Galaxy Play

What Galaxy Play does

Galaxy Play (Công ty Cổ Phần Galaxy Play) is a Vietnamese online film and series streaming platform founded on 15 May 2014 and headquartered in Ho Chi Minh City, operating as a member of Galaxy Entertainment & Education JSC (GEE.,JSC). The platform offers a library of approximately 10,000 hours of licensed content spanning Vietnamese cinema, Hollywood blockbusters (Sony, Disney, Universal, MGM), anime (Crunchyroll), and Korean/Chinese dramas, distributed across iOS and Android apps, web, Smart TV apps (Samsung, Sony, TCL, Casper, LG, Skyworth), and Android Box. Technical features include 4K resolution, Dolby 5.1 surround sound, offline download for mobile, multi-device accounts (up to 5 device types, 4 simultaneous streams), and a dedicated Galaxy Kids library with parental PIN controls and age-based filtering.

The company generates revenue through a tiered SVOD model (Cao Cấp/Premium at 60,000 VND/month, Mobile at 20,000 VND/month, Siêu Việt at 149,000 VND/month, VIP, and Family bundles), a TVOD rental offering (Phim Thuê) priced at 19,000–65,000 VND per title with a 48-hour viewing window, an AVOD free ad-supported tier, and distribution partnerships with MobiFone (FIM30, GLC300, Mobile Plus) and VinaPhone (FIM2) via carrier billing. Galaxy Play positions itself as a premium product with exclusive domestic blockbusters (e.g., 'Mai' which crossed 500 billion VND in theatrical box office) and cross-promotional vouchers with sister company Galaxy Cinema.

The platform reports 13 million registered users and over 3 million cumulative paying subscribers as of 2024. GTM is a hybrid of self-serve product-led growth (freemium entry, upsell to paid tiers) and channel partnerships through telecom carriers and Smart TV OEMs. The company is privately held, with no venture capital funding disclosed.

Name

Galaxy Play

Legal name

Công ty Cổ Phần Galaxy Play

Website

https://galaxyplay.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Galaxy Play is a Vietnamese SVOD/TVOD streaming platform offering ~10,000 hours of licensed film and series content to Vietnamese consumers via mobile apps, Smart TVs, and telecom carrier bundles, with 3M+ paying subscribers.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Transactional VOD Distribution (TVOD) (MPADAJAF)

akta.pro secondary industry

Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)

Keywords

• Video streaming service
• Subscription video on demand
• Movie rental platform
• Telecom bundled streaming
• Vietnamese film library

Headquarters

HQ city

Thành Phố Thủ Đức, Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Video on Demand (SVOD): Monthly subscription tiers (Cao Cấp/Premium, Siêu Việt, VIP, Galaxy Kids, Mobile, Family bundles) providing unlimited access to the content library. Renews monthly or annually. Primary revenue driver.
2. Transaction Video on Demand (TVOD) - Rental: Pay-per-film rental (Phim Thuê) for individual titles, ranging from 19,000 VND to 65,000 VND. Films remain available for 48 hours after first playback. Provides access to newly released films not included in subscription tiers.
3. Telecom Carrier Bundles: Revenue shared with MobiFone (FIM30, Mobile Plus packages) and VinaPhone (FIM2 package) where Galaxy Play content is bundled with carrier data plans. Customers pay carriers who remit to Galaxy Play.
4. Smart TV OEM Bundles: Partnership with Casper Smart TVs offers free Galaxy Play premium access bundled with TV purchase, driving subscriber acquisition through hardware channel.
5. Advertising (AVOD): Free ad-supported content library (Phim Không Mất Phí / AdsVOD) generating ad revenue from viewers who do not subscribe.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Galaxy Play is a Vietnamese online video streaming platform offering subscription-based (SVOD) and rental-based (TVOD) access to over 10,000 hours of licensed content including Vietnamese cinema blockbusters, Hollywood films (Sony, Disney, Universal, MGM), Asian dramas, anime, and a dedicated children's library (Galaxy Kids). The platform supports 4K resolution with Dolby 5.1 audio, multi-device access, offline downloads, and is distributed via web, mobile apps, Smart TV apps, telecom carrier bundles, and Smart TV OEM partnerships.

Product overview

Galaxy Play is Vietnam's leading online movie streaming platform operated by Galaxy Entertainment and Education JSC (GEE). The platform offers over 10,000 hours of licensed content organized into multiple subscription tiers: Galaxy Play Cao Cấp (60,000 VND/month), Galaxy Play Mobile (20,000 VND/month), Galaxy Play Siêu Việt (149,000 VND/month), and Galaxy Play VIP. The service includes individual movie rentals (Phim Thuê) ranging from 19,000-65,000 VND per title, with new releases available shortly after theatrical debut. Galaxy Kids (add-on module for children 0-12) provides age-appropriate content with parental controls. Telecom partnerships with MobiFone (FIM30 package) and VinaPhone (FIM2 package) enable carrier billing integration. Content library features Vietnamese cinema blockbusters, Hollywood/Disney films, Asian dramas, and anime. Technical features include 4K video support and Dolby 5.1 audio.

Differentiator

Problem solved

Functional benefit

Products and services

• Galaxy Play Cao Cấp (Premium) Subscription Monthly premium subscription tier offering full access to the Galaxy Play content library including Vietnamese blockbusters, Hollywood films, Disney content, and Asian dramas. Priced at 60,000 VND/month for new subscribers (50,000 VND/month legacy pricing retained for existing auto-pay subscribers). Currently promoted at 79,000 VND/month with a free Galaxy Cinema ticket included.
• Galaxy Play Mobile Subscription Lower-tier mobile-optimized subscription at 20,000 VND/month for new subscribers (10,000 VND/month legacy). Designed for smartphone and tablet viewing.
• Galaxy Play Siêu Việt Subscription Premium subscription tier at 149,000 VND/month (promotional 129,000 VND/month) including Mobile Premium content catalog, exclusive Vietnamese and Asian drama rentals, ad-free viewing, and a free Galaxy Cinema ticket plus popcorn voucher. Supports up to 5 device types and 4 simultaneous streams.
• Galaxy Play VIP Subscription Top-tier subscription with 50% discount available through LynkID loyalty points redemption (1,000 promo codes, valid until 31/12/2025). Premium access to all content including exclusive Vietnamese and international blockbusters.
• Galaxy Kids Dedicated children's content library for ages 0-12 with age-based filtering (0-5, 6-9, 10-12), parental PIN controls, viewing history monitoring, and curated educational content. Available as a standalone subscription or bundled into Family packages (Cao Cấp Family, Siêu Việt Family, VIP Family).
• Phim Thuê (Movie Rental / TVOD) Pay-per-film rental service for newly released theatrical titles. Prices range from 19,000 to 65,000 VND per film (e.g., Spider-Man: No Way Home at 19,000 VND; Madame Web at 29,000 VND; Thiên Đường Màu at 65,000 VND). Rented films remain available for 48 hours from first playback. No subscription required.
• Gói FIM30 (MobiFone Carrier Bundle) Telecom bundle with MobiFone at 100,000 VND/month. Includes Galaxy Play Premium subscription, free 3G/4G data for Galaxy Play app usage, and 2.5 GB monthly data for general internet. Auto-renews via SMS "DK_FIM30" to 999.
• Gói FIM2 (VinaPhone Carrier Bundle) Telecom bundle with VinaPhone at 59,000 VND/month. Includes Galaxy Play Premium subscription and 1 GB monthly 3G/4G data. Auto-renews via SMS "FIM2" to 888.
• Phim Không Mất Phí (Ad-Supported Free Tier / AVOD) Free ad-supported content library (AdsVOD) allowing viewers to watch films without a subscription in exchange for advertising exposure. Serves as the freemium entry funnel to upsell to paid SVOD tiers.
• Phim Gói (Subscription Movie Bundle) Monthly subscription movie package at 79,000 VND/month offering unlimited access to thousands of films including Vietnamese blockbusters, exclusive Galaxy Play series, Hollywood/Disney selections, and Asian dramas.
• Galaxy Play Mobile Plus Mobile-focused package for MobiFone subscribers. Includes mobile premium content, free data when using the Galaxy Play app, and 1 free movie rental. Available with MobiFone packages GX159, GLX179, GLC300, and similar.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Sony PicturescoreTechnology or IntegrationMajor international content licensing partner for Hollywood films. Galaxy Play distributes Sony-produced films including Spider-Man franchise titles and other Sony catalog content on its platform.
• DisneycoreTechnology or IntegrationInternational content licensing partner providing Disney-produced films and franchises available on the Galaxy Play platform.
• Universal PicturescoreTechnology or IntegrationHollywood content licensing partner for Universal Pictures films distributed on Galaxy Play's streaming platform.
• MGMcoreTechnology or IntegrationHollywood studio content licensing partner providing MGM film catalog access for Galaxy Play subscribers.
• CrunchyrollcoreTechnology or IntegrationAnime content partnership providing access to Crunchyroll's anime library within the Galaxy Play platform, accessible via dedicated browse section.
