What Further. does

Further is a global creative agency providing brand strategy, visual identity, digital design systems, experience design, campaign production, and motion services to enterprise clients. Originally operating as DesignStudio, the firm rebranded to Further, signaling an evolution from an identity-led design shop to a broader end-to-end creative platform. The agency operates through five interconnected service disciplines — Brand, Digital, Experience, Production, and Campaign — and serves a client roster that includes EA Sports, Airbnb, Premier League, Eurostar, TUI, Xbox, Riot Games, Ubisoft, Nike, British Airways, HelloFresh, Trivago, Tencent Games, and Center Parcs Europe, among others. Engagements span landmark brand transformations (e.g., Airbnb's "Belong Anywhere," EA Sports' repositioning from publisher to entertainment platform, Premier League's "We All Make It") as well as ongoing brand systems and campaign work. The agency is organized as Further Group Limited, a private limited company incorporated in England and Wales (company number 10063271), with headquarters in London and additional offices in New York and Dubai.

The agency's revenue model is professional services, structured around project-based and retainer engagements acquired through direct enterprise engagement, reputation, and portfolio. The go-to-market motion is enterprise field sales, supported by a portfolio-driven website, professional social presence on LinkedIn and Instagram, and earned media coverage. Technology delivery relies on standard creative tooling with reference to AI-enhanced visual effects and real-time rendering in production work, but no proprietary platform or product is commercialized. Notable claimed client outcomes tied to brand work include Airbnb's IPO market cap reaching approximately $86.5 billion, HelloFresh's customer base growing from 5.29M to 7.28M within a year of its rebrand, and LEC viewership growing 50% year-over-year following Further's rebrand.

Name

Further.

Legal name

Further Group Limited

Website

https://further.group

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Further is a global creative agency providing brand strategy, visual identity, digital design, experience design, and campaign production to enterprise clients across gaming, sports, travel, fashion, and technology, with offices in London, New York, and Dubai.

Ownership category

akta.pro rank

Product category

Creative Branding Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand strategy services
• Visual identity design
• Creative agency services
• Digital design systems
• Campaign production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative and Design Services: Further generates revenue by providing professional creative services including brand strategy, visual identity development, digital design systems, experiential and production services to enterprise clients. Engagement models appear project-based or retainer-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Further is a global creative, branding, and design agency that provides brand strategy, visual identity development, digital design systems, experience design, and campaign production services to enterprise clients. The agency operates across five interconnected disciplines (Brand, Digital, Experience, Production, and Campaign) and serves clients in gaming, sports, travel and hospitality, fashion, technology, and entertainment sectors through project-based and retainer engagements.

Product overview

Further (formerly DesignStudio) is a global creative, branding, and design agency operating as a single unified service offering rather than a product platform. The agency provides five interconnected service disciplines: Brand (strategy, identity, and expression), Digital (design systems and interfaces), Experience (physical and digital activations), Production (film, VFX, and visual content), and Campaign (integrated marketing campaigns). These services are applied across diverse industry verticals including gaming, sports, travel, fashion, and entertainment, serving major global brands such as EA Sports, Airbnb, Eurostar, Xbox, Premier League, and TUI. The agency maintains offices in London, New York, and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Branding Services Full-service creative agency providing brand strategy, visual identity development, and brand expression across digital and physical touchpoints for global enterprise clients including EA Sports, Airbnb, Eurostar, and Xbox. Services include brand strategy grounded in research and immersion, visual identity design, and brand expression systems.
• Experience Design Development of physical and digital brand experiences including immersive activations, pop-ups, experiential campaigns, and event production across physical and digital touchpoints for enterprise clients seeking experiential marketing.
• Production Services High-quality visual production including VFX, cinematic content, film production, AI-enhanced visual effects, and real-time rendering for campaigns and entertainment. Includes digital worldbuilding and production for music videos and brand campaigns.
• Campaign Development Integrated campaign creation including creative direction, branded content development, user acquisition campaigns, merchandise design, and multi-channel campaign activation for global brands.
• Digital Design & Experience Digital product design, website redesign, app interface design, and digital design systems including UI, motion, and user experience components for digital transformation projects.

