What Gallagher Power Fence Inc does

Gallagher Power Fence Inc is the US operating entity of Gallagher Group Limited, a privately held New Zealand-founded animal management company that has operated continuously since 1938. Headquartered in Riverside, Missouri, the company provides integrated solutions for livestock farmers, equine operators, lifestyle and small farm owners, and regenerative agriculture operations. Its portfolio spans electric fencing systems (110V, solar, multi-powered, and battery energizers plus permanent and portable fencing hardware), weighing and electronic identification (EID) equipment, water management systems including satellite-connected liquid level monitoring, the eShepherd GPS-based virtual fencing platform, Goodnature smart pest traps, Miraco livestock waterers, and the Animal Performance software suite with companion iOS and Android applications. The underlying technology architecture is a platform-plus-modules model in which connected hardware (i Series fence monitoring, Lithium Solar energizers, Auto Weigher) feeds telemetry into the Animal Performance software hub, enabling integrated livestock data collection and management.

The business model is primarily hardware sales (energizers, posts, insulators, wires, gates, scales, EID readers, waterers, traps) supplemented by recurring software revenue through Animal Performance and the i Series Devices App. Go-to-market combines a nationwide authorized US dealer network with territory managers who provide direct enterprise-level system selection advice and training, an owned e-commerce storefront for SMB and individual consumers, and international distribution across New Zealand, Australia, Canada, Chile, Argentina, and Europe. Pricing is quote-based through the dealer channel rather than publicly listed, with bundles, promotions, and clearance items available online. Customer segments are vertically segmented by use case, with livestock farmers and ranchers as the primary audience, followed by equine operations, lifestyle/small farm owners, and regenerative agriculture operations. No public financial disclosure, funding rounds, named enterprise customers, or M&A activity are present in the available data, limiting external visibility into unit economics or growth rates.

Name

Gallagher Power Fence Inc

Legal name

Gallagher Group Limited

Website

https://gallagherusa.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Gallagher Power Fence Inc is the US subsidiary of New Zealand-based Gallagher Group Limited, providing electric fencing, weighing and EID equipment, water monitoring, virtual fencing, and farm management software to livestock farmers, equine operators, and regenerative agriculture producers through a nationwide dealer network and e-commerce channel.

Ownership category

akta.pro rank

Product category

Livestock Electric Fencing and Animal Management Equipment

NAICS

Agricultural Implement Manufacturing (33311), Horses and Other Equine Production (112920)

SIC

Farm Machinery & Equipment (3523), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock & Dairy Equipment (IMAHACAG), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Electric fencing systems
• Livestock weighing equipment
• Electronic identification tags
• Virtual fencing technology
• Animal management solutions

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Electric Fencing Products: Sale of fence energizers (110V, solar, battery, multi-powered), fencing hardware, posts, insulators, wires, gates, and accessories for permanent and portable livestock fencing applications
2. Weighing and EID Equipment: Sale of scale heads, data collectors, EID tag readers, load bars, platforms, and weighing accessories for livestock management
3. Water Management Systems: Sale of tank level monitors, satellite liquid monitoring systems, automatic waterers, and associated valves and accessories
4. Software and Apps: Animal Performance software and i Series Gallagher Devices app for farm management and fence monitoring
5. Pest Control Products: Goodnature rat, mouse, and squirrel traps along with replacement pastes and CO2 canisters

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gallagher Power Fence Inc designs, manufactures, and sells electric fencing systems, weighing and electronic identification (EID) equipment, virtual fencing solutions, wireless water monitoring systems, automatic waterers, and pest control traps for livestock operations. The company also provides connected software including the Animal Performance farm management application and the i Series Gallagher Devices app, enabling farmers to remotely monitor fences, track livestock, and collect performance data. The product range is sold to livestock farmers, ranchers, equine operators, and small farm owners through a nationwide authorized dealer network, territory managers, and a direct e-commerce storefront.

Product overview

Gallagher Power Fence Inc offers a comprehensive animal management platform with multiple integrated product lines. The core portfolio includes: electric fencing solutions (energizers, posts, insulators, wire, gates) available in permanent, portable, equine, and wildlife exclusion configurations; virtual fencing via the eShepherd neckband system; weighing and EID equipment for livestock data collection; fence monitoring through the i Series Energizer System; wireless liquid level monitoring using satellite technology; automatic watering solutions; and Goodnature pest control traps. The Animal Performance App serves as the central software hub, integrating data from weighing and EID products to track livestock performance. Gallagher operates as a platform-plus-modules architecture where software integration connects hardware products, enabling farmers to monitor and manage animal management operations digitally. Since 1938, the company has specialized in electric fencing, weighing, electronic identification, data collection, and wireless water monitoring systems.

