Family Therapy Associates
Family Therapy Associates is a Wisconsin-based outpatient mental health counseling practice serving children, adolescents, adults, couples, and families through six physical offices, HIPAA-compliant telehealth, and 14+ school district partnerships across western Wisconsin and Minnesota.
- Company typePrivate
- Founded2010
- HeadquartersGreenfield, Massachusetts, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Family Therapy Associates does
Family Therapy Associates is a private, Wisconsin-based mental health counseling practice founded in 2010 by two therapists and operating as Family Therapy Associates, LLC. It provides outpatient therapy and psychiatric services to children, adolescents, adults, couples, and families across western Wisconsin and (via telehealth) Minnesota. The core service catalog spans Individual Counseling, Child Therapy, Teen Counseling, Couples and Relationship Counseling, Family Therapy, and Group Therapy, augmented by specialized modalities including Dialectical Behavioral Therapy (DBT), EMDR, the Neurosequential Model of Therapeutics (NMT), Trauma-Focused CBT, Play Therapy, and Art Therapy.
The practice distributes services through three primary channels: six physical offices in New Richmond, St. Croix Falls, Menomonie, Eau Claire (two locations), Rice Lake, and Hudson; HIPAA-compliant telehealth across Wisconsin and Minnesota; and on-site school-based mental health services embedded in 14+ western Wisconsin school districts, initiated in 2015. In mid-2025 the practice added a telepsychiatry and medication management service delivered in partnership with Dr. Himanshu Agrawal, MD, DF-APA, extending the offering into psychiatric care. Technology infrastructure includes an online client portal for appointments, secure messaging, and autopay-based online payments, upgraded in July 2025.
Revenue mechanics are insurance-driven. The practice accepts 18+ payer plans including Anthem BCBS, BlueCross BlueShield, Medicaid, Medicare, Tricare, and multiple managed care organizations, supplemented by same-day discounted cash rates and a sliding scale fee based on family size and income. Go-to-market is hybrid: intake coordinators match clients to therapists, community outreach and event participation (NAMI walks, Pride events, career fairs) drive top-of-funnel awareness, and a content marketing program (website blog, Facebook, Instagram) generates inbound leads. School counselor referrals and word-of-mouth complete the bottom-of-funnel. Revenue and headcount figures are not publicly disclosed.
Family Therapy Associates firmographics
Firmographics- Name
- Family Therapy Associates
- Legal name
- Family Therapy Associates, LLC
- Website
- https://ftacounseling.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family Therapy Associates is a Wisconsin-based outpatient mental health counseling practice serving children, adolescents, adults, couples, and families through six physical offices, HIPAA-compliant telehealth, and 14+ school district partnerships across western Wisconsin and Minnesota.
- Ownership category
- akta.pro rank
Family Therapy Associates industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Other Individual and Family Services (62419), Child and Youth Services (624110), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD), School Counseling Services (Individual & Group) (EDAKAMAB)
Keywords
Where Family Therapy Associates is headquartered
LocationHeadquarters
- HQ city
- Greenfield, Massachusetts
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Family Therapy Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Services: Services covered by health insurance or employee benefit plans. Practice accepts a wide range of insurance plans including major providers like Anthem BCBS, BlueCross BlueShield, Medicaid, Medicare, and many managed care organizations.
- Private Pay / Cash Payment: Pay same day discounted cash rate available. Private pay options and documentation for out-of-network reimbursement provided.
- Sliding Scale Fees: Reduced pay same day fee and sliding scale fee discount based on family size and income. No one denied access due to inability to pay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based counseling with co-pay/deductible |
| Unit Pricing | Pay-as-you-go | Pay Same Day Discounted Cash Rate |
| Other | Monthly | Sliding Scale Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Family Therapy Associates product offering
Product offeringCore offering
Family Therapy Associates is a private mental health counseling practice that provides individual, couples, family, child, and teen therapy across six office locations in western Wisconsin and via HIPAA-compliant telehealth to clients in Wisconsin and Minnesota. The practice also offers telepsychiatry and psychiatric medication management, school-based mental health counseling in 14 partner school districts, and specialized modalities including DBT, EMDR, NMT, play therapy, and art therapy.
