Game Over

What Game Over does

Game Over (legal entity GAMEOVER ENTERTAINMENT S.L.) is an Ibiza-headquartered experiential marketing and event production company operating inside electronic music and nightlife culture. Founded in 2016 as the formalized outgrowth of Space Ibiza-era work, the company manages five proprietary event brands (Game Over, LiFT, One Night Stand, Wildchild, Fanzone) plus the flagship PURE partnership with Carl Cox, and produces or supports 500+ events for a cumulative 1M+ attendees across Ibiza, Dublin, London, and Miami. Its service portfolio spans brand partnerships, experiential marketing activations, street team deployment and field sales, full-service event production, pop-up activations, and artist/venue relations, with clients including Unilever/Magnum, Red Bull, Pioneer DJ, Defected Records, STËLZ Hard Drinks, and venues such as Pacha, Amnesia, Privilege, DC-10, Heart, and O Beach.

The company's underlying technology layer is AAA: Access All Areas, a proprietary NFC-powered platform launched in 2022 that connects fans to artists, venues, and brands through tap-to-unlock experiences (exclusive content, guestlist access, merchandise drops, real-time activations) and provides campaign-level tracking of ticket sales, app downloads, and conversions across client programmes. The technology is differentiated as a physical-digital integration layer for nightlife environments rather than a standalone software product.

Game Over's business model is professional services-led: revenue is generated through project-based fees for brand partnership programmes, event production fees, venue partnerships, ticket and sponsorship revenue from in-house event brands, and emerging transaction fees from a 2024-launched boutique product distribution arm that handles functional drinks, wellness products, and supplements in nightlife environments. Pricing is quote-based and project-specific with no public tiers, and go-to-market is relationship-driven, relying on cultural credibility, word-of-mouth referrals, and the in-house brands as proof of capability rather than traditional marketing. The company operates with a small senior team (8 employees) across offices in Ibiza, Dublin, and Barcelona, and is privately held with no disclosed external investment.

Name

Game Over

Legal name

GAMEOVER ENTERTAINMENT S.L.

Website

https://gameover.fm

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Game Over is an Ibiza-based experiential marketing and event production company that operates five proprietary electronic music event brands and delivers brand partnership activations, street team campaigns, and event production for consumer brands, artists, and venues in global nightlife culture.

Ownership category

akta.pro rank

Product category

Experiential Marketing & Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industry

After-Hours Clubs (MPAGAIAK)

Keywords

• Experiential marketing services
• Event production
• Brand activations
• Street team deployment
• Nightlife marketing

Headquarters

HQ city

Jesús, Ibiza

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Partnerships & Experiential Marketing: Long-term partnerships between consumer brands and electronic music culture, delivering experiential marketing activations, street team deployments, and field sales programmes. Revenue generated through project fees, programme management fees, and per-activation pricing.
2. Event Production: Full-service event production for electronic music culture, including artist booking, venue selection, production, promotion, and on-site operations. Revenue from production fees, venue partnerships, and ticket revenue share.
3. Product Distribution & Activation: Functional product distribution in nightlife environments for energy drinks, wellness products, and supplements. Revenue through distribution fees, placement fees, and volume-based pricing.
4. In-House Event Brands: Operation of five proprietary event brands (Game Over, One Night Stand, Wildchild, Fanzone, LiFT) generating revenue through ticket sales, artist fees, and brand sponsorships attached to these properties.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Game Over is an Ibiza-based event production and brand partnership company that builds and operates electronic music event brands and delivers experiential marketing, brand activation, and street team programmes for consumer brands and artists in nightlife environments. The company leverages proprietary NFC technology (AAA: Access All Areas) to connect fans with artists, venues, and brands through tap-to-unlock activations, while also running five in-house event brands and providing end-to-end execution from concept through on-site delivery.

