DonorVoice
DonorVoice is a Virginia-based behavioral science fundraising agency serving enterprise nonprofits and charities. It applies psychology-based donor measurement, proprietary commitment and churn-propensity platforms, and pre-launch testing through a subscription Agency of Record model with regional coverage in the US, Canada, UK, Europe, and Australia.
- Company typePrivate
- Founded-
- HeadquartersReston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DonorVoice does
DonorVoice is a privately held, Virginia-based behavioral science fundraising agency headquartered in Reston, with a secondary contact point in Washington DC. The firm applies psychological research — measuring donor identity, personality, and motivation quality rather than relying on demographic or RFM segmentation — to fundraising strategy for nonprofit and charitable clients. Its visible client roster includes major international organizations such as UNICEF, Amnesty International, Catholic Relief Services, the American Diabetes Association, Special Olympics, the International Rescue Committee, the Canadian Red Cross, Charity Water, and New Orleans City Park, with documented case-study outcomes ranging from a 45% lift in three-month donor retention to a 3,100% increase in direct mail ROI.
The company's technology stack is organized around a portfolio of proprietary platforms: the Commitment System (a multi-year-developed proprietary scale measuring the strength of the supporter–organization relationship), the Donor Feedback Platform (cross-channel feedback collection with diagnostic questions tailored per interaction), the PreTest Tool (an 'A/B testing on steroids' methodology for pre-launch validation of creative, offers, and strategies), TouchPoint Mapping (donor-journey mapping against behavioral science opportunities), and the Supporter Experience Platform (connecting feedback to specific donor interactions, measuring the psychological needs of autonomy, relatedness, and competence, deploying real-time autoresponders, and running a propensity model for monthly-donor churn). These platforms are operated by a 17-person team that includes PhD-level behavioral scientists and an academic advisory board spanning UCLA, UCSD, the University of Exeter, and the University of Padova.
DonorVoice's commercial model is built on a monthly Agency of Record retainer (subscription) that bundles behavioral insights, testing, journey mapping, production management, reporting and analytics, client service, and copy and design into a dedicated account-team engagement. This is supplemented by project-based Insights Innovation Testing work (Motivation Insights, Offer/Product Development, Brand Development, Behavioral Science Audits) and, more recently, a paid online course ('The Science of Supporter Motivation,' priced at £1,945 per participant). The go-to-market motion is sales-led and enterprise-oriented, with direct regional contacts for the US/Canada and UK/Europe, and explicit commercial coverage extending to Australia. Sister entities DonorTrends and TrueGivers, plus a content alliance with Blackbaud, round out the broader ecosystem around the core agency brand.
DonorVoice firmographics
Firmographics- Name
- DonorVoice
- Legal name
- DonorVoice
- Website
- https://thedonorvoice.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DonorVoice is a Virginia-based behavioral science fundraising agency serving enterprise nonprofits and charities. It applies psychology-based donor measurement, proprietary commitment and churn-propensity platforms, and pre-launch testing through a subscription Agency of Record model with regional coverage in the US, Canada, UK, Europe, and Australia.
- Ownership category
- akta.pro rank
DonorVoice industry classification
Industry- Product category
- Nonprofit Fundraising Services
- NAICS
- Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
- akta.pro secondary industries
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)
Keywords
Where DonorVoice is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DonorVoice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency of Record Retainer Services: Monthly retainer model delivering behavioral insights, testing, and journey mapping services combined with production management, reporting & analytics, client service team, and copy & design
- Project-Based Services: One-time projects including Motivation Insights studies, Brand Development, and Behavioral Science Audits that provide lasting insights to inform future campaigns
- Online Course Revenue: Online courses on supporter motivation science delivered for £1945 per participant with volume discounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Science of Supporter Motivation Online Course |
| Subscription | Monthly | Agency of Record Monthly Retainer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
DonorVoice product offering
Product offeringCore offering
DonorVoice is a behavioral science fundraising agency that provides Agency of Record services to non-profit organizations on a monthly retainer basis. Its core work combines proprietary donor-experience platforms (Commitment System, Donor Feedback Platform, PreTest Tool, TouchPoint Mapping) with consulting services including Behavioral Science Audits, Supporter Motivation Studies, Journey Mapping, Copy and Design, and Behavioral Science Testing to improve donor acquisition, conversion, and retention.
Product overview
DonorVoice is a behavioral science fundraising agency that offers a portfolio of proprietary products and consulting services. The core products include the Commitment System, Donor Feedback Platform™, PreTest Tool, and TouchPoint Mapping. Service offerings center on an Agency of Record model delivering fundraising strategy integrated with behavioral science, including multi-channel campaigns, copy and design, journey mapping, and analytics. The Supporter Experience Platform connects donor feedback to specific interactions with real-time autoresponders and includes a churn-prediction propensity model. Insights Innovation Testing encompasses Motivation Insights, Offer/Product Development, Brand Development, and Behavioral Science Audits. The company applies behavioral science principles including identity, personality (Big Five), motivation quality, and psychological needs to transform donor-centric strategy from slogan to practice.
Differentiator
Problem solved
Functional benefit
Brands
- The Agitator: An award-winning blog for direct marketing fundraisers and non-profit execs covering data on donor trends, white papers, case studies on philanthropy, direct mail & online fundraising successes
Products and services
- Agency of Record Services Full-service fundraising strategy delivery on a monthly retainer for non-profit organizations, integrating behavioral science into multi-channel campaigns, copy and design, production management, reporting, and analytics with a dedicated client service team.
- Insights Innovation Testing Engagement that blends market research with behavioral insights to plan and execute in-market tests, including Motivation Insights studies, Offer/Product Development, Brand Development, and Behavioral Science Audits.
