FRIJOLES VERDES
Frijoles Verdes is a family-owned traditional Colombian restaurant in Cali, Colombia, serving local consumers authentic typical dishes and house specialties via dine-in, takeout, and delivery through the OlaClick digital menu platform and WhatsApp ordering.
- Company typePrivate
- Founded-
- HeadquartersCali, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FRIJOLES VERDES does
Frijoles Verdes is a privately held, family-owned traditional Colombian restaurant operating from a single location at Parqueadero Unicentro in the Las Vegas neighborhood of Cali, Valle del Cauca, Colombia. The business serves local residents and visitors seeking authentic Colombian cuisine, offering typical dishes, meats, and house specialties across three service modes: dine-in, takeout, and home delivery. Operating hours span approximately 10:30 AM to 9:00 PM daily (11:30 AM opening on Fridays).
The restaurant's technology stack is built on the third-party OlaClick digital menu platform, which provides its online product catalog, ordering functionality, and delivery coordination. Customers can place orders directly through a WhatsApp business line (+57 317 647 4451) using pre-configured message templates, or browse the digital menu via the OlaClick-hosted webpage (frijolesverdes.ola.click). Marketing and customer engagement are driven organically through Instagram, Facebook, and TikTok accounts under the @frijolesverdes1 / frijolesverdescolombia handles.
The revenue model is purely transactional: the company generates revenue from per-order food sales across its three service channels. Delivery is offered free of charge within the Cali metropolitan area for orders meeting a $30,000 COP minimum, with a stated 30-45 minute delivery window. The firm employs 13 people and has no disclosed investors, parent company, subsidiaries, funding rounds, or institutional ownership. There are no public pricing details beyond the delivery minimum, and no formal certifications, patents, or partnerships are documented in the available data.
FRIJOLES VERDES firmographics
Firmographics- Name
- FRIJOLES VERDES
- Website
- https://frijolesverdes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frijoles Verdes is a family-owned traditional Colombian restaurant in Cali, Colombia, serving local consumers authentic typical dishes and house specialties via dine-in, takeout, and delivery through the OlaClick digital menu platform and WhatsApp ordering.
- Ownership category
- akta.pro rank
FRIJOLES VERDES industry classification
Industry- Product category
- Traditional Colombian Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where FRIJOLES VERDES is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
FRIJOLES VERDES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Restaurant Food Sales: Revenue generated from dine-in, takeout, and delivery orders of traditional Colombian dishes, meats, and house specialties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Delivery service with $30,000 minimum order |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FRIJOLES VERDES product offering
Product offeringCore offering
Frijoles Verdes is a family-tradition Colombian restaurant in Cali that sells traditional Colombian typical dishes, meats, and house specialties to local consumers. Customers can dine in at the Unicentro (Las Vegas) location, order takeout for pickup, or request home delivery within the Cali metropolitan area with a 30–45 minute delivery window and free delivery for orders of $30,000 COP or more. Orders are placed via a digital menu on OlaClick or directly through WhatsApp.
Product overview
Frijoles Verdes operates as a traditional Colombian restaurant in Cali, Valle del Cauca, Colombia. The business offers a single unified product: its digital menu system (Menú Digital de Frijoles Verdes) powered by the OlaClick platform. This digital menu enables customers to place orders online for dine-in, takeout, and delivery services. The restaurant's physical offerings include traditional Colombian dishes, meats, and house specialties, with delivery times of 30-45 minutes and free delivery for orders starting at $30,000 COP.
Differentiator
Problem solved
Functional benefit
Products and services
- Menú Digital de Frijoles Verdes Digital menu platform powered by OlaClick that enables customers to browse the restaurant's offerings, view prices, and place orders online. It serves local consumers in Cali seeking traditional Colombian cuisine for dine-in, takeout, or home delivery.
- Traditional Colombian Dine-in Service On-premise dining service at the restaurant located in Parqueadero Unicentro, Las Vegas, Cali, Valle del Cauca, Colombia. Serves local consumers and visitors seeking traditional Colombian typical dishes, meats, and house specialties.
