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Fernald & Zaffos

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uuid004gsv4

Namestring
Fernald & Zaffos
Legal namestring
Fernald & Zaffos
Websiteurl
fzlaw.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Fernald & Zaffos is a privately-held partnership law firm headquartered in Los Angeles, California, with a second office in Las Vegas, Nevada. The firm provides litigation and advisory legal services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law (with an additional Patent Prosecution offering). It serves a mixed client base of individuals and businesses, including high-profile engagements such as representation of some of the largest insurance brokerages nationwide and individual plaintiffs in high-value fraud and personal injury matters. Notable case results include a $7.7 million jury verdict in Los Angeles Superior Court and a $2.2 million unanimous jury verdict in a real estate fraud case.

The firm operates on a professional services revenue model with case-based, quote-dependent billing and no publicly disclosed pricing; prospective clients are offered free initial consultations as the primary lead generation mechanism. Its go-to-market combines a content-driven marketing program (educational blog articles and video content on common legal questions) with traditional direct client engagement through its two physical offices, phone lines, and website inquiry forms. The team comprises six attorneys (two named partners — Brandon C. Fernald and Adam P. Zaffos — plus four additional attorneys and of-counsel), supported by two non-attorney staff for a total headcount of eight. Differentiators cited by the firm include the founder's status as a licensed California real estate broker, more than 50 years of collective attorney experience, and a track record of taking software and web development disputes to verdict.

Underlying technology is effectively non-applicable: the firm does not offer a proprietary platform, API, or software product, and there is no evidence of AI/ML tooling in its service delivery. Revenue mechanics depend entirely on legal representation fees, which vary by case complexity and duration. Ownership is concentrated among the two named partners with no disclosed external investment, parent company, or institutional funding.

Short descriptiontext

Fernald & Zaffos is a Los Angeles- and Las Vegas-based litigation law firm serving individuals and businesses across six practice areas, including employment, insurance, real estate, personal injury, technology, and logistics law.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
litigation legal services, employment law representation, personal injury law, insurance law services, real estate law
Industry4 codes
1Litigation & Dispute Resolution
CodeBPAHAAABPrimaryYes
2Personal Injury & Insurance Defense
CodeBPAHAAAMPrimaryNo
3Employment & Labor Law
CodeBPAHAAADPrimaryNo
4Corporate & Commercial Law
CodeBPAHAAAAPrimaryNo
NAICS code2 codes
  • Offices of Lawyers541110
  • Legal Services5411
SIC code1 code
  • Services-Legal Services8111
Product category
Legal Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Legal Services
TypeProfessional Services
Description

The firm provides legal representation services billed through various payment arrangements. Fees depend entirely on individual cases - short-term services can be covered with upfront payment, while longer cases may require multiple payments to cover lawyer's time and expertise.

fzlaw.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
1Free initial consultation
ModelOtherBilling cadencePay-as-you-go
Notes

Initial consultations are offered at no charge to prospective clients. Fees for legal services depend on case complexity, duration, and specific legal needs.

fzlaw.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Fernald & Zaffos is a litigation law firm that provides legal representation and advisory services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm serves both individuals and businesses, handling contract drafting, dispute resolution, compliance guidance, and trial representation. The firm also offers patent prosecution services to assist clients with protecting inventions through the patent application process.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • $7.7 million jury verdict awarded to client in Los Angeles Superior Court after 3 hours of deliberation following a ten-day jury trial
+3 more records
Product overview1 text field

Fernald & Zaffos is a unified litigation law firm offering legal services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm provides both advisory and litigation representation services, serving both individuals and businesses. Services range from contract drafting and dispute resolution to trial representation, with notable case results including a $7.7 million jury verdict in Los Angeles Superior Court.

Product and service7 records
1Employment Law Services
CategoryLegal Service
Description

Legal representation and advisory services for both employees and employers on workplace-related matters, including discrimination, harassment, wrongful termination, and wage disputes.

