Fort Worth Concierge Plus

What Fort Worth Concierge Plus does

Fort Worth Concierge Plus (FWC+) is a private, fee-for-service medical practice headquartered in Fort Worth, Texas, founded in March 2020 by Dr. Michael Cowan. The practice operates as a concierge primary and urgent care provider integrated with wellness and aesthetics services under a single clinical roof. As of June 1, 2024, the practice transitioned fully to cash-pay billing and no longer accepts insurance or Medicare, accepting HSA payments and Affirm financing.

The company delivers care through two Fort Worth clinic locations (the Game On Wellness site at 2600 Alemeda St., Suite 202, and the Waterside location at 3701 Vision Dr., Suite 103), supplemented by concierge home and office visits and telemedicine. Its 8-person clinical and administrative team provides urgent care, lab draws (via Quest/LabCorp draw station partnership), IV infusions, hormone optimization, GLP-1 weight loss, peptide therapy, whole-body cryotherapy, body and muscle sculpting (Cutera truSculpt/truFlex), sexual wellness procedures (GAINSWave, FemiWave, BTL Emsella), and aesthetic services (SkinPen microneedling, Botox/Dysport, HydraFacial, Glo2Facial, dermaplaning, chemical peels). Scheduling runs on Jane App and the practice maintains HIPAA and COPPA compliance.

Fort Worth Concierge Plus generates revenue through monthly recurring memberships ($225 Signature and $249 Longevity tiers, plus $99/month cryotherapy and $400-$600/month Athlete Sports tiers), per-visit clinical fees, bundled packages (e.g., the $2,500-$2,800 Whole Body Transformation package), concierge home-visit surcharges ($125-$150), gift cards, and resold medical-grade skincare. Customers are primarily individual healthcare consumers and wellness- and aesthetics-focused adults in the Fort Worth metro, with secondary segments in athletes, families, and Fort Worth-area corporate employers using on-site wellness visits. The go-to-market is direct-to-consumer via online booking, patient testimonials, organic Instagram, email newsletters, Google remarketing, and community partnerships with Susan G Komen Greater Fort Worth, the Joan Katz Cancer Center, and the Amy Bell Foundation.

Name

Fort Worth Concierge Plus

Legal name

Fort Worth Concierge Plus

Website

https://fwcplus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fort Worth Concierge Plus is a private, cash-pay concierge medical practice in Fort Worth, Texas, founded in 2020 by Dr. Michael Cowan. It integrates urgent care, wellness (IV therapy, hormone optimization, GLP-1 weight loss, cryotherapy), and aesthetics (body sculpting, sexual wellness, skin care) under one practice serving individual consumers via memberships and fee-for-service visits.

Ownership category

akta.pro rank

Product category

Concierge Healthcare Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

General Personal Concierge Services (HSACAIAA)

Keywords

• Concierge medicine
• Medical aesthetics
• Hormone optimization
• Iv infusion therapy
• Longevity wellness

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees providing unlimited access to discounted services, priority scheduling, and exclusive benefits. Two primary tiers: Longevity Membership at $249/month and Signature Membership at $225/month.
2. Per-Visit Clinical Services: One-time fee-for-service payments for individual treatments including urgent care visits, IV infusions, injections, aesthetics, wellness, and lab draws. Effective June 1, 2024, the practice transitioned to fee-for-service and no longer accepts insurance.
3. Package Purchases: Bundled service packages such as the 2026 Whole Body Transformation package priced at $2,500-$2,800, combining truFlex treatments, Semaglutide/Tirzepatide shots, and nutritional supplements.
4. Concierge Home Visit Fees: Additional concierge fees for home and office visits: $125 during office hours and $150 for after-hours and weekends, in addition to treatment visit fees.
5. Gift Cards: Prepaid gift cards sold in denominations from $50 to $200, providing a flexible payment mechanism for future services.
6. Lab Draw Fee: $25 concierge fee for in-clinic lab draws. Lab processing billed separately to insurance by Quest/LabCorp.
7. Cryotherapy Standalone and Membership: Cryotherapy available as standalone sessions at $40 for 4 sessions, or unlimited monthly membership at $99 at Game On location. Also included in athlete membership tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Fort Worth Concierge Plus operates a concierge medical practice in Fort Worth, Texas, providing primary and urgent care alongside wellness therapies (IV infusion, hormone optimization, weight loss, peptide and NAD+ therapy, cryotherapy) and a full medical aesthetics menu (microneedling, neurotoxins, chemical peels, facials, body contouring, sexual wellness). A membership framework and bundled transformation packages anchor customer retention, while concierge home visits extend care beyond the clinic.

Product overview

Fort Worth Concierge Plus is a concierge healthcare practice offering integrated health, wellness, and aesthetics services under one roof. The company operates as a single unified practice organized into three service pillars: Health (urgent care, home visits, testing, lab draws), Wellness (IV infusions, hormone optimization, weight loss, cryotherapy, peptide therapy, body sculpting with truSculpt/truFlex, sexual health with GAINSWave/FemiWave/Emsella), and Aesthetics (microneedling, neurotoxins, chemical peels, facials including HydraFacial and Glo2Facial, dermaplane, red light therapy). The practice also offers membership programs (Longevity at $249/month, Signature at $225/month) providing discounted access across all service categories. Services are delivered at their Game On Wellness clinic location with telemedicine and home visit options.

Differentiator

Problem solved

Functional benefit

Products and services

• Concierge Primary and Urgent Care Visits
• Concierge Home Visits
• IV Infusion Therapy
• Hormone Optimization
• Weight Loss Program
• Whole-Body Cryotherapy
• Peptide Therapy and NAD+
• Body Contouring (truSculpt and truFlex)
• GAINSWave
• FemiWave
• Emsella Chair Therapy
• Prenuvo Whole Body Scan
• EB02 Treatment
• Athlete and Sports Services
• Microneedling with SkinPen
• Neurotoxin Injections (Botox and Dysport)
• Chemical Peels
• HydraFacial
• Glo2Facial
• Dermaplaning
• Red Light Therapy
• DiamondGlow
• Acne Bootcamp
• Vitamin Injections
• In-Clinic Lab Draw Testing

