La Arepería
La Arepería is a four-unit traditional Colombian arepa quick-service restaurant chain based in Cali, serving individual consumers and families with Caleño-style arepas, trays, and beverages via dine-in, Rappi/Didifood delivery, and institutional sales.
- Company typePrivate
- Founded-
- HeadquartersCali, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Arepería does
La Arepería (legal entity: LA AREPERÍA ORIGINAL S.A.S., NIT 901650904) operates a four-unit traditional Colombian quick-service restaurant chain focused exclusively on corn-based arepas and complementary dishes, headquartered in Cali, Colombia. Its menu is anchored on regional Caleño-style arepas — including Arepa con Todo, Arepa Caleña, Arepa Hamburguesa, Arepa Hawaiana, Arepa con Queso y Jamón, and the children's Cajita del Sabor combo — alongside side products (Papas con Todo), plated trays (Bandeja de Costilla BBQ, Picada, Bandeja de Carne) and beverages (Zumo de Uva, Agua de Panela con Limón, Claro de Maíz) priced in Colombian Pesos between COP $4,900 and COP $50,900 per item. The underlying technology stack is conventional restaurant operations with no proprietary software, AI/ML systems, or platform components; supporting infrastructure consists of a website, digital menu, social media presence (Instagram, Facebook, TikTok), Google Maps review collection, and delivery integrations with Rappi and Didifood.
Revenue mechanics are diversified across three streams: dine-in sales at four physical locations (La Novena, Bulevar del Río, Parque del Perro, and the Home Center express format), food delivery commission/transaction revenue via Rappi and Didifood, and B2B institutional/corporate sales supported by digital portfolio and brochure materials. The company markets primarily through organic social channels, customer testimonials, and delivery-platform listings. On January 14, 2025, the company was admitted to a formal business reorganization process under Colombian Ley 1116 de 2006 by the Superintendencia de Sociedades, indicating active balance-sheet stress even as physical operations continue. The customer base is predominantly individual consumers and families in Cali, augmented by a smaller institutional segment, with no enterprise anchor customers disclosed.
La Arepería firmographics
Firmographics- Name
- La Arepería
- Legal name
- LA AREPERÍA ORIGINAL S.A.S.
- Website
- https://laareperia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Arepería is a four-unit traditional Colombian arepa quick-service restaurant chain based in Cali, serving individual consumers and families with Caleño-style arepas, trays, and beverages via dine-in, Rappi/Didifood delivery, and institutional sales.
- Ownership category
- akta.pro rank
La Arepería industry classification
Industry- Product category
- Colombian Restaurant / Fast Casual Dining
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where La Arepería is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
La Arepería business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Sales: Revenue generated from customers dining at four physical restaurant locations in Cali, Colombia. Customers order from a menu featuring arepas, trays, and beverages with traditional Caleño flavors.
- Food Delivery: Revenue from delivery orders placed through Rappi and Didifood platforms, expanding reach beyond physical locations.
- Institutional/Corporate Sales: B2B sales of food products through institutional portfolios and corporate brochures for events and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Arepa con Todo - The favorite arepa dish |
| Unit Pricing | Pay-as-you-go | Arepa Caleña - Traditional Caleño style arepa |
| Unit Pricing | Pay-as-you-go | Arepa Hamburguesa - Best of both worlds |
| Unit Pricing | Pay-as-you-go | Arepa Hawaiana - Sweet and salty combination |
| Unit Pricing | Pay-as-you-go | Arepa con Queso y Jamón - Simple but flavorful |
| Unit Pricing | Pay-as-you-go | Cajita del sabor - Family combo for children |
| Unit Pricing | Pay-as-you-go | Papas con todo - Loaded yellow potatoes |
| Unit Pricing | Pay-as-you-go | Bandeja de Costilla BBQ - BBQ ribs tray |
| Unit Pricing | Pay-as-you-go | Picada - Shared feast platter |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
La Arepería product offering
Product offeringCore offering
La Arepería operates four physical dine-in restaurant locations in Cali, Colombia, serving traditional Colombian corn-based arepas with multiple filling options (chicken, beef, chicharrón, ropa vieja, hamburger, ham and cheese, Hawaiian, etc.), plated trays/bandejas with proteins and sides, sides such as Papas con Todo, traditional beverages, and a children's combo. The company extends reach beyond dine-in through food delivery partnerships with Rappi and Didifood, and offers institutional/corporate catering for events via digital portfolio and brochure.
Product overview
La Arepería is a traditional Colombian arepa restaurant chain based in Cali, offering a focused menu of corn-based arepas with various fillings (arepa con todo, hamburguesa, pollo, hawaiana, queso y jamón), plated trays (bandejas), and beverages. The product portfolio centers on the core arepa offerings complemented by side dishes like Papas con Todo and specialty combos like Cajita del Sabor for children. Services include dine-in at four locations, institutional sales, and third-party delivery via Rappi and Didifood.
Differentiator
Problem solved
Functional benefit
Products and services
- Arepas (Arepa con Todo, Arepa Caleña, Arepa Hamburguesa, Arepa con Pollo, Arepa Hawaiana, Arepa con Queso y Jamón, Arepa Hamburguesa Especial, Arepa Pechugona) Traditional Colombian corn-based arepas with a range of fillings (chicken, beef, chicharrón, ropa vieja, hamburger, ham and cheese, Hawaiian-style) priced from COP $12,900 to $26,900. Targeted at individual diners and families in Cali seeking authentic Caleño flavor.
- Bandejas (Bandeja de Costilla BBQ, Bandeja de Carne, Picada) Plated meal trays featuring proteins such as BBQ ribs (COP $49,900), beef (Bandeja de Carne, COP $29,900), and mixed meat platters (Picada, COP $50,900) served with sides including potatoes, plantain, arepa, and fresh salad. Aimed at customers seeking a fuller meal or a shared dining experience.
- Papas con Todo Loaded yellow potatoes (COP $29,900) topped with artisanal chorizo, shredded beef and chicken, ripe plantain, double cream cheese, and crispy potato flakes, served as a signature side.
- Cajita del Sabor (Children's Combo) Family combo for children (COP $22,900) including a Hawaiian arepa (or ham and cheese arepa), a Hit juice, yellow fries, and a surprise toy. Targeted at families dining with children.
- Bebidas (Zumo de Uva, Agua de Panela con Limón, Claro de Maíz) Cold 14oz traditional beverages: grape juice (COP $9,900), cane sugar water with lemon (COP $4,900), and corn drink with cane sugar syrup (COP $11,900), designed to accompany arepas and trays.
- Venta Institucional (Institutional Sales / Catering) B2B service offering bulk food orders and catering for corporate events and institutional clients, supported by a digital portfolio and corporate brochure available via Google Drive. Targeted at corporate and institutional buyers in Cali.
- Delivery Service (via Rappi and Didifood) Food delivery of La Arepería products to customers' homes through third-party platforms Rappi and Didifood. Targeted at customers who prefer eating at home or cannot visit a physical location.
Companies that use La Arepería
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
La Arepería technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
La Arepería partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RappicoreFood delivery partnership allowing La Arepería to reach customers who prefer dining at home. Available on Rappi app with presence on Google Play and App Store.
- DidifoodcoreFood delivery partnership expanding La Arepería's delivery reach to customers ordering through the Didifood platform.
- JacarandaminorEntertainment/music partner for Friday salsa nights at the Bulevar del Río location. Joint event hosting featuring live music, salsa dancing, and cultural experiences to drive evening foot traffic.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
La Arepería competitors and assessment
Company assessmentBroad incumbents
- Crepes & Waffles: Iconic Colombian full-service restaurant chain with a broad menu across multiple cities. Comparable as a Colombian casual/upscale-casual dining chain with dine-in + delivery + corporate channels, though positioned above La Arepería on ticket and occasion.
- Wok: Colombian casual Asian-fusion restaurant chain with dine-in and delivery. Comparable as a multi-city Colombian casual dining chain operating similar distribution channels (own locations + Rappi/Didifood) and competing for mid-priced lunch/dinner occasions.
- Andrés Carne de Res: Iconic Colombian restaurant/entertainment destination combining full-service dining with nightlife and live music. Comparable as a Colombian dining-plus-cultural-experience concept, mirroring La Arepería's Friday salsa night strategy at Bulevar del Río.
- Kokoriko: Colombian casual restaurant chain specializing in chicken dishes with traditional flavors. Comparable as a Colombian branded casual-dining chain with multi-city footprint and similar family/casual-dining positioning.
- Frisby: Colombia's largest quick-service chicken chain with multi-city footprint and delivery partnerships. Comparable as a Colombian branded QSR chain operating dine-in, delivery, and franchise-style expansion, though specializing in fried chicken rather than arepas.
- El Corral: Colombian hamburger-focused QSR chain with dine-in locations, delivery, and loyalty programs. Comparable as a multi-format Colombian fast-food brand competing for similar occasion and ticket-size occasions as La Arepería.
Direct peers
- Arepas Doña Emilia: Colombian arepa-focused restaurant brand. Direct peer based on the core product (traditional Colombian arepas) and casual dine-in format, though smaller and less brand-developed than La Arepería.
- Arepas La 70: Long-standing Medellín-based arepa restaurant chain serving traditional Colombian arepas with regional flavors. Closely comparable product (arepas with traditional fillings) and similar dine-in casual format, making it the most relevant direct peer despite operating in a different Colombian city.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Arepería social profiles
Digital presenceLa Arepería financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Arepería leadership team
Management profileNumber of profiles
La Arepería funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Arepería M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Arepería
What does La Arepería do?
La Arepería operates four physical dine-in restaurant locations in Cali, Colombia, serving traditional Colombian corn-based arepas with multiple filling options (chicken, beef, chicharrón, ropa vieja, hamburger, ham and cheese, Hawaiian, etc.), plated trays/bandejas with proteins and sides, sides such as Papas con Todo, traditional beverages, and a children's combo. The company extends reach beyond dine-in through food delivery partnerships with Rappi and Didifood, and offers institutional/corporate catering for events via digital portfolio and brochure.
Is La Arepería a public or private company?
La Arepería is a private company. It is classified as unknown and is currently operating.
When was La Arepería founded?
La Arepería was founded in -1. It employs 11 to 50 people.
Where is La Arepería based?
La Arepería is headquartered in Cali, Colombia, in the Latin America region.
How does La Arepería make money?
Three revenue lines are on record. Dine-in Sales are the primary driver. The others are food Delivery and institutional/Corporate Sales.
Who are La Arepería's main competitors?
Broad incumbents on record are Crepes & Waffles, Wok, Andrés Carne de Res, Kokoriko, Frisby and El Corral. Direct peers are Arepas Doña Emilia and Arepas La 70.
Does La Arepería have an API?
No public API is recorded for La Arepería.
What industry is La Arepería in?
La Arepería's product category is Colombian Restaurant / Fast Casual Dining. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722511 and its SIC code is 5810.