Froika

What Froika does

Froika is a Greek pharmaceutical cosmetics and oral care manufacturer founded in 1950, headquartered in Kryoneri with a registered address in Acharnes, Greece. The company develops and manufactures over 220 dermatological products and 30 dental/oral care products, organized into condition-specific lines spanning anti-aging (Prestige, Premium Anti-Ageing, Hyaluronic C, Ultralift, Retisome), sun protection (Aquatouch, Hyaluronic Silk Touch, Premium Sunscreens), sensitive and reactive skin (Sensitive, Sensitive A-R), acne-prone and oily skin (AC Line), seborrheic skin (DS Line), hyperpigmentation (Anti-Pigment), psoriasis (PS Line), hydration (Hyaluronic), oral care, baby care, and hair care. Underlying formulation technology includes bioactive peptides for skin regeneration, third-generation elastomer Silk Touch technology, Aquatouch ultra-fluid sunscreen delivery, photostable UVA/UVB/IR/Blue Light filters combined with antioxidants (Ectoin, Indanone, Oligofructans), and microbiome-balancing complexes.

The company operates a B2C distribution model selling exclusively through physical pharmacies and online pharmacy partners such as pharmacy128.gr and vita4you.gr, with international reach across 35+ countries via regional distributors and commercial partners. Froika holds ISO 22716 (cosmetic manufacturing) and ISO 13485 (medical device quality management) certifications, supporting both pharmaceutical-grade product positioning and export to regulated markets. Revenue is generated through one-time product sales across the SKU portfolio, with no disclosed subscription, licensing, or recurring revenue streams. The firm employs 24 staff and is privately held with no disclosed institutional investors, parent company, or funding history. Marketing is conducted through a dermatological blog, social media channels (Facebook, Instagram, TikTok, YouTube), and an email newsletter with monthly subscriber promotions.

Name

Froika

Legal name

FROIKA

Website

https://froika.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Froika is a Greek pharmaceutical cosmetics and oral care manufacturer founded in 1950, producing 220+ dermatological and 30 dental products sold through pharmacies and online pharmacy partners across 35+ countries.

Ownership category

akta.pro rank

Product category

Pharmaceutical Cosmetics (Dermocosmetics)

NAICS

Pharmaceutical and Medicine Manufacturing (3254)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

Keywords

• Dermocosmetic products
• Pharmaceutical skincare
• Sunscreen formulations
• Oral care products
• Anti-aging skincare

Headquarters

HQ city

Kryoneri

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dermocosmetics and Skincare Products: Froika manufactures and sells over 220 dermatological and 30 dental care products. Revenue is generated through product sales via pharmacy distribution channels and online retailers.
2. Oral Care Products: Dental care product line including products with active oxygen and chlorhexidine for various oral health needs.
3. Sunscreen and Sun Care: Broad range of sunscreen products including SPF 30, SPF 50+ variants with various formulations for different skin types and needs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Froika is a Greek pharmaceutical cosmetics manufacturer that develops, produces, and sells over 220 dermatological skincare products and 30 dental/oral care products. Its portfolio spans anti-aging, sun protection, sensitive skin care, acne treatment, hydration, hyperpigmentation, seborrheic skin, psoriasis, baby care, and hair care lines. Products are sold to consumers through authorized pharmacies and online pharmacy partners across Greece and more than 35 international markets.

