Furbo GmbH
Furbo GmbH is a Zurich-based Craft CMS web design and development agency that builds custom websites and digital applications for Swiss clients across e-commerce, cultural institutions, hospitality, associations, and other verticals, and also licenses proprietary Craft CMS plugins globally via the Craft Plugin Store.
- Company typePrivate
- Founded2017
- HeadquartersZuerich, Zuerich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Furbo GmbH does
Furbo GmbH is a Zurich-based web design and development agency founded in 2017 that builds custom digital platforms and applications primarily on Craft CMS. The firm serves a Swiss-only client base across e-commerce, cultural institutions, associations, hospitality, film, healthcare, government, and education, with named engagements including Veloplus, IKEA Switzerland (Life at Home digital magazine), WWF Schweiz, Swiss Textiles, Embru, Museum Rietberg, and Hotel Omnia. All development is conducted in-house in Zurich, and Furbo maintains long-term client relationships supported by tiered recurring contracts (Best Effort, Standard at CHF 550/year, Plus at CHF 1,620/year) that include security updates, monitoring, and technical consulting.
The company earns revenue through three streams: project-based professional services for custom web development, recurring support and maintenance subscriptions, and licensing of proprietary Craft CMS plugins via the official Craft Plugin Store. Furbo has launched at least seven reusable plugins—Rentman, Wallee, Cache Builder, MuseumPlus for CraftCMS, Text-to-Speech AI, Mailomat, and Link Checker—with releases spanning June 2023 through May 2026. These plugins address equipment-rental integration, Swiss payment gateways (Wallee, PostFinance, Lunch-Check, Stripe), museum collection data, accessibility (Google Cloud TTS), email delivery, server-side caching, and link integrity, giving Furbo a software-product layer on top of its service business.
Furbo is co-owned and operated by Tonio Seiler (development, project lead) and Flurin Spring (art direction), with a current team of approximately eight people in Zurich. The firm is privately held, bootstrapped with no disclosed funding rounds, and has no parent company or subsidiaries. Its primary go-to-market is direct client engagement supplemented by earned credibility from industry awards, including a 2019 Silver at the Best of Swiss Web Awards. Distribution of plugin IP occurs globally through the Craft Plugin Store, while services remain restricted to Switzerland.
Furbo GmbH firmographics
Firmographics- Name
- Furbo GmbH
- Legal name
- Furbo GmbH
- Website
- https://furbo.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Furbo GmbH is a Zurich-based Craft CMS web design and development agency that builds custom websites and digital applications for Swiss clients across e-commerce, cultural institutions, hospitality, associations, and other verticals, and also licenses proprietary Craft CMS plugins globally via the Craft Plugin Store.
- Ownership category
- akta.pro rank
Furbo GmbH industry classification
Industry- Product category
- Web Development Services
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Furbo GmbH is headquartered
LocationHeadquarters
- HQ city
- Zuerich, Zuerich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Furbo GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: Custom web design, development, and digital application solutions for clients ranging from simple websites to complex integrated systems. Development is conducted in-house in Zurich.
- Support and Maintenance Contracts: Recurring support contracts including security updates, bug fixes, system monitoring, and technical consulting. Three tiers available: best effort, standard (CHF 550/year), and plus (CHF 1,620/year).
- Craft CMS Plugins: Furbo develops and maintains reusable Craft CMS plugins available through the Craft Plugin Store, including Rentman, Wallee, Cache Builder, MuseumPlus, Text-to-Speech AI, Mailomat, and Link Checker.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Best Effort Support - No fixed costs, pay as you go |
| Subscription | Annual | Standard Support - CHF 550/year with 4 hours included |
| Subscription | Annual | Plus Support - CHF 1,620/year with 12 hours included |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Furbo GmbH product offering
Product offeringCore offering
Furbo GmbH is a Zurich-based web design and development agency that builds custom websites, e-commerce platforms, and integrated digital applications primarily on Craft CMS for Swiss businesses, cultural institutions, associations, hospitality, and film clients. Development is conducted entirely in-house. Alongside custom project work, Furbo develops and sells a portfolio of proprietary Craft CMS plugins (Rentman, Wallee, Cache Builder, MuseumPlus, Text-to-Speech AI, Mailomat, Link Checker) through the Craft Plugin Store, and offers tiered support/maintenance contracts and SEO/Google Ads management.
Product overview
Furbo GmbH is a Zürich-based web design and development agency offering custom digital solutions. The core offering is custom website and application development, with Craft CMS as the primary development platform. A portfolio of reusable Craft CMS plugins (Rentman, Wallee, MuseumPlus, Text-to-Speech AI, Mailomat, Cache Builder, Link Checker) extends functionality for e-commerce, museum collections, equipment rental, payment processing, and accessibility. Services include SEO/advertising, concept and design, content creation, analysis and consulting, and tiered support/maintenance packages. The company also offers website migration services to Craft CMS.
Differentiator
Problem solved
Functional benefit
Brands
- Craft CMS Plugins: Furbo develops and maintains several Craft CMS plugins including Rentman, Wallee, Cache Builder, MuseumPlus, Text-to-Speech AI, Mailomat, and Link Checker available in the Craft Plugin Store.
Products and services
- Custom Web Development Bespoke development of digital applications ranging from simple websites to complex integrated systems, all built in-house in Zurich. Targeted at Swiss businesses, cultural institutions, associations, hospitality, and film clients.
- Rentman Craft Plugin Craft CMS plugin that integrates Rentman rental/event planning software into websites, enabling equipment rental businesses to display products and capture project requests that flow into Rentman.
- Wallee Plugin for Craft Commerce Payment gateway integration plugin for Craft Commerce websites, supporting Wallee or PostFinance Checkout for Swiss e-commerce merchants.
- Cache Builder Plugin Server-side cache generation plugin for Craft CMS, including image transformations, configurable per section, with cronjob support for periodic or post-save rebuilds.
- MuseumPlus for CraftCMS Plugin Integration plugin connecting Zetcom MuseumPlus museum collection platform into Craft CMS, enabling museums to expose collections online with filtering, thumbnails, and search.
- Text-to-Speech AI Craft Plugin Accessibility plugin for Craft CMS that converts written website content into spoken audio using Google Cloud Text-to-Speech AI.
- Mailomat Plugin Email deliverability plugin for Craft CMS integrating the Swiss email service provider Mailomat for reliable application-controlled transactional emails.
- Craft Link Checker Plugin Link validation plugin for Craft CMS that crawls the database directly to verify reachability of all links, including those in password-protected content.
- Support and Maintenance Contracts Recurring support contracts including security updates, bug fixes, system monitoring, and technical consulting, offered in three tiers: best effort, standard (CHF 550/year), and plus (CHF 1,620/year).
- SEO and Online Advertising Services Search engine optimization and Google Ads management services including technical SEO implementation and ongoing campaign management.
- Concept and Design Services Design and conception of digital interfaces, user experiences, and interactive installations for client projects.
- Content Creation Services Support for creation of online content including graphics, animations, and text for client websites and digital projects.
- Analysis and Consulting Services Competitor and market position analysis, requirement evaluation, technological requirement clarification, and social media consulting for prospective clients.
- Website Migration Services Migration of older websites to Craft CMS with automatic data transfer where possible and design updates as needed.
Quantifiable outcome
- Silver award at Best of Swiss Web Award 2019 in Creation category for Life at Home digital magazine project
Companies that use Furbo GmbH
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles5 records
Furbo GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature7 records
Furbo GmbH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Craft CMScoreCraft CMS is the primary content management system used by Furbo for all web development projects. Furbo has developed multiple proprietary plugins distributed through the Craft Plugin Store.
- RentmancoreRentman is rental and event planning software integrated via Furbo's proprietary Craft plugin. Furbo developed the plugin for easy integration and distribution through Craft Plugin Store.
- WalleecoreWallee payment solution is integrated via Furbo's Craft Commerce plugin for Craft CMS e-commerce websites.
- MuseumPlus (Zetcom)coreMuseumPlus is museum database software integrated via Furbo's MuseumPlus for CraftCMS plugin for cultural institutions and archives.
- Raffinerie AGmajorDesign agency frequently collaborating with Furbo on web projects. Notable collaborations include websites for Stiftung Mercator, Museum Rietberg, Brentano, and Truffer Vals.
- Studio NOImajorDesign studio collaborating with Furbo on cultural projects including Kulturbüro, F+F Online Archive, and Einfach Zürich exhibition website.
- Atlas StudiominorDesign studio that won the Swiss Art Awards website competition (2018-2021) with Furbo handling implementation.
- P'INC. AGminorCommunication agency collaborating on projects including Swiss Textiles portal and Hotel Omnia website.
- Studio Way AGminorDesign studio collaborating on projects including AMO e lino restaurant website and Tanzfest.
- Florian BachmannminorPhotographer responsible for team photos and various project photography.
- GooglecoreGoogle Text-to-Speech AI service integrated into Furbo's Text-to-Speech AI Craft Plugin; Google Analytics used for website analytics.
- MailomatcoreSwiss email service provider integrated via Furbo's Mailomat Craft plugin for reliable application-controlled email delivery.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Furbo GmbH competitors and assessment
Company assessmentDirect peers
- Ti&m AG: Swiss digital agency delivering custom software, web, and CMS solutions to enterprises. Overlaps with Furbo's services portfolio and competes for similar Swiss clients.
- Unic AG: Swiss digital agency with web, CMS, and e-commerce capabilities serving enterprise and SMB clients in Switzerland. Competes with Furbo for the same mid-market web development mandates.
- Dreipol AG: Zurich-headquartered digital agency providing web design, development, and UX services. Directly comparable in size, geography, and Craft/web CMS focus.
- Open Web Technology (OWT): Geneva-based digital agency delivering CMS-driven websites, custom web apps, and digital platforms. Competes for similar Swiss cultural-institution and enterprise web work.
- Ergon Informatik AG: Swiss software and digital agency building bespoke web applications and CMS-driven platforms for enterprises and public-sector clients. Comparable services and Swiss-only footprint.
- Liip AG: Zurich-based digital agency offering custom web development, design, and CMS-based digital products for Swiss businesses and cultural organizations. Furbo's most direct local competitor for Craft/CMS-based projects.
Regional players
- Rainfall Projects: Zurich-based design and development studio with similar Craft CMS and digital product work for Swiss clients. Comparable in scale and service mix.
Others
- Pixel & Tonic (Craft CMS): The maker of Craft CMS — Furbo's primary platform and the marketplace through which Furbo sells its plugins. Ecosystem partner rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Furbo GmbH social profiles
Digital presenceFurbo GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furbo GmbH leadership team
Management profileNumber of profiles
Profiles7 records
Furbo GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furbo GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furbo GmbH
What does Furbo GmbH do?
Furbo GmbH is a Zurich-based web design and development agency that builds custom websites, e-commerce platforms, and integrated digital applications primarily on Craft CMS for Swiss businesses, cultural institutions, associations, hospitality, and film clients. Development is conducted entirely in-house. Alongside custom project work, Furbo develops and sells a portfolio of proprietary Craft CMS plugins (Rentman, Wallee, Cache Builder, MuseumPlus, Text-to-Speech AI, Mailomat, Link Checker) through the Craft Plugin Store, and offers tiered support/maintenance contracts and SEO/Google Ads management.
Is Furbo GmbH a public or private company?
Furbo GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Furbo GmbH founded?
Furbo GmbH was founded in 2017. It employs 1 to 10 people.
Where is Furbo GmbH based?
Furbo GmbH is headquartered in Zuerich, Zuerich, Switzerland, in the Europe region.
How does Furbo GmbH make money?
Three revenue lines are on record. Web Design and Development Services are the primary driver. The others are support and Maintenance Contracts and craft CMS Plugins.
Who are Furbo GmbH's main competitors?
Direct peers on record are Ti&m AG, Unic AG, Dreipol AG, Open Web Technology (OWT), Ergon Informatik AG and Liip AG. Rainfall Projects is listed as a regional player. Pixel & Tonic (Craft CMS) is listed as an others.
Does Furbo GmbH have an API?
No public API is recorded for Furbo GmbH.
What industry is Furbo GmbH in?
Furbo GmbH's product category is Web Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 5132 and its SIC code is 7371.