Gold Coast Boating Centre
Gold Coast Boating Centre is a family-owned, multi-brand boat dealership in Burleigh Heads, Queensland, selling new and pre-owned boats, Yamaha outboards, and trailers, plus servicing and finance, to individual recreational boaters in Southeast Queensland.
- Company typePrivate
- Founded1990
- HeadquartersBurleigh Heads, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gold Coast Boating Centre does
Gold Coast Boating Centre (GCBC) is a family-owned, multi-brand boat dealership headquartered at 64 Kortum Drive in Burleigh Heads, Queensland, Australia, operating since the 1990s. It sells new boats from five premium aluminium plate boat brands — Extreme Boats, Senator Boats, Formosa Boats, Yellowfin Plate Boats, and Stacer — alongside pre-owned boats, Yamaha outboard motors, and boat trailers. The business also serves as the exclusive Queensland dealer for Seafarer Boats and runs a Yamaha factory-trained service centre equipped with OEM diagnostic tools.
Revenue is generated through six streams: one-time new boat sales, pre-owned boat resale, Yamaha outboard hardware sales, transaction-based servicing and maintenance, finance and insurance referral commissions, and trailer hardware sales. Pricing is quote-based and not publicly listed, with individual listings occasionally surfacing specific prices (e.g., a 2011 Horizon 425 Sunrunner listed at AUD $14,990 sail-away). Customer engagement combines a physical showroom in Burleigh Heads (open Monday-Friday 8am-5pm and Saturday mornings for sales) with online inventory listings, Boat Builder and Engine Builder configurator tools, a content-rich website, an email newsletter, and organic social media.
The go-to-market is direct-to-consumer retail targeting individual recreational boaters, fishing enthusiasts, and families in Southeast Queensland. In early 2026, Scott Mahon and his son Bailey acquired full ownership, completing a transition to fully family-owned status under the Mahons, who had joined the business in 2015. The technology stack is described as a standard web-based e-commerce and inventory management platform with no proprietary features. Self-described as one of Queensland's largest boating retailers, GCBC employs approximately five people, reflecting a lean operation that relies on OEM-trained technicians, multi-brand authorised dealer relationships, and in-person sales expertise.
Gold Coast Boating Centre firmographics
Firmographics- Name
- Gold Coast Boating Centre
- Legal name
- Gold Coast Boating Centre
- Website
- https://gcbc.boats
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gold Coast Boating Centre is a family-owned, multi-brand boat dealership in Burleigh Heads, Queensland, selling new and pre-owned boats, Yamaha outboards, and trailers, plus servicing and finance, to individual recreational boaters in Southeast Queensland.
- Ownership category
- akta.pro rank
Gold Coast Boating Centre industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH), Marine & Boat Finance (FSAKADAH)
Keywords
Where Gold Coast Boating Centre is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gold Coast Boating Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Boat Sales: Sale of new boats from multiple branded manufacturers including Extreme Boats, Formosa Boats, Senator Boats, Yellowfin Plate Boats, and Stacer. Revenue is one-time per transaction.
- Pre-Owned Boat Sales: Resale of pre-owned boats, representing a secondary inventory channel with one-time transaction revenue.
- Yamaha Outboard Motor Sales: Sale of Yamaha outboard engines as an authorised Queensland Yamaha dealer. Revenue is one-time per unit with potential for repeat service customers.
- Servicing and Maintenance: Boat and outboard motor servicing performed by Yamaha factory-trained technicians. Revenue is transaction-based per service visit.
- Finance and Insurance: Referral or arrangement of boat financing and insurance products to customers, likely generating referral fees or commissions.
- Trailer Sales: Sale of boat trailers as a complementary product to boat sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Boats - Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gold Coast Boating Centre product offering
Product offeringCore offering
Gold Coast Boating Centre is a multi-brand boat dealership selling new boats from Extreme Boats, Senator Boats, Formosa Boats, Yellowfin Plate Boats, and Stacer, alongside Yamaha outboard motors, boat trailers, and pre-owned vessels. The business also provides Yamaha factory-trained outboard and boat servicing, custom boat configuration, engine quoting tools, and boat finance and insurance arrangements to recreational boaters in Southeast Queensland.