Product overview

Game Over operates as an Ibiza-based event production and brand partnership company managing five distinct in-house event brands (Game Over, LiFT, One Night Stand, Wildchild, Fanzone) alongside a proprietary NFC technology platform (AAA: Access All Areas). The company also delivers six core service offerings: Brand Partnerships, Experiential Marketing, Street Teams & Field Sales, Electronic Music Events, Product Distribution & Activation, and Artist & Venue Relations. The in-house brands span different electronic music genres and serve different community needs, while AAA provides the technology layer connecting physical events to digital fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• One Night Stand: Event brand for emerging talent and real culture. Toured multiple clubs across Ibiza in a single summer, anchored at DC10, Heart Ibiza, Miami WMC and Fabric London.
• LiFT
• Wildchild
• Fanzone
• PURE
• AAA: Access All Areas

Products and services

• Game Over (flagship event brand) Flagship event brand established in 2016, born from the closure of Space Ibiza, delivering 200+ events across Ibiza and establishing cultural institution status in the island's nightlife.
• LiFT Winter event concept created in 2017 to keep Ibiza's dedicated party crews dancing between seasons, filling the gap when the rest of the industry goes home.
• One Night Stand Event brand for emerging talent and real culture, launched in 2018 as the first event brand to tour multiple clubs across Ibiza in a single summer, expanded to Dublin, Miami, and London.
• Wildchild Accessible bumpy house and garage concept launched in 2019 at Heart Ibiza and later expanded to O Beach Ibiza, championing underground sounds with raw energy on the dancefloor.
• Fanzone Community-first brand launched in 2021 during the pandemic, evolved from digital to hybrid to full-scale events, building loyalty when the industry needed it most.
• AAA: Access All Areas Proprietary NFC-powered platform connecting fans directly to artists, venues, and brands through tap-to-unlock activations, guestlist access, merchandise drops, and real-time campaign tracking.
• Brand Partnerships Long-term partnership service connecting consumer brands with nightlife and electronic music culture through strategy, venue and festival partnerships, artist collaborations, and ongoing programme management.
• Experiential Marketing On-the-ground activations designed for demanding real-world conditions including event-based brand activations, pop-up experiences, sampling programmes, and immersive brand environments.
• Street Teams & Field Sales Trained teams deployed across clubs, festivals, venues, and urban environments for product sampling, direct sales, and direct consumer engagement executed by people who understand the culture.
• Electronic Music Event Production Full-service event production inside electronic music culture including artist booking, venue selection, promotion, and on-site operations and logistics.
• Product Distribution & Activation Functional product distribution in demanding real-world conditions, placing energy drinks, wellness products, supplements, and ice pops in nightlife environments at peak consumer engagement moments.
• Artist & Venue Relations Established relationships with artists, agents, and venues defining electronic music culture; provides introductions, venue access, negotiations, and relationship management.
• Pop-Up & Activation Production Limited-run activations, pop-ups, and installations built for flexible, rapid deployment in high-impact moments and unexpected spaces.

