What OlaClick (YC W21) does

OlaClick is a WhatsApp-first restaurant management SaaS platform that targets small and medium restaurants, dark kitchens, and franchise operators across Latin America. The platform unifies point-of-sale (POS), digital menu, QR-code table ordering, kitchen display system (KDS), delivery management, electronic invoicing, and AI-driven customer engagement (WhatsApp chatbot, virtual attendant, mass messaging, loyalty automation, and a free restaurant name generator) into a single product, with native integrations to all major LatAm delivery aggregators (iFood, Rappi, Uber Eats, Glovo, PedidosYa, DiDi Food, 99 Food) and Stone payments. The company was founded in 2020/2021 in Lima, Peru, joined Y Combinator's W21 batch, and operates through legal entities in Peru, Brazil, and Delaware (USA), with a commercial office on Avenida Paulista in São Paulo. As of available data it serves more than 50,000 active restaurants processing over 1.3 million orders per month, and was selected for the Google Cloud Accelerator and the Meta Business Partner program.

The business model is freemium SaaS: restaurants can sign up free, create a digital menu in under 30 seconds, and upgrade to premium plans starting at R$35/month (approximately $7 USD) that unlock POS, KDS, inventory, AI chatbot, and mass-messaging features, with add-ons such as NFC electronic invoicing (Nota Fiscal Eletrônica), custom domains, and white-label reseller rights. Go-to-market is product-led growth, with a self-serve web panel at panel.olaclick.app, mobile apps on Google Play and the Apple App Store, and a partner/reseller channel (including Stone in Brazil). Total disclosed funding is $4.6 million from a May 2022 seed round co-led by Gradient Ventures, Delivery Hero Ventures, and Meta, plus prior YC and angel financing. Headcount is reported at 11-50 employees.

Name

OlaClick (YC W21)

Legal name

OLACLICK TECHNOLOGIES CO.

Website

https://www.olaclick.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

OlaClick is a WhatsApp-first, AI-enabled restaurant management SaaS platform for SMB restaurants, dark kitchens, and franchise operators across Latin America, combining POS, digital menu, QR ordering, KDS, delivery aggregation, and WhatsApp automation in one tool.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Special Food Services (7223)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Restaurant management software
• Digital menu platform
• Point of sale system
• WhatsApp ordering
• Delivery management software

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: OlaClick offers a freemium model with a free tier providing basic digital menu and WhatsApp ordering capabilities. Premium plans start at R$35/month (approximately $7 USD) offering full POS, KDS, inventory management, AI chatbot, and mass messaging features. Plans are available in monthly and annual billing cycles with automatic renewal.
2. Premium Add-ons: Additional paid features including NFC electronic invoicing (Nota Fiscal Eletrônica), custom domains, advanced analytics, and white-label reseller options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

OlaClick provides an AI-powered restaurant management platform for Latin American SMB restaurants, combining POS, digital menu, QR-code ordering, WhatsApp-based order intake, kitchen display, and third-party delivery aggregation. It is offered primarily on a freemium/subscription basis starting at R$35/month (~$7 USD), with premium add-ons for AI chatbot, mass messaging, electronic invoicing, and white-label resale. The platform is designed to let restaurants take direct orders and bypass high third-party delivery commissions.

Product overview

OlaClick is a unified AI-powered restaurant management platform designed for Latin American restaurants, combining POS point-of-sale, digital menu, QR code ordering, delivery management, kitchen display system (KDS), WhatsApp chatbot, virtual assistant, digital waiter, and electronic invoicing into one integrated system. The platform is backed by Google and Meta and priced affordably from R$35/month, offering a commission-free alternative to third-party delivery apps. Core products include the Sistema PDV (POS system), Cardápio Digital (digital menu), Menu QR (QR ordering), and Sistema de Delivery (delivery management), with AI-powered add-ons for WhatsApp automation, virtual assistants, mass messaging, and intelligent inventory management. The system processes over 1.3 million orders monthly across approximately 50,000 active restaurants in Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• OlaClick Restaurant Management Platform Unified AI-powered SaaS platform for SMB restaurants in Latin America that integrates point of sale, digital menu, QR-code ordering, WhatsApp order intake, kitchen display, delivery management, and customer engagement in a single subscription product.
• Sistema PDV para Restaurantes Point-of-sale system for restaurant management including table configuration, order registration, expense tracking, and a dedicated waiter app for in-house service.
• Cardápio Digital Digital menu platform with AI-powered product suggestions, multiple product photos, custom domain support, and both online and offline payment acceptance, accessible via QR code.
• Menu QR QR code-based ordering system enabling customers to scan codes at tables, browse the digital menu, and place orders directly without waiter intervention.
• Sistema de Delivery Delivery management system with AI-powered automated deliveries, WhatsApp order integration, OlaClick Riders driver app, and integrations with third-party delivery apps for consolidated order management.
• Sistema de Exibição de Cozinha (KDS) Kitchen Display System that organizes kitchen workflow by displaying pending and ready orders, providing smart KPIs, and integrating with the POS for real-time order updates.
• Robô do WhatsApp com Inteligência Artificial AI-powered WhatsApp automation robot that handles customer inquiries, sends automated order status notifications, and processes customer requests without manual intervention.
• Atendente Virtual AI virtual assistant providing faster customer support with high response rate, handling automated messages, order confirmations, promotions, and ratings collection.
• Nota Fiscal Eletrônica (NFC-e) Electronic invoicing add-on for Brazilian restaurants enabling legal fiscal document (NFC-e) issuance integrated with the sales platform; requires digital certificate A1.
• Sistema de Revenda Marca Branca White-label reseller program allowing partners to resell the OlaClick platform under their own brand, including branded panels and customization options for independent resellers.
• Gerador de Nomes com IA para Restaurantes Free AI-powered restaurant name generator that creates unique, creative names based on cuisine type, style preferences, and keywords; used as a lead-generation tool linked to OlaClick account creation.