- Commitment System Proprietary diagnostic tool that measures and leverages supporter commitment and loyalty toward an organization to improve donor acquisition and retention.
- Donor Feedback Platform Platform that automatically collects donor feedback across channels with diagnostic questions tailored to each interaction type, measuring core psychological needs to boost satisfaction and retention.
- PreTest Tool A/B testing tool described as 'A/B testing on steroids' that identifies the best creative, offer, or strategy in a risk-free, cost-effective environment before live rollout.
- TouchPoint Mapping Tool for mapping and optimizing supporter touchpoints across the donor journey to identify behavioral science application opportunities.
- Supporter Experience Platform Platform that connects donor feedback to specific interactions, measures core psychological needs (autonomy, relatedness, competence), and deploys real-time autoresponders, including a propensity model that predicts which new monthly donors may cancel early to reduce churn.
- Science of Supporter Motivation Online Course 5-week online course taught by Dr. Stefano Di Domenico and Dr. Kiki Koutmeridou that teaches supporter motivation science and applies it to a working appeal, priced at £1,945 per participant.
Quantifiable outcome
- New Orleans City Park: Increased DM ROI between 360% and 3100%
- +5 more outcomes
Companies that use DonorVoice
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
DonorVoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DonorVoice partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- DonorTrendsminorSister company mentioned in privacy policy. Related entity within the DonorVoice ecosystem focused on donor analytics and segmentation.
- TrueGiversminorSister company mentioned in privacy policy. Related entity within the DonorVoice ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DonorVoice competitors and assessment
Company assessmentBroad incumbents
- Pursuant (formerly PMA DonorCentrics / Russ Reid legacy): Large, established direct-response fundraising agency serving many of the same enterprise nonprofits (UNICEF, American Diabetes Association, etc.). It competes for the same AOR retainer budgets but with a more traditional demographic/RFM analytics approach versus DonorVoice's behavioral-science wedge.
- Blue State Digital (now Blue State): Digital agency serving nonprofits, political campaigns, and advocacy organizations with CRM, fundraising, and digital engagement programs. Overlaps with DonorVoice on digital fundraising and donor-data strategy for similar nonprofit clients.
- Classy: Online fundraising platform for nonprofits, providing donation pages, recurring giving, and campaign tools. Less direct overlap, but represents the platformization threat and an alternative buyer of donor-engagement tools in the same accounts DonorVoice serves.
Direct peers
- TrueSense Marketing: Full-service direct response fundraising agency that provides strategic fundraising, creative, production, and analytics to faith-based and nonprofit clients. Directly competes for AOR relationships with mid-to-large nonprofits using many of the same donor-journey and testing services.
- The Lukens Company: Direct response fundraising agency delivering multi-channel campaigns, donor acquisition and retention programs, copy/design, and analytics to nonprofit clients. Closely overlaps with DonorVoice's AOR proposition in direct mail, digital, and conversion testing.
- Changing Our World: National fundraising and philanthropy consultancy offering campaign strategy, major gifts, and direct response consulting to nonprofits. Competes with DonorVoice at the strategy and AOR layer, especially for fundraising-science engagements.
- Eilers & Associates (now Sanky Communications): Creative direct response fundraising agency known for breakthrough direct mail fundraising creative and testing. Competes head-to-head for creative-led nonprofit engagements where DonorVoice cases (Charity:Water, City Park) have been most visible.
- MINDset Direct: Direct response fundraising agency focused on donor acquisition, monthly giving programs, and creative testing for mid-size to enterprise nonprofits. Comparable in scale and service mix to DonorVoice's AOR offerings.
- Heller Consulting: Nonprofit CRM and fundraising operations consultancy (Salesforce/NGDO). Adjacent to DonorVoice's donor-strategy work and often a co-seller or competitor for nonprofit digital transformation engagements.
Emerging players
- Funraise: Modern online fundraising platform with built-in donation pages, CRM, and donor engagement tools. Partial overlap - serves similar nonprofits but as a software alternative rather than an AOR agency, and could displace portions of DonorVoice's recurring value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DonorVoice social profiles
Digital presenceDonorVoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
DonorVoice leadership team
Management profileNumber of profiles
Profiles17 records
DonorVoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DonorVoice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DonorVoice
What does DonorVoice do?
DonorVoice is a behavioral science fundraising agency that provides Agency of Record services to non-profit organizations on a monthly retainer basis. Its core work combines proprietary donor-experience platforms (Commitment System, Donor Feedback Platform, PreTest Tool, TouchPoint Mapping) with consulting services including Behavioral Science Audits, Supporter Motivation Studies, Journey Mapping, Copy and Design, and Behavioral Science Testing to improve donor acquisition, conversion, and retention.
Is DonorVoice a public or private company?
DonorVoice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DonorVoice founded?
DonorVoice was founded in -1. It employs 11 to 50 people.
Where is DonorVoice based?
DonorVoice is headquartered in Reston, United States, in the North America region.
How does DonorVoice make money?
Three revenue lines are on record. Agency of Record Retainer Services are the primary driver. The others are project-Based Services and online Course Revenue.
Who are DonorVoice's main competitors?
Broad incumbents on record are Pursuant (formerly PMA DonorCentrics / Russ Reid legacy), Blue State Digital (now Blue State) and Classy. Direct peers are TrueSense Marketing, The Lukens Company, Changing Our World, Eilers & Associates (now Sanky Communications), MINDset Direct and Heller Consulting. Funraise is listed as an emerging player.
Does DonorVoice have an API?
No public API is recorded for DonorVoice.
What industry is DonorVoice in?
DonorVoice's product category is Nonprofit Fundraising Services. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship), with a secondary code of FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory. Its NAICS code is 813219 and its SIC code is 7311.