Product overview
Family Therapy Associates is a mental health counseling practice offering a comprehensive suite of therapeutic services through multiple delivery channels. The core offering includes Individual Counseling, Child Therapy, Teen Counseling, Couples & Relationship Counseling, and Family Therapy, which form the foundation of services. Specialized modalities include Play Therapy, Dialectical Behavioral Therapy (DBT), EMDR Therapy, and Neurosequential Model of Therapeutics (NMT) for targeted treatment approaches. Services are delivered through in-person appointments at six Wisconsin locations and Online Therapy/Telehealth for remote access. The practice also offers Telepsychiatry & Medication Management, School Based Mental Health Counseling, Anger Management, Art Therapy, and various specialized counseling services for Anxiety, Depression, ADHD, Bipolar, Eating Disorders, Trauma, and Grief. A Community Outreach Services program provides education and mental health awareness to the broader community.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counseling Personalized counseling services tailored to individual needs for those dealing with anxiety, depression, trauma, or navigating life's challenges.
- Child Therapy Therapeutic services for children experiencing peer conflict, family issues, school pressures, low self-esteem, trauma effects, parent-child conflicts, behavior issues, and symptoms of depression or anxiety.
- Teen Counseling Counseling services for young people aged 11 to 19 addressing peer pressure, mental health struggles, bullying, body image concerns, and academic stress.
- Couples & Relationship Counseling Counseling services for couples at any stage, from newlyweds to long-term partners, addressing communication, conflict resolution, trust rebuilding, and relationship enhancement.
- Family Therapy Therapy addressing family dynamics, communication barriers, boundary issues, and crises including significant life changes, illness, mental health challenges, or substance use issues.
- Group Therapy Group therapy options including Teen DBT Groups in New Richmond and Eau Claire, and Eating Disorder & Body Image Group Online, providing support and guidance for managing specific problems.
- Online Therapy / Telehealth Virtual counseling appointments via phone or video using secure, HIPAA-compliant software, allowing clients across Wisconsin to access support from home.
- Telepsychiatry & Medication Management Comprehensive telepsychiatry and psychiatric medication management services provided by Dr. Himanshu Agrawal, MD, DF-APA, including ADHD support, anxiety/depression treatment, bipolar disorder treatment, and trauma-informed psychiatric care.
- School Based Mental Health Counseling Mental health therapy services provided directly in school settings, removing transportation barriers and offering early intervention to prevent long-term problems.
- Community Outreach Services Community education, mental health presentations, trainings, workshops, screenings, and Mental Health First Aid services to decrease mental health stigma.
Quantifiable outcome
- Up to 71 percent of children referred to play therapy may experience positive change
Companies that use Family Therapy Associates
Customer profileSegments5 records
Ideal customer profiles2 records
Family Therapy Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Family Therapy Associates partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Dr. Himanshu Agrawal, MD, DF-APAcorePartnership with board-certified psychiatrist in Child & Adolescent Psychiatry and Adult Psychiatry for telepsychiatry and medication management services. Dr. Agrawal provides compassionate, evidence-based psychiatric care through secure telemedicine appointments.
- Altoona School DistrictcoreSchool-based mental health counseling partnership providing on-site therapy services for students. Family Therapy Associates began school partnerships in 2015 and has since expanded to 14+ school districts across western Wisconsin.
- Cadott School DistrictcoreSchool-based mental health counseling services provided on-site at Cadott schools to remove transportation barriers for families.
- Cameron School DistrictcoreSchool-based mental health counseling partnership with Cameron district.
- Chippewa Falls School DistrictcoreOn-site mental health therapy services for Chippewa Falls students during school hours.
- Ellsworth School DistrictcoreSchool-based mental health counseling partnership serving Ellsworth district students.
- Hudson School DistrictcoreMental health services provided at Hudson schools including River Crest Elementary and E.P. Rock Elementary.
- Mondovi School DistrictcoreSchool-based mental health counseling partnership with Mondovi district.
- New Richmond School DistrictcoreOn-site mental health therapy services for New Richmond School District students.
- Osceola School DistrictcoreSchool-based mental health services at Osceola schools.
- Somerset School DistrictcoreMental health counseling services provided in Somerset School District schools.