Quantifiable outcome

• Airbnb IPO market cap reached ~$86.5 billion following brand transformation to 'Belong Anywhere'
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Blaze TypeminorStrategic or Co-development PartnerCollaborated with Blaze Type to create a custom typeface suite for Borussia Dortmund's brand evolution, featuring the 34-degree angle of attack from the Yellow Wall stadium terrace.
• Studio FeixenminorStrategic or Co-development PartnerPartnered with Studio Feixen to create Savvy Grotesk, a customized font supporting hundreds of languages for trivago's global brand refresh.
• Niceshit StudiominorStrategic or Co-development PartnerCollaborated with Niceshit Studio to create playful hand-drawn illustrations for trivago's brand refresh, featuring the Hank character.
• IconoclastminorStrategic or Co-development PartnerProduction partner for the Squarespace Collection x Mory Sacko campaign film, working alongside director Stephan Wever.
• BlinkInkminorStrategic or Co-development PartnerDirected by Andy & Adeena for BlinkInk on the British Airways x American Express 'Little Holidays Part 2' campaign film.
• Fuchsia MacAreeminorStrategic or Co-development PartnerIllustrator partner for Center Parcs Europe's 'Human Nature' brand identity, providing warmth and joy through illustrations across the system.
• FatherminorStrategic or Co-development PartnerListed as a collaborator on the EA Sports brand transformation project.
• NiceShitminorStrategic or Co-development PartnerListed as a collaborator on the EA Sports brand transformation project.
• John AdrianminorStrategic or Co-development PartnerPhotographer partner for Eurostar brand refresh, capturing joy and spontaneity of discovery through travel photography.
• Zelig SoundminorStrategic or Co-development PartnerSound design partner for Eurostar brand refresh.
• Leo Field and Luke ProwseminorStrategic or Co-development PartnerCollaborators on the Eurostar brand refresh.
• DoublesliceminorStrategic or Co-development PartnerCollaborator on TUI brand refresh and ongoing brand system work.
• Salva LópezminorStrategic or Co-development PartnerBrand photographer for The Mora luxury hotel brand, capturing the distinctive laid-back yet elevated style.
• Olivia MaloneminorStrategic or Co-development PartnerIllustrator for Going (formerly Scott's Cheap Flights) rebrand, depicting community members interacting with destinations.
• Craig ReynoldsminorStrategic or Co-development PartnerPhotographer for the Squarespace Collection x Mory Sacko HÉRON campaign, bringing Mosuke's tactile graphic world into physical space.
• FatherminorStrategic or Co-development PartnerListed as a collaborator on trivago brand refresh.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Design: Brand and identity arm of Mother, an independent creative collective; comparable in culture and boutique-to-mid scale, with shared enterprise clients in travel and lifestyle.
• Huge: Digital experience agency delivering brand, product design, and campaign work for enterprise clients; closely comparable to Further's Digital and Experience service modules.
• Landor & Fitch: Large global branding and design consultancy with brand strategy, identity, and experience capabilities, serving clients such as FedEx and Tata; comparable scope and enterprise client profile to Further.
• Interbrand: Global brand consultancy specializing in brand strategy, naming, identity and valuation for enterprise clients; competes with Further on brand transformation mandates.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for enterprise clients including Google, NYC identity, and Uber; directly competes with Further for global brand transformation briefs.
• Ueno: Independent creative and digital agency with brand, design, and product capabilities serving enterprise clients; similar size, model, and global enterprise focus to Further.
• Pentagram: Independent global design agency with a partner-led model covering brand strategy, identity, and digital design for major enterprises; closest structural analogue to Further as a non-holding-company creative shop.

Emerging players

• Studio Dumbar: Independent design studio known for identity and motion work; smaller and more design-led than Further but competes for the same high-craft enterprise identity briefs.

Broad incumbents

• R/GA: Global creative and digital experience agency offering brand, product, and campaign work for clients including Nike and Samsung; overlaps with Further's Digital and Experience disciplines.
• Wieden+Kennedy: Large independent creative agency known for Nike, and offering brand strategy, advertising, and campaign production; broader scope than Further but competes for the same global enterprise brand mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/further-grp
• Instagraminstagram.com/further_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Further.