• MobiFonecoreChannel Partner/ Reseller/ DistributorTelecom carrier partnership offering Galaxy Play bundled with data plans (FIM30 at 100,000 VND/month; Mobile Plus packages; GLC300 with Siêu Việt). Includes free data for Galaxy Play access and bundled data packages. Major subscriber acquisition channel.
• VinaPhonecoreChannel Partner/ Reseller/ DistributorTelecom carrier partnership (FIM2 at 59,000 VND/month) bundling Galaxy Play Premium with VinaPhone data plans. SMS registration via FIM2 to 888. Secondary telecom channel partner.
• CaspermajorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership bundling Galaxy Play Premium access (1 month premium + 5 months basic) with Casper Smart TV purchases. Includes QR code activation via smartphone.
• SamsungmajorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership for Galaxy Play app availability on Samsung Smart TV platform in Vietnam.
• LGmajorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership for Galaxy Play app availability on LG Smart TV platform in Vietnam.
• Sony (TV manufacturer)majorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership for Galaxy Play app availability on Sony Smart TV platform in Vietnam.
• TCLmajorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership for Galaxy Play app availability on TCL Smart TV platform in Vietnam.
• SkyworthminorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership for Galaxy Play app availability on Skyworth Smart TV platform in Vietnam.
• AsanzominorChannel Partner/ Reseller/ DistributorSmart TV OEM partnership for Galaxy Play app availability on Asanzo Smart TV platform in Vietnam.
• FPTminorChannel Partner/ Reseller/ DistributorDistribution partnership through FPT's technology and entertainment distribution network in Vietnam.
• MyTVminorChannel Partner/ Reseller/ DistributorIPTV/OTT distribution partnership through MyTV platform for Galaxy Play content access.
• MobifoneminorChannel Partner/ Reseller/ DistributorMobile carrier distribution through Mobifone's network for Galaxy Play bundled packages.
• Galaxy CinemacoreGTM or Marketing PartnerTheatrical-to-streaming cross-promotion with Galaxy Cinema. Cinema ticket buyers receive Galaxy Play Premium voucher codes; premium subscribers receive free cinema tickets. Both owned by Galaxy Entertainment & Education Group (GEE).
• LynkIDminorGTM or Marketing PartnerLoyalty points partnership offering Galaxy Play VIP subscriptions at 50% discount when redeemed via LynkID points. Limited to 1,000 codes, valid until 31/12/2025.
• California Fitness & YogaminorGTM or Marketing PartnerCross-industry wellness partnership offering Galaxy Play subscribers 30 days of complimentary gym/yoga/group fitness access at California Fitness centers across Vietnam.
• VNG (formerly VNG Corporation)majorStrategic or Co-development PartnerGaming and entertainment technology partnership. VNG's 'Chơi Ngay' game portal was integrated into Galaxy Play but is being sunset on 20/01/2026. New collaborative projects planned for 2026.
• DolbycoreTechnology or IntegrationTechnology licensing for Dolby 5.1 surround sound audio on Galaxy Play platform, providing differentiated cinematic audio experience in Vietnam.
• Google PlayminorChannel Partner/ Reseller/ DistributorAndroid app store distribution for Galaxy Play mobile application in Vietnam.
• Apple App StoreminorChannel Partner/ Reseller/ DistributoriOS app store distribution for Galaxy Play mobile application in Vietnam.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyTV (VNPT): MyTV is the IPTV/streaming service of Vietnam Posts and Telecommunications Group (VNPT), one of Vietnam's largest state-owned telcos. It is listed as a Galaxy Play distribution partner and competes as another telco-anchored streaming option for Vietnamese consumers.
• VTVcab ON: VTVcab ON is the streaming OTT arm of Vietnam Cable Television (VTVcab), offering both live TV and on-demand video content to Vietnamese subscribers. It overlaps with Galaxy Play's video-on-demand offerings and competes for similar household streaming budgets in Vietnam.
• VieON: VieON is a Vietnamese streaming platform providing on-demand films, TV series, and live TV channels to consumers, with subscription tiers and partnerships with Vietnamese telcos. It competes directly with Galaxy Play for the same Vietnamese household and mobile streaming audience.
• FPT Play: FPT Play is a leading Vietnamese OTT streaming platform operated by FPT Telecom, offering SVOD/TVOD content including Vietnamese films, international series, sports, and kids' programming. It directly competes with Galaxy Play for Vietnamese subscribers and bundles with FPT's telecom/Pay-TV services — the same carrier-bundle strategy Galaxy Play employs with MobiFone/VinaPhone.
• Clip TV: Clip TV is a Vietnamese OTT streaming service from VNG (a major local tech/entertainment company) offering SVOD and TVOD across Vietnamese and Asian content. It targets the same Vietnamese consumer base as Galaxy Play with similar pricing tiers and telco bundle partnerships, making it a close direct competitor.

