Fernald & Zaffos
Fernald & Zaffos is a Los Angeles- and Las Vegas-based litigation law firm serving individuals and businesses across six practice areas, including employment, insurance, real estate, personal injury, technology, and logistics law.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fernald & Zaffos does
Fernald & Zaffos is a privately-held partnership law firm headquartered in Los Angeles, California, with a second office in Las Vegas, Nevada. The firm provides litigation and advisory legal services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law (with an additional Patent Prosecution offering). It serves a mixed client base of individuals and businesses, including high-profile engagements such as representation of some of the largest insurance brokerages nationwide and individual plaintiffs in high-value fraud and personal injury matters. Notable case results include a $7.7 million jury verdict in Los Angeles Superior Court and a $2.2 million unanimous jury verdict in a real estate fraud case.
The firm operates on a professional services revenue model with case-based, quote-dependent billing and no publicly disclosed pricing; prospective clients are offered free initial consultations as the primary lead generation mechanism. Its go-to-market combines a content-driven marketing program (educational blog articles and video content on common legal questions) with traditional direct client engagement through its two physical offices, phone lines, and website inquiry forms. The team comprises six attorneys (two named partners — Brandon C. Fernald and Adam P. Zaffos — plus four additional attorneys and of-counsel), supported by two non-attorney staff for a total headcount of eight. Differentiators cited by the firm include the founder's status as a licensed California real estate broker, more than 50 years of collective attorney experience, and a track record of taking software and web development disputes to verdict.
Underlying technology is effectively non-applicable: the firm does not offer a proprietary platform, API, or software product, and there is no evidence of AI/ML tooling in its service delivery. Revenue mechanics depend entirely on legal representation fees, which vary by case complexity and duration. Ownership is concentrated among the two named partners with no disclosed external investment, parent company, or institutional funding.
Fernald & Zaffos firmographics
Firmographics- Name
- Fernald & Zaffos
- Legal name
- Fernald & Zaffos
- Website
- https://fzlaw.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fernald & Zaffos is a Los Angeles- and Las Vegas-based litigation law firm serving individuals and businesses across six practice areas, including employment, insurance, real estate, personal injury, technology, and logistics law.
- Ownership category
- akta.pro rank
Fernald & Zaffos industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Litigation & Dispute Resolution (BPAHAAAB)
- akta.pro secondary industries
- Personal Injury & Insurance Defense (BPAHAAAM), Employment & Labor Law (BPAHAAAD), Corporate & Commercial Law (BPAHAAAA)
Keywords
Where Fernald & Zaffos is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fernald & Zaffos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Legal Services: The firm provides legal representation services billed through various payment arrangements. Fees depend entirely on individual cases - short-term services can be covered with upfront payment, while longer cases may require multiple payments to cover lawyer's time and expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Fernald & Zaffos product offering
Product offeringCore offering
Fernald & Zaffos is a litigation law firm that provides legal representation and advisory services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm serves both individuals and businesses, handling contract drafting, dispute resolution, compliance guidance, and trial representation. The firm also offers patent prosecution services to assist clients with protecting inventions through the patent application process.
Product overview
Fernald & Zaffos is a unified litigation law firm offering legal services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm provides both advisory and litigation representation services, serving both individuals and businesses. Services range from contract drafting and dispute resolution to trial representation, with notable case results including a $7.7 million jury verdict in Los Angeles Superior Court.
Differentiator
Problem solved
Functional benefit
Products and services
- Employment Law Services Legal representation and advisory services for both employees and employers on workplace-related matters, including discrimination, harassment, wrongful termination, and wage disputes.
- Insurance Law Services Legal assistance with insurance claims, coverage disputes, and representation for policyholders and insurance brokers in obtaining rightful insurance benefits.
- Logistics Law Services Legal support for logistics and transportation businesses including arbitration, compliance, damage claims, and employment policy matters.
- Personal Injury Legal Services Legal representation for individuals seeking compensation for injuries caused by accidents, including car crashes, slip and fall incidents, and other personal injury claims.
- Real Estate Law Services Legal services for real estate disputes including boundary disputes, option agreements, lease disputes, contract breaches, and transaction advisory for residential and commercial properties.