2Insurance Law Services
CategoryLegal Service
Description

Legal assistance with insurance claims, coverage disputes, and representation for policyholders and insurance brokers in obtaining rightful insurance benefits.

3Logistics Law Services
CategoryLegal Service
Description

Legal support for logistics and transportation businesses including arbitration, compliance, damage claims, and employment policy matters.

4Personal Injury Legal Services
CategoryLegal Service
Description

Legal representation for individuals seeking compensation for injuries caused by accidents, including car crashes, slip and fall incidents, and other personal injury claims.

5Real Estate Law Services
CategoryLegal Service
Description

Legal services for real estate disputes including boundary disputes, option agreements, lease disputes, contract breaches, and transaction advisory for residential and commercial properties.

6Technology Law Services
CategoryLegal Service
Description

Legal representation for software developers and technology firms in civil disputes, contract preparation, and intellectual property matters.

7Patent Prosecution Services
CategoryLegal Service
Description

Patent application assistance to protect inventions from being stolen, including guidance through the patent application process and compliance with legal guidelines.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

National litigation firm with deep insurance defense, employment, and transportation/logistics practices that overlap significantly with several of Fernald & Zaffos's practice areas; broader in scale but a frequent counterpart for insurance and logistics matters.

TypeDirect peer
Description

Premier Los Angeles plaintiffs' litigation boutique known for high-value verdicts across personal injury, employment, and commercial matters; directly comparable to Fernald & Zaffos in LA market positioning, boutique size, and trial-driven reputation.

TypeDirect peer
Description

California litigation boutique known for record-setting verdicts; comparable to Fernald & Zaffos in boutique scale, trial strategy focus, and emphasis on using high-value verdicts as a marketing engine.

4Jacob Emrani Law
TypeRegional player
Description

Los Angeles-based personal injury firm; comparable in regional LA plaintiff focus and content-driven marketing, though narrower in practice-area breadth.

TypeBroad incumbent
Description

Large national plaintiffs' firm with a strong personal injury practice and growing presence in California; comparable as a competitor for plaintiff-side personal injury volume and branding-driven client acquisition.

TypeDirect peer
Description

Multi-state personal injury firm with offices in California and Nevada; directly comparable in the LA-Las Vegas personal injury corridor and in plaintiff-side case volume.

TypeDirect peer
Description

Los Angeles-based trial law firm with a personal injury and complex litigation practice, comparable in plaintiff-side trial orientation, LA geographic presence, and focus on high-stakes verdicts.

TypeDirect peer
Description

California-based insurance coverage and litigation boutique representing policyholders and brokers; directly comparable to Fernald & Zaffos's insurance law practice and broker-side representation work.

TypeEmerging player
Description

California-based consumer protection and insurance dispute firm; partially overlaps with Fernald & Zaffos's insurance and personal injury practices with a more plaintiff-side and tech-forward marketing approach.

TypeDirect peer
Description

Los Angeles plaintiffs' firm practicing personal injury, employment, and consumer matters; comparable to Fernald & Zaffos in regional LA focus and multi-practice plaintiff orientation.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fernald & Zaffos

Legal Servicesfzlaw.com

Fernald & Zaffos is a Los Angeles- and Las Vegas-based litigation law firm serving individuals and businesses across six practice areas, including employment, insurance, real estate, personal injury, technology, and logistics law.

What Fernald & Zaffos does

Fernald & Zaffos is a privately-held partnership law firm headquartered in Los Angeles, California, with a second office in Las Vegas, Nevada. The firm provides litigation and advisory legal services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law (with an additional Patent Prosecution offering). It serves a mixed client base of individuals and businesses, including high-profile engagements such as representation of some of the largest insurance brokerages nationwide and individual plaintiffs in high-value fraud and personal injury matters. Notable case results include a $7.7 million jury verdict in Los Angeles Superior Court and a $2.2 million unanimous jury verdict in a real estate fraud case.