Quantifiable outcome

• Patients can lose 15% of body weight in 1 year through GLP-1 weight loss programs
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Quest Diagnostics / LabCorpcoreTechnology or IntegrationFort Worth Concierge Plus serves as a Quest/LabCorp draw station, enabling in-clinic blood draws for lab work that is then sent to Quest/LabCorp for processing. Results typically returned within 24-72 hours. This partnership enables comprehensive diagnostic testing capabilities without requiring patients to visit separate lab facilities.
• AffirmminorGTM or Marketing PartnerAffirm provides buy-now-pay-later financing for patients, allowing them to spread treatment costs over time without fees. Available for aesthetic and wellness treatments including GAINSWave, FemiWave, and general services. Supports patient affordability and conversion for higher-ticket treatments.
• SkinBetterminorOthersSkinBetter is offered as a shop product at Fort Worth Concierge Plus, providing medical-grade skincare products for purchase directly through the practice. Patients can access SkinBetter through a dedicated link on the website.
• Local NutritionistsminorStrategic or Co-development PartnerPractice partners with local nutritionists to provide nutritional counseling referrals for patients. Supports the holistic approach to weight loss and wellness programs by connecting patients with dietary expertise outside the practice.
• Amy Bell Foundation / Kalene Mission HospitalminorOthersCharitable partnership supporting Kalene Mission Hospital and Nursing School in Nchila, NW Zambia, Africa. Fort Worth Concierge Plus demonstrates community stewardship through this international healthcare support partnership.
• Susan G KomenminorOthersFort Worth Concierge Plus is a sponsor and medical supporter of the Susan G Komen Greater Fort Worth MORE THAN PINK WALK. Team members participate in the walk event. Demonstrates community health commitment.
• Joan Katz Cancer CenterminorOthersProfits from the practice's one-year anniversary party were donated to the Joan Katz Cancer Resource Center, which provides free non-medical support services to cancer patients and families from diagnosis through survivorship.
• cutera (truSculpt / truFlex)coreTechnology or IntegrationPractice utilizes cutera's truSculpt (Monopolar RF body sculpting) and truFlex (MDS muscle sculpting) technologies. Both treatments available exclusively at Game On Wellness location. These are core differentiators for body contouring and muscle sculpting services.
• GAINSWavecoreTechnology or IntegrationLicensed provider of GAINSWave acoustic wave therapy for erectile dysfunction and male sexual enhancement. GAINSWave is described as the only non-invasive procedure treating root cause of ED through acoustic wave technology. Featured in major media outlets.
• FemiWavecoreTechnology or IntegrationLicensed provider of FemiWave pulse wave therapy for female sexual wellness, urinary incontinence, and vaginal rejuvenation. Drug-free, laser-free, no-downtime procedure for women across life stages.
• BTL (Emsella Chair)coreTechnology or IntegrationPractice provides BTL's EMSella Chair — FDA-cleared HIFEM technology for pelvic floor strengthening and sexual wellness. Each 28-30 minute session delivers equivalent of 10,000+ Kegels.
• Crown Aesthetics (SkinPen)coreTechnology or IntegrationSkinPen by Crown Aesthetics is the first FDA-cleared microneedling device, used for facial acne scars and neck wrinkles. Practice offers SkinPen treatments with little to no downtime, with 90% of clinical trial participants recommending the treatment.
• Geneo (Glo2Facial)coreTechnology or IntegrationGlo2Facial by Geneo uses patented Oxygenation technology with Oxfoliation (CO2 bubbles), LUX ultrasound, and lymphatic massage. Practice offers this as a signature facial treatment, with results noticeable after just one session.
• SkinMedica / ZO Skin HealthminorOthersMedical-grade skincare products offered at the practice. SkinMedica has 20+ years of skin rejuvenation science. ZO Skin Health provides comprehensive skincare solutions. Both brands available through the practice's product shelf.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Hydrate IV Bar: Retail mobile and in-clinic IV therapy provider with membership packages; comparable in IV drip service line and DTC price-point positioning, though narrower scope than FWC+.
• SALT Health: Concierge wellness and longevity clinic offering hormone therapy, IV therapy, and aesthetics; partially overlapping in concierge wellness positioning and membership offerings.

Direct peers

• Next Health: Multi-location concierge wellness and longevity center offering IV therapy, hormone optimization, cryotherapy, aesthetics, and body sculpting under membership and a-la-carte models; highly comparable in service breadth and audience.
• Restore Hyper Wellness: Multi-location wellness franchise offering IV drip therapy, cryotherapy, hyperbaric oxygen, and aesthetics as retail memberships; comparable in service mix, subscription model, and recurring revenue emphasis.
• MDVIP: Largest U.S. concierge medicine network with affiliated primary care physicians operating on a membership-fee model; directly comparable to FWC+'s membership concierge approach, though focused on traditional primary care rather than aesthetics/wellness.
• Forward Health: Tech-enabled concierge preventive care membership practice offering body scanning, primary care, and wellness programs; comparable as a membership-driven, cash-pay, prevention-focused concierge model.
• Parsley Health: Membership-based concierge functional medicine practice offering primary care, hormone optimization, and wellness; comparable in subscription model, cash-pay GTM, and integration of wellness alongside clinical care.
• Bespoke Concierge MD: Concierge medical practice offering house-call medicine, IV therapy, hormone optimization, and aesthetics on a membership basis; closely comparable in concierge + wellness + aesthetics model and cash-pay positioning.

Broad incumbents

• Privia Health: Large physician practice management and value-based care platform operating primary care and specialty groups; comparable as a multi-state physician practice operator, though focused on insurance-attributed models rather than cash-pay concierge.

Regional players

• The Hydration Room: Regional IV therapy and wellness clinic with locations primarily in California; comparable in IV drip and wellness service delivery, though geographically distinct from FWC+'s Fort Worth base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fortworthconciergeplus
• LinkedInlinkedin.com/company/fwcplus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Worth Concierge Plus