What FUNBIKE does

Funbike Madagascar is a privately held motorcycle distribution company operating as the exclusive authorized distributor for three international motorcycle brands — TVS (Indian mass-market), Sherco (French enduro), and Fantic (Italian performance) — within the Republic of Madagascar. Founded in 2013 and headquartered in Antananarivo, the company sells motorcycles, genuine replacement parts, and branded riding equipment (helmets, boots, apparel, performance components) to individual consumers and small commercial operators across the domestic market. Its product portfolio spans commuter motorcycles (TVS Apache RTR, HLX, Raider), three-wheeler commercial vehicles (TVS King deluxe Plus), and high-performance off-road competition bikes (Sherco SEF 250/300, Fantic XX125/XXF 250/XXF 450).

The company operates a hybrid go-to-market combining company-owned showrooms with a network of authorized resellers. Physical retail presence includes flagship showrooms in Antananarivo (Ambodivona and Ankorondrano) plus authorized resellers Funbike Andriampamaky (Antananarivo) and Rider Zone (Antsirabe), providing national coverage. Distribution is supplemented by an online product catalog at funbike.mg and direct customer inquiry handling with a stated 24-hour response commitment. Supporting brand partnerships with parts and equipment suppliers (Bihr, Galfer, Akrapovic, Gaerne, MT Helmets, Scorpion Exo, Troy Lee Designs) enable bundled aftermarket and accessory sales alongside the core motorcycle franchise.

Revenue is generated entirely through hardware sales — motorcycles, OEM replacement parts, and branded equipment — with pricing not publicly disclosed and sales conducted on a quote basis. The company is privately held with 23 employees, no disclosed institutional investors, no parent company affiliation, and no public revenue figures. Operational geography is limited to Madagascar, with no evidence of cross-border distribution or digital channels beyond the informational catalog site.

Name

FUNBIKE

Legal name

Funbike Madagascar

Website

https://funbike.mg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Funbike Madagascar is the exclusive authorized distributor of TVS, Sherco, and Fantic motorcycles in Madagascar, selling commuter, commercial, and high-performance off-road bikes, parts, and branded riding equipment through company showrooms and an authorized reseller network in Antananarivo and Antsirabe.

Ownership category

akta.pro rank

Product category

Motorcycle Distribution

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle distribution
• Off-road motorcycles
• Commuter motorcycles
• Motorcycle parts accessories
• Riding equipment

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sale of motorcycles including Sherco off-road bikes, Fantic performance motorcycles, and TVS commuter/urban bikes. Revenue generated from direct retail sales to end consumers through showrooms and resellers.
2. Parts and Accessories: Sale of replacement parts and accessories including Galfer brake components, Akrapovic exhaust systems, and various OEM parts for Sherco, Fantic, and TVS vehicles.
3. Equipment Sales: Sale of riding equipment including helmets (MT Helmets, Scorpion), protective gear (Gaerne boots), and apparel (Troy Lee Designs).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FUNBIKE serves as the exclusive authorized distributor for TVS, Sherco, and Fantic motorcycle brands in Madagascar. The company sells motorcycles across three categories (Sherco off-road/competition, Fantic performance off-road, and TVS commuter/urban/three-wheeler segments), along with original replacement parts and a complementary catalog of riding equipment including helmets, boots, brakes, and apparel.

Product overview

FUNBIKE is a motorcycle distributor serving as the exclusive distributor for TVS, Sherco, and Fantic brands in Madagascar. The company operates as a unified distribution platform offering three core motorcycle brand lines (Sherco for enduro/competition, Fantic for off-road performance, and TVS for commuter/sport/three-wheeler segments) alongside a complementary portfolio of parts and equipment including helmets, riding gear, and brake components (Galfer). Products are sold through their Antananarivo showroom and a national network of authorized resellers including Funbike Ambodivona, Funbike Andriampamaky, and Rider Zone in Antsirabe.

Differentiator

Problem solved

Functional benefit

Products and services

• Sherco SEF 250 2026 High-performance enduro motorcycle with 250cc engine, new 2026 decal kit, Galfer rear brake disc, Nilos steering column joint, and Akrapovic exhaust system, designed for off-road motorsport and trail riding.
• Sherco SEF 300 2026 High-performance enduro motorcycle with 300cc engine, 2026 decal kit with blue plastic, Galfer rear brake disc, Nilos steering column joint, and SPES collector with Akrapovic silencer.
• Fantic XX125 2026 Competition-grade 125cc two-stroke motorcycle, double World Junior Champion and European EMX125 Champion, offering balance between top-tier performance and exceptional handling for motorsport competitors.
• Fantic XXF 450 2026 High-performance off-road motorcycle with 450cc engine, part of Fantic's competition-focused lineup for serious riders and motorsport teams.
• Fantic XXF 250 2026 High-performance off-road motorcycle with 250cc engine, part of Fantic's competition-focused lineup representing Italian engineering excellence.
• TVS Apache RTR 160 4V Performance-oriented 160cc motorcycle with 4-valve technology from TVS Motor Company, designed for sporty urban riders.
• TVS HLX Plus Commuter motorcycle from TVS designed for urban mobility and fuel efficiency.
• TVS Apache RTR 200 4V Performance-focused 200cc motorcycle with 4-valve technology, part of TVS's Apache RTR racing series for sport enthusiasts.
• TVS Raider Sporty commuter motorcycle from TVS featuring modern design and performance characteristics for urban riders.
• TVS King deluxe Plus Three-wheeler (auto-rickshaw/tuk-tuk) variant from TVS designed for commercial passenger and cargo transport operations.
• TVS Star HLX 125 Entry-level 125cc commuter motorcycle from TVS targeting economical urban transportation.
• TVS HLX 125 5G

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TVScoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for TVS motorcycles in Madagascar. Funbike serves as the exclusive authorized distributor, providing sales, service, and parts support for TVS product line including Apache RTR, HLX, Raider, and King TukTuk models.
• ShercocoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Sherco off-road motorcycles in Madagascar. Funbike distributes Sherco SEF 250, SEF 300, and XX125 competition models with full manufacturer support and genuine parts access.
• FanticcoreChannel Partner/ Reseller/ DistributorOfficial distribution partnership for Fantic motorcycles in Madagascar. Funbike distributes Fantic XXF 250 and XXF 450 performance models representing Italian engineering excellence.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Equip'Moto: French motorcycle parts and accessories retailer with physical stores and online catalog, distributing products from multiple premium brands. Mirrors Funbike's model of combining retail showrooms with multi-brand parts/equipment distribution.
• Motoblouz: France-based multi-brand motorcycle equipment and gear retailer with strong online catalog presence. Comparable to Funbike's equipment catalog and riding gear distribution operations (helmets, boots, apparel, accessories).
• Dafy Moto: France's largest multi-brand motorcycle retailer with a network of stores distributing parts, equipment, and accessories across multiple brands. Comparable to Funbike as a multi-brand motorcycle retail/distribution operator, though operating in a more mature European market.
• Bihr: European motorcycle and powersports parts distributor supplying aftermarket components to dealers and workshops. Directly comparable to Funbike's parts distribution business and is itself one of Funbike's supplier partners (Bihr is listed on Funbike's partner page).

Broad incumbents

• Piaggio Group: Italian manufacturer of motorcycles and scooters (Vespa, Aprilia, Moto Guzzi, Piaggio) with global distribution including emerging markets. Comparable as a multi-brand European motorcycle/scooter manufacturer that distributes through exclusive country-level partners.
• Sherco Motorcycles: French manufacturer of off-road and trials motorcycles, including the SEF and XX competition lines that Funbike distributes. As one of Funbike's principal OEM partners, Sherco is the upstream source of Funbike's premium off-road segment revenue.
• Fantic Motor: Italian motorcycle manufacturer specializing in off-road and performance models including the XXF 250/450 and XX125. Fantic is one of Funbike's three core exclusive distribution partners, representing the premium performance segment in Madagascar.
• TVS Motor Company: Indian motorcycle and three-wheeler manufacturer with extensive global distribution, including the Apache, HLX, Raider, and King product lines distributed by Funbike. TVS is Funbike's largest exclusive brand by model count and represents the mass-market commuter and commercial segments.
• Royal Enfield: Indian motorcycle manufacturer with growing global distribution network across emerging markets. Comparable as an internationally distributed premium Indian motorcycle brand, similar to the positioning TVS holds in Funbike's portfolio.
• Bajaj Auto: Indian motorcycle and three-wheeler manufacturer with strong presence across African markets. Comparable to TVS as a mass-market two-wheeler brand competing for the same emerging-market commuter and commercial transport customers that Funbike serves via TVS.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/funbike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUNBIKE