Frankie's

What Frankie's does

Frankie's is a London-based community platform founded in 2023 by Frankie Smith that addresses the underrepresentation of women in wealth management and family financial planning. The company operates two interconnected lines: a freemium community platform (Frankie's Network) offering curated clubs such as the Supper Club (building investment portfolios socially) and the Art Club (investing in art as an asset class), and FSWM (Frankie Smith Wealth Management), an independent wealth management advisory delivering investments, protection, tax planning, and pensions to entrepreneurs, professionals, and families. Supporting the brand is the 'Talking Frankly' podcast, now in its second season, featuring interviews with founders and investors.

The underlying technology is described as community platform and podcast infrastructure with no proprietary AI, SDK, or API capabilities disclosed; the value proposition rests on curated in-person experiences, owned content, and the founder's personal advisory relationships rather than software defensibility. Go-to-market is community-led and event-driven, leveraging word-of-mouth referrals, curated clubs, and the founder's speaking presence across Forbes, The Times' money podcast, Goldman Sachs, AllBright, and Tide, supplemented by a weekly email newsletter and multi-channel social presence (Instagram, LinkedIn, TikTok, YouTube).

Revenue mechanics combine freemium community access (which functions as a top-of-funnel for private clients) with bespoke, quote-based wealth management fees from FSWM. The business is founder-owned with no external institutional investors, no disclosed headcount, no disclosed revenue, and no funding rounds to date, operating as a single-location London entity reliant on the founder as both primary financial advisor and primary brand spokesperson.

Name

Frankie's

Legal name

Frankie's

Website

https://frankies.uk.net

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankie's is a London-based community and independent wealth management platform, founded in 2023, that helps women professionals, founders, and families engage with wealth through curated clubs, events, a podcast, and bespoke advisory (FSWM).

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

akta.pro secondary industry

Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK)

Keywords

• Wealth management services
• Financial advisory services
• Women's investment community
• Financial education events
• Independent financial planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Community Membership: Community access through clubs and events; appears to be free entry-level with exclusive access to events and financial insights
2. Wealth Management Services (FSWM): Private client wealth management services including investments, protection, tax planning, and pensions. Frankie Smith acts as independent financial advisor taking holistic approach with clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Frankie's operates a London-based community platform for women professionals and founders, offering curated clubs (Supper Club, Art Club) and events focused on financial education and networking. The business also operates FSWM (Frankie Smith Wealth Management), an independent financial advisory providing holistic wealth management services including investments, protection, tax planning, and pensions for entrepreneurs, professionals, and families.

Product overview

Frankie's operates as a unified community platform centered on women and wealth, consisting of the core Frankie’s Network community and several specialized clubs (Frankie's Supper Club and Frankie's Art Club). The platform is complemented by FSWM (Frankie Smith Wealth Management), an independent wealth management service offering investments, protection, tax planning, and pensions. Additionally, Talking Frankly is a podcast series that extends the brand's educational reach through interviews with founders and investors.

Differentiator

Problem solved

Functional benefit

Brands

• FSWM: Frankie Smith Wealth Management - the wealth management arm of the business offering investments, protection, tax planning, and pensions services for entrepreneurs, professionals and families.

Products and services

• Frankie's Network A London-based community platform for professionals and founders that reimagines how women engage with wealth through curated events, clubs, and educational content focused on financial literacy and confidence building.
• Frankie's Supper Club A curated club focused on building investment portfolios in a social setting, combining wine and networking to make finance more approachable.
• Frankie's Art Club A specialized club focused on investing in art, providing education and connection opportunities for members interested in art as an asset class.
• FSWM (Frankie Smith Wealth Management) Independent wealth management advisory offering holistic financial services including investments, protection, tax planning, and pensions for entrepreneurs, professionals, and families.
• Talking Frankly Podcast A podcast series where founder Frankie Smith interviews bold founders and investors, diving into what drives them, what they've learned, and insights for others; currently in its second season.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Female Invest: European (Nordic-founded) financial education platform and community focused on women and investing, offering courses, content, and community. Closest direct competitor on the financial education/community side for women, with comparable content-to-product funnel.
• Ellevest: US-based women-focused digital wealth management platform offering managed portfolios, financial planning, and educational content. The most direct global peer in the women-focused wealth management category, with comparable mission and target client.
• AllBright: London-based members' club and community for professional women, offering events, networking, and learning programming. Operates a directly comparable dual model of curated community events adjacent to women's professional development, with similar demographic and lifestyle positioning.

Regional players

• Stash: US-based consumer investing and financial education platform with strong content and lifestyle positioning. Comparable community-and-education-meets-investing hybrid model, but primarily serves US customers rather than the UK female professional audience Frankie's targets.

Broad incumbents

• Octopus Money: UK independent financial advisor offering holistic financial planning (investments, pensions, protection) for individuals and families. Comparable independent advice scope and product menu to FSWM, but operating at much larger scale and without a community/women-focused wrapper.
• Moneybox: UK consumer investing and savings app with strong content and community engagement. Operates in the same UK personal finance and wealth-building category and overlaps with Frankie's audience of young professionals and founders building long-term wealth.
• Plum: UK consumer PFM and investing app using automation to help users save and invest. Comparable in personal financial management and education angle, though distribution-led vs. Frankie's community-led model.

Emerging players

• Beanstalk: UK gifting and savings app for children and families with a strong editorial and educational content layer. Less direct overlap, but comparable in being a UK community-led personal finance brand building consumer trust through content.
• Moneyhub: UK data-driven financial planning and Open Banking platform serving advisors and consumers. Adjacent to Frankie's wealth management advisory offering through personal financial management tooling and a similar UK mass-affluent and HNW target market.
• Astrid: UK women-focused financial guidance and community platform offering money coaching and content. Comparable niche women-focused financial guidance positioning, though currently more guidance/community and less full-blown wealth management than FSWM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC30GMXxYJQAMZ2xN5aJEo1A
• LinkedInlinkedin.com/company/frankies-uk
• Instagraminstagram.com/frankies.uk
• TikToktiktok.com/@frankies.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankie's