Blutopia
- Company typePrivate
- Founded2018
- HeadquartersLa Rochelle, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Blutopia firmographics
Firmographics- Name
- Blutopia
- Legal name
- Blutopia
- Website
- https://blutopia.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Blutopia industry classification
Industry- Product category
- Environmental Advocacy and Ocean Conservation
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)
Keywords
Where Blutopia is headquartered
LocationHeadquarters
- HQ city
- La Rochelle
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Blutopia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Individual Donations: Individual donors contribute via HelloAsso with one-time or monthly donations. Monthly recurring donations are prioritized as more advantageous for budget forecasting. Donations are tax-deductible (66% reduction for individuals).
- Annual Membership: Membership subscription at 10€ per year provides voting rights at the general assembly and community membership. Tax-deductible at 66%.
- Merchandise Sales: Sale of branded merchandise including recipe books (5–12€), t-shirts (30€), and recycled caps (15€) through the online shop. All profits fund team salaries.
- Corporate Philanthropy: Private companies support through direct donations or via the 1% for the Planet network. Tax-deductible at 60% (up to 0.5% of annual turnover).
- Institutional Grants: Public institutions and government bodies provide grants and support. Notably the Secrétariat d'État chargé de la mer, Région Nouvelle-Aquitaine, Agence de l'eau Grand Sud-Ouest, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership: 10€ per year |
| Unit Pricing | One time/ perpetual license | Recipe book 'C'est pas la mer à boire': 5€ digital / 12€ paper |
| Unit Pricing | One time/ perpetual license | T-shirt: 30€ per unit |
| Unit Pricing | One time/ perpetual license | Recycled cap: 15€ per unit |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Blutopia product offering
Product offeringCore offering
Blutopia is a French non-profit association that develops and distributes documentary films, pedagogical content, recipe books, and advocacy campaigns to transform food systems in order to preserve the ocean. Its three-pillar model combines inspiration (documentaries), education (online tools and content), and action (recipe books, culinary workshops, participatory seaweed-farm events, and policy advocacy at the national and European levels).
Product overview
Blutopia is a non-profit association (loi 1901) whose mission is to reinvent food systems to preserve the ocean. It is not a technology company but organizes impact campaigns centered on three pillars: inspiring (documentary films), educating (pedagogical tools and online content), and acting (recipe books and culinary workshops). The 'products and services' portfolio consists of three merchandise/publication items sold via the online shop: the recipe book 'C'est pas la mer à boire' (available in paper and digital), a branded recycled cap, and a branded T-shirt (Les bonnes vivantes campaign, with GOTS/Oeko-Tex/Peta certifications). These items generate income that finances the team's salaries and campaign operations.
Differentiator
Problem solved
Functional benefit
Brands
- SPLASH!: Monthly newsletter helping readers scale up collective action for the ocean, structured around 4 rubrics: YOUPI! (good news), OUTCH! (current events), SPLASH! (collective action), and OH! (content to broaden horizons).
Products and services
- Recycled Blutopia Cap (Casquette recyclée) A recycled cotton cap bearing the Blutopia logo, sold as part of the association's merchandise line. Profits fund team salaries and campaign operations. Priced at €15 per unit.
- Recipe Book 'C'est pas la mer à boire' A recipe book featuring 15 simple, seasonal plant-based recipes with commonly available ingredients. Available in paper (€12) or digital (€5) format. Designed to make plant-based cooking accessible as part of the association's food transition mission.
- Blutopia T-shirt (Les bonnes vivantes campaign) A branded T-shirt featuring the 'Les bonnes vivantes' campaign and Blutopia logo with a seaweed motif. Available in XS to XL, in unisex and women's cuts. Made from GOTS-certified organic cotton and recycled cotton, with Oeko-Tex Standard 100 and Peta-Approved-Vegan certifications. Priced at €30 per unit.
- Documentary 'De l'assiette à l'océan' Documentary film examining the connections between food consumption and ocean health, the second national impact campaign of the association. Used in public screenings, school programs, and corporate cinematic debates.
- Documentary 'Les bonnes vivantes' 52-minute documentary film focused on the power of seaweed as a sustainable food source. Premiered along the Atlantic coast as part of the 2026 'Les bonnes vivantes à la voile' tour across 10 stops from the Basque Country to Brittany.
- Annual Association Membership Annual membership subscription at €10 per year, providing voting rights at the general assembly and community membership status. Contributions are 66% tax-deductible for individuals (effective cost €3.40/year).
- SPLASH! Newsletter Monthly free Substack newsletter delivering curated ocean-food content across four rubrics (good news, current events, collective action, and content recommendations), designed to enable collective action without inducing eco-anxiety.
- Corporate and Institutional Interventions (Cinematic Debates, Masterclasses, Culinary Workshops) Tailored B2B/B2G intervention package for companies, cooperatives, schools, and public institutions, comprising documentary screenings with cinematic debates, masterclasses, and culinary workshops. A community manager accompanies organizers from registration through event day.
- Participatory Seaweed-Farm Workshops (Chantiers participatifs) Hands-on participatory workshops held at seaweed farms to facilitate engagement with sustainable seaweed production. Tested for the first time in July 2024 and planned to expand to at least five in 2026, targeting schools, companies, local authorities, and the general public.
- Policy Advocacy Program (Plaidoyer) National and European-level advocacy program pushing for the development of the seaweed sector and reduction of fishing pressure on marine biodiversity. Includes a committee of 15 young volunteers, published policy measures, and direct engagement with Members of the European Parliament.
Quantifiable outcome
- 12 concrete policy measures developed by a 15-person youth committee and presented to MEPs
- +2 more outcomes
Companies that use Blutopia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Blutopia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blutopia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- 1% for the PlanetcoreBlutopia is an agréée member of 1% for the Planet, an international collective of companies and associations acting for a healthy planet. Member companies commit to directing 1% of their sales to approved environmental associations.
- Data For GoodcoreData For Good collaborated with Blutopia to build the online platform accompanying the 'Vagues gourmandes' seaweed guide, providing data infrastructure for the guide's digital complement.
- HelloAssocoreHelloAsso is the third-party platform used by Blutopia to process individual donations. Blutopia does not collect donor data directly through this channel.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Blutopia competitors and assessment
Company assessmentBroad incumbents
- WWF France: Established French branch of a global conservation NGO working on oceans, food systems, and biodiversity. Comparable mission overlap (food-ocean-environment nexus) but with vastly larger membership, fundraising infrastructure, and policy reach.
- Sea Shepherd France: Established ocean-conservation NGO with a strong French presence, running direct-action campaigns and policy advocacy. Comparable mission (marine biodiversity protection), but with materially larger budget, formal direct-action operations, and broader thematic scope.
- Oceana: International ocean-focused advocacy organization running policy campaigns on fisheries, marine biodiversity, and food-system issues. Comparable advocacy-led model and EU-level policy engagement, but with global scope and significantly larger budget.
- Greenpeace France: Large French branch of a global environmental NGO with deep ocean, food-system, and climate advocacy campaigns. Comparable on environmental advocacy and donor base, but operates at a fundamentally larger scale and broader thematic remit.
Direct peers
- Fondation Tara Océan: French foundation dedicated to ocean science, education, and advocacy via high-profile expeditions and documentary outputs. Comparable on mission focus (ocean preservation) and on the documentary-plus-education awareness model.
- Surfrider Foundation Europe: France-headquartered ocean-focused environmental NGO that runs awareness campaigns, grassroots chapters, volunteer mobilization, and policy advocacy on coastal and marine issues — directly comparable mission, France-base, and community-led engagement model.
- Bloom Association: French NGO focused on marine biodiversity and the link between human activity (notably fishing and food systems) and ocean health. Directly comparable in mission scope, French jurisdiction, advocacy-led operating model, and donor base.
Regional players
- Nausicaá Centre National de la Mer: France's national sea center in Boulogne-sur-Mer, focused on ocean education and public awareness through exhibits and programming. Comparable on the education-and-awareness mission, but operates a physical visitor institution rather than a distributed documentary and advocacy model.
Emerging players
- Mighty Earth: International environmental advocacy organization running campaigns on food systems, deforestation, and oceans. Comparable grassroots-campaign and policy-advocacy operating model, though with broader thematic scope and a different geographic base.
- Plastic Pollution Coalition: US-based advocacy coalition focused on plastic pollution and its food-system linkages, with awareness campaigns and member mobilization. Comparable on advocacy-and-content-led model around a food-environment issue, though geographically and thematically adjacent rather than identical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blutopia social profiles
Digital presenceBlutopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blutopia leadership team
Management profileNumber of profiles
Profiles3 records
Blutopia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blutopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blutopia
What does Blutopia do?
Blutopia is a French non-profit association that develops and distributes documentary films, pedagogical content, recipe books, and advocacy campaigns to transform food systems in order to preserve the ocean. Its three-pillar model combines inspiration (documentaries), education (online tools and content), and action (recipe books, culinary workshops, participatory seaweed-farm events, and policy advocacy at the national and European levels).
Is Blutopia a public or private company?
Blutopia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blutopia founded?
Blutopia was founded in 2018. It employs 1 to 10 people.
Where is Blutopia based?
Blutopia is headquartered in La Rochelle, France, in the Europe region.
How does Blutopia make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are annual Membership, merchandise Sales, corporate Philanthropy and institutional Grants.
Who are Blutopia's main competitors?
Broad incumbents on record are WWF France, Sea Shepherd France, Oceana and Greenpeace France. Direct peers are Fondation Tara Océan, Surfrider Foundation Europe and Bloom Association. Nausicaá Centre National de la Mer is listed as a regional player. Emerging players are Mighty Earth and Plastic Pollution Coalition.
Does Blutopia have an API?
No public API is recorded for Blutopia.
What industry is Blutopia in?
Blutopia's product category is Environmental Advocacy and Ocean Conservation. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 813312 and its SIC code is 7812.