- Takeout (Para llevar) Takeout service where customers order and pick up traditional Colombian food at the restaurant location in Cali.
- Home Delivery (A domicilio) Home delivery of traditional Colombian dishes, meats, and house specialties to customers within the Cali metropolitan area, with a 30–45 minute delivery window and free delivery for orders meeting a $30,000 COP minimum.
Quantifiable outcome
- 30-45 minute delivery time
Companies that use FRIJOLES VERDES
Customer profileSegments1 record
Ideal customer profiles1 record
FRIJOLES VERDES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FRIJOLES VERDES partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
FRIJOLES VERDES competitors and assessment
Company assessmentOthers
- OlaClick: Digital-menu and ordering platform powering Frijoles Verdes' online ordering. Included as the technology enabler behind Frijoles Verdes' core ordering infrastructure rather than as a direct restaurant competitor.
Broad incumbents
- Crepes & Waffles: Large Colombian casual-dining chain with broad multi-city presence. Comparable as a domestic Colombian restaurant operator with similar family/heritage brand positioning and broad menu of traditional dishes.
- El Corral: Largest Colombian hamburger chain with widespread dine-in and delivery. Comparable Colombian restaurant operator offering dine-in, takeout, and delivery in the same competitive Cali market.
- Kokoriko: Established Colombian chicken restaurant chain with dine-in and delivery nationwide. Comparable Colombian restaurant operator competing for similar family and casual-dining occasions in the same geography.
- Frisby: Major Colombian fast-food chain specializing in fried chicken. Comparable Colombian restaurant operator with multi-channel dine-in, takeout, and delivery presence competing for the same customer wallet.
- Andrés Carne de Res: Iconic Colombian traditional restaurant chain famous for house specialties, meats, and family-style dining. Comparable as a domestic Colombian restaurant operator with similar heritage branding and traditional cuisine positioning.
- Presto: Colombian fast-casual restaurant chain offering traditional plates and sandwiches. Comparable Colombian restaurant operator with similar dine-in, takeout, and delivery format and traditional menu focus.
Regional players
- La Areperia: Latin-American restaurant chain with presence in Colombia serving arepas and traditional plates. Comparable as a Colombian restaurant operator with similar menu positioning and family-style branding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
FRIJOLES VERDES social profiles
Digital presenceFRIJOLES VERDES financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRIJOLES VERDES leadership team
Management profileNumber of profiles
FRIJOLES VERDES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRIJOLES VERDES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRIJOLES VERDES
What does FRIJOLES VERDES do?
Frijoles Verdes is a family-tradition Colombian restaurant in Cali that sells traditional Colombian typical dishes, meats, and house specialties to local consumers. Customers can dine in at the Unicentro (Las Vegas) location, order takeout for pickup, or request home delivery within the Cali metropolitan area with a 30–45 minute delivery window and free delivery for orders of $30,000 COP or more. Orders are placed via a digital menu on OlaClick or directly through WhatsApp.
Is FRIJOLES VERDES a public or private company?
FRIJOLES VERDES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FRIJOLES VERDES founded?
FRIJOLES VERDES was founded in -1. It employs 11 to 50 people.
Where is FRIJOLES VERDES based?
FRIJOLES VERDES is headquartered in Cali, Colombia, in the Latin America region.
How does FRIJOLES VERDES make money?
One revenue line is on record: restaurant Food Sales.
Who are FRIJOLES VERDES's main competitors?
OlaClick is listed as an others. Broad incumbents are Crepes & Waffles, El Corral, Kokoriko, Frisby, Andrés Carne de Res and Presto. La Areperia is listed as a regional player.
Does FRIJOLES VERDES have an API?
No public API is recorded for FRIJOLES VERDES.
What industry is FRIJOLES VERDES in?
FRIJOLES VERDES's product category is Traditional Colombian Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.