Fuck Cancer

What Fuck Cancer does

Fuck Cancer (legal name F C Cancer Foundation) is a 501(c)(3) nonprofit organization founded in 2005 in Costa Mesa, California, by Brandon Sean McGuinness following his Hodgkin's Lymphoma diagnosis. The organization operates with approximately 29 employees from a Southern California base and runs two core programs: the Dyin 2 Live Dreams wish-granting initiative, which delivers VIP backstage and meet-and-greet experiences at music festivals and sporting events to children and adults battling cancer (launched 2015), and the Fuck Cancer Awareness Tour, a traveling festival activation spread across heavy metal and rock events. A secondary offering is the Fuck Cancer Merchandise Store (shopfuckcancer.org), selling apparel, accessories, and limited-edition lifestyle collaborations, plus a Cancer Prevention Information Hub covering 13+ cancer types.

The business model is donation-driven and event-driven rather than transactional. Revenue is sourced from individual donations (PayPal, GiveButter-driven giveaways), merchandise sales (online store and Spencer's Gifts retail footprint), vehicle donations (via CarEasy), event fundraising (golf tournaments, raffles), and corporate/partnership donations channeled through the Boobies Make Me Smile Foundation campaigns at Spencer's stores across USA and Canada. Customer segments are hybrid: cancer patients and fighters (program recipients, primary segment), the rock/festival and action-sports lifestyle community (engagement and merchandise), general awareness seekers (educational content), and corporate partners (Spencer's Gifts, Coal Chamber, ddrum, Gator Cases, TRX Cymbals, Scorpion Percussion, Dixxon Flannel, GRINDS, Zealios, FIST Hand Wear, Survivor Dog Tags, Young Survival Coalition, Stupid Cancer, Pediatric Cancer Research Foundation, AmazonSmile). There is no proprietary software platform; the technology stack is a WordPress CMS, Shopify-linked e-commerce, and standard social media (Facebook, Instagram). No AI/ML capabilities, APIs, or mobile apps are disclosed. Annual revenue is not publicly disclosed; program disbursements documented in public materials are modest (e.g., $50,000 from the 2022 Awareness Tour; $8,600 to PCRF).

Name

Fuck Cancer

Legal name

F C Cancer Foundation

Website

https://fxckcancer.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuck Cancer (F C Cancer Foundation) is a Costa Mesa, California-based 501(c)(3) nonprofit that delivers VIP festival and sporting-event experiences to cancer fighters via its Dyin 2 Live Dreams program, funds operations through donations, merchandise, and festival-based awareness tours, and serves the rock music and action-sports community alongside traditional cancer patient and donor audiences.

Ownership category

akta.pro rank

Product category

Cancer Awareness Nonprofit

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Cancer awareness nonprofit
• Wish-granting program
• Cancer prevention education
• Charity fund raising
• Event based philanthropy

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: Primary revenue stream from individual donors contributing via PayPal, website, and fundraising campaigns. The organization hosts regular fundraising drives including #FxckCancerFebruary (National Cancer Prevention Month) and year-end campaigns.
2. Merchandise Sales: Sale of branded merchandise including clothing, headwear, accessories, wristbands, and limited-edition collaborations through the Fuck Cancer Online Store and Spencer's Gifts retail locations.
3. Vehicle Donation Program: Vehicle donation program allowing supporters to donate cars, boats, or RVs to benefit the organization.
4. Event Fundraising: Revenue generated from golf tournaments, charity events, raffles, and awareness tour activities.
5. In-Store Donation Campaigns: Partnership with Spencer's Gifts stores generates donations through the Boobies Make Me Smile Foundation campaigns where 100% of donations support BMMS partners including Fuck Cancer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fuck Cancer is a 501(c)(3) nonprofit organization that delivers cancer awareness and early-detection education while operating the Dyin 2 Live Dreams wish-granting program, which grants VIP festival, concert, and sporting-event experiences to children and adults battling cancer. The organization funds these programs through individual donations, branded merchandise sales (via its own online store and Spencer's Gifts retail locations), vehicle donations, and festival-based fundraising events such as its annual Awareness Tour and charity golf tournaments.

Product overview

Fuck Cancer operates as a nonprofit organization with two core programs: Dyin 2 Live Dreams (a wish-granting program providing VIP experiences at music festivals and sporting events for cancer warriors) and the Awareness Tour (a traveling festival program). The organization also runs an e-commerce merchandise store and provides cancer prevention educational content through its website. The portfolio consists of experiential programs, retail merchandise, and informational resources focused on cancer awareness and support for fighters and survivors.

Differentiator

Problem solved

Functional benefit

Brands

• Dyin 2 Live Dreams: A wish-granting program that provides VIP experiences to children and adults currently fighting cancer, giving them opportunities to attend music festivals and sporting events.

Products and services

• Dyin 2 Live Dreams Program A wish-granting initiative that gives children and adults battling cancer the ability to fulfill dreams through VIP experiences such as backstage access and meet-and-greets with artists and athletes at music festivals and sporting events, providing hope, joy, and inspiration during treatment.
• Fuck Cancer Awareness Tour A traveling festival program that brings cancer awareness to music festivals across the United States, providing VIP experiences for cancer warriors and spreading early-detection and prevention messaging to festival audiences.
• Fuck Cancer Merchandise Store Online store selling branded clothing, headwear, accessories, wristbands, and limited-edition merchandise to support cancer awareness and fundraising efforts.
• Cancer Prevention Information Hub An educational content resource on the official website providing awareness, early detection, and prevention information for 15+ cancer types including breast, cervical, brain, Hodgkin lymphoma, and melanoma.
• Vehicle Donation Program A donation channel that allows supporters to donate cars, boats, or RVs to benefit the organization, processed through CAReasy.