Product overview
Gold Coast Boating Centre is a family-owned boat dealership operating as a multi-brand retail operation. The core offering centers on selling new and pre-owned boats from five major aluminium boat brands (Extreme Boats, Senator Boats, Formosa Boats, Yellowfin Plate Boats, and Stacer), complemented by Yamaha outboard motors. Beyond boat sales, the business provides complementary services including custom boat building, engine configuration, finance and insurance, and workshop servicing. The portfolio functions as an integrated boating solution—customers can purchase boats, configure motors, arrange financing, and access ongoing servicing through a single dealership.
Differentiator
Problem solved
Functional benefit
Products and services
- Extreme Boats Premium New Zealand-built aluminium plate boats sold as authorised dealer, offered in configurations including centre consoles, walk-arounds, sport fishers, and dual-console models for offshore and fishing use.
- Senator Boats Australian-built plate boats sold as authorised dealer, including hard top, cuddy, and console configurations designed for rugged Australian conditions.
- Formosa Boats Australian-built plate boats sold as authorised dealer, available in GRT, X Bowriders, Centre Cabins, Side Consoles, Centre Consoles, Territory, and Enclosed Range models.
- Yellowfin Plate Boats High-performance Australian-built plate boats sold as authorised dealer, including Extended Cabin, Hard Top Cabin, Soft Top Cabin, Centre Cabin, Centre Console, and Rear Console models.
- Stacer Aluminum Boats Australian aluminium fishing and family boats sold as authorised Southeast Queensland dealer, including Crossfires, Wild Riders, Sea Runners, Sea Masters, Outlaws, Open Boats, Prolines, Assault Pros, and Plate Boats.
- Yamaha Outboard Motors Yamaha outboard engines sold as trusted Queensland dealer, including F115-F130 models and the new V6 4.3 litre 350 horsepower outboard, backed by factory-trained technicians.
- Pre-Owned Boats Pre-owned boats available for purchase from various makes and models, offered alongside new boat inventory.
- Pre-Owned Outboards Pre-owned Yamaha and other brand outboard motors available for resale.
- Boat Trailers Boat trailers sold as complementary hardware to support boat transport.
- Boat and Outboard Servicing Boat and Yamaha outboard motor servicing performed by Yamaha factory-trained technicians using the latest Yamaha special tools and diagnostic equipment.
- Boat Finance and Insurance Arrangement of finance and insurance products for boat purchases, delivered via referral or partnered providers.
- Sell Your Boat / Trade-In Service Trade-in and consignment-style service for customers looking to upgrade or sell their current boat through the dealership.
- Boat Builder Configuration Service Custom boat configuration service allowing customers to specify their preferred boat build and obtain a tailored quote.
- Engine Builder / Motor Quote Service Outboard motor configuration and quoting service enabling customers to select and price Yamaha engines for their boat.
Companies that use Gold Coast Boating Centre
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Gold Coast Boating Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gold Coast Boating Centre partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Yamaha OutboardscoreGold Coast Boating Centre is the trusted Queensland dealer of Yamaha Outboard Engines. Their technicians are Yamaha factory trained to the highest level and the service centre is fully equipped with Yamaha's latest special tools and diagnostic equipment.
- Extreme BoatscoreAuthorised dealer for Extreme Boats, a premium aluminium plate boat brand from Australia. GCBC sells Extreme Boats models including Sport Fishers, Centre Consoles, Walk Arounds, and Proline Alloy vessels.
- Senator BoatscoreAuthorised dealer for Senator Boats, a brand renowned for rugged reliability. GCBC now stocks Senator Boats including Hard Tops and Cuddy/Consoles models.
- Formosa BoatscoreAuthorised dealer for Formosa Marine, Australian built plate boats. Stock includes Centre Cabins, X Bowriders, Side/ Centre Consoles, Territorys, Enclosed Range, and GRT tiller models.
- Yellowfin Plate BoatscoreAuthorised dealer for Yellowfin Plate Boats, a prestigious high-performance boat brand. Models include Extended Cabin, Hard Top Cabin, Soft Top Cabins, Centre Cabins, Centre Consoles, and Rear Consoles.
- Stacer Aluminum BoatscoreAuthorised dealer for Stacer Aluminum Boats in Southeast Queensland. Stock includes Crossfires, Wild Riders, Sea Runners, Sea Masters, Outlaws, Open Boats, Prolines, Assault Pros, and Plate Boats. Targets fishing and family market.
