 2025.

Name

Basilic & Co

Legal name

BASILIC & CO DÉVELOPPEMENT

Website

https://franchise.basilic-and-co.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Pizza Restaurant Franchise

NAICS

Restaurants and Other Eating Places (72251)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant franchise
• Franchise development
• Casual dining chain
• Terroir food service
• Restaurant franchise network

Headquarters

HQ city

Châteauneuf-sur-Isère

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise fees: One-time franchise entry fee of 28 K€ charged to new franchisors. This covers onboarding, territory reservation, and access to the brand system.
2. Royalty fees (redevance d'exploitation): 5% ongoing royalty on franchisor revenue, standard franchise fee model. Contributes to network support, training, marketing, and operational animation.
3. Communication royalties: 2% communication royalty on franchisor revenue, funding national marketing campaigns and brand development.
4. Franchise restaurant sales (same-store): Each of the 63+ restaurants generates revenue through three channels: dine-in, take-away, and delivery. Average annual revenue per restaurant is approximately 621 K€ (2025 potential). The concept targets above-market-average revenue in the fast casual and pizza sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Basilic & Co operates a franchise network of pizzerias selling "Pizzas de Terroir" — pizzas made with regionally sourced French ingredients — through four seasonal menu cards per year. In parallel, the company licenses its brand, operating model, and training program to franchisee entrepreneurs who open and run their own restaurants under the Basilic & Co banner.

Product overview

Basilic & Co is a French pizza restaurant franchise founded in 2007 that operates a multi-format, multi-channel offering across its network. The core product is Pizzas de Terroirs — hand-stretched, slow-fermented, 100% house-made dough topped with rigorously selected regional French ingredients — complemented by seasonal salads, focaccias, pizzettes, and artisan desserts. Each restaurant serves customers through three simultaneous channels: dine-in (warm, open-kitchen setting with 28–40 covers), takeout, and third-party delivery (Uber Eats and Deliveroo). The franchise offer includes four seasonal menu cards per year, each featuring 3 new seasonal recipes inspired by a specific French region's terroir (e.g., Lyon, Corsica, Savoie, Ardèche, North), sourced from named local artisan producers. The business also markets limited-time ephemeral recipes and its own-brand desserts made by a Drôme-based artisan pastry chef. The franchise arm provides end-to-end support including development, Qualiopi-certified training, marketing, and ongoing animation services to its network of ~63 franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzas de Terroir Signature pizza range made with regionally sourced French terroir ingredients, offered year-round and rotated through four seasonal menu cards; sold to individuals and families at company-owned and franchised restaurants, for dine-in, takeaway, and home delivery.
• Seasonal Menu Cards Quarterly-rotating menu offerings that update the pizza and side-item lineup across all Basilic & Co restaurants; targeted at existing and new diners.
• Own-brand Desserts Proprietary dessert offerings sold alongside pizzas across the restaurant network, either to complement individual meals or as takeaway items.
• Franchise Development Program Licensed franchise offering for entrepreneurs to operate a Basilic & Co pizzeria, including use of the brand, operating procedures, supply network, and access to a Qualiopi-certified training program.