- St. Croix Falls School DistrictcoreSchool-based mental health services for St. Croix Falls students.
- Unity School DistrictcoreMental health therapy services at Unity School District schools.
- Eau Claire Area School DistrictcoreOn-site mental health services at Eau Claire Area School District locations.
- Venture AcademycoreMental health counseling services provided at Venture Academy schools.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Family Therapy Associates competitors and assessment
Company assessmentBroad incumbents
- LifeStance Health: Large publicly-traded outpatient mental health platform operating multi-specialty clinics across the U.S. Comparable to FTA as a multi-modality outpatient mental health provider, but at vastly greater scale and across many geographies.
- Spring Health: Global mental health benefits platform offering therapy, coaching, and psychiatry through employer partnerships. Comparable to FTA's school-district and payer contracts in that it routes insured populations to network clinicians.
- Talkspace: National online therapy and psychiatry platform delivering individual, couples, and teen counseling via telehealth. Comparable to FTA on virtual therapy delivery and modality breadth, but operates at national scale with B2B employer channels.
- Children's Hospital of Wisconsin / Children's Wisconsin Mental Health Services: Major Wisconsin pediatric health system offering school-based and outpatient mental health services. Comparable to FTA on school-district partnerships and child/adolescent specialty, but as a much larger health system.
- Lyra Health: Enterprise-focused mental health benefits provider with therapy, coaching, and psychiatry delivered virtually. Competitor to FTA for employer and payer contracts, particularly through its virtual-first delivery model.
Direct peers
- Two Chairs: Outpatient therapy practice combining in-person clinics with telehealth, using a matched therapist model similar to FTA's intake coordinator approach. Comparable on multi-modality therapy, hybrid delivery, and commercial payer mix.
- Octave: Multi-state outpatient mental health practice offering individual, couples, and family therapy with in-person and virtual delivery. Closely comparable to FTA's modality mix, payer model, and clinic-plus-telehealth distribution.
Regional players
- Cornerstone Counseling: Wisconsin-based outpatient mental health provider with multiple clinic locations and therapy services. Closest geographic and operating-model comparable to FTA as a Wisconsin-headquartered multi-site counseling practice.
Emerging players
- Charlie Health: Virtual intensive outpatient program (IOP) for adolescents and young adults with serious mental health needs. Comparable to FTA on adolescent mental health focus and virtual delivery, but at a higher-acuity segment.
- Eleanor Health: Outpatient mental health and substance use provider operating in a hybrid virtual/in-person model. Comparable to FTA on multi-modality outpatient delivery and insurance-based payer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Family Therapy Associates social profiles
Digital presenceFamily Therapy Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Family Therapy Associates leadership team
Management profileNumber of profiles
Profiles8 records
Family Therapy Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Family Therapy Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Family Therapy Associates
What does Family Therapy Associates do?
Family Therapy Associates is a private mental health counseling practice that provides individual, couples, family, child, and teen therapy across six office locations in western Wisconsin and via HIPAA-compliant telehealth to clients in Wisconsin and Minnesota. The practice also offers telepsychiatry and psychiatric medication management, school-based mental health counseling in 14 partner school districts, and specialized modalities including DBT, EMDR, NMT, play therapy, and art therapy.
Is Family Therapy Associates a public or private company?
Family Therapy Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Family Therapy Associates founded?
Family Therapy Associates was founded in 2010. It employs 1 to 10 people.
Where is Family Therapy Associates based?
Family Therapy Associates is headquartered in Greenfield, Massachusetts, United States, in the North America region.
How does Family Therapy Associates make money?
Three revenue lines are on record. Insurance-Based Services are the primary driver. The others are private Pay / Cash Payment and sliding Scale Fees.
Who are Family Therapy Associates's main competitors?
Broad incumbents on record are LifeStance Health, Spring Health, Talkspace, Children's Hospital of Wisconsin / Children's Wisconsin Mental Health Services and Lyra Health. Direct peers are Two Chairs and Octave. Cornerstone Counseling is listed as a regional player. Emerging players are Charlie Health and Eleanor Health.
Does Family Therapy Associates have an API?
No public API is recorded for Family Therapy Associates.
What industry is Family Therapy Associates in?
Family Therapy Associates's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 62419 and its SIC code is 8000.