- Seafarer BoatscoreQueensland's exclusive dealer for Seafarer Boats. Partnership announced to expand premium offerings to boating enthusiasts across Queensland.
- GarminminorGarmin marine electronics brand featured in company logos and branding, indicating a product partnership for marine electronics integration with boat sales.
- Minn KotaminorMinn Kota marine electronics brand (trolling motors) featured in company logos and branding, indicating a product partnership for marine electronics.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Gold Coast Boating Centre competitors and assessment
Company assessmentDirect peers
- Ezy Marine: Independent Australian boat dealership offering new and pre-owned vessels with finance and service support. Comparable on multi-brand retail proposition, on-site servicing, and recreational customer targeting.
- Ausdeck Marine: Queensland-based boat dealer focused on aluminium plate boats and outboard packages. Direct peer given overlapping brand mix (aluminium plate boats, outboards) and shared Southeast Queensland / northern NSW recreational fishing customer base.
- Sundance Marine: Australian family-owned multi-brand boat dealer with new and pre-owned sales plus servicing. Comparable to GCBC on the family-run multi-brand authorised-dealer proposition and integrated service offering.
- TMG Marine: Australian multi-brand boat dealer representing aluminium plate and fibreglass builders with in-house finance. Comparable operating model to GCBC across sales, finance referral, and after-sales service.
- Boat City: Australian multi-brand boat dealership network carrying several aluminium and fibreglass brands across multiple locations. Closest comparable to GCBC's multi-brand authorised-dealer model with similar customer base of recreational and fishing buyers.
Broad incumbents
- MarineMax: US-based largest recreational boat and yacht retailer with multi-brand authorised dealerships and integrated finance, insurance, and service. Comparable business model archetype to GCBC, scaled internationally rather than regionally.
- BCF (Boating, Camping, Fishing): Australia's largest boating, camping and fishing specialty retailer with national footprint and broad marine assortment including small craft and outboards. Overlaps with GCBC on recreational marine retail but operates at far greater scale.
- West Marine: US-based boating specialty retailer offering parts, accessories, and boat sales across many locations. Comparable on boat retail and accessories plus service ecosystem, though operates in North America rather than Australia.
- Anaconda: Large Australian outdoor and marine retail chain selling boats, outboards, fishing, and water-sport gear at scale. Wider portfolio than GCBC but overlaps on boat/PWC retail and watersports accessories for recreational buyers.
Regional players
- Yamba Boat & Trailer Centre: Regional NSW north-coast boat dealership carrying multiple aluminium brands with servicing and trailer attach. Comparable model but serves a different geography (Clarence Valley) rather than direct Gold Coast market.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gold Coast Boating Centre social profiles
Digital presenceGold Coast Boating Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gold Coast Boating Centre leadership team
Management profileNumber of profiles
Profiles2 records
Gold Coast Boating Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gold Coast Boating Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gold Coast Boating Centre
What does Gold Coast Boating Centre do?
Gold Coast Boating Centre is a multi-brand boat dealership selling new boats from Extreme Boats, Senator Boats, Formosa Boats, Yellowfin Plate Boats, and Stacer, alongside Yamaha outboard motors, boat trailers, and pre-owned vessels. The business also provides Yamaha factory-trained outboard and boat servicing, custom boat configuration, engine quoting tools, and boat finance and insurance arrangements to recreational boaters in Southeast Queensland.
Is Gold Coast Boating Centre a public or private company?
Gold Coast Boating Centre is a private company. It is classified as family owned and is currently operating.
When was Gold Coast Boating Centre founded?
Gold Coast Boating Centre was founded in 1990. It employs 1 to 10 people.
Where is Gold Coast Boating Centre based?
Gold Coast Boating Centre is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does Gold Coast Boating Centre make money?
Six revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, yamaha Outboard Motor Sales, servicing and Maintenance, finance and Insurance and trailer Sales.
Who are Gold Coast Boating Centre's main competitors?
Direct peers on record are Ezy Marine, Ausdeck Marine, Sundance Marine, TMG Marine and Boat City. Broad incumbents are MarineMax, BCF (Boating, Camping, Fishing), West Marine and Anaconda. Yamba Boat & Trailer Centre is listed as a regional player.
Does Gold Coast Boating Centre have an API?
No public API is recorded for Gold Coast Boating Centre.
What industry is Gold Coast Boating Centre in?
Gold Coast Boating Centre's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 441222 and its SIC code is 3730.