Frutería El Naranjo

What Frutería El Naranjo does

Frutería El Naranjo is a privately held, family-owned greengrocer headquartered in Valladolid, Spain, operating a single physical storefront at Calle Padilla 7 alongside an e-commerce platform launched in 2020. The company sells fresh fruits and vegetables (with a product catalog spanning roughly 350 SKUs across fruits, vegetables, dried fruits, sprouts, bakery, herbs, conservas, olive oil, legumes, and gift baskets) and serves three distinct customer segments: individual consumers in Valladolid and across the Spanish peninsula via home delivery, local businesses through an office fruit delivery service ('Tu Fruta en la Oficina'), and hospitality establishments under a dedicated 'Hostelería' program with special pricing. The technology base is a standard WordPress e-commerce site with no proprietary systems, APIs, or AI capabilities; the business competes on curated regional Spanish specialties (Valle del Jerte cherries, Bierzo apples, Basque piparras, Astorga legumes) rather than on technology.

The revenue model is straightforward retail: per-unit and per-kilogram pricing on produce, with bulk deals (e.g., 3 kg oranges for €5), free delivery above €35, and weekly promotional gifts tied to a minimum online order of €25. Go-to-market is product-led, relying on Instagram and Facebook for awareness, the website for conversion, and WhatsApp for customer support. A loyalty program ('Club Socio El Naranjo') provides repeat-buyer incentives. The business has no disclosed funding, no parent company, no identified leadership team, and only six employees, indicating a small independent operation. Growth signals since 2020 are incremental but consistent: online store launch, office delivery service, loyalty program, hospitality category formalization, and assortment expansion into pantry and gift categories.

Name

Frutería El Naranjo

Legal name

Frutería El Naranjo

Website

https://fruteriaelnaranjo.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frutería El Naranjo is a family-owned greengrocer in Valladolid, Spain, selling fresh produce and specialty foods through a physical store and a peninsula-wide online store, serving individual consumers, local offices via a weekly fruit delivery service, and hospitality businesses.

Ownership category

akta.pro rank

Product category

Fresh Produce Retail

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Fresh produce retail
• Fruit and vegetable delivery
• Online grocery
• Office fruit supply
• Specialty grocery store

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fruit & Produce Sales: In-store and online sales of fresh fruits, vegetables, and specialty products including seasonal produce, pantry items, nuts, pastries, and gourmet products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Frutería El Naranjo is a traditional greengrocer based in Valladolid, Spain, selling fresh fruits, vegetables, and specialty food items through both a physical storefront and an e-commerce platform. The company offers home delivery across Castilla y León and the entire Spanish peninsula, plus dedicated workplace fruit delivery and special terms for hospitality businesses.

Product overview

Frutería El Naranjo is a traditional greengrocer in Valladolid, Spain, operating both a physical store and an e-commerce platform. The core product is the Online Store (Tienda Online), which offers fresh produce across multiple categories: Fruits (65 products), Vegetables (104 products), Seasonal items (22), Dried fruits and nuts (20), Sprouts and edible flowers (19), Bakery and sweets (19), Aromatic herbs (17), Hospitality supplies (16), Seafood preserves (12), Pickles (12), Mushrooms (11), Legumes from Astorga (9), Wines and water (9), Bread from Montemayor (8), Exotic fruits (7), Forest fruits (5), Extra virgin olive oils (5), Cut fruit (2), and Fruit gift baskets (2). The company also offers complementary services including Office Fruit Delivery (Tu Fruta en la Oficina), a Loyalty Club (Club Socio El Naranjo), and hospitality supply programs. Delivery is available across Castilla y León, regional, and peninsula-wide with free shipping from 35€.

Differentiator

Problem solved

Functional benefit

Products and services

• Tu Fruta en la Oficina (Office Fruit Delivery) Weekly fruit delivery service for offices and local businesses, supplying fresh seasonal produce directly to workplaces in Valladolid and the surrounding region.
• Club Socio El Naranjo (Loyalty Club) Customer loyalty program offering exclusive discounts, weekly promotional gifts with online orders, prize drawings, and early access to special offers for repeat customers.
• Cestas de Fruta Regalo (Fruit Gift Baskets) Pre-assembled fruit gift baskets curated for gifting occasions, available for online ordering and delivery across Spain.
• Hostelería (Hospitality Supply) Dedicated product line and special pricing conditions for restaurants, hotels, and other hospitality businesses seeking reliable bulk supply of fresh produce and specialty items.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frutas Manzano: Spanish online produce retailer offering fresh fruit and vegetables with home delivery. Comparable as a direct rival in the Spanish online fresh produce segment with similar SKU emphasis on seasonal regional fruits.
• Lola Market: Spanish online grocery platform offering fresh produce, pantry, and household items with home delivery. Comparable as a Spanish e-commerce competitor targeting similar consumer and small-business demand for fresh fruit and vegetables.
• Naranjas del Carmen: Spanish online-first produce retailer specializing in fresh citrus and seasonal fruit delivered direct-to-consumer from the farm. Highly comparable to Frutería El Naranjo's online produce model with seasonal curation and home delivery.

Regional players

• Consum: Spanish supermarket cooperative with strong presence in the Valencia and eastern Spain regions. Comparable as a regional grocery chain competing for similar fresh-produce-driven grocery baskets.
• Grupo IFA: Spanish buying group for regional supermarket banners (e.g., Dinosol, Hiperdino). Competes indirectly through partner retailers sourcing produce in the same Spanish markets as Frutería El Naranjo.
• Caprabo: Catalonia-based supermarket chain with online delivery and a focus on fresh produce. Comparable as a regional grocery competitor with overlapping target customers in Spain's northern/Mediterranean markets.

Broad incumbents

• El Corte Inglés Supermercado: Premium Spanish department store chain with supermarket division offering curated fresh produce and gourmet pantry. Compares to Frutería El Naranjo on premium regional and specialty positioning rather than price competition.
• Mercadona: Spain's largest supermarket chain with nationwide physical stores and online delivery. Comparable as the dominant incumbent competing on price, range, and delivery against Frutería El Naranjo's specialty produce offering.
• Carrefour España: Major Spanish grocery retailer with extensive fresh produce assortment and online delivery. Competes with Frutería El Naranjo on convenience, price, and one-stop-shop convenience across the peninsula.

Emerging players

• Frutas Raúl: Spanish online produce retailer offering fresh fruit and vegetable boxes with home delivery. Comparable as a smaller, emerging e-commerce challenger in the same niche as Frutería El Naranjo's online store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElNaranjoValladolid
• Instagraminstagram.com/fruteriaelnaranjo
• LinkedInlinkedin.com/company/fruter%C3%ADa-el-naranjo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutería El Naranjo