The firm operates on a professional services revenue model with case-based, quote-dependent billing and no publicly disclosed pricing; prospective clients are offered free initial consultations as the primary lead generation mechanism. Its go-to-market combines a content-driven marketing program (educational blog articles and video content on common legal questions) with traditional direct client engagement through its two physical offices, phone lines, and website inquiry forms. The team comprises six attorneys (two named partners — Brandon C. Fernald and Adam P. Zaffos — plus four additional attorneys and of-counsel), supported by two non-attorney staff for a total headcount of eight. Differentiators cited by the firm include the founder's status as a licensed California real estate broker, more than 50 years of collective attorney experience, and a track record of taking software and web development disputes to verdict.

Underlying technology is effectively non-applicable: the firm does not offer a proprietary platform, API, or software product, and there is no evidence of AI/ML tooling in its service delivery. Revenue mechanics depend entirely on legal representation fees, which vary by case complexity and duration. Ownership is concentrated among the two named partners with no disclosed external investment, parent company, or institutional funding.

Fernald & Zaffos firmographics

Firmographics
Name
Fernald & Zaffos
Legal name
Fernald & Zaffos
Website
https://fzlaw.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Fernald & Zaffos is a Los Angeles- and Las Vegas-based litigation law firm serving individuals and businesses across six practice areas, including employment, insurance, real estate, personal injury, technology, and logistics law.
Ownership category
akta.pro rank

Fernald & Zaffos industry classification

Industry
Product category
Legal Services
NAICS
Offices of Lawyers (541110), Legal Services (5411)
SIC
Services-Legal Services (8111)
akta.pro primary industry
Litigation & Dispute Resolution (BPAHAAAB)
akta.pro secondary industries
Personal Injury & Insurance Defense (BPAHAAAM), Employment & Labor Law (BPAHAAAD), Corporate & Commercial Law (BPAHAAAA)

Keywords

  • Litigation legal services
  • Employment law representation
  • Personal injury law
  • Insurance law services
  • Real estate law

Where Fernald & Zaffos is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Fernald & Zaffos business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Legal Services: The firm provides legal representation services billed through various payment arrangements. Fees depend entirely on individual cases - short-term services can be covered with upfront payment, while longer cases may require multiple payments to cover lawyer's time and expertise.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goFree initial consultation

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Fernald & Zaffos product offering

Product offering

Core offering

Fernald & Zaffos is a litigation law firm that provides legal representation and advisory services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm serves both individuals and businesses, handling contract drafting, dispute resolution, compliance guidance, and trial representation. The firm also offers patent prosecution services to assist clients with protecting inventions through the patent application process.

Product overview

Fernald & Zaffos is a unified litigation law firm offering legal services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm provides both advisory and litigation representation services, serving both individuals and businesses. Services range from contract drafting and dispute resolution to trial representation, with notable case results including a $7.7 million jury verdict in Los Angeles Superior Court.

Differentiator

Problem solved

Functional benefit

Products and services

  • Employment Law Services Legal representation and advisory services for both employees and employers on workplace-related matters, including discrimination, harassment, wrongful termination, and wage disputes.
  • Insurance Law Services Legal assistance with insurance claims, coverage disputes, and representation for policyholders and insurance brokers in obtaining rightful insurance benefits.
  • Logistics Law Services Legal support for logistics and transportation businesses including arbitration, compliance, damage claims, and employment policy matters.
  • Personal Injury Legal Services Legal representation for individuals seeking compensation for injuries caused by accidents, including car crashes, slip and fall incidents, and other personal injury claims.
  • Real Estate Law Services Legal services for real estate disputes including boundary disputes, option agreements, lease disputes, contract breaches, and transaction advisory for residential and commercial properties.
  • Technology Law Services Legal representation for software developers and technology firms in civil disputes, contract preparation, and intellectual property matters.
  • Patent Prosecution Services Patent application assistance to protect inventions from being stolen, including guidance through the patent application process and compliance with legal guidelines.