Regional players

• iQIYI: iQIYI is a leading Chinese streaming platform that has expanded across Southeast Asia with localized Asian content offerings. It competes with Galaxy Play for Asian-drama and Chinese-content viewers in Vietnam and the broader region.
• Viu: Viu is a PCCW-owned OTT streaming service focused on pan-Asian content (Korean, Chinese, Japanese dramas) with strong presence across Southeast Asia including Vietnam. It is a regional peer competing for the same Asian-drama-loving audience segment that Galaxy Play serves.

Broad incumbents

• Netflix: Netflix is the global SVOD incumbent that has been actively expanding in Vietnam with localized content, mobile-only plans, and Vietnamese originals. It competes with Galaxy Play for higher-ARPU Vietnamese streaming subscribers while operating at vastly greater scale.
• Amazon Prime Video: Amazon Prime Video is a global SVOD incumbent expanding in Southeast Asia, including licensed and original content in Vietnam. It overlaps with Galaxy Play's premium and international-film positioning and represents a competitive threat at the higher ARPU end of the market.
• Disney+: Disney+ is a global streaming incumbent whose core Disney/Pixar/Marvel/Star Wars catalog is a key component of Galaxy Play's licensed offering; its expansion into Southeast Asia creates both partnership opportunity and direct competitive threat to Galaxy Play's premium Vietnamese subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoOHTQr1k_9zBjh9D81RpsA
• Facebookfacebook.com/galaxyplayvn
• Instagraminstagram.com/galaxyplayvn
• TikToktiktok.com/@galaxyplayofficial
• LinkedInlinkedin.com/company/galaxyplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxy Play