Freshco
Freshco is a Pakistan-based online grocery delivery platform, founded in 1990 and headquartered in Multan, that serves individual consumers across Pakistan with fresh groceries and daily essentials through its website.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
Freshco firmographics
Firmographics- Name
- Freshco
- Website
- https://freshcosweets.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freshco is a Pakistan-based online grocery delivery platform, founded in 1990 and headquartered in Multan, that serves individual consumers across Pakistan with fresh groceries and daily essentials through its website.
- Ownership category
- akta.pro rank
Freshco industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Food and Beverage Retailers (445)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
- akta.pro secondary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Freshco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Freshco product offering
Product offeringCore offering
Freshco operates an online grocery delivery platform through its website that enables consumers in Pakistan to order fresh groceries and daily essentials and have them delivered. The company runs its own direct e-commerce storefront rather than serving as a third-party marketplace, focusing on convenience-based retail of fresh produce and everyday household items to individual customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Grocery & Daily Essentials Delivery Online ordering and home delivery of fresh groceries and daily essentials to individual consumers in Pakistan via the Freshco website (freshcosweets.com). The service is intended for household shoppers seeking convenient access to fresh produce and everyday items without visiting a physical store.
Companies that use Freshco
Customer profileSegments1 record
Ideal customer profiles1 record
Freshco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Freshco competitors and assessment
Company assessmentEmerging players
- Imtiaz Super Market (Online): Established Pakistani supermarket chain expanding into online ordering for groceries and household goods. Comparable fresh-grocery assortment and household consumer target, with growing digital capability overlapping with Freshco's proposition.
- AlFatah (Online): Pakistan-based supermarket chain piloting online grocery ordering for household essentials and fresh items. Overlapping consumer segment and grocery category with limited but emerging digital presence comparable to Freshco's online-only model.
- Foodpanda Pakistan (DMart / Shops): On-demand delivery platform in Pakistan extending into grocery, household, and convenience items via its marketplace. Comparable from a logistics and online-ordering standpoint and increasingly a competitor for daily-essentials baskets.
Direct peers
- Naheed.pk: Pakistani online supermarket delivering groceries, fresh produce, household, and personal care items nationwide. Closely comparable in model (online grocery retailer serving Pakistani consumers with delivery) and competitive overlap with Freshco.
- Chase Up (Online): Pakistan-based grocery retailer with a strong digital storefront delivering fresh and packaged groceries in multiple cities. Directly competitive on online grocery delivery to Pakistani households with similar assortment breadth.
- Sabzi.pk: Pakistani online platform specializing in fresh produce and grocery delivery to households. Closely comparable in fresh-produce focus, online ordering model, and Pakistan household consumer target to Freshco.
- Grocers.pk: One of Pakistan's largest online grocery delivery platforms, operating across multiple cities with same-day delivery of fresh produce and household essentials. Directly comparable to Freshco in product, customer segment (Pakistani households), and online delivery business model.
Regional players
- Bykea: Pakistan-based ride-hailing and on-demand delivery platform with parcel and goods-delivery services. Regional player whose delivery logistics infrastructure and consumer brand are adjacent to Freshco's online grocery fulfillment needs.
Broad incumbents
- Daraz.pk: Alibaba-backed general marketplace with a growing grocery and fresh-foods vertical in Pakistan. Broader incumbent competing for the same household spending on groceries and daily essentials via an online channel.
- Metro Cash & Carry Pakistan (Online): Large multinational wholesale/retail operator with an online grocery ordering platform serving Pakistani businesses and consumers. Broader incumbent with overlapping fresh-grocery delivery offering and substantially larger footprint than Freshco.
Market position
Customer concentration
Freshco social profiles
Digital presenceFreshco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freshco leadership team
Management profileNumber of profiles
Freshco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freshco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freshco
What does Freshco do?
Freshco operates an online grocery delivery platform through its website that enables consumers in Pakistan to order fresh groceries and daily essentials and have them delivered. The company runs its own direct e-commerce storefront rather than serving as a third-party marketplace, focusing on convenience-based retail of fresh produce and everyday household items to individual customers.
Is Freshco a public or private company?
Freshco is a private company. It is classified as unknown and is currently operating.
When was Freshco founded?
Freshco was founded in -1. It employs 11 to 50 people.
Who are Freshco's main competitors?
Emerging players on record are Imtiaz Super Market (Online), AlFatah (Online) and Foodpanda Pakistan (DMart / Shops). Direct peers are Naheed.pk, Chase Up (Online), Sabzi.pk and Grocers.pk. Bykea is listed as a regional player. Broad incumbents are Daraz.pk and Metro Cash & Carry Pakistan (Online).
Does Freshco have an API?
No public API is recorded for Freshco.
What industry is Freshco in?
Freshco's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail, with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 445.