Fundación de Alba

What Fundación de Alba does

Fundación de Alba (legal name Fundación Rebecca de Alba A.C.) is a Mexico-based nonprofit civil association founded in 2008 and headquartered at Zamora 169, Col. Condesa, Mexico City. With a seven-person staff, the foundation provides free, comprehensive support to cancer patients in Mexico who lack social security and face economic vulnerability, serving individuals aged 2 to 85 with any cancer type. Its service platform rests on a three-line intervention model — Creando Conciencia (awareness and prevention campaigns), Fortaleciendo Tus Pasos (patient navigation including clinical support, medications, nutritional supplements, food supplies, transportation, and treatment adherence), and Construyendo el Futuro (policy advocacy, including the Ley General de Cáncer initiative alongside 13 other civil society organizations). Across its history it has directly supported more than 17,000 patients and informed more than 59,000 people.

The foundation operates an integrated program stack spanning patient services, education, awareness campaigns, research, and advocacy. Core programmatic assets include the MEDU online educational platform (medu.red) delivering free cancer courses to primary care physicians; the Sin Miedo, Con Tacto podcast distributed across YouTube, Spotify, Amazon Music, and Apple Podcasts; signature campaigns Test-icles and ¿Qué Onda con Tus Huevos? for testicular cancer; the Cinemex-screened Pulmón X Pulmón cineminuto; research publications including Radiografía de Salud Masculina and El Valor Invisible del Cuidado en el Cáncer; the Run For Her charity race with Ford/Lincoln; and an annual luxury-brand sale fundraiser at Frattina Polanco. Strategic partners include Ogilvy (Test-icles campaign), Frente Unido por el Cáncer de Pulmón (Respirando con Valor, Fundación Salvati), México Rosa, and corporate allies Fundación Telmex Telcel and Fundación Arturo Harp Helú.

The foundation is funded through four primary streams: individual donations via the Amigos Dejando Huella program (PayPal and bank transfer, with tax-deductible receipts), corporate sponsorships across pharmaceutical, fashion, technology, and media companies, an annual fundraising sale event featuring luxury brands, and the Tapitas que Ayudan plastic-cap recycling program. The Test-icles campaign won Lions in Health & Wellness and Sustainable Development Goals at Cannes Lions 2024, and the foundation received CEMEFI's Acreditación en Institucionalidad y Transparencia (AIT) in August 2024. Rebecca de Alba serves as President and Founder, with Miryana Pérez Vela as Director General.

Name

Fundación de Alba

Legal name

Fundación Rebecca de Alba A.C

Website

https://fundaciondealba.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación de Alba is a Mexico City-based nonprofit founded in 2008 that provides free patient navigation, medications, food, and advocacy support to cancer patients without social security, and runs awareness campaigns and physician training across Mexico.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Patient Support Services

NAICS

Voluntary Health Organizations (813212), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Health Equity & Social Determinants Program Funding (HLAJALAK), Chronic Disease & Health Promotion Program Funding (HLAJALAJ), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Cancer patient support
• Nonprofit patient navigation
• Oncology awareness campaigns
• Cancer education programs
• Charitable fundraising initiatives

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations (Amigos Dejando Huella): One-time or recurring donations from individuals made via PayPal or bank transfer (BANAMEX account). Donors can request tax-deductible receipts.
2. Annual Sale Fundraising Event: Traditional annual sale featuring products from recognized brands (luxury clothing, accessories, cosmetics). Proceeds support patient programs.
3. Corporate Sponsorships and Partnerships: Corporate partners provide financial and in-kind support across multiple years. Partners include pharmaceutical companies, fashion brands, technology firms, and media companies that sponsor campaigns, events, and operational costs.
4. Plastic Cap Recycling (Tapitas que Ayudan): Collection of plastic bottle caps donated by individuals and companies as a fundraising mechanism to support patient care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Fundación de Alba provides free comprehensive support to cancer patients in Mexico who lack social security and economic resources, through a three-line intervention model: (1) awareness campaigns on prevention and early detection, (2) patient navigation with clinical support, medications, food, transportation, and psychological care, and (3) policy advocacy for a national cancer law. The foundation also runs educational programs for primary care physicians via the MEDU platform and various donation and fundraising initiatives.

Product overview

Fundación de Alba is a non-profit cancer foundation operating a platform-based model with multiple interconnected programs. The core offerings include the 'Fortaleciendo Tus Pasos' patient navigation program providing comprehensive support from diagnosis through treatment, and the MEDU educational platform offering free cancer courses to primary care physicians. The foundation runs various donation programs (Amigos Dejando Huella, Despensas, Alcancía, Tapitas), awareness campaigns (Test-icles, ¿Qué Onda con Tus Huevos?), advocacy initiatives (Ley General de Cáncer, Frente Unido por el Cáncer de Pulmón), events (Annual Sale, Run For Her), educational content (Sin Miedo Con Tacto podcast), and research publications (Radiografía de Salud Masculina, El Valor Invisible del Cuidado). These programs collectively support cancer patients, promote early detection, and advocate for improved cancer care policies in Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Fortaleciendo Tus Pasos (Strengthening Your Steps) Patient Navigation Program

Quantifiable outcome

• Over 17,000 cancer patients supported directly with medicines, food, and clinical supplies
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature1 record

Partnerships

24 partnerships are on record, tiered core and minor.

• México RosacoreStrategic or Co-development PartnerMéxico Rosa is a civil society and corporate alliance focused on early detection, diagnosis, and timely treatment of breast cancer in Mexico. Working together to raise awareness, improve access to medical services, and ensure patients receive necessary care.
• Frente Unido por el Cáncer de PulmóncoreStrategic or Co-development PartnerCoalition of three civil society organizations — Fundación de Alba, Respirando con Valor, and Fundación Salvati — with over 30 years of combined experience in lung cancer patient advocacy and public health system improvement. Most important lung cancer movement in Mexico.
• #SíSoySaludminorStrategic or Co-development PartnerA movement of six civil society organizations united to contribute unique perspectives based on direct experience with various health causes. Promotes joint work between civil society and different sectors to improve Mexico's health system.
• Ford México / Women of Ford México (WoF México)coreGTM or Marketing PartnerFord's 'Shared Purpose' corporate social responsibility program empowers employees to be agents of change. Women of Ford México leads the 'Run For Her' charity run/walk event to raise funds for Fundación de Alba's breast cancer patients.
• Lincoln MéxicominorGTM or Marketing PartnerLincoln joined Ford Mexico in the second consecutive year to support the 'Run For Her' event, a 3K walk and 5K run raising funds for women undergoing breast cancer treatment.
• Ogilvy México and Ogilvy Health Nueva YorkcoreStrategic or Co-development PartnerDeveloped the 'Test-icles' campaign, the first initiative promoting testicular cancer detection through pregnancy tests. The campaign won Lions in Health & Wellness and Sustainable Development Goals categories at Cannes Lions 2024.
• MEDU (Educational Platform)coreTechnology or IntegrationMEDU is the educational technology platform through which Fundación de Alba delivers free online courses to primary care physicians on cancer types, detection, and treatment.
• Centro de Opinión Pública — Universidad del Valle de México (COP-UVM)minorStrategic or Co-development PartnerCollaborated on the 'Radiografía de la Salud Masculina' study, which examines challenges Mexican men face regarding cancer and men's health, published during Men's Health Month (Noviembre Azul).
• Fundación Grupo México and Conciencia CinemexminorGTM or Marketing PartnerProduced and distributed the 'Pulmón X Pulmón' cineminuto social campaign across 2,145 Cinemex screens nationwide to promote early lung cancer detection through low-dose CT scans.
• AstraZeneca MéxicominorGTM or Marketing PartnerCorporate partner supporting the 'Unidas contra el cáncer' event commemorating World Breast Cancer Day in October 2025.
• DoubleTree by Hilton Santa FeminorGTM or Marketing PartnerCorporate partner supporting the 'Unidas contra el cáncer' event commemorating World Breast Cancer Day.
• Salud DignaminorStrategic or Co-development PartnerHealthcare partner supporting the 'Unidas contra el cáncer' event, providing diagnostic and screening services.
• Fundación Telmex Telcel (Fundación FOX)coreGTM or Marketing PartnerMajor long-term corporate ally contributing financial and operational support across multiple years (visible in partner logos from 2015–present).
• Fundación Arturo Harp HelúcoreGTM or Marketing PartnerMajor long-term corporate ally visible in partner listings from 2016–present, supporting the foundation's cancer care programs.
• Roche MéxicominorGTM or Marketing PartnerPharmaceutical company listed as a partner in 2024, contributing to the foundation's mission.
• Novartis MéxicominorGTM or Marketing PartnerPharmaceutical company listed as a partner in multiple years, supporting patient access and awareness programs.
• Sanofi MéxicominorGTM or Marketing PartnerPharmaceutical company listed as a partner in 2024, supporting cancer care initiatives.
• Pfizer MéxicominorGTM or Marketing PartnerPharmaceutical company listed as a 2025 partner supporting the foundation's work.
• AstraZeneca México (2025 partner)minorGTM or Marketing PartnerPharmaceutical company listed as a 2025 partner, sponsoring events and campaigns.
• MSD MéxicominorGTM or Marketing PartnerPharmaceutical company listed as a 2025 partner.
• Frattina (Fashion Boutique)minorGTM or Marketing PartnerFashion brand hosting the foundation's annual sale events at its Polanco boutique and sponsoring campaigns across multiple years.
• Universidad AnáhuacminorStrategic or Co-development PartnerUniversity partner providing institutional support and collaboration on health initiatives.
• UNITECminorStrategic or Co-development PartnerUniversity partner contributing to educational and research initiatives.
• Frente Unido por el Cáncer de Pulmón (Frente Pulmón)coreStrategic or Co-development PartnerThe United Front Against Lung Cancer coalition organized the Legislative Forum at the Mexican Senate, advocating for lung cancer to be included in the national health agenda. Coalition members include Fundación de Alba, Respirando con Valor, and Fundación Salvati, collectively representing over 30 years of patient advocacy experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Respirando con Valor: Mexican lung cancer civil society organization and direct coalition partner (Frente Unido por el Cáncer de Pulmón). Both organizations share patient-navigation, awareness, and policy advocacy missions focused on cancer patients in Mexico's public health system.
• Fundación Salvati: Mexican cancer-focused nonprofit and coalition partner in the Frente Unido por el Cáncer de Pulmón. Comparable mission of supporting cancer patients and advocating for improved oncology policy in Mexico.
• Casa de la Amistad para Niños con Cáncer: Mexico City-based nonprofit providing comprehensive support to pediatric cancer patients from low-income families. Comparable patient-navigation, medication, and transportation support model targeting uninsured populations.
• FUCAM (Fundación de Cáncer de Mama): Mexican breast cancer foundation providing diagnosis, treatment, and support to uninsured women. Comparable target population and breast-cancer-focused patient navigation model.
• Asociación Mexicana de Lucha contra el Cáncer: One of the oldest cancer-focused nonprofits in Mexico, providing patient support, awareness campaigns, and policy advocacy. Directly comparable to Fundación de Alba in serving uninsured Mexican cancer patients.

Others

• Cruz Roja Mexicana: Large Mexican humanitarian organization providing health, social assistance, and emergency relief. Comparable in operating as a Mexican civil society organization addressing social determinants of health through donor-supported programs.
• Fundación Carlos Slim: Major Mexican philanthropic foundation funding health, education, and social development programs. Comparable in operating at scale in Mexico with health-focused programming and corporate-style transparency standards.

Broad incumbents

• Susan G. Komen: Global breast cancer organization known for awareness campaigns (Race for the Cure), patient navigation, and policy advocacy. Comparable in using high-profile campaigns and corporate partnerships to fund patient services.
• Movember Foundation: Global men's health charity focusing on prostate, testicular, and mental health. Directly comparable to Fundación de Alba's testicular cancer campaigns (Test-icles, ¿Qué Onda con Tus Huevos?) and Movember partnership.
• American Cancer Society: Largest US cancer-focused nonprofit with comprehensive research, patient support, advocacy, and education programs. Comparable three-pillar structure (research/patient services/policy) at vastly larger scale, serving as a strategic benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fundaciondealba
• YouTubeyoutube.com/channel/UCgGCQyaFNYIK2mlE1wRkVsQ
• Facebookfacebook.com/FundacionRebeccaDeAlba
• LinkedInlinkedin.com/company/fundaciondealba
• Instagraminstagram.com/fundaciondealba
• TikToktiktok.com/@fundaciondealba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación de Alba