Fun To Fundraising S.A.S

What Fun To Fundraising S.A.S does

Fun To Fundraising S.A.S is a Colombian professional services firm founded in 2018 that operates as a fundraising-as-a-service agency for non-governmental organizations and foundations across Latin America. The company contracts directly with NGOs to acquire, verify, and retain individual donors on their behalf, executing field campaigns through locally deployed Face-to-Face teams in public spaces (airports, malls, corporate offices) in Bogotá, Barranquilla, and Cartagena (Colombia), Lima and Cusco (Peru), and in expansion markets in Panama and Ecuador. Its client portfolio includes tier-one international humanitarian organizations such as UNICEF (engaged across Colombia, Chile, and Peru), Médicos Sin Fronteras, Plan International, Oxfam, Save the Children, and World Vision, alongside Colombian foundations focused on healthcare and social impact.

The firm's core offering is organized around a proprietary five-stage integrated methodology — (1) purposeful acquisition, (2) real-time donor verification, (3) structured back office, (4) first-charge activation, and (5) strategic retention — explicitly designed to extend beyond conventional F2F agencies that deliver contact lists without conversion follow-through. The service portfolio comprises Strategy and Brand (consultancy, social marketing, communications), Multichannel Acquisition (Face-to-Face, digital fundraising, corporate partnerships), and High-Performance Talent (selection, mentorship, training). Underlying technology consists of field-team management, real-time donor data validation, database cleaning and standardization, and donor retention tracking across the five stages.

The revenue model is professional services: the company is paid to deliver verified, active donors to its client organizations under negotiated per-engagement terms, with no publicly disclosed pricing tiers. Go-to-market is direct B2B enterprise sales to NGO leadership, complemented by content marketing (company blog), organic social media (LinkedIn, Instagram, Facebook), industry-event participation (e.g., Funds4impact Summit 2025 in Cartagena), and inbound inquiries via website forms, WhatsApp, and phone. The company is privately held under Colombian S.A.S. corporate form (NIT 901215899-6), is bootstrapped with no disclosed funding rounds, and is led by CEO Diana Marcela Barón, who also serves as President and Founder of AFCOL, the only Fundraisers Association in Colombia.

Name

Fun To Fundraising S.A.S

Legal name

Fun to Fundraising S.A.S.

Website

https://funtofundraising.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fun To Fundraising S.A.S is a Colombian fundraising-as-a-service agency founded in 2018 that acquires, verifies, and retains individual donors on behalf of international NGOs and foundations across Latin America through a five-stage Face-to-Face methodology, with field operations in Colombia, Peru, Panama, and Ecuador.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Face to face fundraising
• Donor acquisition services
• Nonprofit fundraising agency
• Social marketing services
• Fundraising strategy consulting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fundraising-as-a-Service for NGOs: Fun To Fundraising provides comprehensive fundraising services to NGOs and foundations, operating field teams that acquire individual donors for partner organizations. The company generates revenue by delivering verified, active donors to its client organizations, integrating acquisition, verification, back office, and retention services under a single methodology.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fun To Fundraising is a 360-degree fundraising agency that acquires, verifies, and retains individual donors on behalf of NGOs and foundations. The company deploys locally managed field teams across multiple Latin American cities to perform Face-to-Face (F2F) donor acquisition in public spaces, corporate environments, and digital channels, then integrates verification, back-office management, first-charge activation, and strategic retention into a single contracted service for client organizations.

Product overview

Fun To Fundraising is a 360-degree fundraising agency offering a comprehensive service portfolio organized around three pillars: Strategy and Brand (fundraising plans, social marketing, brand and communications), Multichannel Acquisition (Face to Face, digital fundraising, and corporate partnerships), and High-Performance Talent (selection, mentorship, and training). The core methodology follows five integrated stages—Purposeful Acquisition, Real-Time Verification, Structured Back Office, First Charge Activation, and Strategic Retention—designed to move beyond volume-based metrics to quality donor relationships that convert to active, long-term supporters. Services are delivered through local teams operating in Colombia (Bogotá, Barranquilla, Cartagena) and Peru (Lima, Cusco), with Panama and Ecuador in expansion.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 60,000 donors acquired
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UNICEFcoreStrategic or Co-development PartnerUNICEF is a flagship client of Fun To Fundraising, for whom the company runs individual donor acquisition campaigns in Colombia. Fun To Fundraising developed a personalized plan with trained field teams and a human-centered approach, achieving sustainable results for UNICEF's fundraising mission in Colombia. The company also worked with UNICEF Chile and UNICEF Peru.
• Médicos Sin FronterascoreStrategic or Co-development PartnerMédicos Sin Fronteras (Doctors Without Borders) is a long-standing partner for which Fun To Fundraising conducts fundraising campaigns as part of its portfolio of international humanitarian organization clients.
• Plan InternationalcoreStrategic or Co-development PartnerPlan International is a client for whom Fun To Fundraising runs individual donor acquisition campaigns as part of its international NGO portfolio.
• TECHOcoreStrategic or Co-development PartnerTECHO is a long-standing partner organization for which Fun To Fundraising conducts fundraising campaigns, supporting the youth-focused development organization's mission in Latin America.
• Fundación Mi SangrecoreStrategic or Co-development PartnerFundación Mi Sangre is a Colombian social impact foundation that trusts Fun To Fundraising for its donor acquisition and fundraising strategy campaigns.
• Fundación CardioinfantilcoreStrategic or Co-development PartnerFundación Cardioinfantil is a Colombian healthcare foundation serving as a client of Fun To Fundraising for donor acquisition campaigns.
• Fundación Cardiovascular de ColombiacoreStrategic or Co-development PartnerFundación Cardiovascular de Colombia is a healthcare foundation client relying on Fun To Fundraising for fundraising campaigns.
• Niñas Sin MiedominorStrategic or Co-development PartnerNiñas Sin Miedo is a women's rights organization that trusts Fun To Fundraising for its fundraising and donor acquisition campaigns.
• Sisma MujerminorStrategic or Co-development PartnerSisma Mujer is a women's rights organization client of Fun To Fundraising for fundraising campaigns.
• OxfamcoreStrategic or Co-development PartnerOxfam is one of the international organizations with which Fun To Fundraising has collaborated as part of its portfolio of major NGO clients.
• Save the ChildrencoreStrategic or Co-development PartnerSave the Children is an international organization that Fun To Fundraising has supported through its fundraising campaigns.
• World VisioncoreStrategic or Co-development PartnerWorld Vision is an international humanitarian organization that has partnered with Fun To Fundraising for fundraising campaigns in Latin America.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TMA Direct: U.S. face-to-face and direct-response fundraising agency for nonprofits. Directly comparable service offering (F2F donor acquisition, retention) at a smaller scale than BVK.
• Fired Up Fundraising: F2F fundraising agency operating in the U.S. and Canada for nonprofit clients. Comparable field-based donor acquisition model with full-service support.
• Quaestus & Associados: Brazilian fundraising agency specializing in F2F donor acquisition and field campaigns for NGOs across Latin America. Closest geographic and service-model peer to Fun To Fundraising.
• Marston (formerly Russ Reid): Long-established U.S. F2F fundraising and direct-response agency for nonprofits. Comparable in service model (field donor acquisition + retention) but serves a mature U.S. market.
• BVK: One of the largest U.S. face-to-face fundraising agencies, operating field teams for major nonprofits. Directly comparable service model (F2F donor acquisition) at significantly larger scale.

Emerging players

• Funraise: Digital fundraising platform for nonprofits offering online donation and CRM tools. A complementary rather than direct competitor, but represents how the fundraising-services space is evolving digitally.

Others

• DonorVoice: Nonprofit sector research and donor-insight firm. Adjacent relationship to Fun To Fundraising as a consulting/research partner serving the same NGO fundraising ecosystem.

Broad incumbents

• M+R: Major U.S. nonprofit marketing and fundraising agency covering digital, creative, and direct-response services. Broader in scope than Fun To Fundraising but overlapping in nonprofit donor acquisition strategy.
• CCS Fundraising: One of the largest U.S. fundraising consulting firms serving nonprofits across all channels. Comparable in serving the same NGO client base but with a consulting-led rather than field-operations model.
• The Lautman Group: U.S. fundraising consulting firm specializing in nonprofit development strategy. Overlaps in serving the same NGO segment but does not directly operate field teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Funtofundraisingsas
• LinkedInlinkedin.com/company/fun-to-fundraising-s-a-s
• Instagraminstagram.com/funtofundraising

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun To Fundraising S.A.S