Quantifiable outcome

• $50,000 donated to cancer treatment centers and support groups from 2022 Awareness Tour
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Spencer's Gifts / Boobies Make Me Smile FoundationflagshipGTM or Marketing PartnerOngoing annual partnership with Spencer's Gifts for Boobies Make Me Smile campaigns. 100% of in-store donations support BMMS partners including Fuck Cancer, Young Survival Coalition, and Stupid Cancer. Wristbands sold for $2 with proceeds benefiting the partnership. Partnership spans 13+ years of annual February campaigns.
• Coal ChambercoreGTM or Marketing PartnerPartnership with Los Angeles-based nu metal band Coal Chamber for custom drum kit giveaway. Drummer Mikey Cox, a cancer survivor, partnered with Fuck Cancer to auction off a custom 7-piece ddrum kit valued at over $10,000 with proceeds supporting awareness and resources for cancer warriors.
• ddrumcoreGTM or Marketing PartnerCustom drum kit manufacturer donating 7-piece Dios American made kit for Coal Chamber partnership giveaway valued at over $10,000.
• Gator CasesminorGTM or Marketing PartnerDrum case manufacturer donating cases for the Coal Chamber custom drum kit giveaway.
• TRX CymbalsminorGTM or Marketing PartnerCymbal manufacturer donating custom Fxck Cancer TRX cymbals for drum kit giveaway.
• Scorpion PercussionminorGTM or Marketing PartnerDrum stick manufacturer providing Mikey Cox signature Scorpion Percussion sticks for the giveaway.
• Aliso Viejo Country ClubcoreStrategic or Co-development PartnerHost venue for annual Charity Classic Golf Tournament benefiting Fuck Cancer. Event scheduled for August 24th at Orange County, CA location. 18 Hole/4 Person Scramble format.
• Invited FoundationminorStrategic or Co-development PartnerCharity golf tournament proceeds benefit both Fuck Cancer and the Invited Foundation.
• Pediatric Cancer Research FoundationcoreStrategic or Co-development PartnerFuck Cancer team participates in Reaching For The Cure 5k Walk event to support pediatric cancer research. PCRF organizes the annual event in Irvine, CA.
• Dixxon Flannel Co.minorGTM or Marketing PartnerSpecial edition #GoGold flannel collaboration for Childhood Cancer Awareness Month to raise funds for pediatric cancer research.
• GRINDS Coffee PouchesminorGTM or Marketing PartnerWorld No Tobacco Day partnership with special edition Fxck Cancer GRINDS can. Proceeds support cancer fight awareness. Multiple campaign collaborations.
• ZealiosminorGTM or Marketing PartnerSkin protection products partnership for Ginger Awareness Month and sun safety education. Zealios offers 10% off products for Fuck Cancer supporters.
• Survivor Dog TagsminorGTM or Marketing PartnerCollaborative mission to unite in the fight against cancer by providing strength, courage, and hope symbols to those battling the disease.
• FIST Hand WearminorGTM or Marketing PartnerLimited edition Fxck Cancer gloves designed for motocross and action sports. Partnership aimed at lifestyle community engagement.
• Young Survival CoalitioncoreGTM or Marketing PartnerBMMS partner providing resources, connections, and outreach for young women fighting breast cancer.
• Stupid CancercoreGTM or Marketing PartnerBMMS partner empowering those affected by young adult cancer through community building, improving quality of life, and meaningful survivorship programs.
• Aron TurenminorGTM or Marketing PartnerNew York jewelry artist created Limited Edition Sterling Silver Dog Tag Necklace to support cancer fight.
• INKCARCERATION Music & Tattoo FestivalcoreGTM or Marketing PartnerAnnual festival partner for Fxck Cancer Awareness Tour. 2021 event held September 10-12 in Mansfield, OH.
• Louder Than Life FestivalcoreGTM or Marketing PartnerAnnual festival partner for Fxck Cancer Awareness Tour. 2021 event held September 23-26 in Louisville, KY.
• Aftershock FestivalcoreGTM or Marketing PartnerAnnual festival partner for Fxck Cancer Awareness Tour. 2021 event held October 7-10 in Sacramento, CA.
• Welcome to RockvillecoreGTM or Marketing PartnerAnnual festival partner for Fxck Cancer Awareness Tour. 2021 event held November 11-14 in Daytona Beach, FL.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Make-A-Wish Foundation: Direct peer — operates the most well-known wish-granting program for children with critical illnesses, including cancer; highly comparable to Fuck Cancer's Dyin 2 Live Dreams experiential program in mission and beneficiary experience.
• National Pediatric Cancer Foundation: Direct peer — pediatric cancer research and awareness nonprofit; comparable to Fuck Cancer's #GoGold pediatric-cancer initiatives and PCRF donation flows.
• Young Survival Coalition: Direct peer — nonprofit supporting young women with breast cancer; an existing BMMS distribution partner of Fuck Cancer with overlapping donor demographic and cause-marketing model.
• Stupid Cancer: Direct peer — also a 501(c)(3) focused on young-adult cancer awareness and survivorship, and an existing BMMS partner of Fuck Cancer, with overlapping programs, audience, and cause-marketing channels.
• V Foundation for Cancer Research: Direct peer — cancer research grantmaking nonprofit that funds research and awareness; comparable to Fuck Cancer's grantmaking/donation flows (e.g., to Pediatric Cancer Research Foundation).
• Pediatric Cancer Research Foundation: Direct peer — recipient of Fuck Cancer's #GoGold donations funding pediatric cancer research hours; operates in the same cause area with overlapping event fundraising.

Broad incumbents

• American Cancer Society: Broad incumbent — the largest US cancer nonprofit operating across research, patient support, and awareness at national scale; comparable mission but far broader portfolio and more conservative branding.
• Livestrong Foundation: Broad incumbent — historically prominent cancer-survivor support and awareness nonprofit with a bold, lifestyle-aligned brand voice; comparable in tone and youth outreach approach to Fuck Cancer.
• Stand Up To Cancer: Broad incumbent — major cancer research and awareness charity using entertainment-industry collaborations for fundraising, conceptually comparable to Fuck Cancer's music-festival-driven model.

Emerging players

• Keep A Breast Foundation: Emerging player — youth-culture-oriented breast cancer awareness nonprofit with strong ties to action sports, music, and lifestyle brands; the most directly comparable peer to Fuck Cancer's music/action-sports cause-marketing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FxckCancerUSA
• Instagraminstagram.com/fxckcancer
• LinkedInlinkedin.com/company/fuck-cancer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuck Cancer