Funerária Francana

What Funerária Francana does

Funerária Francana is a family-owned funeral services company headquartered in Franca, São Paulo, Brazil, founded on July 1, 1971 by Antonio Amelio Gomes, who continues to serve as president. The company provides traditional funeral services, cremation, wake ceremonies, advance funeral planning, orthopedic equipment loans, and legal documentation assistance to families residing in Franca and surrounding municipalities including Patrocínio Paulista. Its core commercial offering consists of two recurring monthly subscription plans — União Familiar (mid-tier) and Master (premium) — alongside one-time individual funeral services for non-subscribers.

Name

Funerária Francana

Legal name

Assistência Familiar Funerária Francana

Website

https://funerariafrancana.com.br

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Funerária Francana is a family-owned funeral services company in Franca, Brazil, offering subscription-based funeral assistance plans (União Familiar and Master), cremation, and related services to local families, supplemented by a partner discount ecosystem and digital obituary tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Franca

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Funeral Assistance Subscription Plans: Monthly or annual subscription-based family funeral assistance plans providing coverage for funeral, cremation, and related services. Two main plans offered: União Familiar (affordable dignified funeral) and Master (luxury comprehensive coverage).
2. Individual Funeral Services: One-time services for families not subscribed to plans, including traditional funerals, cremation services, velório (wake) ceremonies, and mortuary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Funerária Francana is a family-owned funeral services company that provides traditional funeral services, cremation, wake ceremonies, advance funeral planning, legal assistance, and orthopedic equipment loans to families in Franca, São Paulo, Brazil. It operates two subscription-based funeral assistance plans (União Familiar and Master) and offers a digital obituary system, a digital membership certificate service, and access to a VIP wake room at Velório São Vicente de Paulo.

Product overview

Funerária Francana is a family-owned funeral service company founded in 1971, operating as a single-location traditional funeral home in Franca, Brazil. The company offers a portfolio of two main funeral plans (União Familiar and Master), supported by digital services (Obituário Digital and Certificado Digital), and operates the Sala VIP São Vicente as a partnered funeral facility. Services include traditional burials, cremations, advance planning, orthopedic equipment loans, and legal assistance. All services are available 24/7 through phone and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services

Quantifiable outcome

• Available 24 hours, 7 days per week
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered minor and core.

• XPrimeminorGTM or Marketing PartnerInsurance partner providing high-performance academy services to Funerária Francana members with exclusive discounts.
• Wizard IdiomasminorGTM or Marketing PartnerLanguage school network partner offering language learning opportunities with special conditions for Funerária Francana clients.
• UnimedcoreGTM or Marketing PartnerLargest medical cooperative network in Brazil providing quality healthcare services with special conditions for Funerária Francana members.
• Farmácia OficinalminorGTM or Marketing PartnerPharmacy partner providing medications and pharmaceutical products with quality assurance and special pricing for members.
• Ótica UniãominorGTM or Marketing PartnerOptical store partner offering vision care services and products with special discounts for Funerária Francana clients.
• Ótica Boutique dos ÓculosminorGTM or Marketing PartnerModern eyewear boutique with personalized service and special conditions for Funerária Francana members.
• Ortopedia São LucascoreGTM or Marketing PartnerOrthopedic solutions provider offering personalized orthopedic products to improve quality of life for Funerária Francana members.
• Odonto FrancaminorGTM or Marketing PartnerDental care services provider offering comprehensive oral healthcare with special conditions for members.
• Torani CalçadosminorGTM or Marketing PartnerFootwear retailer offering quality and comfort shoes with special pricing for Funerária Francana clients.
• O2 NutriçãominorGTM or Marketing PartnerNutrition counseling services offering personalized nutritional guidance to promote health and quality of life.
• OrthofranminorGTM or Marketing PartnerOrthodontic treatment provider offering high-quality orthodontic services with specialized professionals.
• IncorporeminorGTM or Marketing PartnerQuality of life center offering wellness and fitness services for Funerária Francana members.
• Instituto de Odontológico de Francana (IOF)minorGTM or Marketing PartnerHigh-quality dental services institute with special conditions for Funerária Francana clients.
• Hospitalar FrancanacoreGTM or Marketing PartnerHospital services provider offering high-quality hospital care with special conditions for members.
• DrAlonsoLaboratóriosminorGTM or Marketing PartnerLaboratory services provider offering high-quality diagnostic testing with special conditions for members.
• DocctormedminorGTM or Marketing PartnerMedical services provider offering healthcare services with special conditions for Funerária Francana members.
• DireitoDeOuvirminorGTM or Marketing PartnerAudiological products and services provider offering hearing care with special conditions for members.
• CuoreminorGTM or Marketing PartnerHealthcare services provider offering high-quality health services with special conditions for Funerária Francana members.
• CenpreminorGTM or Marketing PartnerPhysiotherapy and related services provider offering high-quality rehabilitation care with special conditions for members.
• BenevidaminorGTM or Marketing PartnerHigh-quality medical clinic offering healthcare services with very special conditions for Funerária Francana members.
• AuditiveminorGTM or Marketing PartnerAudiological products and services provider offering hearing solutions with high quality and special conditions.
• Velório São Vicente de Paulo (Diocese of Franca)coreStrategic or Co-development PartnerExclusive partnership with the Diocese of Franca-SP providing access to VIP funeral rooms and multiple traditional funeral halls. The VIP room features crystal chandelier, marble finishes, and elegant furnishings. All rental income from the VIP room is fully reverted to community social actions.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Memorialização (Pax Bahia / regional Brazilian funeral homes): Various regional Brazilian funeral homes and family assistance plans operating in specific states. Comparable as locally rooted, family-oriented funeral-service providers competing in similar regional markets to Funerária Francana, though in different geographies within Brazil.

Direct peers

• Grupo Zelo: One of the largest funeral assistance and cemetery groups in Brazil, offering subscription-based funeral plans and cremation services across multiple states. Directly comparable to Funerária Francana's subscription model and death-care service portfolio, though at much larger national scale.
• Grupo Vertice: Brazilian death-care services group operating cemeteries, crematoriums, and funeral services. Comparable in core offering (funerals + cremation + cemetery) and in serving family customers with subscription-style coverage.
• Velar Grupo: Brazilian funeral services and cemetery group providing traditional funerals, cremation, and memorial services. Comparable as a death-care services provider, though with broader geographic coverage and integrated cemetery operations.
• Pax União: Brazilian funeral assistance plan operator offering subscription-based funeral coverage across multiple regions. Direct comparable to Funerária Francana's prepaid family funeral plans and cremation services, with similar direct-to-consumer sales motion.
• Aurora Grupo: Brazilian funeral assistance and health-services group providing subscription-based funeral plans and related benefits to families. Comparable in product (family funeral subscriptions) and GTM (direct-to-consumer partnerships with healthcare and retail), though typically operating in larger metropolitan areas.

Broad incumbents

• Carriage Services: US-based provider of funeral and cemetery services with a decentralized operating model of local brands. Comparable in operating multiple regional funeral brands with local community ties and pre-need planning services.
• Dignity PLC: UK-based funeral services operator offering traditional funerals, cremation, and pre-need funeral plans across a national network. Comparable in subscription-style pre-need plans and brand-led funeral service delivery, though operating in a different geography.
• Service Corporation International (SCI): Largest funeral services and cemetery operator in North America with thousands of locations. While geographically distant, SCI is broadly comparable as an incumbent funeral-services conglomerate providing traditional funerals, cremation, and pre-need plans at scale.
• StoneMor Partners: US-based funeral services and cemetery company operating cemeteries, funeral homes, and cremation services. Comparable as an integrated death-care provider with recurring pre-need revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/funer%C3%A1ria-francana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funerária Francana