What Father does

VATTER GmbH is a family-owned specialty retailer and wholesaler of interior finishing materials headquartered in Kaiserslautern-Hohenecken, Germany, founded in 1961 by tile master Erich Vatter. The company operates a dual-channel model: a B2C retail arm selling tiles, sanitary products, wood floors, interior doors, design floors, and floor heating systems through a 1,000+ m² showroom, and a B2B wholesale arm under profi.vatter.de serving tile installers (Fliesenleger), trade businesses (Fachbetriebe), and object/project business (Objektgeschäft) in the Westpfalz/Palz region. The assortment spans seven categories with over 100 brand partners including Villeroy & Boch, Atlas Concorde, Mosa, Sopro, Schlüter Systems, and Otto Chemie.

The platform rests on five warehouse halls enabling immediate product availability, an own logistics fleet of two trucks and one van for direct site delivery and Just-in-Time project logistics, and a certified Schlüter-BEKOTEC Competence Center providing specialized floor heating system expertise. Revenue mechanics are transactional across both channels: one-time retail sales to private homeowners via showroom consultation, and B2B wholesale with quantity discounts, project-based quotes, and material reservation for trade professionals. Pricing details are not publicly disclosed. The company is privately held, currently led by Roman Vatter as Geschäftsführer alongside co-owner Irina Vatter, with approximately 30 staff across sales, purchasing, IT, warehouse, and apprentices, and is a member of the Eurobaustoff European building materials cooperative since 2005.

Name

Father

Legal name

Vatter GmbH

Website

https://vatter.de

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

VATTER GmbH is a family-owned German specialist retailer and wholesaler in Kaiserslautern selling tiles, sanitary products, wood floors, interior doors, and design floors to private homeowners via a 1,000+ m² showroom and to Fliesenleger, trade businesses, and project customers via a dedicated B2B portal and own delivery fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Retail - Tile, Sanitary, Floor, and Door Sales: VATTER sells tiles, sanitary products, wooden floors, doors, and design floors directly to private consumers through its showroom. Sales include personal consultation, material selection assistance, and referral to local craftsmen for installation.
2. B2B Wholesale - Trade Professionals: VATTER operates as a wholesale supplier exclusively for Fliesenleger (tile installers), trade businesses, and construction companies. Professional customers receive B2B pricing, quantity discounts, project-based quotes, and direct site delivery. Five warehouses with immediate availability serve professional customers.
3. Construction Chemistry and Accessories: Sale of construction chemistry products including tile adhesives, grout, waterproofing systems, and tools from brands like Sopro and Codex. Available for both B2B and B2C customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

VATTER GmbH is a specialist building-finishing-materials trader selling tiles and ceramics, sanitary and bathroom products, wood parquet and planks, interior doors, design vinyl/LVT floors, Schlüter-BEKOTEC floor heating systems, and construction chemistry and accessories. The company operates both a B2C showroom retail channel for private homeowners and a B2B wholesale channel (profi.vatter.de) serving tile installers (Fliesenleger) and trade businesses, supported by five warehouse halls and a dedicated site-delivery fleet.

Product overview

VATTER GmbH operates as a dual-channel specialty retailer and B2B wholesale business for tiles, bathrooms, wood floors, interior doors, design floors, and floor heating systems in Kaiserslautern, Germany. The company consists of two integrated platforms: the consumer-facing VATTER Wohnen portal (vatter.de) offering retail sales with personal consultation across over 1,000 m² of exhibition space, and the B2B wholesale portal VATTER Profi (profi.vatter.de) serving tilers and specialist trades with exclusive wholesale conditions, five warehouse halls, and direct site delivery logistics. The core product portfolio includes ceramic tiles and ceramics, sanitary products and bathrooms, wood floors and parquet, interior doors, design floors and vinyl (including PVC-free options), Schlüter®-BEKOTEC floor heating systems (for which VATTER is a certified Competence-Center), and construction chemistry and accessories. The B2B channel additionally offers project business services including quotation based on specifications, material reservation, and just-in-time deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiles & Ceramics (Fliesen & Keramik) Wall and floor tiles in all formats and styles for bathrooms, kitchens, and living areas, sourced from leading manufacturers including Villeroy & Boch, Atlas Concorde, Mosa, Monocibec, Cerabella, Century, Castelvetro, and Interbau Blink. Sold through both the retail showroom and the B2B wholesale portal.
• Sanitary & Bathrooms (Sanitär & Bäder) Bathroom furniture, showers, washbasins, and fixtures for residential dream bathrooms, sourced from manufacturers including Villeroy & Boch and Dansani. Offered through the retail showroom with personal consultation.
• Wood Floors & Parquet (Holzböden & Parkett) Solid wood parquet and planks providing natural warmth for residential spaces, including Admonter and other manufacturer brands. Sold to both private consumers and trade professionals.
• Interior Doors (Innentüren) Interior doors in wood, glass, and modern materials for various interior styles.
• Design Floors & Vinyl (Designböden & Vinyl) Durable LVT and vinyl floors ideal for heavily used spaces, including PVC-free options using soy oil as bio-softener, eco-laminate floors made from wood, and hybrid wood floors combining design floor robustness with parquet elegance.
• Floor Heating BEKOTEC (Fußbodenheizung BEKOTEC) Schlüter-BEKOTEC low-temperature floor heating system combining screed, decoupling, and floor heating for efficient floor construction with reduced height and quick readiness for covering under ceramic floors. Includes comprehensive consultation, technical planning, and installation training as a certified Competence Center offering.
• Construction Chemistry & Accessories (Bauchemie & Zubehör) Tile adhesives, grout mortars, sealing systems, primers, leveling compounds, and sealants from Sopro, Codex, and Otto Chemie for professional tile installation. Available to both trade professionals and private consumers.
• VATTER Profi (B2B Wholesale Portal) Dedicated B2B wholesale platform for tilers (Fliesenleger) and specialist trades (Fachbetriebe), offering exclusive B2B pricing, online ordering with account login, large warehouse capacity across five halls, and site delivery logistics.
• Objektgeschäft (Project Business Service) Project quotation and sampling based on specifications, material reservation and stocking for ongoing projects, and Just-in-Time deliveries coordinated with construction schedules for large-scale construction, public facilities, and commercial properties.
• Logistics & Site Delivery (Logistik & Baustellenbelieferung) Own fleet with two large trucks and one van delivering materials directly to construction sites across the Pfalz region, including Just-in-Time deliveries and Sondertransporte for special requirements.

