De Fysiotherapeut

What De Fysiotherapeut does

De Fysiotherapeut (legal name: Praktijk voor Fysiotherapie, Acupunctuur en Chinese Kruiden Kranenburg) was a privately-held physiotherapy, acupuncture, and Chinese herbal medicine practice based in Zoetermeer, Netherlands, founded in 1990 and permanently closed on July 1, 2021. The practice was operated by two principal practitioners, Aleid Kranenburg-Schoonman and Rob Kranenburg, who delivered a multi-modality service line spanning physiotherapy, acupuncture, Chinese herbal medicine, manual therapy, fascia therapy, pelvic floor therapy, medical taping, relaxation therapy, breathing therapy, and palliative therapy. The clinic held BIG (Individual Healthcare Professions Act) practitioner registrations, KRF NL quality mark accreditation, and NVA (Nederlandse Vereniging voor Acupunctuur) membership, enabling it to legally bill Dutch health insurers directly.

The business model was a fee-for-service outpatient clinic serving individual patients in the Zoetermeer catchment area. Revenue was generated through direct billing arrangements with all Dutch health insurers for insured patients and cash payments from self-pay patients. Patient acquisition relied on the practice's website (fysiotherapiekranenburg.nl), word-of-mouth referrals accumulated over 37 years of local operation, and insurer network participation. The clinic also participated in MediQuest PREM (Patient Reported Experience Measures) surveys, indicating formal quality monitoring of patient experience.

Operationally, the practice had no technology platform beyond a basic informational website, no AI/ML components, no patents, no funding rounds, and no M&A activity. The service delivery model was entirely human-practitioner-based, with capacity structurally limited by the two principal practitioners. The practice's terminal event — permanent closure after 37 years — defines its current investment status as a wound-down entity with no continuing operations.

Name

De Fysiotherapeut

Legal name

Praktijk voor Fysiotherapie, Acupunctuur en Chinese Kruiden Kranenburg

Website

https://fysiotherapiekranenburg.nl

Company type

Private

Founded year

1990

Operating status

Closed

Headcount range

11–50 employees

Short description

De Fysiotherapeut was a privately-held physiotherapy, acupuncture, and Chinese herbal medicine practice in Zoetermeer, Netherlands, serving individual Dutch healthcare patients via direct insurer billing; founded in 1990 and permanently closed in July 2021.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industry

Palliative Care Clinics & Outpatient Programs (HLADAHAF)

Keywords

• Physiotherapy services
• Acupuncture treatment
• Chinese herbal medicine
• Manual therapy
• Rehabilitation services

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Physiotherapy Treatment Fees: The practice generates revenue through fees for physiotherapy treatments. For patients with insurance contracts, the practice bills insurance companies directly. Self-pay patients pay in cash after each treatment. The practice has contracts with all Dutch health insurers (Zorgverzekeraars).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

De Fysiotherapeut operates a small private physiotherapy and acupuncture practice in Zoetermeer, Netherlands, delivering an integrated mix of classical physiotherapy (massage, exercise therapy, physical modalities, mobilisation), specialised manual therapies (Manuele Therapie Marsman, Medical Taping, Fascia Therapy, Pelvic Floor Therapy) and complementary Chinese medicine (Acupuncture and Chinese Kruiden) to local patients. Services are available through Direct Access Physiotherapy (DTF) without GP referral, and the practice bills all Dutch health insurers directly for insured patients while self-pay patients pay in cash after each session.

Product overview

Fysiotherapie en Acupunctuur Kranenburg is a physiotherapy and acupuncture practice offering an integrated range of therapeutic services combining Western physiotherapy with Eastern complementary medicine. Core offerings include classical physiotherapy (massage, exercise therapy, physical therapy, mobilisation) alongside specialized therapies such as Manuele Therapie Marsman, Medical Taping, and Bekkenbodem Therapie. Complementary medicine services encompass Acupuncture, Chinese Herbal Medicine, and Dry Needling, while supportive therapies include Relaxation Therapy, Palliative Therapy, Breathing Therapy, and Fascia Therapy. Direct Access Physiotherapy enables self-referral without GP visits. Patient experience is tracked via standardized PREM surveys administered through the MediQuest platform. The practice operated from 1990 until July 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Fysiotherapie (Physiotherapy) Core physiotherapy service employing classical techniques including massage, exercise therapy, physical therapy modalities and mobilisation techniques for musculoskeletal complaints. Targeted at local patients in Zoetermeer with insurance or self-pay.
• Acupunctuur (Acupuncture) Traditional Chinese medicine technique using needle insertion into specific energy points on meridians to restore energy flow and treat conditions including pain, stress, sleep problems and menstrual complaints. Targeted at patients seeking complementary medicine for chronic or stress-related conditions.
• Chinese Kruiden (Chinese Herbal Medicine) Traditional Chinese herbal medicine using substances of plant, mineral and animal origin in raw, powder, pill or hydrophylic concentrate forms to restore Yin-Yang balance, often combined with acupuncture. Targeted at patients with chronic conditions including migraine, burnout, fatigue, digestive and hormonal issues.
• Manuele Therapie Marsman (MTM) Specific examination and treatment method focused on undisturbed functioning of the spine, using subtle and targeted mobilisation techniques to restore optimal posture and movement patterns. Targeted at patients with spinal complaints and movement preferences.
• Medical Taping Treatment method using elastic therapeutic tape that activates blood and lymph circulation, the endogenous analgesic system, improves muscle function and supports joint function without restricting movement. Targeted at patients with musculoskeletal and joint complaints.
• Bekkenbodem Therapie (Pelvic Floor Therapy) Non-invasive therapy for urinary and faecal incontinence using awareness exercises and training to help patients recognise and control pelvic floor muscles, including treatment for stress, urge and combined incontinence. Targeted at patients with pelvic floor dysfunction.
• Fascia Therapie (Fascia Therapy) Therapy targeting the connective tissue membranes (fascia) surrounding muscles, joints, bones and organs, using specific techniques and exercises to improve fascia condition and restore mobility. Targeted at patients with movement restrictions and chronic pain.
• Palliatieve Therapie (Palliative Therapy) Palliative care for chronic and terminal patients focusing on quality of life through physical, psychosocial and spiritual support, relieving physical discomfort until end of life. Targeted at patients with chronic or terminal conditions.
• Ontspannings Therapie (Relaxation Therapy) Therapy teaching progressive relaxation, autogenic training and breathing techniques to achieve self-regulation and reduce physical and mental discomfort. Targeted at patients experiencing stress, tension or anxiety-related complaints.
• Ademtherapie (Breathing Therapy) Respiratory therapy integrated with relaxation techniques to support overall treatment outcomes. Targeted at patients with stress, breathing-pattern disorders or anxiety-related symptoms.

Quantifiable outcome

• Directe Toegankelijkheid Fysiotherapie (DTF) allows patients to access care without doctor referral

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• All Dutch Health Insurers (Zorgverzekeraars)coreChannel Partner/ Reseller/ DistributorThe practice has signed contracts with all Dutch health insurers, allowing them to provide physiotherapy services covered by basic health insurance and to bill insurers directly.
• MediQuestminorOthersMediQuest administers the CQi/PREM patient satisfaction questionnaires on behalf of the health insurers. They guarantee complete anonymity and safeguard patient privacy.
• KRF NLminorOthersThe practice is registered in the KRF NL (Register of Physiotherapists) which provides quality assurance and professional standards.
• Nederlandse Vereniging voor Acupunctuur (NVA)minorOthersRob Kranenburg is a member of the Dutch Acupuncture Association, maintaining professional standards in acupuncture practice.

Scale indicators2 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• FysioTopics: Dutch network connecting physiotherapy practices for shared quality standards, marketing and insurer engagement. Comparable on the practice-network and insurer-contract dimensions that Kranenburg also leveraged, but operates as a federation rather than a direct clinic operator.
• Topfysio: National Dutch network of independent physiotherapy practices with quality accreditation and insurer contracts. Comparable as a multi-site physiotherapy brand targeting similar musculoskeletal and rehabilitation patients, though much larger in footprint than the Kranenburg single-site clinic.
• FysioHolland: The largest physiotherapy franchise chain in the Netherlands, offering musculoskeletal rehab, manual therapy, and allied specialties across dozens of clinics. Highly comparable to Kranenburg in core service mix (physiotherapy for musculoskeletal and pain complaints) but operates at vastly greater scale and as a broad incumbent rather than a single-site independent.

Others

• Acupunctuur.nl (NVA practitioner directory): Public-facing directory of NVA-registered acupuncturists in the Netherlands, where Rob Kranenburg's acupuncture practice was listed. Useful as a comparable channel for the complementary-medicine positioning Kranenburg used alongside core physiotherapy.
• Kwaliteitsregister Fysiotherapie (KRF NL): Central Dutch quality register for physiotherapists in which both Kranenburg practitioners were listed. Adjacent enabler rather than a competitor, but defines the credentialing and quality framework that any physiotherapy practice comparable to Kranenburg must meet.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/de-fysiotherapeut

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Fysiotherapeut