What Fuji Medical Instruments Mfg.Co.,Ltd. does

Fuji Medical Instruments Mfg. Co., Ltd. (FUJIIRYOKI) is a Japanese manufacturer of premium massage chairs sold under three brand identities: FUJIIRYOKI (flagship premium), SYNCA (accessible wellness), and INNER BALANCE (entry-tier). Its product line spans entry to flagship configurations priced from $1,299.99 to $11,999.99, all marketed as "Made in Japan." The company sells primarily through brand-dedicated direct-to-consumer websites rather than third-party retail.

The core technology is the 5D-AI MECHA PLUS system, which uses AI-driven body scanning and pressure mapping to customize massage patterns to individual users. Awards including the 2017 GOOD DESIGN Award and the 2019 PLUS X AWARD provide third-party validation of industrial design quality. The business is privately held; no revenue, headcount, or funding figures are publicly disclosed.

The go-to-market is multi-brand DTC: FUJIIRYOKI targets premium Japanese-engineering buyers, SYNCA addresses the broader wellness consumer, and INNER BALANCE serves the entry price point. In March 2024 the company launched its first dedicated US e-commerce site, marking formal entry into the North American market, followed in December 2024 by a new "Support by Product" digital service layer to support durable-goods post-sale operations across regions.

Name

Fuji Medical Instruments Mfg.Co.,Ltd.

Legal name

FUJIIRYOKI

Website

https://fujiiryoki.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuji Medical Instruments (FUJIIRYOKI) is a Japanese manufacturer of premium AI-powered massage chairs sold direct-to-consumer under three brands (FUJIIRYOKI, SYNCA, INNER BALANCE), serving global wellness consumers from entry to flagship price tiers.

Ownership category

akta.pro rank

Product category

Massage Chairs

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Massage chairs
• Wellness products
• AI body scanning
• Muscle percussion guns
• Compact massage chairs

Headquarters

HQ city

Not specified

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Massage Chair Sales: Sale of high-end massage chairs for home and commercial use. Products range from compact residential chairs to full-featured premium models.
2. Massage Accessories: Sale of massage accessories including muscle percussion guns and other wellness products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fuji Medical Instruments Mfg.Co.,Ltd. (FUJIIRYOKI) manufactures and sells premium massage chairs and wellness products, including AI-powered full-body massage chairs (CYBER-RELAX series), compact design chairs (SYNCA CirC series), commercial-grade massage chairs (MR8000 CYBER-RELAX PRO), and massage accessories such as the HM190 KITTA muscle percussion gun. Products are sold under the FUJIIRYOKI, SYNCA, and INNER BALANCE brands, targeting both home consumers and commercial users, with proprietary AI body-scanning technology and Made in Japan quality.

Product overview

Fuji Medical Instruments Mfg.Co.,Ltd. (FUJIIRYOKI) is a Japanese manufacturer of premium massage chairs and wellness products operating under three brands: FUJIIRYOKI (premium massage chairs with AI technology), SYNCA (compact and design-focused massage chairs), and INNER BALANCE (wellness-focused products). The product lineup centers on AI-powered massage chairs featuring body scanning technology, 4D/5D massage mechanisms, SL-Track systems, zero gravity positioning, heat therapy, and air compression systems. Key flagship products include the JP-3000 and JP-4000 CYBER-RELAX AI chairs with proprietary 5D-AI MECHA PLUS technology, the J6900 KAGRA with 4D massage robotics, and the MR3000 HISHO with SL Track technology. The SYNCA brand offers compact solutions like the MR320 CirC (GOOD DESIGN Award winner) and MR380 for space-constrained homes. The company also produces massage accessories including the HM190 KITTA muscle percussion gun. Products are primarily manufactured in Japan and sold for both home and commercial use.