Quantifiable outcome

• 5 warehouse halls ensure immediate product availability for fast project completion
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Eurobaustoff Handelsgesellschaft mbH & Co. KGcoreChannel Partner/ Reseller/ Distributor · 1 January 2005VATTER joined Eurobaustoff in 2005, becoming a member of the largest European building materials, tiles, and wood trade cooperation. This membership provides access to industry best practices, brand credibility, and purchasing synergies.
• Villeroy & BochmajorOthersLeading international bathroom and tile manufacturer. VATTER offers Villeroy & Boch products in both its retail showroom and B2B wholesale operations.
• Atlas ConcordemajorOthersItalian manufacturer of premium ceramic tiles. Featured in VATTER's tile exhibition and available through wholesale for trade professionals.
• Sopro Bauchemie GmbHmajorOthersLeading manufacturer of tile adhesives, grout, and waterproofing systems. VATTER stocks full Sopro product range for immediate availability.
• Codex GmbH & Co. KGmajorOthersPerformance coating and construction chemistry manufacturer providing tile adhesives, grout, and surface finishing products. Partnered with VATTER for B2B professional supply.
• Schlüter-Systems (BEKOTEC)coreTechnology or IntegrationVATTER is a certified Competence Center for Schlüter-BEKOTEC floor heating systems. This certification provides specialized technical expertise, installation training, and dedicated support for this innovative product line.
• MosaminorOthersDutch tile manufacturer known for innovative ceramic solutions. Products available through VATTER wholesale operations.
• MonocibecminorOthersTile manufacturer offering solutions for interior and exterior applications. Featured in VATTER's product range.
• CerabellaminorOthersCeramic tile manufacturer with focus on design and sustainability. Partner brand in VATTER's tile portfolio.
• CenturyminorOthersPorcelain tile manufacturer for demanding applications. Available through VATTER wholesale.
• Interbau BlinkminorOthersGerman tile manufacturer offering diverse styles and formats. Part of VATTER's comprehensive brand portfolio.
• Otto ChemieminorOthersSealant and adhesive specialist providing products for professional tile installation. Available through VATTER.

Scale indicators6 records

Recent moves16 records

Expansion highlights4 records

Direct peers

• Megabad: German specialist retailer focused on bathrooms and sanitary products with showrooms and online commerce. Comparable to VATTER's sanitary and bathroom product category, though more focused exclusively on sanitary versus VATTER's broader tile/parquet/door assortment.
• Sanitär-Heinze: German sanitary and installation wholesale specialist with multiple branches serving trade professionals. Comparable to VATTER's B2B sanitary wholesale operations and product range including installation chemistry.
• Kemmler: German family-owned building materials retailer/wholesaler headquartered in Baden-Württemberg, operating multiple showrooms for tiles, sanitary, parquet, and doors. Directly comparable to VATTER as a regional specialty building materials dealer with both retail showroom and B2B wholesale operations.

Broad incumbents

• GC-Gruppe: One of Germany's leading sanitary and HVAC wholesale groups with hundreds of branch locations serving trade professionals. Comparable to VATTER's B2B trade customer base but with national scale and broader HVAC focus.
• Hornbach: Major European home improvement chain (publicly listed) with extensive tile, sanitary, and floor assortments. Represents a direct competitive incumbent to VATTER's retail showroom business with significantly larger scale and broader category breadth.
• Bauhaus: European home improvement and DIY retail chain with broad building materials, tile, and sanitary assortments. Comparable broad-line competitor to VATTER's showroom offerings, operating with much larger store footprints across multiple European countries.
• Richter+Frenzel: Major German wholesale distributor for sanitary, HVAC, and building services products serving trade professionals. Comparable to VATTER's B2B wholesale operations though operating at much greater scale across multiple categories including HVAC.
• Hagebau: German building materials cooperative with hundreds of member locations across Germany. Comparable to VATTER's Eurobaustoff cooperative membership model and serves similar trade and consumer customers with building materials including tile and sanitary categories.
• OBI: Germany's largest home improvement chain with nationwide locations offering tile, sanitary, and flooring categories. Comparable as a broad incumbent competing for the same German consumer renovation spend, though lacking VATTER's specialist depth.

Regional players

• Fliesenmax: German tile specialist retailer with multiple locations focused on ceramic tiles for residential and commercial projects. Comparable to VATTER's core tile product category, though focused exclusively on tiles without VATTER's broader sanitary/parquet/door diversification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vatter.GmbH
• LinkedInlinkedin.com/company/vatter-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Father