Fru Haugans Hotel AS

Name

Fru Haugans Hotel AS

Legal name

Team Helgeland AS

Website

https://fruhaugans.no

Company type

Private

Founded year

1794

Operating status

Operating

Headcount range

11–50 employees

Short description

Fru Haugans Hotel AS is a 53-room historic hotel in Mosjøen, Norway, founded in 1794, serving leisure, corporate, conference, and wedding guests with accommodation, restaurants, and activity packages under HEIMR Collection management.

Ownership category

akta.pro rank

Product category

Historic Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Historic hotel hospitality
• Hotel accommodation services
• Conference event venues
• Fine dining restaurant
• Outdoor adventure activities

Headquarters

HQ city

Mosjøen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Overnatting: Hotellet tilbyr overnatting i ulike romtyper: Historisk, Standard, Familierom, Stabburet, Superior, Deluxe, Historisk Suite og Moderne Suite. Alle rom inkluderer frokost, TV, kjøleskap, trådløst internett, gratis parkering.
2. Restaurant Ellen: Restauranten serverer 3-retters middager basert på de beste råvarer fra nord, inspirert av verdenskjøkkenet. Åpningstider: Mandag - Lørdag 18:00 - 23:00, matsservering 18:00 - 22:00.
3. Barer (Fruen Bar & Hjørnet Bar): Hotellets barer tilbyr cocktails, mat og underholdning. Fruen Bar ligger i eldste delen av hotellet med historiske omgivelser. Hjørnet Bar har uteservering med utsikt til elven Vefsna.
4. Blomsterbua Mat & Vin: Sjøgatas hyggeligste kafé serverer lunsj og middag. Åpningstider: Tirsdag - lørdag 12:00 - 23:00, lunsj 12:00 - 16:00, middag 17:00 - 22:00.
5. Møter og konferanse: Konferansesenter med kapasitet fra 8-300 personer. Tilbyr møterom inkludert Trongskaringen, Øyfjellet, Sjøgata og Vefsna. HEIMR Corporate Deal gir 10% rabatt på rompriser og 5% rabatt på møtepakker.
6. Selskap og bryllup: Hotellet tilbyr selskapslokaler for private feiringer og bryllup med kapasitet opptil 200 personer i Hagestuen. Lokaler inkluderer Bjørgstuen (16 pers), Vinterhagen (20 pers), Strandgata (32 pers), Hagestuen (200 pers), og Elistuen (12 pers).
7. Julebord: Julebordspakker tilbys i sesongen med klassisk julebordbuffet. Pris: 1060-1160 NOK per person, inkluderer aperitiff og inngang til Hjørnet Bar.
8. Opplevelsespakker: Pakker som Romantisk opphold (bobler, 3-retters middag, frokost), Yte og nyte (frokost + 3-retters middag + tur), og Bryllupspakke (overnatting, blomster, champagne, frokost).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fru Haugans Hotel operates a historic hotel property in Mosjøen, Norway, offering overnight accommodation in multiple room categories (Historisk, Standard, Superior, Deluxe, Suites), on-site dining (Restaurant Ellen fine dining, Blomsterbua café, Fruen Bar, Hjørnet Bar), conference and meeting facilities for 8-300 people, wedding and private event hosting, and outdoor activity bookings including zipline, via ferrata, dog sledding, northern lights tours, and rafting.

Product overview

Fru Haugans Hotel is a multi-service hospitality business operating as a historic hotel since 1794, located in Mosjøen, Norway. The company offers a portfolio of integrated services including: accommodation (multiple room categories from Standard to Suites), dining (Restaurant Ellen fine dining, Blomsterbua Mat & Vin café, Fruen Bar and Hjørnet Bar), event services (meetings/conferences for 8-300 people, weddings, private celebrations), and outdoor activities (zipline, via ferrata, dog sledding, northern lights tours, rafting via partner HiNorth and RiverNorth). The hotel also offers themed packages including Romantic Package, Yte og Nyte Package, Wedding Package, and Christmas season offerings. All services are coordinated under the HEIMR Collection brand, with the property being family-owned for over 150 years until the 2023 sale to Glastad family.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Ellen: The hotel's fine dining restaurant located in the oldest part of the hotel, serving Nordic cuisine with local northern ingredients inspired by international cooking.
• Blomsterbua Mat & Vin

Products and services

• Accommodation (Rom & Suiter)

Quantifiable outcome

• Hotellet har tatt vare på reisende siden 1794 - over 230 år
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HEIMR CollectioncoreStrategic or Co-development Partner · 1 January 2023Familien Glastad kjøpte Fru Haugans Hotel i 2023 og HEIMR Collection overtok driften av hotellet. HEIMR Collection består av en rekke unike hoteller over hele Norge og tilbyr HEIMR Corporate Deal med fordeler for bedrifter.
• HiNorthcoreStrategic or Co-development PartnerHiNorth tilbyr aktiviteter som zipline, via ferrata, hundekjøring og nordlysjakt i samarbeid med hotellet. Ziplinen er 700 meter lang og en del går rett inn i hotellhagen.
• RiverNorthminorStrategic or Co-development PartnerRiverNorth tilbyr halvdagsrafting i Austervefsna som en aktivitetsmulighet for hotellets gjester.
• Sabre Hospitality SolutionscoreTechnology or IntegrationSabre er en global leverandør av hotellbookingsystemer og brukes som hoveddatabehandler for behandling av personopplysninger knyttet til bestilling av overnatting.
• Blomsterbua Mat & VinminorOthersBlomsterbua er en kafé på Sjøgata (25) som er en del av Fru Haugans-hotellets tilbud. Kaféen serverer lunsj og middag og kan leies til private arrangementer.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jegtvolden Fjordhotell: Historic Norwegian fjordside hotel also operated under HEIMR Collection, with conference facilities, restaurant, and event space. Direct comparator on portfolio, business model, and target corporate/leisure guests.
• Hotel Union Øye: Historic Norwegian fjordside hotel dating to 1891 with strong heritage positioning, full-service F&B, and adventure activity bundling. Closely comparable brand-narrative and experiential strategy.
• Hotel Ullensvang: Long-standing Norwegian heritage hotel on the Hardanger fjord, also part of the HEIMR Collection portfolio. Comparable full-service lodging, F&B, and conference offerings in a regional tourism destination.
• Dalen Hotel: Iconic 1894 wooden heritage hotel in Telemark, member of Historic Hotels & Restaurants. Comparable historic full-service hotel offering with F&B and event programming in a Norwegian regional setting.
• Solstrand Hotel & Bad: Historic fjordside hotel near Bergen offering full-service accommodation, spa, conference facilities, and dining — a strong analogue in scale and product mix to Fru Haugans.
• Hotel Brosundet: Boutique heritage hotel in Ålesund with conference and event capabilities plus multiple F&B outlets. Comparable small-footprint, multi-service historic hotel targeting both leisure and corporate guests.

Broad incumbents

• Scandic Hotels: Leading Nordic hotel chain with strong Northern Norway footprint and established conference infrastructure. A broad incumbent competing for corporate contracts and family leisure bookings rather than heritage-driven destination guests.
• Clarion Collection (Nordic Choice Hotels): Mid-market Norwegian hotel brand with properties across the country including Northern Norway, including the HEIMR-affiliated Radisson Blu Caledonien. Competes for similar corporate and leisure demand at scale.
• Thon Hotels: Largest Norwegian domestic hotel chain with broad presence including Northern Norway. Competes for the same corporate and leisure travelers via the HEIMR Corporate Deal corridor, but operates at much larger scale and lacks Fru Haugans' heritage narrative.

Others

• HiNorth: Outdoor activity operator partnering with Fru Haugans to deliver zipline, via ferrata, dog sledding, and northern lights tours. An ecosystem partner (and supplier) rather than a competitor, but defines the differentiated adventure bundle the hotel sells.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fruhauganshotel
• LinkedInlinkedin.com/company/fru-haugans-hotel-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fru Haugans Hotel AS