Bespoke Concierge MD

What Bespoke Concierge MD does

Bespoke Concierge MD is a privately held, physician-led concierge medicine practice headquartered in Scottsdale, Arizona, that delivers membership-based primary care, preventive medicine, and telehealth services to consumers and corporate clients across all 50 US states. Its care model is delivered by a team of 7 MD/DO physicians licensed nationwide, supported by a HIPAA-secure telehealth platform and integrations with Apple Watch, Garmin, Fitbit, and Oura Ring for remote patient monitoring. The clinical framework is organized under the "Precision Medicine Program," a four-tier philosophy spanning lifespan focus, healthspan optimization, disease prevention, and foundational health, with the Executive Health tier layering in AI-driven biomarker processing.

The company monetizes through a four-tier D2C membership portfolio priced from $150/month (Direct Primary Care) to $3,000/month (Bespoke Concierge), supplemented by à la carte virtual checkups ($50–$199), annual/bi-annual biomarker subscriptions ($99–$399/year), and an e-commerce storefront selling supplements and services at member discounts. A parallel B2B corporate channel offers five PMPM tiers ($20–$2,500) targeting self-funded employers, HR/benefits teams, and high-growth companies, with population-health reporting and custom onboarding. Acquisition runs through direct-to-consumer self-serve booking and discovery calls, enterprise field sales, a no-commitment referral program, and content-driven top-of-funnel anchored by CEO Dr. Zaid Fadul's 100,000+ subscriber YouTube channel and recurring placements in outlets including the Wall Street Journal and Fox News.

Recent strategic activity includes the 2026 launch of the Shield of Odin partnership (targeting veterans and executives), appointment of Dr. Phyllis Nsiah-Kumi as Chief Women's Health Officer with the "Middle || Pause" midlife-care framework, and the introduction of AI Health Integration in the Executive Health tier. The company has not disclosed outside funding, remains physician-founder-led with ownership concentrated in the clinical leadership team, and operates without a parent company or subsidiary structure.

Name

Bespoke Concierge MD

Legal name

Bespoke Concierge MD

Website

https://bespokeconciergemd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke Concierge MD is a Scottsdale-based, physician-led concierge medicine practice delivering membership-based primary care, telehealth, and preventive services across all 50 US states to high-income professionals, families, travelers, and corporate clients.

Ownership category

akta.pro rank

Product category

Concierge Medicine

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

Keywords

• Concierge medicine
• Membership primary care
• Physician telehealth services
• Advanced biomarker testing
• Corporate wellness programs

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Membership Subscriptions: Monthly subscription model with four tiers ranging from $150/month (Direct Primary Care) to $3,000/month (Bespoke Concierge). Membership includes physician access, biomarker testing, telehealth visits, and various health optimization services. No visit fees for most services; medications billed separately.
2. One-Time Virtual Checkups: Fee-for-service virtual consultations ranging from $50 (urgent care) to $199 (comprehensive health assessments). These one-time services provide entry points for patients not committed to full membership, with labs included in most assessment packages.
3. Corporate Health Plans: B2B corporate health solutions offered at per-member-per-month rates ranging from $20 to $2,500 depending on service tier. Corporate plans include employee health programs, wellness initiatives, and executive concierge services for organizational clients.
4. Web Storefront: E-commerce platform (shop.bespokeconciergemd.com) selling health products, supplements, and services with tiered member discounts (5-20%).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bespoke Concierge MD delivers membership-based concierge primary care through four subscription tiers ($150-$3,000 per month), supported by telehealth visits, advanced biomarker testing (40-125+ markers), mobile blood draws, and chronic and preventive disease management. The company also offers one-time virtual checkups ($50-$199), annual/biannual lab panels ($99-$399), and B2B corporate health programs ($20-$2,500 PMPM), all delivered by MD/DO physicians licensed across all 50 states.

Product overview

Bespoke Concierge MD operates as a multi-tiered concierge medicine platform offering personalized healthcare through membership-based subscriptions. The core portfolio includes four membership tiers ranging from Direct Primary Care ($150/month) to Bespoke Concierge ($3,000/month), supplemented by à la carte virtual checkup services (Virtual Urgent Care, ADHD Assessment, Metabolic Health, Men's/Women's Health Checkups at $50-$199) and lab monitoring add-ons (Basic/Advanced Biomarkers at $99-$399/year). The platform also offers enterprise Corporate Health Programs. All services are delivered by licensed MD/DO physicians via nationwide telehealth, with the Precision Medicine Program providing the overarching care philosophy framework. The Executive Health tier incorporates AI Health Integration for advanced data processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Membership Entry-level concierge medicine subscription at $150 per month including 50+ biomarker tracking, medically monitored weight loss with GLP-1s, preventive care screening, chronic disease management, health device integration, unlimited sick visits, and nationwide telehealth access by licensed MD/DO physicians. No visit fees and labwork included.
• DPC Family Plan Membership Family-focused concierge medicine subscription at $300 per month covering two adults and all household children aged 15 and under. Includes lab monitoring with 50+ biomarkers, monthly primary care visits, chronic disease management, a pediatric advice line, and unlimited virtual sick visits for children. Adds a 5% web store discount.
• Optimal Performance Membership Mid-tier concierge membership at $500 per month focused on healthspan optimization with 100+ biomarker tracking, gut microbiome testing, menopause symptom management, low testosterone tracking and replacement, immune and cellular micronutrient support, personalized peptide guidance, cardiovascular optimization, and advanced performance metrics including VO2 max and HRV. Bloodwork included.
• Executive Health Membership High-tier concierge membership at $1,250 per month emphasizing lifespan extension with 125+ biomarker tracking, mobile blood draws, AI health integration, advanced blood cancer screening for 50+ cancer types, DNA profile and genetic counseling, epigenetic age tracking, mold and heavy metal screening, concierge medical assistant, and travel medicine planning. Bloodwork included.
• Bespoke Concierge Membership Top-tier white-glove concierge membership at $3,000 per month including all services from lower tiers plus direct phone, text, and email physician access 24/7, a physician team approach with priority scheduling, complex medical case management, global care with international medical coordination, and integration with support staff (meal planning, logistics). Adds a 20% web store discount.
• Virtual Urgent Care One-time same-day telehealth visit at $50 per visit for acute conditions including UTIs, pinkeye, flu, ear infections, yeast infection, sinusitis, and strep throat. Includes a doctor's excuse note and medication refills (excluding controlled substances), provided by licensed MD/DO physicians via HIPAA-secure video.
• ADHD Assessment Comprehensive ADHD evaluation at $99 using evidence-based screening tools, 30 biomarkers (labs included), a 45-minute physician visit, and a personalized action plan.
• Metabolic Health & Nutrition Assessment Comprehensive metabolic evaluation at $99 screening for diabetes, cholesterol, thyroid, kidney, and liver issues, including 56 biomarkers (labs included), a 45-minute physician visit, and a personalized action plan.
• Men's Health Checkup Comprehensive men's health assessment at $199 covering six major health areas with 100 biomarkers (labs included), a 45-minute physician visit, and a personalized action plan including hormone replacement therapy if appropriate.
• Women's Health Checkup Comprehensive women's health assessment at $199 evaluating six major health areas with 100 biomarkers (labs included), a 45-minute physician visit, and a personalized action plan including hormone therapy if appropriate.
• Basic Biomarkers Annual Lab Panel Annual wellness lab program at $99 per year covering approximately 40 biomarkers (metabolic, hormone, cardiovascular, inflammation, nutrient markers) with one physician visit to review results and actionable next steps. Designed for non-members seeking baseline annual wellness testing.
• Advanced Biomarkers Biannual Lab Panel Biannual comprehensive wellness lab program at $399 per year covering approximately 100 biomarkers with sex-specific hormone panels (testosterone, estradiol, DHEA-S, AMH, PSA) and extended metabolic markers. Includes physician visit to review results and is designed for AI integration.
• Corporate Health Programs B2B corporate health solutions for self-funded employers and high-growth companies, sold on a per-member-per-month basis across five tiers: Advanced Wellness ($20 PMPM), Employee Health ($110 PMPM), Concierge Optimal Performance ($425 PMPM), Executive Health ($1,100 PMPM), and Bespoke Concierge ($2,500 PMPM). Designed to reduce claims costs, avoidable ER visits, and absenteeism while differentiating benefits packages.

Quantifiable outcome

• No waitlists - patients book within days, not months
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Shield of OdincoreStrategic or Co-development Partner · 23 March 2026Shield of Odin and Bespoke Concierge MD announced a strategic partnership to expand access to private, concierge medical care across the United States, specifically targeting veterans, executives, and clients. The collaboration provides access to licensed physicians through a nationwide network with services delivered via private-pay arrangements, separate from government healthcare programs. Both organizations emphasize ethical, patient-centered practices and maintain clear separation from VA benefits and claims processes. The partnership enables veterans to access premium concierge healthcare while preserving their existing VA benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MDVIP: Largest US concierge medicine network with a multi-tier membership model and affiliated primary care physicians. Closest direct peer on model, customer profile, and physician-affiliation structure.
• Forward Health: Tech-enabled membership primary care focused on preventive care, biometric monitoring, and AI-augmented physician visits. Closely comparable on premium DPC model with healthspan and longevity orientation.
• Parsley Health: Membership-based functional medicine practice combining primary care with advanced lab testing and root-cause protocols. Comparable on functional/longevity positioning and recurring revenue model.
• Sollis Health: Members-only concierge medical provider offering 24/7 access, house calls, and executive health services. Comparable on white-glove concierge positioning and ultra-premium tier.
• PlushCare: Telehealth primary care platform offering virtual visits, prescriptions, and ongoing care from physicians. Comparable on nationwide telehealth physician delivery model.

Emerging players

• Function Health: Membership-based comprehensive lab testing platform focused on biomarkers and longevity diagnostics. Comparable on biomarker panel depth and healthspan orientation, though Function is lab-first rather than physician-led primary care.
• Everlywell: At-home lab testing and biomarker company with consumer and enterprise channels. Adjacent on biomarker panel offering and at-home testing convenience, but not a physician-led primary care competitor.

Broad incumbents

• Wellvana Health: Value-based primary care company partnering with self-funded employers and health systems to deliver advanced primary care. Comparable on the corporate B2B employer-sponsored primary care motion.
• One Medical (Amazon One Medical): Membership-based primary care with both concierge-style benefits and employer-sponsored offerings; acquired by Amazon for ~$3.9B. Comparable on direct primary care plus corporate health motions, though broader in scope.
• Executive Health programs (e.g., Mayo Clinic, Cleveland Clinic Executive Health): Academic medical center executive health programs offering comprehensive one-day physicals and concierge physician access. Comparable on premium executive health tier and comprehensive biomarker approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFju2PR3TxCIfiKK34GzMnw
• LinkedInlinkedin.com/company/bespoke-concierge-md

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Concierge MD