Product overview

Froika is a Greek pharmaceutical cosmetics company with 75 years of innovation since 1950, operating in pharmaceutical cosmetics, dermocosmetics and oral care. The company manufactures over 220 dermatological and 30 dental products, exporting to 35+ countries. The product portfolio consists of multiple specialized product lines organized by skin concern: Prestige and Premium Anti-Ageing for anti-aging care; Aquatouch, Hyaluronic Silk Touch, and Premium Sunscreens for sun protection with SPF30-50+; Sensitive and AC Line for sensitive/acne-prone skin; DS Line for seborrheic skin; Hyaluronic for hydration; Anti-Pigment for hyperpigmentation; PS Line for psoriasis; plus Oral Care, Baby Care, and Hair Care lines. Products are sold exclusively through pharmacies and online pharmacy partners, not through direct API integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Prestige Anti-Aging Collection Anti-aging product line for consumers seeking comprehensive care for skin maturity, featuring advanced peptides, growth factor mimics, marine-derived enzymes, and botanical extracts backed by clinical studies.
• Aquatouch Sunscreens Sunscreen line featuring Aquatouch Technology with ultra-fluid texture, invisible water-like finish, and broad-spectrum SPF50+ protection against UVA/UVB/IR/Blue Light, suitable for daily use, sports, and family application.
• Premium Sunscreens Holistic photoprotective line combining photostable UVA/UVB/IR/Blue Light filters with antioxidants (Ectoin, Indanone, Oligofructans) and hexapeptide-4 for anti-aging and microbiome balance, available in SPF 30 and SPF 50+ formulations including tinted options.
• Hyaluronic Silk Touch Sunscreens Sunscreen line based on 3rd-generation elastomer Silk Touch Technology providing silky matte finish without greasiness, combining hydration with broad-spectrum UVA/UVB protection, available in SPF 30 and tinted SPF 50+ variants.
• Premium Anti-Ageing Rich anti-aging skincare line for immediate rejuvenation featuring acetyl hexapeptide, sirtalice, stabilized vitamin C, retinoid complex, ceramides, and cross-linked hyaluronic acid.
• Hyaluronic C Anti-aging intensive hydration line that increases collagen and hyaluronic acid synthesis, featuring hyaluronic acid, stabilized vitamin C, flavonoids, phytoestrogens, and oligopeptides.
• Ultralift Anti-aging and lifting product line providing visible immediate lifting effect, featuring edelweiss cell culture, suberin, matrixines, X-Pressin, hyaluronic acid, elastomers, and vitamins C and E.
• Retisome Face care line enriched with retinol that regulates cellular metabolism and regeneration to reduce fine lines and wrinkles.
• Anti-Pigment Whitening and photoprotective line for treatment and prevention of hyperpigmentation, dark spots, and melasma, featuring resorcinol, tranexamic acid, whitening peptides, niacinamide, alpha-hydroxy acids, and vitamin C.
• Premium Silk Coverage Color-correcting foundation cream with Silk Touch Technology providing natural coverage while protecting against photoaging and environmental damage through beneficial active ingredients.
• Sensitive Line Multi-action line addressing redness in sensitive and reactive skin, featuring bioactive peptides, vitamin C, flavonoids, neuropeptides, ceramides, and hyaluronic acid to manage erythema, spider veins, and rosacea.
• AC Line Soothing face care line for combination/oily and acne-prone skin with keratolytic and sebum-regulating action and anti-inflammatory, antimicrobial properties, featuring salicylic acid, AHA and BHA, nicotinamide, and zinc gluconate.
• DS Line Soothing care line for seborrheic skin, flakes, irritations, and itching, featuring piroctone olamine, climbazole, zinc gluconate, niacinamide, and pre/probiotics to balance the skin microbiome.
• Hyaluronic Hydration Line Intensive hydration line providing up to 24 hours of moisture using plant stem cell technology, featuring hyaluronic acid, plant stem cells, bisabolol, panthenol, and vitamin E for all skin types.
• PS Line (Psoriasis) Specialized line for skin with psoriasis symptoms including erythematous plaques, scales, redness, and itching, featuring exfoliative, soothing, and anti-inflammatory actions with urea, salicylic acid, and probiotic complex.
• Oral Care Line Oral hygiene product line including active oxygen and chlorhexidine-based products for daily care, dental sensitivity, gingivitis, and periodontitis.
• Baby Care Line Baby care product line including gentle cleansing, moisturizing, and sun protection products suitable for infant skin.
• Hair Care Line Hair care product line addressing hair loss, dandruff, oily hair, and daily care needs for the whole family.
• Ω-Plus Line Product line addressing specific skin concerns within Froika's dermatological portfolio.
• Ultracare Line Intensive care product line for specific skin needs within Froika's dermatological portfolio.

Quantifiable outcome

• Over 220 dermatological products serving various skin types and conditions
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SkinCeuticals (L'Oréal): SkinCeuticals is a medical-grade skincare brand focused on antioxidants, anti-aging, and photoprotection — directly overlapping with Froika's Prestige and Premium Sunscreen lines.
• Apivita: Apivita is a Greek natural cosmetics and dermocosmetics brand with similar size, regional origin, pharmacy distribution, and international footprint — making it a strong comparable to Froika.
• Sebamed: Sebamed is a German dermocosmetics brand sold through pharmacies with a similar pH-balanced, sensitive-skin focus. It is a closer size match to Froika and competes in similar channels and indications.
• Frezyderm: Frezyderm is another Greek dermocosmetics manufacturer selling through pharmacies with international expansion — a highly relevant domestic peer with similar size, business model, and target categories.

Broad incumbents

• Eucerin (Beiersdorf): Eucerin is one of the world's leading medical skincare brands, owned by Beiersdorf. It directly competes with Froika in dermocosmetics for sensitive, dry, and problem skin through pharmacy channels globally.
• Avène (Pierre Fabre): Avène, owned by Pierre Fabre, is a pharmacy-distributed dermocosmetics brand specializing in sensitive and reactive skin. It competes directly with Froika's Sensitive line and pharmacy-led distribution strategy.
• Bioderma (NAOS): Bioderma, part of French NAOS group, is a major dermocosmetics brand sold through pharmacies. It overlaps with Froika in sensitive skin, acne, and dermatological skincare categories.
• CeraVe (L'Oréal): CeraVe is a fast-growing dermatological skincare brand with ceramides-centric formulations. It overlaps with Froika in hydration, barrier-repair, and dermatologist-recommended positioning.
• La Roche-Posay (L'Oréal): La Roche-Posay is L'Oréal's flagship dermatological skincare brand. It is a direct competitor to Froika in sensitive skin, anti-aging, acne, and sun care, distributed through pharmacies worldwide.
• Vichy (L'Oréal): Vichy is another L'Oréal dermocosmetics brand sold primarily through pharmacies, targeting anti-aging, sensitive skin, and skin health — overlapping with several Froika product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@froika_gr
• Facebookfacebook.com/Froika-1430567703917948
• Instagraminstagram.com/froika_gr
• TikToktiktok.com/@froika_gr
• LinkedInlinkedin.com/company/froika

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Froika