NOUMEA RELANCE

What NOUMEA RELANCE does

SARL Groupe Courte & Fils is a privately-held, family-owned B2B services group headquartered in Nouméa, New Caledonia, founded in 1983 by Robert Courte and now led by his son Bertrand Courte. The group operates eight commercial subsidiaries organized around three verticals: Data & Customer Experience (Appelium, the AI-augmented next-generation call center formerly branded NOUMEA RELANCE; and GENCO, a business intelligence and data engineering firm), Protection & Technologies (Connectic System for access control, traceability, and ticketing; Secu System's for alarms, video surveillance, and access control hardware; and BTNC for fire safety, integrated in January 2026), and Logistics & Environment (LOCABOX NC, the self-storage market leader; Frigodom NC, an ISO 9001-certified cold chain logistics platform with 23,000 m³ of cold storage; and Star Pacifique, a waste collection and management operator). Across the group, the company employs 71 salaried staff and serves more than 4,000 clients in New Caledonia, with Connectic System extending into French Polynesia, Vanuatu, Fiji, Mayotte, and Réunion.

The underlying technology stack blends proprietary operational platforms with certified third-party systems: Appelium runs an AI conversational platform paired with CDI-employed teleoperators to deliver a 100% call answer guarantee at 1,500+ communications per day; GENCO builds data pipelines and dashboards using certified Microsoft Power BI tooling for real-time operational and financial piloting; Frigodom NC operates a computerised cold chain tracking system as part of the international Frigodom Outremmer network; and Connectic System integrates VingCard, Jofemar, Flowbird, MasterWorkAutomodules, and Sesami platforms for access control, parking, cash handling, and SMS, while BTNC deploys Siemens, Ackerman, and Acre Security fire and safety systems.

The group generates revenue through a mix of professional services (call center outsourcing, BI consulting, fire safety engineering), managed services contracts (technology integration maintenance, cold chain storage and order preparation), subscription-style recurring fees (self-storage rentals across 700+ units at six sites), service contracts (waste collection and container rental), and hardware sales (security system installation). Customers are acquired primarily through a quote-request model on the gcf.nc corporate website and individual subsidiary websites, with no public pricing disclosed; the group emphasizes cross-selling across subsidiaries as a core GTM lever, leveraging its position as a single local provider for multiple operational needs of Caledonian enterprises and institutions.

Name

NOUMEA RELANCE

Legal name

SARL Groupe Courte & Fils

Website

https://gcf.nc

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Courte & Fils is a family-owned B2B services group in New Caledonia operating eight subsidiaries spanning AI-augmented call center (Appelium/NOUMEA RELANCE), business intelligence (GENCO), security, fire safety, technology integration, self-storage, cold chain logistics, and waste management, serving 4,000+ clients with 71 employees.

Ownership category

akta.pro rank

Product category

Outsourced Call Center & Customer Experience Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421), Marketing Consulting Services (541613)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Outsourced call center
• Customer experience services
• Business intelligence consulting
• Security systems installation
• Self-storage services

Headquarters

HQ city

Nouméa

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Call Center / Customer Experience Services (Appelium): Outsourced call center and customer relations services, including outbound campaigns, satisfaction surveys, regulatory compliance calls, and AI conversational integration. B2B externalisation model serving enterprises and institutions.
2. Business Intelligence & Data Consulting (GENCO): Time-shared financial/operational management (CFO-as-a-service), BI & AI implementation, data engineering, project management, and training services for Caledoinian businesses.
3. Self-Storage (LOCABOX NC): Flexible, fee-free rental of indoor and outdoor storage units ranging from 1 to 220 m², with no agency fees, deposits, or surprise charges. Revenue from recurring rental fees.
4. Cold Chain Logistics (Frigodom NC): Cold storage and order preparation services for importers, distributors, and processors. Revenue from logistics outsourcing contracts with guaranteed stock coverage.
5. Waste Collection & Management (STAR PACIFIQUE): Waste collection, container rental, and bespoke waste management solutions for public and private sector clients in New Caledonia.
6. Security Systems (Secu System's): Sale, installation, and maintenance of alarm, fire, CCTV, access control, safe, and gate motorisation systems for businesses and institutions.
7. Technology Integration (Connectic System): Design, development, and distribution of access control, traceability, ticketing, parking, cash handling, and SMS platforms; ongoing maintenance and technical support contracts.
8. Fire Safety Engineering (BTNC): Fire detection, building safety, and automatic gas suppression installation and maintenance for industrial, commercial, and healthcare environments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NOUMEA RELANCE (trading as Appelium) is the next-generation outsourced call center of Groupe Courte & Fils, providing total or partial externalisation of customer relationship management for enterprises and institutions. The platform combines trained teleoperators with AI conversational tools (IA conversationnelle) to handle 1,500+ communications per day with a 100% call-answer guarantee. Services include outbound campaigns, satisfaction surveys, regulatory compliance calls, and AI-integrated customer engagement.