Quantifiable outcome

  • $7.7 million jury verdict awarded to client in Los Angeles Superior Court after 3 hours of deliberation following a ten-day jury trial
  • +3 more outcomes

Companies that use Fernald & Zaffos

Customer profile

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Fernald & Zaffos technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Fernald & Zaffos partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Fernald & Zaffos competitors and assessment

Company assessment

Broad incumbents

  • Lewis Brisbois Bisgaard & Smith: National litigation firm with deep insurance defense, employment, and transportation/logistics practices that overlap significantly with several of Fernald & Zaffos's practice areas; broader in scale but a frequent counterpart for insurance and logistics matters.
  • Morgan & Morgan: Large national plaintiffs' firm with a strong personal injury practice and growing presence in California; comparable as a competitor for plaintiff-side personal injury volume and branding-driven client acquisition.

Direct peers

  • Panish Shea & Boyle: Premier Los Angeles plaintiffs' litigation boutique known for high-value verdicts across personal injury, employment, and commercial matters; directly comparable to Fernald & Zaffos in LA market positioning, boutique size, and trial-driven reputation.
  • Callahan & Blaine: California litigation boutique known for record-setting verdicts; comparable to Fernald & Zaffos in boutique scale, trial strategy focus, and emphasis on using high-value verdicts as a marketing engine.
  • The Barnes Firm: Multi-state personal injury firm with offices in California and Nevada; directly comparable in the LA-Las Vegas personal injury corridor and in plaintiff-side case volume.
  • Geragos & Geragos: Los Angeles-based trial law firm with a personal injury and complex litigation practice, comparable in plaintiff-side trial orientation, LA geographic presence, and focus on high-stakes verdicts.
  • Selman Breitman: California-based insurance coverage and litigation boutique representing policyholders and brokers; directly comparable to Fernald & Zaffos's insurance law practice and broker-side representation work.
  • Wilshire Law Firm: Los Angeles plaintiffs' firm practicing personal injury, employment, and consumer matters; comparable to Fernald & Zaffos in regional LA focus and multi-practice plaintiff orientation.

Regional players

  • Jacob Emrani Law: Los Angeles-based personal injury firm; comparable in regional LA plaintiff focus and content-driven marketing, though narrower in practice-area breadth.

Emerging players

  • Kazerouni Law Group: California-based consumer protection and insurance dispute firm; partially overlaps with Fernald & Zaffos's insurance and personal injury practices with a more plaintiff-side and tech-forward marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Fernald & Zaffos social profiles

Digital presence

Fernald & Zaffos financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fernald & Zaffos leadership team

Management profile

Number of profiles

Profiles6 records

Fernald & Zaffos funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fernald & Zaffos M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fernald & Zaffos

What does Fernald & Zaffos do?

Fernald & Zaffos is a litigation law firm that provides legal representation and advisory services across six practice areas: Employment Law, Insurance Law, Logistics Law, Personal Injury, Real Estate Law, and Technology Law. The firm serves both individuals and businesses, handling contract drafting, dispute resolution, compliance guidance, and trial representation. The firm also offers patent prosecution services to assist clients with protecting inventions through the patent application process.

Is Fernald & Zaffos a public or private company?

Fernald & Zaffos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Fernald & Zaffos founded?

Fernald & Zaffos was founded in -1. It employs 1 to 10 people.

Where is Fernald & Zaffos based?

Fernald & Zaffos is headquartered in Los Angeles, United States, in the North America region.

How does Fernald & Zaffos make money?

One revenue line is on record: legal Services.

Who are Fernald & Zaffos's main competitors?

Broad incumbents on record are Lewis Brisbois Bisgaard & Smith and Morgan & Morgan. Direct peers are Panish Shea & Boyle, Callahan & Blaine, The Barnes Firm, Geragos & Geragos, Selman Breitman and Wilshire Law Firm. Jacob Emrani Law is listed as a regional player. Kazerouni Law Group is listed as an emerging player.

Does Fernald & Zaffos have an API?

No public API is recorded for Fernald & Zaffos.

What industry is Fernald & Zaffos in?

Fernald & Zaffos's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAB, Litigation & Dispute Resolution, with a secondary code of BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.

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