EZ Marine & Storage

What EZ Marine & Storage does

EZ Marine & Storage Inc. is a privately held, full-service marine dealership and storage provider headquartered at 11 Town Shed Road, Brant Lake, New York. Founded in 2017 and operating with approximately 6 employees, the company serves recreational boaters, families, and waterfront property owners across New York's Capital region and Southern Adirondacks. Its core offering is a bundled boat ownership lifecycle: new and used boat sales across seven brands (Manitou, South Bay, Hurricane, Bayliner, Alumacraft, Lowe, Polar Kraft), outboard motor sales and repower services (Mercury, Yamaha, Suzuki, plus Mercruiser and Indmar), professional dock system sales and installation (Hewitt, Shore-side, Candock) including Elite Dock Bubbler de-icing systems, boat rentals on Brant Lake, Loon Lake, and Schroon Lake, service and repair (winterization, shrink-wrap), and indoor/outdoor boat storage.

The business operates as a traditional brick-and-mortar retail and service operation rather than a technology platform. Revenue is generated across nine streams — new boat sales, used boat sales, rentals, service and repair, outboard motors, dock systems, storage, financing facilitation, and trade-in evaluations — with unit pricing on boats ranging from approximately $27,995 (clearance) to $98,511 (MSRP) and motors from $3,857 to $20,995. Pricing is pay-as-you-go with no disclosed subscription or recurring contract structure beyond seasonal storage. Go-to-market relies on a regional dealer territory, the Great Upstate Boat Show, a content marketing blog covering boating basics and safety, and a single Facebook page. The company holds no disclosed patents, certifications, or institutional capital and is owner-operated with no parent company, subsidiaries, or external investors.

Name

EZ Marine & Storage

Legal name

EZ Marine & Storage Inc.

Website

https://ezmarineandstorage.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EZ Marine & Storage is a privately held, full-service boat dealership and storage provider in Brant Lake, New York, selling and servicing new and used boats, outboard motors, and dock systems for recreational boaters across the Capital region and Southern Adirondacks.

Ownership category

akta.pro rank

Product category

Marine Dealership Services

NAICS

Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Boat dealership
• Boat sales
• Marine services
• Boat storage
• Boat rentals

Headquarters

HQ city

Brant Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats including pontoon, deck boats, bow riders, and fishing boats from brands like Manitou, South Bay, Hurricane, Bayliner, Alumacraft, Lowe, and Polar Kraft
2. Used Boat Sales: Sales of pre-owned boats including runabouts, pontoons, and fishing boats. Company buys used boats using NADA pricing for fair market value
3. Boat Rentals: Daily, weekly, and longer term pontoon and deck boat rentals on Brant Lake, Loon Lake, Schroon Lake and surrounding lakes
4. Boat Service and Repair: Repair services, winterization, and shrink-wrap services for boats
5. Outboard Motors: Sales of outboard motors including Mercury, Yamaha, Suzuki, and Repower services
6. Dock Systems: Sales and professional installation of dock systems including Hewitt Docks, Shore-side Docks, and Candock; also Elite Dock Bubbler de-icing systems
7. Boat Storage: Indoor and outdoor boat storage services including winter storage, maintenance, winterization, and shrink-wrap services
8. Financing: Financing services for boat purchases
9. Trade-In: Trade-in evaluations for customers looking to upgrade their boats

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

EZ Marine & Storage is a full-service boat dealership that sells new and pre-owned boats, outboard motors, and dock systems, and offers boat rentals, marine service and repairs, winterization, shrink-wrap, indoor and outdoor boat storage, financing, and trade-in evaluations. The company operates from a single retail location in Brant Lake, New York, serving the Capital region and Southern Adirondacks as an authorized dealer for multiple boat, motor, and dock brands.