Quantifiable outcome

• 76% gross margin for franchised restaurants (among the highest in the sector)
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fromageries PapilloncoreStrategic or Co-development PartnerPartnership for the Roquefort AOP centenary celebration in summer 2025. Basilic & Co featured Fromageries Papillon's Roquefort (the only producer cultivating its own Penicillium roqueforti strain) in multiple original recipes on the summer menu. Illustrates deep collaboration on terroir product development.
• Costa & Fils (Charcuterie)coreStrategic or Co-development PartnerFamily business founded in 1905 producing coppa fumée (smoked coppa) using artisanal methods with beech-wood smoking and hand-tying. Featured in the Corsican summer 2026 menu. Represents Basilic & Co's approach to sourcing from named, heritage producers.
• Fromagerie PieruccicoreStrategic or Co-development PartnerTraditional Corsican sheep's milk cheese maker with over a century of operation. Featured on the Corsican summer 2026 menu. Selected by Basilic & Co teams during a terroir immersion trip across Corsica.
• Fromagers de ThiérachecoreStrategic or Co-development PartnerCheese makers producing Maroilles AOP, the emblematic cheese of Thiérache (Northern France). Featured on the autumn 2025 menu in recipes including Pizza Ch'ti, Focaccia Maroilles & Jambon, and Gratin de Ravioles au Maroilles.
• Maison MeneauminorStrategic or Co-development PartnerArtisanal producer of bio juices and nectars (e.g., peach nectar, Corsican clementine juice, grape juice). Featured across multiple seasonal menus as a branded beverage partner. Supplied across the restaurant network.
• Terre AdéliceminorStrategic or Co-development PartnerFamily artisanal producer of bio sorbets (e.g., chestnut sorbet, strawberry sorbet). Featured as a seasonal dessert across multiple seasonal menus (autumn 2025, spring 2025) in Basilic & Co restaurants.
• Coopérative Vercors-LaitcoreStrategic or Co-development PartnerLongstanding partner supplying dairy products (Saint-Félicien, Saint-Marcellin IGP) for the Vercors region. Featured in the 3 Fromages du Vercors recipe and other terroir pizzas. A historical supplier of the Basilic & Co network.
• Fromagerie de l'ÉtoileminorStrategic or Co-development PartnerSpecialized cheese aging (affinage) facility visited by Basilic & Co teams during terroir immersion trips. Hosts cheese aging in a former 450m railway tunnel at 10-11°C with 90% humidity. Used to educate Basilic & Co teams and franchisors on cheese quality determinants.
• OVHminorOthersOVH SAS provides web hosting services for franchise.basilic-and-co.com. SAS with capital of 10,059,500 €, headquartered at 2 rue Kellermann, 59100 Roubaix.
• EverFruit (website developer)minorOthersDigital agency credited as the website developer for the franchise portal. The company's footer credits EverFruit for site design and development.
• E-cone (webmaster)minorOthersSARL E-cone, capital 5,000 €, based at 3 rue de Funas, 38300 Bourgoin Jallieu, is listed as the webmaster responsible for technical maintenance of the site.
• Fédération Française de la Franchise (FFF)minorOthersFFF is the French franchise industry federation. Basilic & Co franchisors Antoine Moran and Sébastien Bourgoin were awarded the Ruban d'Argent de la Franchise at FFF's Salon Franchise Expo Paris 2025.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pizza Hut: Global pizza chain with dine-in and delivery presence in France; competes on occasion and brand awareness but does not target the same terroir/premium niche as Basilic & Co.
• Léon: Established French brasserie chain with broad menu and dine-in focus; comparable to Basilic & Co on French casual dining heritage and dine-in service model, though not pizza-specific.
• Domino's Pizza: Global pizza QSR incumbent with material French footprint; competes with Basilic & Co on the delivery and takeout channels but at a lower price point and broader menu.
• Flunch: French family casual restaurant chain with broad menu and value positioning; comparable to Basilic & Co on French mid-market casual dining but not on pizza specialization or premium terroir positioning.

Direct peers

• Pizza Sprint: Long-standing French pizza delivery and takeout franchise with a broad national footprint; comparable on customer-facing pizza category and franchise-driven distribution in France.
• La Pizza de Nico: French pizza franchise with a dine-in, takeout and delivery model targeting mid-sized French cities, very similar unit economics and franchise development motion to Basilic & Co.
• Speed Rabbit Pizza: French pizza delivery chain with national franchise presence, directly comparable to Basilic & Co's delivery and takeout channels in the French market.
• Pizza Paï: French pizza fast-casual franchise with a network of restaurants across France, competing in a similar positioning tier to Basilic & Co on artisanal dough and quality ingredients.
• Pizza Cosy: French pizza fast-casual franchise operating a network of owned and franchised restaurants across France, directly comparable to Basilic & Co on geography, format, and franchise-led growth model.

Emerging players

• Bistrot Régent: French fast-casual bistro franchise expanding across France; comparable to Basilic & Co on the franchise growth model and the positioning of a premium-affordable casual dining experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@basilic-and-co
• Facebookfacebook.com/basilicandco
• LinkedInlinkedin.com/company/basilic-&-co
• Instagraminstagram.com/basilicandco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basilic & Co