GAIN AGENCY

What GAIN AGENCY does

GAIN Agency is a Madrid-headquartered digital sales agency operating under the t2³ ONE group of marketing companies. The firm serves enterprise clients seeking measurable customer acquisition outcomes in the digital environment, combining three core service lines — creativity and design, performance media, and data and technology — into an integrated end-to-end model that takes clients from the first advertising impression through to final conversion, including direct integration with client call center operations.

The agency's underlying technology stack centers on algorithmic lead qualification models trained on demographic and behavioral data, advanced funnel-stage analytics and dashboarding, and cross-device optimized landing pages. These capabilities are delivered through certified partnerships with Google, Microsoft, Meta, and Bing, providing preferred access to the dominant paid media platforms. GAIN operates as one brand within the larger t2³ ONE group, which contributes more than 500 professionals across 10 countries and provides delivery capacity well beyond GAIN's standalone headcount.

GAIN's commercial model is performance-based: clients are charged only when agreed outcomes are achieved, with Cost Per Lead pricing disclosed for the Movistar account. The agency targets enterprise companies in sectors such as telecommunications (Movistar) and nonprofit (Ayuda en Acción), positioning itself as a results-aligned alternative to traditional fee-based media agencies and emphasizing transparency, integrated creative-performance-technology execution, and quantified growth as its primary value propositions.

Name

GAIN AGENCY

Legal name

GAIN Agency

Website

https://gain.agency

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GAIN Agency is a Madrid-based digital sales agency that drives enterprise customer acquisition through an integrated model combining creativity, performance media, and AI-powered lead qualification on a pay-for-results basis, operating as a brand within the t2³ ONE group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Performance marketing services
• Digital sales agency
• Lead generation services
• Creative design services
• Marketing technology solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-based Fees: Agency links its compensation directly to client objectives and results. Clients pay only upon success ('a éxito'), demonstrating a pay-for-performance model where the agency assumes risk in exchange for outcome-based fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

GAIN Agency is a Digital Sales Agency that drives client acquisition in the digital environment by combining creativity & design, performance marketing, and data & technology into an end-to-end incremental sales model. The agency manages every stage from initial advertising impact through lead capture, AI-powered lead qualification, intelligent routing to sales teams, and final conversion, often integrating call center operations. Compensation is tied directly to client results, operating on a pay-for-performance basis (e.g., Cost Per Lead).

Product overview

GAIN Agency operates as a Digital Sales Agency offering an integrated service model centered on three core capabilities: Creatividad & diseño (creative and design services), Performance (performance marketing), and Data & tecnología (data and technology). These are combined into an end-to-end incremental sales model that guides customers from advertising impact through to conversion, frequently involving call center integration. The agency is part of the t2ó ONE group and operates on a performance-based pricing model tied to client objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Creatividad & diseño (Creativity & Design) Creative studio service that uses experimentation and data analysis to produce digital assets driving measurable conversions and quantifiable growth for enterprise clients.
• Performance (Performance Marketing) Results-oriented campaign management across search engines, comparators, display, rich media, and social platforms, optimizing every euro of advertising investment for measurable outcomes.
• Data & tecnología (Data & Technology) Technology stack orchestration service that implements best-in-class martech solutions to accelerate customer acquisition and ensure measurement across all funnel stages.
• Modelo end-to-end (End-to-End Digital Sales Model) Integrated five-stage incremental sales service: traffic generation, lead capture, algorithmic AI-powered lead qualification, intelligent routing to sales teams, and personalized lead management to conversion, frequently integrating call center operations.

Quantifiable outcome

• Movistar achieved 150,000 leads on social media in one year (0 to 150,000)

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Google PartnercoreTechnology or IntegrationCertified Google Partner status indicating expertise in Google advertising platforms and products
• Microsoft PartnercoreTechnology or IntegrationMicrosoft Partner relationship indicating certified expertise in Microsoft advertising solutions including Bing and Microsoft Advertising platforms
• Meta PartnercoreTechnology or IntegrationCertified Meta Partner status for advertising on Facebook and Instagram platforms
• Bing PartnercoreTechnology or IntegrationBing advertising partner for search engine marketing on Microsoft Bing platform
• t2ó ONE GroupcoreStrategic or Co-development PartnerGAIN belongs to t2ó ONE, a group of leading marketing companies in technology, data, and media, with 500+ people in 10 countries. The group offers cutting-edge solutions through its family of brands.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Digitas: Publicis digital marketing network offering connected creative, data, and media services. Similar integrated creative-performance-technology positioning serving enterprise clients with measurable outcomes.
• Wpromote: US-based digital marketing agency specializing in performance media, SEO, and data-driven campaigns across search, social, and programmatic. Comparable in outcome-oriented GTM and platform certifications (Google Premier, Meta).
• Performics: Publicis-owned global performance marketing agency focused on outcomes-based digital campaigns, CRM, and media activation. Closely comparable to GAIN's pay-for-performance, end-to-end lead generation model serving enterprise clients.
• Merkle: Dentsu's data-driven performance and customer experience agency combining analytics, technology, and media. Comparable in its integration of AI-driven audience targeting, lead qualification, and measurement across digital channels.

Broad incumbents

• GroupM: WPP's media investment group overseeing media planning, buying, and performance at scale. Comparable as a broader incumbent offering overlapping performance media capabilities, though across a much wider portfolio.
• Havas Media: Global media agency network operating a 'Media Experiences' model that integrates creative, media, and data. Comparable in its end-to-end positioning and outcome-driven media approach.
• Dentsu: Global advertising network with a strong performance and digital transformation practice through Dentsu International and Merkle. Comparable as a large incumbent whose capabilities overlap with GAIN's integrated offering.

Regional players

• Territorio Creativo: Spanish digital transformation and marketing agency combining creativity, technology, and data. Comparable in offering an integrated creative-performance-technology stack for enterprise clients in Spain.
• Good Rebels: Spanish digital consultancy and creative agency with strong performance marketing and martech capabilities. Comparable as a domestic competitor serving enterprise clients across the Spanish-speaking market.
• Elogia: Spanish digital marketing agency offering performance, social media, and e-commerce services. Comparable as a Spain-based competitor targeting similar enterprise customers with digital performance offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gainagency_
• LinkedInlinkedin.com/company/gain-agency
• Instagraminstagram.com/gainagency_
• TikToktiktok.com/@gain.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAIN AGENCY