- Technology Law Services Legal representation for software developers and technology firms in civil disputes, contract preparation, and intellectual property matters.
- Patent Prosecution Services Patent application assistance to protect inventions from being stolen, including guidance through the patent application process and compliance with legal guidelines.
Quantifiable outcome
- $7.7 million jury verdict awarded to client in Los Angeles Superior Court after 3 hours of deliberation following a ten-day jury trial
- +3 more outcomes
Companies that use Fernald & Zaffos
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Fernald & Zaffos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fernald & Zaffos partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Fernald & Zaffos competitors and assessment
Company assessmentBroad incumbents
- Lewis Brisbois Bisgaard & Smith: National litigation firm with deep insurance defense, employment, and transportation/logistics practices that overlap significantly with several of Fernald & Zaffos's practice areas; broader in scale but a frequent counterpart for insurance and logistics matters.
- Morgan & Morgan: Large national plaintiffs' firm with a strong personal injury practice and growing presence in California; comparable as a competitor for plaintiff-side personal injury volume and branding-driven client acquisition.
Direct peers
- Panish Shea & Boyle: Premier Los Angeles plaintiffs' litigation boutique known for high-value verdicts across personal injury, employment, and commercial matters; directly comparable to Fernald & Zaffos in LA market positioning, boutique size, and trial-driven reputation.
- Callahan & Blaine: California litigation boutique known for record-setting verdicts; comparable to Fernald & Zaffos in boutique scale, trial strategy focus, and emphasis on using high-value verdicts as a marketing engine.
- The Barnes Firm: Multi-state personal injury firm with offices in California and Nevada; directly comparable in the LA-Las Vegas personal injury corridor and in plaintiff-side case volume.
- Geragos & Geragos: Los Angeles-based trial law firm with a personal injury and complex litigation practice, comparable in plaintiff-side trial orientation, LA geographic presence, and focus on high-stakes verdicts.
- Selman Breitman: California-based insurance coverage and litigation boutique representing policyholders and brokers; directly comparable to Fernald & Zaffos's insurance law practice and broker-side representation work.
- Wilshire Law Firm: Los Angeles plaintiffs' firm practicing personal injury, employment, and consumer matters; comparable to Fernald & Zaffos in regional LA focus and multi-practice plaintiff orientation.
Regional players
- Jacob Emrani Law: Los Angeles-based personal injury firm; comparable in regional LA plaintiff focus and content-driven marketing, though narrower in practice-area breadth.
Emerging players
- Kazerouni Law Group: California-based consumer protection and insurance dispute firm; partially overlaps with Fernald & Zaffos's insurance and personal injury practices with a more plaintiff-side and tech-forward marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fernald & Zaffos social profiles
Digital presenceFernald & Zaffos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fernald & Zaffos leadership team
Management profileNumber of profiles
Profiles6 records
Fernald & Zaffos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fernald & Zaffos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fernald & Zaffos
What does Fernald & Zaffos do?
Fernald & Zaffos is a litigation law firm that provides legal representation and advisory services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm serves both individuals and businesses, handling contract drafting, dispute resolution, compliance guidance, and trial representation. The firm also offers patent prosecution services to assist clients with protecting inventions through the patent application process.
Is Fernald & Zaffos a public or private company?
Fernald & Zaffos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fernald & Zaffos founded?
Fernald & Zaffos was founded in -1. It employs 1 to 10 people.
Where is Fernald & Zaffos based?
Fernald & Zaffos is headquartered in Los Angeles, United States, in the North America region.
How does Fernald & Zaffos make money?
One revenue line is on record: legal Services.
Who are Fernald & Zaffos's main competitors?
Broad incumbents on record are Lewis Brisbois Bisgaard & Smith and Morgan & Morgan. Direct peers are Panish Shea & Boyle, Callahan & Blaine, The Barnes Firm, Geragos & Geragos, Selman Breitman and Wilshire Law Firm. Jacob Emrani Law is listed as a regional player. Kazerouni Law Group is listed as an emerging player.
Does Fernald & Zaffos have an API?
No public API is recorded for Fernald & Zaffos.
What industry is Fernald & Zaffos in?
Fernald & Zaffos's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAB, Litigation & Dispute Resolution, with a secondary code of BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.