Quantifiable outcome

• 40,000+ direct consumer interactions for Hydro:ICE campaign
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Carl CoxcoreStrategic or Co-development PartnerLong-standing artist partnership dating back to Space Ibiza era. Game Over managed Carl Cox's residency and continues to operate PURE Carl Cox events at Privilege Ibiza (10,000 capacity). Delivered global live streams with Carl Cox to millions of viewers. First event was Carl Cox's official afterparty at Benimussa Park with 6,000 attendees.
• Magnum Ice Cream (Unilever)coreStrategic or Co-development PartnerEnd-to-end season-long launch and activation programme for Hydro:ICE by Magnum across Ibiza's most demanding environments. Daily operations across clubs, terraces and street-level touchpoints. 40,000+ direct consumer interactions, 15+ venue partnerships, 92% positive response rate.
• ResistancecoreStrategic or Co-development PartnerOn-the-ground partner in Ibiza since 2017. Full-scope on-island execution including offline advertising, staffing, guestlist management, merchandise printing and distribution, community building, and weekly strategic consultancy. Multiple seasons and venues delivered.
• Defected RecordsmajorStrategic or Co-development PartnerComplete on-island PR activation for Defected residency at Pacha Ibiza. Full PR campaign throughout the season, building brand awareness and deepening the Pacha partnership.
• ClaptonemajorStrategic or Co-development PartnerStreet promotion, image teams, models, and pirate ship video activation for Claptone Masquerade residency across Pacha and Amnesia. Multi-venue campaign delivering promotional content and elevating brand image.
• STËLZ Hard DrinksmajorChannel Partner/ Reseller/ DistributorStrategic consultancy and boutique distribution for Dutch drinks brand STËLZ entering the Ibiza market. Connected brand to multiple live venues and festivals. Drove sales volume through Game Over's new boutique distribution arm.
• Pacha IbizacoreStrategic or Co-development PartnerVenue partnership for multiple residencies including PURE Carl Cox, Defected, and Claptone Masquerade. Provides primary event venue for brand activation programmes.
• Privilege IbizacoreStrategic or Co-development PartnerLandmark venue partnership for PURE Carl Cox shows (10,000 capacity, both packed out) and Resistance Ibiza debut. 10,000 capacity venue requiring sophisticated operational execution.
• Amnesia IbizamajorStrategic or Co-development PartnerVenue partnership for Hydro:ICE activations and Claptone Masquerade residency. Key venue for brand activation and experiential marketing programmes.
• DC-10 IbizamajorStrategic or Co-development PartnerVenue partnership for One Night Stand events. Iconic Ibiza venue known for intimate electronic music experiences.
• Heart IbizamajorStrategic or Co-development PartnerVenue partnership for One Night Stand and Wildchild events. Historic collaboration on multiple seasons and event productions.
• O Beach IbizamajorStrategic or Co-development PartnerVenue partnership for Wildchild daytime pool party events. Platform for bumpy house and garage concept in outdoor pool environment.
• Tipic Club FormenteramajorStrategic or Co-development PartnerFull bookings, operations, ticketing, and marketing for Tipic's Formentera season. Complete season delivery managing an external venue partnership and bold market entry.
• Pioneer DJminorStrategic or Co-development PartnerBrand partnership and equipment integration in events and activations. Global DJ equipment manufacturer.
• Red BullmajorStrategic or Co-development PartnerBrand partnership for activations in nightlife environments. Global energy drink brand with extensive event and sports sponsorship portfolio.
• IMS IbizaminorStrategic or Co-development PartnerInternational Music Summit Ibiza - industry partnership and event support. Key electronic music industry platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DICE: Event discovery and ticketing platform focused on nightlife, live music, and electronic music. Direct comparable on the technology-and-events intersection, with overlapping venue relationships and nightlife cultural credibility.
• Native: Music and culture marketing agency working with artists, venues, and brands on campaigns and activations. Direct peer for the brand-partnership and experiential-marketing layer of Game Over's service offering.
• Boiler Room: Electronic music media platform and event producer with deep ties to underground electronic music culture. Comparable on cultural credibility, artist relationships, and brand sponsorship attached to electronic music audiences.
• Pollen: Experiences and travel platform curating festival and event packages for electronic music fans globally. Comparable in combining event production with brand sponsorship and consumer-facing ticketing — overlapping with Game Over's owned-event and brand-partnership model.
• The Night League: Ibiza-based event production and brand activation company operating IMS, Medusa, and other major electronic music properties. Direct competitor for venue access, artist relationships, and CPG brand partnerships across Ibiza's top clubs.
• Three Media Group: Music marketing and experiential agency delivering brand activations within electronic music culture. Direct peer for the brand partnerships and experiential marketing service line Game Over offers to consumer brands like Red Bull and Unilever.

Broad incumbents

• Resident Advisor: Leading electronic music media platform and ticketing provider with deep club-culture credibility. Comparable on the audience-and-electronic-music intersection; overlapping on venue promotion and artist relationship infrastructure.
• Beatport: Electronic music marketplace and event platform serving DJs, producers, and fans. Overlaps with Game Over on electronic music cultural infrastructure and potential event/activation partnership opportunities.
• Live Nation: Global live entertainment giant operating festivals, venues, and ticketing. Overlaps broadly with Game Over's event production and brand activation work but at vastly larger scale; represents both competitive threat and potential acquisition pathway.

Regional players

• Pacha Group: Iconic Ibiza-based nightlife and hospitality group operating Pacha Ibiza and expanding globally. Functions as both a key venue partner and adjacent operator in Ibiza's nightlife economy, with overlapping brand-sponsorship relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gameover_fm
• YouTubeyoutube.com/@gameover.fm_
• Facebookfacebook.com/gameover.fm
• LinkedInlinkedin.com/company/gameover
• Instagraminstagram.com/gameover.fm
• TikToktiktok.com/@gameover.fm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Over