Differentiator

Problem solved

Functional benefit

Brands

• eShepherd: Virtual fencing solution that allows tracking, managing, and moving animals with the touch of a button.
• i Series
• Goodnature
• Miraco

Products and services

• eShepherd Virtual Fencing GPS-based virtual fencing solution that allows farmers to track, manage, and move livestock using neckband collars controlled via smartphone, eliminating the need for physical fencing in grazing management.
• i Series Energizer Fence Monitoring System Remote fence monitoring system that delivers real-time alerts and energizer status to farmers via connected devices, enabling digital oversight of electric fence performance.
• Lithium Solar Fence Energizers Solar-powered fence energizers using lithium battery technology, designed for portable and managed grazing applications where mains power is unavailable.
• Animal Performance Software All-in-one hardware and software solution enabling farmers to track livestock performance, collect growth data, and make data-driven decisions to improve profitability.
• Satellite Liquid Monitoring System Wireless tank level monitoring system using satellite connectivity to track water and fluid levels remotely across distributed farm locations.
• Goodnature Smart Pest Traps Automatic rat and mouse traps including A24 and A18 models with CO2-powered humane pest control devices and replacement pastes/canisters for farms and properties.
• Electric Fencing Products Complete electric fencing solution including 110 Volt, Solar, Multi-Powered, and Battery energizers, plus permanent fencing components (clamps, posts, strainers, insulators, offsets, gates) and portable fencing options (tapes, wires, reels, netting, kits).
• Weighing and EID Equipment Livestock weighing and electronic identification solutions including scale heads, data collectors, EID tag readers, load bars, platforms, sheep auto drafters, and the Auto Weigher for remote weighing.
• Automatic Livestock Watering Products (Miraco) Livestock water management solutions including ball waterers, open trough waterers, horse waterers, swine waterers, pet waterers, valves, floats, and repair kits.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• John Deere (Precision Ag): Global precision agriculture leader with farm management software, telematics, and connected equipment. A broad incumbent that increasingly encroaches on livestock-adjacent data and analytics, complementing and competing with parts of Gallagher's stack.
• Smartbow (Zoetis): Zoetis-owned dairy cow monitoring platform using ear-tag sensors for heat detection and health alerts. Adjacent to Gallagher's EID and Animal Performance offerings, anchored by a large incumbent in animal health.

Direct peers

• Tru-Test Group (Datamars): New Zealand-based provider of livestock weighing, EID tag readers, and milk metering under the Datamars umbrella. Closest direct competitor to Gallagher's weighing and EID product line, with similar global agricultural reach.
• Nofence: Norwegian company pioneering GPS-based virtual fencing for cattle and sheep using solar-powered collars. Direct competitor to Gallagher's eShepherd virtual fencing platform with comparable technology approach.
• Ritchie Livestock Waterers: US manufacturer of automatic livestock waterers and watering systems competing with Gallagher's Miraco and water management product line for cattle, equine, and livestock producers.
• Zareba Systems: US manufacturer of electric fence energizers, chargers, and related containment products for farm, ranch, and residential use. A direct competitor to Gallagher in the energizer and fence system category.
• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification (visual and EID tags) and increasingly in animal monitoring sensors. Overlaps with Gallagher's EID and traceability offerings and competes in the integrated livestock data stack.
• Premier1Supplies: US-based retailer and supplier of electric fencing, livestock equipment, and poultry supplies serving sheep, goat, and small ruminant producers. Directly comparable to Gallagher in core electric fencing products, though more retail/online-led and smaller in scale.

Emerging players

• Halter: New Zealand-based virtual fencing and cattle management startup using GPS collars and a software platform. Competes directly with eShepherd in the virtual fencing category, though focused on dairy and beef in NZ and expanding globally.

Others

• Goodnature (standalone reference): New Zealand-origin manufacturer of CO2-powered humane rodent traps, now operating as a sub-brand inside Gallagher. Included as an ecosystem peer for the pest control product line within Gallagher's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GallagherNA
• YouTubeyoutube.com/user/GallagherAMS
• Facebookfacebook.com/GallagherAnimalManagementNorthAmerica
• LinkedInlinkedin.com/company/gallagher-power-fence-inc
• Instagraminstagram.com/gallagheram.na

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallagher Power Fence Inc