FUREVER ANIMAL RESCUE

What FUREVER ANIMAL RESCUE does

FurEver Animal Rescue is a 501(c)(3) nonprofit animal welfare organization (EIN 45-3954430) founded in January 2012 and headquartered in San Pablo, California. It operates a foster-based rescue model serving the East Bay of the San Francisco Bay Area, including San Pablo, El Cerrito, Berkeley, Albany, Pinole, El Sobrante, and Richmond. The organization is entirely volunteer-run, with no paid staff or board members; its leadership comprises Director Terry and a small staff including Kimberly (Adoption Coordinator), Julie, and Crystal, supplemented by a network of foster families.

The core services are animal adoption (cats, dogs, kittens, puppies, and rabbits), foster care placement, medical rescue and rehabilitation, and specialized adoption programs for senior citizens and military families. A distinctive asset is the Enchanted Kitty Forest, a climate-controlled in-store cat adoption display at PetCo El Cerrito Plaza created with Maddie's Fund grant support. Adoption donations range from $150 (rabbits) to $600 (puppies) and include age-appropriate vaccinations, deworming, microchipping, heartworm testing, FeLV/FIV testing, and spay/neuter. Medical rescue capabilities, delivered primarily through the Animal Care Clinic in El Sobrante, include surgeries (amputation, eye removal), Parvo treatment, dental care, and burn treatment.

Revenue mechanics blend adoption fees, individual cash donations (PayPal, check, in-person), in-kind contributions of supplies, vehicle donations via V-Dac partnership, and grants led by Maddie's Fund. Distribution channels include recurring adoption events at PetCo (El Cerrito, Emeryville, Alameda), Pet Food Express (Pinole), and PetSmart (Pinole), supplemented by Petfinder online listings and Facebook-driven organic social reach. The organization achieved a 100% Live Release Rate in 2015 as recognized by Maddie's Fund, and has executed notable operations including a Hurricane Sandy cross-country rescue (6+ dogs) and a 22-animal hoarding case rescue.

Name

FUREVER ANIMAL RESCUE

Legal name

FurEver Animal Rescue

Website

https://fureveranimalrescue.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FurEver Animal Rescue is a volunteer-run 501(c)(3) nonprofit in San Pablo, California, providing foster-based animal rescue, medical rehabilitation, and adoption services for cats, dogs, and rabbits across the San Francisco Bay Area's East Bay, funded primarily by adoption fees and grants from Maddie's Fund.

Ownership category

akta.pro rank

Product category

Animal Rescue and Adoption Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Pet adoption services
• Foster-based rescue
• Nonprofit animal welfare
• Veterinary rescue care

Headquarters

HQ city

San Pablo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Adoption Fees: One-time adoption donations for rescued animals. Fees vary by animal type and age.
2. Cash Donations: Tax-deductible donations accepted via PayPal, checks, or at adoption events. Supports medical care, food, equipment, and operational expenses.
3. Vehicle Donations: Partnership with V-Dac for vehicle donations. Vehicle donations are fully tax-deductible and help fund rescue operations.
4. In-Kind Donations: Accepts pet supplies, blankets, towels, kennels, beds, food, toys, and gift cards to pet stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FurEver Animal Rescue provides foster-based animal rescue and adoption services for homeless cats, kittens, dogs, puppies, and rabbits in the San Francisco Bay Area. Animals receive comprehensive veterinary care (vaccinations, spay/neuter, microchipping, heartworm and FeLV/FIV testing) and rehabilitation in volunteer foster homes before being matched with adopters through an adoption questionnaire and agreement process. The organization also operates specialty adoption programs for military families and senior citizens, and runs the Enchanted Kitty Forest cat adoption display at PetCo El Cerrito Plaza.

Product overview

FurEver Animal Rescue is a 501(c)(3) non-profit animal rescue organization offering a comprehensive portfolio of animal welfare services in the San Francisco Bay Area. The core offering centers on animal adoption services for rescued cats, kittens, dogs, and puppies through an adoption questionnaire and agreement process. The organization operates a foster care program where rescued animals receive individualized care in private homes, supported by medical rescue services provided through Animal Care Clinic. Specialized programs include Senior Pet Adoptions with discounted fees, a Military Adoption Program providing fee reductions for service members, and the unique Enchanted Kitty Forest—an innovative in-store adoption display at PetCo featuring climate-controlled habitats. Additional services include vehicle donation collection through V-Dac partnership and regular adoption events at PetCo and Pet Food Express locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Services
• Foster Care Program
• Medical Rescue Services
• Senior Pet Adoptions
• Military Adoption Program
• Enchanted Kitty Forest
• Vehicle Donation Program

Quantifiable outcome

• 100% Live Release Rate in 2015
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PetCocoreChannel Partner/ Reseller/ DistributorPetCo provides retail space for adoption events and houses the 'Enchanted Kitty Forest' - a dedicated cat adoption display at El Cerrito Plaza. The glass room formerly used for birds was converted to a climate-controlled cat habitat with cat trees, hammocks, and water fountain. Cats are visible 7 days a week during store hours.
• V-DacminorGTM or Marketing PartnerVehicle donation partner that makes it easy for donors to contribute vehicles to FurEver Animal Rescue. Donations are fully tax-deductible and support rescue operations.
• Animal Care CliniccoreImplementation/ SI/ Consulting PartnerPrimary veterinary services provider located at 3340 K San Pablo Dam Road, El Sobrante. Provides all medical care including surgeries, vaccinations, dental care, and emergency treatment for rescued animals.
• Pet Food ExpressminorChannel Partner/ Reseller/ DistributorHost location for adoption events at Pinole store (1430 Fitzgerald Drive, Pinole, CA). Provides retail space for community adoption events.
• PetSmartminorChannel Partner/ Reseller/ DistributorLocal adoption event partner at Fitzgerald Drive location (1380 Fitzgerald Drive). Hosts adoption events for rescued animals.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• East Bay SPCA: Established no-kill animal welfare organization directly serving the same East Bay cities as FurEver (Oakland, Dublin, Pleasanton). Comparable on adoption services, veterinary care, and community-funded model, but operates a facility-based rather than foster-only model.
• Berkeley Humane: Berkeley-based adoption and animal welfare organization serving the same East Bay / Berkeley market as FurEver. Comparable in dog and cat adoption focus, adoption fee structure, and community donation model.
• Peninsula Humane Society & SPCA: San Francisco Bay Area animal welfare organization offering dog, cat, and small animal adoptions. Comparable in regional footprint and adoption services, though operates from a shelter facility rather than a volunteer foster network.
• San Francisco SPCA: Long-established Bay Area animal rescue and adoption organization with on-site veterinary services. Directly comparable on dog/cat adoption, donation-funded model, and Bay Area geography, but operates a full-service veterinary hospital and paid staff model.
• Tony La Russa's Animal Rescue Foundation (ARF): Bay Area-based animal rescue and adoption organization with a no-kill mission. Comparable to FurEver in regional geography (East Bay), dog/cat adoption focus, and reliance on community donations and retail partnerships, though materially larger in budget and infrastructure.

Others

• PetCo Love (formerly Petco Foundation): PetCo's animal welfare nonprofit arm and a major funder of regional rescues. Related as both a retail partnership counterparty and a potential institutional funding source for FurEver given existing PetCo adoption event ties.
• Maddie's Fund: Major animal welfare foundation and FurEver's primary institutional grantor. Related not as a competitor but as a key funding and ecosystem partner whose grant strategy shapes FurEver's growth trajectory.

Broad incumbents

• ASPCA: National animal welfare organization focused on adoption, shelter support, and animal rescue broadly. FurEver operates within the same broader animal welfare/pet adoption space at vastly smaller scale.
• Best Friends Animal Society: National no-kill animal welfare organization operating sanctuary, adoption, and community programs. Comparable in no-kill mission and adoption services but operates at national scale with paid staff and multi-state facilities.

Regional players

• Humane Society Silicon Valley: Animal welfare organization serving Silicon Valley / South Bay, focused on adoption and shelter diversion. Comparable on dog/cat adoption and donation model but does not directly compete in FurEver's East Bay territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fureveranimalrescue
• LinkedInlinkedin.com/company/furever-animal-rescue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUREVER ANIMAL RESCUE