Gaverummet

What Gaverummet does

Gaverummet is a privately held, family-owned Danish e-commerce company founded in May 2020 by Christina and Emma Schønemann (mother and daughter). The company sells curated gift baskets, customizable gift compositions, and individual lifestyle, gourmet, and beverage products through its own website at gaverummet.dk. It carries an assortment of more than 100 third-party brands, including Lakrids by Bülow, Bloomingville, Meraki, House Doctor, and Friis-Holm, organized both by price tier (0-300, 300-500, 500-700, 700-900, and over 900 DKK) and by occasion (birthdays, weddings, confirmations, Christmas, Easter, baby showers, wellness, and corporate events). The target customer is the Danish individual consumer seeking a personalized gift, with a secondary segment of corporate clients purchasing business gifts (firmagaver) including maternity, reception, and CSR-aligned options.

The underlying technology is a standard e-commerce web platform with no disclosed APIs, mobile apps, or proprietary technical features. Order fulfillment is operated from a warehouse in Viby Sjælland, with domestic shipping via GLS and DAO (free over 599 DKK), plus warehouse pickup by appointment. The business model is direct-to-consumer product sales with a one-time purchase revenue stream, supplemented by free gift wrapping and handwritten cards as service differentiators. Marketing channels are limited to the website itself and an email newsletter.

The company has 15 employees, no external funding, no subsidiaries, and no patents, awards, or publicly disclosed financials. Revenue is not publicly disclosed and the entity has a single-country (Denmark) operating footprint, with international delivery available only on a mail-inquiry basis. The company is registered in Denmark under CVR 30947053.

Name

Gaverummet

Legal name

Gaverummet

Website

https://gaverummet.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaverummet is a family-owned Danish e-commerce gifting company founded in 2020 by Christina and Emma Schønemann, selling curated gift baskets and lifestyle products from over 100 brands to Danish consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Curated Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Curated gift baskets
• Custom gift hampers
• Corporate gifting solutions
• Danish lifestyle gifts
• Gourmet gift sets

Headquarters

HQ city

Viby Sjælland

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Gaverummet generates revenue through direct online sales of gift baskets and curated lifestyle products. They offer pre-configured gift baskets at various price points (0-300, 300-500, 500-700, 700-900, and over 900 DKK) as well as individual products. Customers can also compose their own custom gift baskets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Gaverummet is a Danish family-owned online gift retailer that sells pre-curated gift baskets, individually curated lifestyle and gourmet products from over 100 brands, and a custom gift builder that lets customers compose their own gift basket from the full catalog. It also operates a dedicated corporate gifting line (firmagaver) with CSR-profile options for business clients, with free gift wrapping and handwritten cards included.

Product overview

Gaverummet is a family-owned Danish e-commerce gifting company founded in May 2020 by Christina and Emma Schønemann. The company operates as an online gift shop offering a curated portfolio of products organized into gift baskets (GAVEKURVE), customizable self-assembled gifts (Sammensæt selv en gave), individual products, corporate gifts (FIRMAGAVER), seasonal items (HØJTIDER), summer collections (SOMMER), and discounted offers (TILBUD). The platform features over 100 third-party brands including chocolate, liquorice, wellness, home décor, delicacies, and beverages. Core services include free gift wrapping and handwritten cards, with options for personalized gift assembly across the entire product catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• GAVEKURVE (Gift Baskets) Pre-curated themed gift baskets available across multiple price tiers and occasions, including hostess gifts, wellness, baby hampers, congratulations, get well, student gifts, confirmation, weddings, and color- or content-specific themes (wine, beer, spirits, coffee). Sold to Danish individual consumers and corporate clients with free gift wrapping and handwritten cards included.
• Sammensæt selv en gave (Custom Gift Builder) Self-composed custom gift basket service that lets customers select products from across the entire Gaverummet catalog to build a personalized gift, with free gift wrapping and handwritten cards included. Targeted at Danish consumers who want a tailored gift for a specific recipient, occasion, or budget.
• PRODUKTER (Individual Products) Standalone curated lifestyle and gourmet products available for individual purchase, covering home goods, kitchen and tableware, wellness and body care, jewelry and accessories, baby and kids, delicacies (chocolate, marzipan, liquorice, confectionery, chips, cookies), and beverages (coffee, tea, wine, beer, spirits, champagne, non-alcoholic). Sold to Danish consumers as single items or as building blocks for the custom gift builder.
• FIRMAGAVER (Corporate Gifts) Dedicated corporate gifting line for Danish businesses, offering baby hampers, alcohol and sweets gift packages, reception and jubilee gifts, wellness packages, and gifts with a CSR profile option, plus a corporate references page. Targeted at HR, office management, and CSR leads at Danish SMBs purchasing gifts for employees, clients, and corporate events.
• HØJTIDER (Seasonal / Holiday Gifts) Seasonal gift and decoration category for Danish holidays, covering Christmas (julepynt) with ornaments, candles, wreaths, table textiles, and wrapping, and Easter (påske) with decorations, gifts, sweets, and Easter snaps and beer. Sold to Danish consumers for seasonal gifting and home decoration.
• SOMMER (Summer Collection) Summer-themed gift baskets and lifestyle products curated for the Danish warm season, including occasion baskets tied to summer celebrations and events.
• TILBUD (Discounted Offers and Lucky Bags) Promotional, clearance, and spot-price offerings across the Gaverummet catalog, including discounted items up to 75% off and lucky bags (lykkepose), aimed at price-sensitive Danish consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Personalization Mall: US e-commerce retailer of personalized and curated gifts for occasions and recipients. Highly comparable configuration-and-occasion model, with free gift packaging as a value-add.
• GiftTree: US-based curated gift basket retailer offering themed gift baskets for corporate and personal occasions. Directly comparable in business model: assemble multi-brand curated baskets with personalization and corporate programs.
• FromYouFlowers: Online gift and floral retailer offering curated baskets and same-day delivery. Closely comparable curated-gift D2C e-commerce model with occasion segmentation.

Broad incumbents

• 1-800-Flowers.com: Large US gift retailer covering flowers, plants, and gift baskets for personal and corporate gifting. Comparable gifting-basket offering but at much larger scale and with floral as the lead category.
• ProFlowers: Online gift and plant retailer with curated gift baskets alongside flowers. Same occasion-driven basket model, though US market focus.
• FTD: Established floral and gift delivery network with curated gift add-ons and corporate offerings. Overlaps with Gaverummet on gift-basket assembly and occasion-based gifting, though anchored in florals.

Regional players

• Bahne: Danish interior and lifestyle retail chain selling curated home and gift assortments in physical stores and online. Comparable Danish gift/home assortment, though broader scope and physical footprint.
• Illums Bolighus: Premium Danish design and lifestyle retailer with curated gifts, homeware, and gourmet selections across online and physical channels. Comparable premium-curated Danish gift positioning.

Emerging players

• Bloom & Wild: Online gift and floral brand known for letterbox flowers and curated gift sets across the UK and parts of Europe. Comparable digital-first, occasion-driven gifting model with curated bundles.

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gaverummet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaverummet