Garden State Honda

What Garden State Honda does

Garden State Honda is a privately-held, single-location authorized Honda automobile dealership headquartered at 800 Route 3 West in Clifton, New Jersey. Founded in 2004 and operating with approximately 78 employees, the dealership serves individual retail consumers across the NJ/NY metro area including Passaic, Paramus, Paterson, Newark, and surrounding communities. Its core business spans new Honda vehicle sales across the full Honda lineup (Accord, Civic, CR-V, HR-V, Pilot, Odyssey, Ridgeline, plus hybrid variants and the Prologue all-electric SUV), a multi-brand pre-owned vehicle operation that includes Honda Certified Pre-Owned inventory, a factory-trained service and parts department using genuine Honda parts, and an on-site finance department offering leasing, financing, and credit-challenged buyer options. Revenue is generated through one-time vehicle sales transactions, recurring service and parts work, and finance/insurance product fees from lending partners.

The dealership's technology footprint is standard for franchised auto retail: a DealerOn-built website with online inventory search, virtual test drives, Honda's Dreamshop configuration tool, and the Honda Recall Center portal. Operational integrations include TransUnion for credit application processing, CarFax for pre-owned vehicle history reporting, and SunBit for pay-over-time service financing. Distribution is exclusively through the physical Clifton dealership, supplemented by phone-based sales and service support and television advertising. The dealership markets to local communities through service specials, military and graduate programs, and Honda manufacturer incentives.

In 2025, Garden State Honda relocated to a brand-new facility and expanded its product offering to include the Honda Prologue electric SUV and references to the Honda 0 Series future EV platform, indicating an ongoing capital investment cycle and a positioning for Honda's electrification roadmap. No parent company, franchise group, or institutional investor has been identified in the source data, and the dealership appears to be independently owned and operated with no disclosed revenue, funding, or M&A activity.

Name

Garden State Honda

Legal name

Garden State Honda

Website

https://gardenstatehonda.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Garden State Honda is a privately-held, single-location authorized Honda dealership in Clifton, New Jersey, serving individual retail consumers with new and pre-owned Honda vehicles, factory-trained service, parts, and finance offerings across the NJ/NY metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including Accord, Civic, CR-V, HR-V, Pilot, Odyssey, Ridgeline, Passport, Prologue (electric), and specialty variants like Civic Type R and hybrid models. Revenue generated from vehicle sales at negotiated or MSRP prices.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles. Includes Honda vehicles as well as select other brands. Provides credit-challenged financing options for buyers.
3. Service and Parts: Vehicle maintenance and repair services performed by Honda factory-trained technicians. Uses genuine Honda parts and accessories. Services include oil changes, brake service, timing belt replacement, alignment, tire service, battery service, transmission service, and more.
4. Finance and Insurance Products: Vehicle financing through lending partners. Trade-in valuation services (Kelley Blue Book Instant Cash Offer). Credit applications and pre-approval services. Lease return handling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Garden State Honda is an authorized Honda dealership that sells the full new Honda lineup (sedans, SUVs, minivans, trucks, hybrid variants, and the all-electric Honda Prologue), a multi-brand pre-owned and Honda Certified Pre-Owned inventory, and the Honda Motocompacto electric scooter. The dealership also operates a factory-trained service department using genuine Honda parts, a Honda Authorized Tire Center, and an on-site finance department providing vehicle financing, leasing support, trade-in valuation, credit-challenged financing, and SUNBIT pay-over-time service financing.

Product overview

Garden State Honda is a single-location Honda automobile dealership in Clifton, New Jersey, operating as a franchise dealer for the Honda brand. Its product portfolio is organized as a unified dealership offering centered on new and pre-owned vehicle sales (spanning the full Honda model lineup — sedans, SUVs, minivans, and trucks — in addition to hybrid and all-electric vehicles) alongside integrated service, parts, and finance departments. The dealership's core revenue-generating products are new Honda vehicle sales and pre-owned vehicle sales (both Honda and multi-brand), supported by a Honda Authorized Tire Center, a full-service maintenance and repair department using genuine Honda parts, and an on-site finance department. Supplemental service offerings include SUNBIT pay-over-time service financing, virtual test drives, and online shopping tools (Dreamshop, Honda Recall Center). The Honda Prologue all-electric SUV and Honda 0 Series (future EV platform) represent the dealership's forward-looking electric vehicle offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Honda Motor Co.coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership representing the Honda brand. Sales of new Honda vehicles, access to Honda manufacturer incentives and programs, Honda Certified Pre-Owned vehicle program, genuine Honda parts and accessories, Honda factory training for technicians, and Honda warranty support.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: Group 1 is a major U.S./U.K. franchised dealer group with import-brand stores that compete head-to-head with Garden State Honda. Same revenue model (new, used, service, F&I), broader OEM mix.
• Sonic Automotive: Sonic operates franchised dealerships nationwide across import and domestic brands, plus EchoPark used-car stores. Comparable franchised-dealer revenue model with overlapping import-brand positioning.
• Penske Automotive Group: Penske operates a national portfolio of franchised luxury and volume dealerships. Its volume-brand stores (including Honda-adjacent import brands) directly mirror Garden State Honda's new-vehicle, F&I, and service business model at larger scale.
• CarMax: CarMax is the largest U.S. used-vehicle retailer and competes directly with Garden State Honda's pre-owned business — the same credit-challenged financing customer, similar NJ/NY metro presence, different OEM-agnostic model.
• Asbury Automotive Group: Asbury is a sizable U.S. franchised dealer group with a strong import-brand portfolio (including Honda-adjacent franchises). Same full-line dealership business model with F&I and service depth.
• AutoNation: AutoNation is the largest franchised auto dealer group in the United States, operating hundreds of stores across multiple OEMs. It overlaps with Garden State Honda's franchise-dealer business model and competes for the same regional customer demand at much greater scale.
• Lithia Motors: Lithia is one of the largest U.S. franchised dealer groups, with stores across many OEMs and a growing Northeast presence. It competes with Garden State Honda for new-vehicle market share and offers an apples-to-apples comparison on multi-brand franchise scale.

Direct peers

• Holman Automotive: Holman is a privately-held, family-owned dealership and fleet-services group operating franchised stores (including Honda) across the Mid-Atlantic and Northeast. It is directly comparable in business model (franchise dealer, private ownership) and overlapping Northeast footprint.
• DCH Auto Group: DCH operates multiple Honda and other franchised dealerships in New Jersey, including in the same northern NJ trade area as Garden State Honda. It is the closest direct competitor — same OEM, same brand-certification model, overlapping NJ/NY metro customer base.

Emerging players

• Carvana: Carvana is an online-first used-vehicle retailer offering home delivery and financing, including in New Jersey. It competes with Garden State Honda's pre-owned and credit-challenged-financing segments via a fundamentally different (digital, no-showroom) operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/garden-state-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden State Honda