What Frösjö Vårdcentral does

Frösjö Vårdcentral is a privately operated primary healthcare center (vårdcentral) located in central Gnesta, Sweden, established on October 1, 2019, and operated by Paean Hälsa AB under a Hälsoval agreement with Region Sörmland. The clinic serves the residents of Gnesta municipality, offering general medical consultations, district nursing, physiotherapy, occupational therapy, mental health counseling, vaccinations (TBE, HPV, shingles), laboratory drop-in services, and certificate/medical document services. It operates extended-care programs including SMO (coordinated medical care for adults with extensive or permanent disabilities) and a Samordningssköterska (care coordinator) function, and as of April 1, 2025 runs an in-house BVC (Barnavårdscentral) child healthcare unit at the Familjecentralen on Nygatan 29. Patients are listed to a specific assigned doctor for continuity of care, accessing the clinic via physical visits, phone advisory (0158-59 20 59), and the Frösjö Online digital chat service.

The clinic's digital layer, Frösjö Online, is a Doctrin AB-powered asynchronous chat platform for listed patients, secured with BankID authentication and compliant with patient data law (PDL) and GDPR; the service is available 24/7 for contact intake with responses Monday-Friday 07:30-15:30, and a medical assessment via chat costs 100 SEK (free for patients under 20). Subcontractor integrations with Mindler (online psychology) and Joint Academy (digital physiotherapy) extend behavioral-health and MSK service capacity. Frösjö Vårdcentral is owned by Joint Academy, a digital arthritis-treatment provider, and the clinic operates with approximately 20 staff across physicians, nurses, coordination nurses, assistant nurses, physiotherapist, counselor, and administration, under a collective agreement with Vårdföretagarna Almega.

The business model is primarily capitation-based: Region Sörmland pays a per-listed-patient vårdpeng allocation under the Hälsoval framework, supplemented by regulated standard patient fees, pay-as-you-go digital visit charges, and separately priced vaccinations and certificate services. GTM is patient-listing-driven via the 1177.se regional portal, with the clinic actively seeking to convert patients from the default Gnesta vårdcentral. Marketing is limited to organic social (Facebook, Instagram) and community word-of-mouth. The clinic has no disclosed funding rounds, no acquisitions, and no public revenue figures; revenue concentration is on Region Sörmland as the dominant payer despite a long-tail individual patient base.

Name

Frösjö Vårdcentral

Legal name

Paean Hälsa AB

Website

https://frosjovardcentral.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Frösjö Vårdcentral is a private primary care center in Gnesta, Sweden, operating under a Hälsoval agreement with Region Sörmland, serving listed municipal residents with general medicine, child healthcare, vaccinations, and digital telehealth via the Doctrin-powered Frösjö Online platform.

Ownership category

akta.pro rank

NAICS

HMO Medical Centers (621491)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

Keywords

• Primary healthcare services
• Child healthcare center
• Telehealth consultations
• Vaccination services
• Coordinated medical care

Headquarters

HQ city

Gnesta

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Capitation-based Primary Care (Vårdpeng): Government-funded primary care under agreement with Hälsoval, Region Sörmland. Revenue is primarily based on a per-capita allocation (vårdpeng) for each listed patient, not on visit volume. Operates under the same rules and conditions as other healthcare centers in Region Sörmland.
2. Standard Patient Fees: Collects standard patient fees as regulated by Region Sörmland. Same fees as publicly-run healthcare centers. Free until age 20.
3. Additional Paid Services: Vaccinations (TBE, HPV, shingles/Shingrix) and certificate/medical document services offered for separate payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Frösjö Vårdcentral is a private primary healthcare center (vårdcentral) in Gnesta, Sweden, operating under an agreement with Hälsoval, Region Sörmland. It provides general medical consultations, nursing, physiotherapy, occupational therapy, child healthcare (BVC), vaccinations, certificate services, and coordinated care for patients with extensive disabilities. It also offers digital consultations via Frösjö Online, a chat-based telehealth service built on the Doctrin AB platform with BankID authentication.

Product overview

Frösjö Vårdcentral is a primary healthcare center offering a comprehensive range of medical services. The core offering is traditional primary care with doctors, nurses, and specialists. The main digital product is Frösjö Online, a chat-based telehealth service built on the Doctrin AB platform, enabling patients to consult with healthcare professionals digitally. Additional specialized services include SMO (coordinated medical care for patients with disabilities), BVC (child healthcare), vaccination services, and care coordination. The center also provides rehabilitation services including occupational therapy and physiotherapy. All services operate under the Hälsoval agreement with Region Sörmland, with patients listed to specific doctors for continuity of care.

Differentiator

Problem solved

Functional benefit

Brands

• Frösjö Online: Digital chat consultation service for listed patients, providing medical advice, appointment booking, and administrative assistance via Doctrin AB's platform.

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Doctrin ABcoreTechnology or IntegrationDoctrin AB provides the digital platform technology for Frösjö Online telehealth services. Platform is approved for medical data handling, processes data according to patient data law and GDPR. Uses BankID secure login and encrypted data transmission.
• Hälsoval, Region SörmlandcoreOthersGovernmental healthcare agreement provider. Frösjö Vårdcentral operates under the same rules and conditions as other healthcare centers in Region Sörmland through this agreement.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Stockholms Sjukhem: Private not-for-profit healthcare provider in the Stockholm region with primary care and rehabilitation services. Comparable as a private Swedish primary care operator with mission-driven positioning, though primarily Stockholm-based.
• Närhälsan: Region Västra Götaland's public primary care operator, the largest vårdcentral chain in Sweden. Comparable as the dominant region-run primary care alternative that Swedish private centers like Frösjö must compete against for listings.

Others

• Joint Academy: Parent company of Frösjö Vårdcentral and a digital physiotherapy provider for osteoarthritis. Directly comparable as the operating digital-health platform and a subcontractor for Frösjö's physiotherapy services.
• Doctrin AB: Provider of the digital platform behind Frösjö Online. Comparable as an enabling technology vendor supplying telehealth infrastructure to Swedish primary care providers.

Broad incumbents

• Aleris: Scandinavian private healthcare group offering primary care and specialist services in Sweden. Comparable as a private operator working alongside region-run centers under regulated capitation.
• Praktikertjänst: Sweden's largest private healthcare provider with a broad network of vårdcentraler and specialist clinics. Directly comparable as a private primary care operator working under the Hälsoval framework, though at vastly larger scale.
• Capio Vårdcentral: Capio's primary care division operates numerous vårdcentraler across Sweden under Hälsoval agreements. Closely comparable operating model (private primary care with public capitation) and the natural large-scale competitor for listed patients.

Emerging players

• Doktor.se: Digital primary care platform offering video consultations and listing services across Sweden. Comparable as a digital-native alternative to physical vårdcentraler, raising the bar for digital access Frösjö Online provides.
• Kry: Sweden's leading digital-first primary care provider. Comparable as an alternative channel for patients seeking convenient primary care access; overlaps with Frösjö Online's digital consultation offering.
• Min Doktor: Digital primary care clinic offering app-based consultations and prescriptions. Comparable digital-primary-care model serving listed patients, and a similar use case for Doctrin-style integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frosjovardcentralen
• Instagraminstagram.com/frosjovardcentral
• LinkedInlinkedin.com/company/fr%C3%B6sj%C3%B6-v%C3%A5rdcentral

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frösjö Vårdcentral