GAAP | Groupement des Agents Automobiles Peugeot

What GAAP | Groupement des Agents Automobiles Peugeot does

GAAP (Groupement des Agents Automobiles Peugeot) is a French non-profit association founded in 1945 that serves as the national purchasing central, digital services platform, and representative body for Peugeot automobile agents (Repreneurs Agréés) operating across France. The organization provides its members with a bundled ecosystem of services: a centralized purchasing function (Centrale d'achats) for collective negotiation on parts and supplies, web portals for after-sales (Portail APV) and used vehicle management (Portail VO), the Peugeot Proximity co-branding and customizable storefront platform, the Business Digital predictive marketing tool for customer retention, the Booster APV performance program, GAAP Messenger for inter-agent communication, and the Fin&Go financing sales-assistance tool. Four regional offices (Metz, Rennes, Bordeaux, Lyon) plus a national headquarters in Olivet deliver localized field support, while a broad partner network (Michelin, Cirano, CarGo, Leasys, SFS Credipar, Zeendoc, Indicata, Solware, and others) extends the value proposition into tires, warranty, logistics, financing, compliance, and data services. The business model is membership-based: annual fees indexed to agent AA1–AA4 classification tiers from the prior year, with multisite discounts available. Members are classified AA1 to AA4 based on volume, and the network is governed collectively by its agent base under a private association structure with no external parent, no public listing, and no disclosed revenue.

Name

GAAP | Groupement des Agents Automobiles Peugeot

Legal name

Groupement des Agents Automobiles Peugeot

Website

https://gaapfrance.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

GAAP is a French non-profit association, founded in 1945, that acts as the centralized purchasing body, digital services platform, and representative network for Peugeot automobile agents across France. It serves members through four regional offices and an ecosystem of digital portals, marketing tools, and partner alliances.

Ownership category

akta.pro rank

Headquarters

HQ city

Olivet

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees collected from Peugeot automobile agents. Tariffs are indexed to member status (AA classification) from the previous year, with multisite discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GAAP is a French member-based association of Peugeot automobile agents that provides centralized purchasing services, digital marketing tools, business support programs, and regional representation through four regional offices across France. The network offers member agents collective bargaining power, shared platforms (Portail APV, Portail VO, Business Digital, Peugeot Proximity), and partner programs to support their sales, service, and aftersales operations. Members pay annual dues indexed to their AA classification status to access this ecosystem of services.

Product overview

GAAP (Groupement des Agents Automobiles Peugeot) is a network organization representing Peugeot automobile agents in France, founded in 1945 and celebrating 80 years in 2025. The organization operates as a unified platform providing multiple interconnected services to its members: a centralized purchasing system (Centrale d'achats) for group buying power, web portals for managing vehicles (Portail VO, Portail APV), a predictive marketing solution called Business Digital for customer retention, the Booster APV performance program, Peugeot Proximity branding for agent customization, GAAP Messenger for inter-member communication, Fin&Go for financing assistance through Credipar, Zeendoc for electronic invoicing compliance, and CIRANO for vehicle warranties and extended coverage. The portfolio operates as a unified member benefits ecosystem rather than discrete standalone products.

Differentiator

Problem solved

Functional benefit

Brands

• Booster APV: Performance booster program for APV and customer satisfaction designed specifically for Peugeot Agents.
• Business Digital
• Peugeot Proximity

Products and services

• Centrale d'achats (Centralized Purchasing) A centralized purchasing service for the GAAP network of Peugeot agents, providing group buying power and negotiated pricing on parts and services for member dealers.
• Portail APV A web portal for APV (Agent Peugeot de Voyage) services, enabling Peugeot agents to manage their business operations and access specialized tools.
• Portail VO (Used Vehicles Portal) A portal for managing used vehicles (VO = Véhicules d'Occasion), allowing Peugeot agents to list, manage, and sell pre-owned vehicles.
• Business Digital A predictive marketing solution designed to help Peugeot agents retain and manage customer relationships. Previously known as JeGereMaVoiture, it provides personalized customer communication and predictive analytics tools.
• Programme Booster APV A performance booster program for APV (Aftersales) and customer satisfaction, designed specifically for Peugeot agents. Led by Karim Hamadache, First Vice President, as a key strategy to engage agents toward client-focused procedures.
• Peugeot Proximity A brand and web portal for Peugeot agent proximity services, enabling agents to customize their web pages, services, and hours. Agents personalize their online presence through peugeotproximity.fr.
• GAAP Messenger An internal communication tool for members to contact colleagues across the GAAP network, facilitating inter-agent communication between regional offices and member agents.
• Fin&Go A sales assistance tool for vehicle financing, available in PC version, that helps Peugeot agents provide financing options to customers through Credipar.
• Zeendoc (Electronic Invoicing Solution) Electronic invoicing and document dematerialization solution provided through partnership with Groupe Ros, helping Peugeot agents comply with e-invoicing regulations.
• CIRANO (Vehicle Warranty Program) Vehicle warranty and insurance program offering PROXIMITY EXPERT, PROXIMITY CONFORT, and PROXIMITY ACCES coverage levels. Includes maintenance contracts and extended warranty options for used vehicles sold by member agents.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MichelincoreChannel Partner/ Reseller/ DistributorMichelin is a primary tire partner offering exclusive client offers to GAAP members, including summer tire promotions available to member Peugeot agents and their customers.
• CiranocoreChannel Partner/ Reseller/ DistributorExtended warranty and insurance products (Proximity Expert, Proximity Confort, Proximity Accès) for used vehicles sold by member agents.
• CarGocoreChannel Partner/ Reseller/ DistributorVehicle logistics and transportation solutions for member agents.
• La CentraleminorChannel Partner/ Reseller/ DistributorVehicle marketplace and classified advertising platform partnership for used vehicle sales.
• LeasyscoreChannel Partner/ Reseller/ DistributorVehicle leasing and financing solutions offered to member Peugeot agents.
• SFS CrediparcoreChannel Partner/ Reseller/ DistributorFinancing and insurance products for new vehicle sales, with specific remuneration programs for commercial advisors.
• CAT (Cabinet d'Assurances)minorChannel Partner/ Reseller/ DistributorMulti-risk insurance products specifically designed for automotive repair and sales professionals since 1977.
• Standard FormsminorChannel Partner/ Reseller/ DistributorPoint-of-sale marketing materials (PLV Peugeot Proximity) available through online ordering platform.
• FiducialminorImplementation/ SI/ Consulting PartnerAccounting and business consulting services for member agents.
• ExcominorImplementation/ SI/ Consulting PartnerExpertise and consulting services for automotive professionals.
• ATB-AutominorChannel Partner/ Reseller/ DistributorAuto parts and equipment distribution partner.
• LacourminorChannel Partner/ Reseller/ DistributorAutomotive equipment and supplies distributor.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alliance Automotive Group: European automotive parts distribution group that serves many of the same dealer and repair-shop customers GAAP members buy from. Comparable because both operate as scaled intermediaries in the French aftermarket value chain.
• CNPA (Conseil National des Professions de l'Automobile): Larger umbrella trade body for the French automotive professions (dealers, repairers, services). Operates in the same ecosystem as GAAP but at broader scope and policy level, addressing dealer interests GAAP also represents.
• Mobivia: Large French automotive services platform (Norauto, Midas, etc.) that competes for after-sales wallet share with independent Peugeot agents. Useful peer for assessing how dealer networks compete against integrated service operators.
• FNAA (Fédération Nationale de l'Artisanat Automobile): French national federation for automotive artisans and small repair businesses, overlapping with the lighter end of GAAP's agent membership (AA1-AA4). Useful peer for trade-association scale benchmarks.

Others

• Parts Holding Europe: Major European independent aftermarket parts distributor. Comparable to GAAP's centrale d'achats function and to its Cirano-partner warranty products that flow through to Peugeot agents.

Direct peers

• GNFA (Groupement National des Concessionnaires Automobile): French national trade association for automobile concessionaires, structurally analogous to GAAP but with broader multi-brand scope. Provides purchasing, training, and representation services to dealer members, mirroring GAAP's value proposition.
• Groupement des Concessionnaires Renault: Manufacturer-specific dealer grouping within the Renault/Stellantis ecosystem in France. Conceptually identical to GAAP for Peugeot, serving as a peer for benchmarking purchasing power and member-service offerings.
• Groupement des Concessionnaires Citroën: Stellantis sister-brand dealer grouping within France. Most structurally comparable peer to GAAP given the shared OEM parent (Stellantis) and near-identical mandate.

Regional players

• Fédération Française de la Carrosserie (FFC): French federation for vehicle bodywork and repair professionals, partially overlapping with GAAP members' body-shop activities. Relevant peer for understanding dealer/repair trade association dynamics in France.

Emerging players

• Eurodaunat (Groupement d'achat européen): European purchasing alliance targeting independent dealers. Comparable as an emerging cross-OEM purchasing central that could compete with GAAP's centrale d'achats over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gaap-peugeot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAAP | Groupement des Agents Automobiles Peugeot