Quantifiable outcome

• 5x faster customer service response
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Y CombinatorcoreOthersOlaClick participated in Y Combinator's Winter 2021 batch (YC W21), providing seed funding, mentorship, and alumni network access that significantly boosted the company's growth trajectory and credibility.
• Google (Google Cloud)coreOthersSelected for Google Cloud Accelerator Program; provides technical support, cloud infrastructure credits, and Google endorsement. OlaClick displays 'Chosen by Google' badge on its platform.
• WhatsAppcoreTechnology or IntegrationCore technology integration partner. OlaClick's platform uses WhatsApp as the primary order communication channel, sending pre-structured order messages from customers to restaurants via WhatsApp. Platform also supports automated WhatsApp chatbot responses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lunchbox: Lunchbox provides restaurants with branded online ordering websites, apps, and marketing tools designed to reduce reliance on third-party delivery platforms. Its commission-free direct-ordering positioning is highly comparable to OlaClick.
• Bbot: Bbot offers QR-code, mobile, and contactless ordering for restaurants, including direct online ordering and KDS functionality. Its product surface — QR menu + KDS + direct ordering — overlaps substantially with OlaClick's core stack.
• GloriaFood: GloriaFood provides free online ordering systems, table-reservation tools, and QR-code menus for restaurants globally. Its freemium go-to-market mirrors OlaClick's free digital-menu entry tier.
• Owner.com: Owner.com provides AI-powered websites, online ordering, and direct-order tools for SMB restaurants with a commission-free model. Closely comparable to OlaClick's value proposition of enabling restaurants to accept orders directly without paying aggregator commissions, though Owner.com focuses on the US market.
• Deliverect: Deliverect is a restaurant order-management platform that integrates online orders from third-party delivery marketplaces into a single POS/KDS workflow. It shares OlaClick's aggregator-agnostic integration thesis and SMB restaurant focus.
• ChowNow: ChowNow offers commission-free direct online ordering for independent restaurants, including digital menus and branded ordering sites. Its positioning as the alternative to delivery aggregators maps directly onto OlaClick's pitch in Latin America.
• Menufy: Menufy offers commission-free online ordering and restaurant websites for SMB restaurants. Its commission-free direct-ordering model and SMB focus position it as a comparable peer to OlaClick's core offering.

Broad incumbents

• Lightspeed Restaurant: Lightspeed Restaurant provides POS, online ordering, and table-management software for full- and quick-service restaurants. It competes in the same restaurant-management software category as OlaClick, but with a broader feature set and global footprint.
• Square for Restaurants: Block's Square for Restaurants offers a full POS, online ordering, and payments suite for SMBs. It overlaps with OlaClick's POS + digital menu + payment features as a broader horizontal SMB-commerce incumbent.
• Toast: Toast is a leading US-based restaurant POS and management platform covering POS, KDS, online ordering, payroll, and marketing. It represents the scaled incumbent in the broader restaurant-tech category OlaClick operates in, though it does not specialize in LATAM or WhatsApp-native flows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OlaClick
• YouTubeyoutube.com/@OlaClick
• Facebookfacebook.com/olaclickbrasil
• LinkedInlinkedin.com/company/olaclick
• Instagraminstagram.com/olaclickbrasil
• TikToktiktok.com/@olaclick

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OlaClick (YC W21)