Differentiator

Problem solved

Functional benefit

Brands

• FUJIIRYOKI: Primary brand for massage chairs and wellness products
• SYNCA
• INNER BALANCE

Products and services

• JP-3000 CYBER-RELAX Flagship AI-powered massage chair featuring 5D-AI MECHA PLUS dual-layer body scanning technology that analyzes biometric data from 8 points to deliver personalized massage to 16,800 body types. Includes 98 massage techniques, SL Track system, and zero gravity positioning. Made in Japan. Price: $11,999.99.
• JP-4000 CYBER-RELAX AI High-end massage chair with AI-enhanced body scan technology and advanced massage robotics. Features premium Japanese engineering for home use.
• JP-4100 Advanced massage chair model with AI body scanning and premium massage features.
• J6900 KAGRA Premium massage chair featuring 4D Japanese engineered massage robot powered by 2nd generation software with 78 massage techniques and specialized stretch programs. Includes triple layer heater, Bluetooth speakers, and zero gravity positioning. Price: $5,999.99.
• MR3000 HISHO Mid-range full body massage chair with SL Track technology, zero gravity positioning, full body massage coverage including air compression therapy, kneading reflexology foot rollers, and lumbar heat therapy. Features 6 auto courses and 6 massage techniques. Price: $3,999.99.
• MR320 CirC SYNCA compact massage chair featuring SL-Track design, lumbar heat therapy, and professional massage techniques (tapping and kneading). Compact design fits living spaces. Price: $1,299.99.
• MR380 CirC 3 Compact massage chair with SL-Track design for home use, offering professional massage in a space-saving design.
• MR6000 CALM PLUS Home use massage chair in the CALM series, providing comprehensive massage therapy.
• MR7500 Home use massage chair model between MR6000 and MR8000 in the product lineup.
• MR8000 CYBER-RELAX PRO Commercial-grade massage chair in the CYBER-RELAX PRO series, positioned as a premium offering for commercial settings.
• MR360 CirC plus Compact massage chair in the CirC series with advanced features for space-conscious consumers.
• HM190 KITTA Muscle percussion gun using high-performance brushless motors to provide deep penetrating massage for muscle tension relief.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cozzia: Direct peer in premium massage chairs with SL-track, zero gravity, and air massage features distributed through dealer and retail channels similar to FUJIIRYOKI.
• Human Touch: US-focused premium massage chair brand with overlapping product positioning (zero gravity, full-body coverage, therapeutic claims) targeting the same home wellness consumer.
• Luraco: US-based premium massage chair maker with patented technologies and commercial-grade positioning, overlapping with FUJIIRYOKI's high-end and commercial segments.
• Ogawa: Asian-headquartered premium massage chair brand offering 4D SL-track and zero-gravity models with strong US retail presence, directly comparable to FUJIIRYOKI's technology stack.
• Kahuna Massage Chairs: Direct competitor in the premium and mid-tier massage chair space with 4D/SL-track models and an established US distribution footprint that FUJIIRYOKI is now entering.
• Osaki (by OSIM/Daito): Direct peer offering premium AI-enabled massage chairs with SL-track and zero-gravity features across home and commercial segments, competing head-to-head with FUJIIRYOKI on technology and price tier.
• Real Relax: Direct peer in the home massage chair category with strong e-commerce presence and AI-enabled models, competing with FUJIIRYOKI at mid and premium price points.
• Infinity Massage Chairs: Direct competitor offering 3D/4D SL-track massage chairs with dealer network distribution and comparable premium positioning to FUJIIRYOKI's US lineup.

Emerging players

• Therabody: Adjacent wellness/recovery brand selling percussive therapy devices (Theragun) that overlaps with FUJIIRYOKI's HM190 KITTA accessory line and broader home-recovery consumer base.

Broad incumbents

• Panasonic: Major Japanese electronics incumbent whose Real Pro massage chair line competes with FUJIIRYOKI on premium AI-powered home wellness, leveraging broader consumer-electronics scale and brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fuji-medical-instruments-mfg-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuji Medical Instruments Mfg.Co.,Ltd.