Product overview

EZ Marine & Storage is a full-service boat dealership and marine services provider offering a comprehensive portfolio of products and services. The core offerings include new and used boat sales across multiple brands (Manitou, Bayliner, Lowe Boats, Alumacraft, South Bay Boats, Hurricane Boats, Polar Kraft), outboard motors (Mercury, Yamaha, Suzuki, Mercruiser, Indmar), dock systems (Hewitt, Shore-side, Candock) with professional installation, boat rentals on regional lakes, service and repairs including winterization, boat storage, financing, and trade-in evaluations. The company operates as a traditional retail and service business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boats Sale of new boats including pontoons, deck boats, bow riders, and fishing boats from brands such as Manitou, South Bay, Bayliner, Alumacraft, Lowe, Hurricane, and Polar Kraft for recreational boaters in the Adirondack region.
• Used Boats Sale of pre-owned boats including runabouts, pontoons, and fishing boats valued using NADA pricing for fair market value.
• Outboard Motors and Repower Service Sales of outboard motors from Mercury, Yamaha, Suzuki, Mercruiser, and Indmar, plus Mercury Marine repower services for boat owners looking to replace or upgrade engines.
• Dock Systems and Installation Sales and professional installation of dock systems including Hewitt Docks, Shore-side Docks, Candock floating docks, boat lifts, and Elite Dock Bubbler de-icing systems for waterfront property owners and marinas.
• Boat Rentals Daily, weekly, and longer-term rentals of pontoons and deck boats on Brant Lake, Loon Lake, Schroon Lake, and surrounding Adirondack lakes for vacationers and prospective boat owners.
• Marine Service and Repairs Boat maintenance, repairs, winterization, and shrink-wrap services for boat owners preparing their vessels for storage or off-season protection.
• Boat Storage Indoor and outdoor boat storage for the winter season, combined with maintenance, winterization, and shrink-wrap services for seasonal boat owners.
• Boat Financing Financing services to assist customers with purchasing new or used boats through dealer-arranged lending options.
• Trade-In Evaluation Trade-in evaluation service that appraises and purchases used boats from customers using NADA values to support upgrades and replacements.
• Boat Trailers Sale of trailers for transporting boats, supporting boat owners who need to launch and retrieve vessels at different lakes.
• Clearance Boats Discounted leftover model boats and previous-year inventory sold at reduced prices with clearance pricing.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ManitoucoreChannel Partner/ Reseller/ DistributorManitou pontoon boat dealer offering new Manitou models including Cruise and Explorer series
• South Bay BoatscoreChannel Partner/ Reseller/ DistributorExclusive dealer for South Bay pontoon boats featuring the Z42 Composite Deck with lifetime warranty
• BaylinercoreChannel Partner/ Reseller/ DistributorBayliner dealer for the Capital region and Southern Adirondacks, offering bow riders and deck boats
• Hurricane BoatscoreChannel Partner/ Reseller/ DistributorFull-line Hurricane dealer - manufacturer of the #1 selling deck boat in the world
• AlumacraftminorChannel Partner/ Reseller/ DistributorDealer for Alumacraft fishing boats
• Lowe BoatsminorChannel Partner/ Reseller/ DistributorDealer for Lowe fishing boats
• Polar KraftminorChannel Partner/ Reseller/ DistributorDealer for Polar Kraft boats
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorMercury Marine repower dealer and outboard motor dealer offering Mercury engines and repower services
• Yamaha MarineminorChannel Partner/ Reseller/ DistributorOutboard motor dealer offering Yamaha boat motors
• Suzuki MarineminorChannel Partner/ Reseller/ DistributorOutboard motor dealer offering Suzuki boat motors
• Hewitt DocksminorChannel Partner/ Reseller/ DistributorFull-service dealer and installer of Hewitt Dock systems
• Shore-side DocksminorChannel Partner/ Reseller/ DistributorDealer and installer for Shore-side dock systems
• CandockminorChannel Partner/ Reseller/ DistributorDealer for Candock floating dock systems
• Elite Dock BubblerminorChannel Partner/ Reseller/ DistributorFull-service dealer and installer of Elite Dock Bubbler de-icing systems for winter dock protection

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bass Pro Shops: National outdoor recreation retailer carrying boats, motors, and marine accessories alongside fishing/hunting goods. Competes for the same recreational boat buyer, though through a big-box format rather than a regional dealership.
• MarineMax: Largest U.S. recreational boat retailer with hundreds of locations and full-service offerings (sales, service, storage, financing). Overlaps with EZ Marine's full-service dealership model but operates at national scale, making it the dominant benchmark for the category.
• Cabela's: Outdoor recreation retailer with marine product offerings, now operated under Bass Pro. Indirect competitor for recreational boat and motor sales in the broader customer pool.

Direct peers

• Freedom Boat Club: Membership-based boat club and rental franchise operating across the U.S., including Adirondack-area lakes. Comparable to EZ Marine's rental arm and is referenced in EZ Marine's customer base data.

Regional players

• Hall's Boat Corporation: Upstate NY marine dealer serving the Lake George and southern Adirondack region with new/used boat sales, service, storage, and dock work. Directly comparable geography and product mix to EZ Marine.
• St. Lawrence Marine: Upstate NY marine dealer with multi-brand boat sales, service, and storage. Comparable to EZ Marine in scale and product breadth as a regional independent full-service dealer.
• Indian Lake Marina: Adirondack-region marina and boat dealer on Indian Lake providing sales, rentals, service, and storage. Closely comparable to EZ Marine's combined dealership-and-marina footprint in the same recreational lake market.
• Fay's Marine: Family-owned NY marine dealer offering new and pre-owned boats, service, and storage. Comparable regional independent-dealership model serving recreational customers in the Northeast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ezmarine
• LinkedInlinkedin.com/company/ez-marine-&-storage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Marine & Storage