Furama Chinese Restaurant

What Furama Chinese Restaurant does

Furama Chinese Restaurant is a privately held, single-location Chinese-American restaurant operating at 40 Washington Avenue in Westwood, New Jersey. The business serves individual consumers in the surrounding local community through three channels: dine-in at the physical storefront, customer pickup, and local delivery. In addition to its core individual-meal business, it offers a party-tray catering menu (party trays serving 7-8 people, priced $32-$55) targeting group events and gatherings.

The restaurant's core technology layer is the Beyond Menu online ordering platform, which powers its website-based ordering storefront, menu management, payment processing, and direct-to-customer marketing communications (SMS and email). The company accepts Visa, MasterCard, American Express, and PayPal, with payment processing handled by PCI-DSS-compliant third-party processors. Google Analytics is deployed for website traffic monitoring. There is no proprietary technology, no mobile application, and no disclosed AI/ML capability.

Furama generates revenue through transactional food sales — unit-priced menu items, lunch specials (priced $8.95-$9.50 served 11:00 AM to 3:30 PM), and party catering trays — with no subscription or recurring component. The business has approximately 15 employees, maintains a 5-star Google Reviews rating, and operates under standard restaurant hours (with reduced hours on Mondays). Ownership structure, investor base, founding date, and detailed company history are not publicly disclosed.

Name

Furama Chinese Restaurant

Legal name

Furama Chinese Restaurant

Website

https://furamachinese.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Furama Chinese Restaurant is a privately held, single-location Chinese-American restaurant in Westwood, NJ, serving local individual consumers via dine-in, pickup, and delivery, plus party-tray catering for group events.

Ownership category

akta.pro rank

Product category

Chinese Restaurant

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Chinese restaurant
• Food delivery service
• Takeout dining
• Catering services
• Casual dining

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Sales - Dine-in/Takeout/Delivery: One-time food sales through dine-in, takeout, and delivery orders. Customers order via the Beyond Menu online platform or in-person. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Furama Chinese Restaurant is a single-location Chinese-American restaurant in Westwood, NJ that prepares and serves food for dine-in, customer pickup, and local delivery. It operates an online ordering platform (powered by Beyond Menu) offering an All Day Menu, Lunch Specials served 11:00 AM to 3:30 PM with rice and soup, and a Catering Menu of party trays serving approximately 7-8 people.

Product overview

Furama Chinese Restaurant is a Chinese-American dining establishment offering an integrated online ordering platform across three menu formats: All Day Menu (full daily offerings including appetizers, entrees, and chef's specials), Lunch Menu (served 11:00 AM - 3:30 PM with combo pricing), and Catering Menu (party trays for 7-8 people). The restaurant provides both pickup and delivery services, with the online ordering technology powered by Beyond Menu. The core product is the digital ordering platform enabling customers to browse menus and place orders for pickup or delivery, supplemented by the physical food preparation and fulfillment services.

Differentiator

Problem solved

Functional benefit

Products and services

• All Day Menu Full menu of Chinese-American items including appetizers, fried specialties, soups, fried rice, lo mein, chow mein, seafood, beef, chicken, vegetables, and chef's specials, available throughout operating hours for dine-in, pickup, or delivery.
• Lunch Specials Portion-controlled lunch combinations served 11:00 AM to 3:30 PM with white rice or pork fried rice and a free soup or egg roll. Chicken and pork dishes priced at $8.95; shrimp and beef dishes priced at $9.50.
• Catering Party Trays Pre-portioned party trays serving approximately 7-8 people, featuring appetizers (e.g., Roast Pork Egg Rolls 20 pcs at $32), main dishes, seafood options, and vegetarian choices. Prices range from $32.00 to $55.00 per tray.
• Dine-in Service Walk-in service at the Westwood, NJ restaurant location (40 Washington Ave), open Monday 11:00 am-4:00 pm, Tuesday-Thursday 11:00 am-10:30 pm, Friday-Saturday 11:00 am-11:00 pm, Sunday 11:00 am-10:30 pm.
• Pickup Service Customers place orders online via the website (Beyond Menu platform) and collect prepared food at the 40 Washington Ave, Westwood, NJ restaurant.
• Local Delivery Service Delivery of prepared food to customer addresses within the local service area, ordered through the website's online ordering platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Beyond MenucoreTechnology or IntegrationBeyond Menu provides the online ordering technology platform for Furama Chinese Restaurant. This partnership enables the restaurant's website ordering functionality, menu management, and payment processing. The platform also facilitates marketing communications to customers via SMS, email, and push notifications.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Others

• DoorDash: Largest U.S. food delivery aggregator, providing dine-in restaurant operators an additional delivery channel. Relevant as a peer in the broader restaurant delivery ecosystem and a potential channel option for Furama's delivery service.
• Toast: Restaurant technology platform providing POS, online ordering, and marketing tools to independent restaurants. Relevant as an adjacent technology peer that competing local Chinese restaurants may adopt to gain a digital edge over Furama's current Beyond Menu setup.
• Grubhub: Major third-party food delivery aggregator that connects local restaurants to delivery customers. Comparable as a delivery channel competitor/alternative to Furama's current direct online ordering flow.
• Beyond Menu: Furama's online ordering technology partner. Relevant as an ecosystem/technology peer that powers Furama's digital ordering, payments, and marketing channels — understanding their trajectory directly affects Furama's digital capability.

Broad incumbents

• P.F. Chang's: National casual dining chain specializing in Chinese and Asian-inspired cuisine. Comparable in service format (full-service dine-in plus takeout and delivery) and menu category, though at a higher price point and broader geographic reach.
• Panda Express: Largest Asian QSR chain in the U.S., serving Chinese-American cuisine for dine-in, pickup, and delivery. Directly comparable in cuisine category and service model, though operating at vastly greater scale and footprint than Furama.

Direct peers

• Pei Wei Asian Kitchen: Fast-casual Pan-Asian chain offering Chinese-American favorites for dine-in, pickup, and delivery. Directly comparable in cuisine category, price band, and multi-channel service model to Furama.
• Pick Up Stix: Fast-casual Chinese-American chain with dine-in, pickup, and delivery. Closely comparable operating model to Furama with similar menu structure (lunch specials, combo plates, party trays) and customer use cases.

Emerging players

• Num Pang Kitchen: Fast-casual Asian concept with locations in Northeast U.S. markets. Comparable in casual Asian dining positioning and online ordering model, though differentiated cuisine focus.

Regional players

• Wendy Wu's Asian Bistro: Regional casual-dining Chinese restaurant group with dine-in, takeout, and catering offerings. Comparable in cuisine, service mix (including party trays), and casual-dining positioning to Furama, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/furama-chinese-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furama Chinese Restaurant