Product overview

NOUMEA RELANCE (operating as Appelium) is the next-generation call center brand within Groupe Courte & Fils, a family-owned Caledonian group specializing in services, storage, and security since 1983. The product portfolio consists of NOUMEA RELANCE/Appelium as the core call center/contact center solution, complemented by subsidiary brands: GENCO (Business Intelligence and AI-powered company piloting), Connectic System (technology solutions for access control and traceability), Secu System's (security systems), BTNC (fire safety), LOCABOX NC (self-storage), Frigodom NC (cold storage logistics), and Star Pacifique (waste management). The group serves over 4,000 clients through 8 commercial companies with 71 employees, leveraging synergy across logistics, technology, and customer service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• NOUMEA RELANCE (Appelium) Outsourced Call Center Next-generation B2B call center providing total or ad-hoc outsourcing of customer relationship management for enterprises and institutions in New Caledonia. Combines trained teleoperators with AI conversational tools (IA conversationnelle) on a modern calling platform with custom digital tools, processing 1,500+ communications per day with a 100% call answer guarantee. Offerings include outbound campaigns, satisfaction surveys, regulatory compliance calls, and AI-integrated customer engagement.

Quantifiable outcome

• 4 000+ clients served across all group subsidiaries
• +6 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered notable and core.

• SiemensnotableTechnology or IntegrationBTNC (integrated into Groupe C&F in January 2026) maintains trusted partnerships with Siemens for fire safety and detection solutions, providing reliable and compliant fire safety technology to industrial, tertiary, and healthcare clients in New Caledonia.
• AckermannotableTechnology or IntegrationBTNC partners with Ackerman for fire safety equipment and systems deployed across New Caledonia, ensuring solutions are adapted to client environments and regulatory requirements.
• Acre SecuritynotableTechnology or IntegrationBTNC collaborates with Acre Security as a trusted manufacturer partner for fire and security systems in the Caledoinian market.
• VingCardcoreTechnology or IntegrationConnectic System, partnered with Groupe Courte & Fils since 1998, distributes and integrates VingCard access control solutions for hotels and enterprises across New Caledonia and the Pacific.
• JofemarcoreTechnology or IntegrationConnectic System integrates Jofemar cash processing and payment solutions as part of its diversified technology portfolio serving financial institutions and retailers.
• FlowbirdcoreTechnology or IntegrationConnectic System partners with Flowbird for parking management and ticketing technology solutions deployed in Caledoinian and Pacific urban environments.
• MasterWorkAutomodulesnotableTechnology or IntegrationConnectic System distributes MasterWorkAutomodules technology solutions for access control and automation, supporting its broad technology portfolio in the Pacific region.
• SesaminotableTechnology or IntegrationConnectic System integrates Sesami solutions as part of its technology ecosystem, contributing to its diversified offering in access and ticketing for the Pacific region.
• Frigodom Outremmer NetworkcoreStrategic or Co-development PartnerFrigodom NC, founded in 2018 by Bertrand Courte with Caledoonian shareholders (Chevry brothers), is the New Caledonia member of the Frigodom Outremmer international cold chain logistics network, benefitting from shared expertise, methodologies, and the platform's unique concept developed originally in the Antilles.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TTEC Holdings: Customer experience technology and services company operating contact centers and CX solutions for enterprise clients. Direct peer in BPO/contact center services with overlapping human + AI delivery model akin to Appelium.
• Foundever: Global customer experience BPO (formerly Sitel/OneLink) operating outsourced call centers with AI-enabled CX tools. Direct comparable to Appelium as a BPO call center provider serving enterprise clients.
• Concentrix: Large publicly-listed customer experience and BPO services company providing inbound/outbound contact center, CX, and digital services. Direct peer to Appelium's outsourced call center model, with similar revenue mix from enterprise CX outsourcing.
• Teleperformance: Global leader in outsourced customer experience management and call center BPO, serving enterprise and institutional clients across multiple regions. Directly comparable to Appelium as an outsourced BPO call center, though operating at vastly greater scale and global footprint.
• Majorel: International customer experience BPO offering outsourced contact center, sales, and CX services across multiple geographies. Direct peer to Appelium's outsourced customer relations and inbound/outbound call center model.

Broad incumbents

• Genesys: Large CCaaS platform provider offering cloud contact center, voice, and AI-driven customer engagement software. Broad incumbent competing with Appelium on the contact-center-technology layer, though Genesys sells software rather than operating the agent labor itself.
• Five9: Cloud CCaaS provider offering inbound/outbound voice, omnichannel, and AI-powered contact center software. Comparable as the broader incumbent in CCaaS technology that competes with Appelium's AI-augmented voice service layer.
• NICE: Enterprise software vendor for customer engagement, contact center (CXone), and AI/analytics — including speech analytics and agent assist. Broad incumbent in contact center AI and CCaaS that competes with both Appelium's conversational AI capabilities and GENCO's BI offering.

Emerging players

• Cresta: AI-native platform for contact center agent assist and conversational AI, focused on real-time coaching and automation. Comparable emerging player in contact-center Speech/Conversational AI directly overlapping with Appelium's conversational AI capabilities.
• Observe.AI: AI platform for contact centers providing speech analytics, agent coaching, and quality management. Emerging player in Contact Center Speech AI that competes with the AI layer of Appelium's service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noumea-relance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOUMEA RELANCE