Générations Mouvement
Générations Mouvement is the largest non-profit associative network for seniors in France, recognized as being of public utility. It serves 500,000 members across 8,000 local associations and 83 departmental federations, operating the SAGA association management platform and providing social activities, travel, health prevention, and intergenerational programs.
- Company typePrivate
- Founded1976
- HeadquartersBobigny, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Générations Mouvement does
Générations Mouvement is a non-profit associative federation (loi 1901) founded in 1976 and headquartered in Bobigny, France. It is the largest associative network for seniors in France, recognized as being of public utility (reconnu d'utilité publique), serving approximately 500,000 individual members across 8,000 local associations, 83 departmental federations, and 17 regional groupings. The organization provides social activities, cultural events, sports competitions, group travel, intergenerational programs, health prevention resources, and digital inclusion training to combat isolation among French seniors and promote active aging.
The federation operates a proprietary association management platform called SAGA (Solution d'Aide à la Gestion Associative), which provides member administration, club management, resource access, and organizational tools to affiliated associations and federations. Complementary offerings include the IFRA training institute for association leaders, the Actu GM 2.0 weekly newsletter distributed via AssoConnect, a print and digital magazine (Tambour battant), an annual Carnet de Voyages travel catalog, and national competitions covering dictation, quiz, Scrabble, pétanque, hiking, photography, and poetry. The federation holds a tourism operator registration enabling affiliated associations to offer travel and excursions to members.
Revenue is generated primarily through membership fees from 500,000 individual members, supplemented by transactional revenue from tourism partnerships (Belambra, VVF Villages, Azureva), sponsorship and co-funding from strategic partners (MSA, Groupama, Siel Bleu, Audika, Notre Temps), and likely public utility subsidies. The organization is governed by an elected board of 18 to 24 members and operates independently without parent company or external investment. In 2026, the federation marked its 50th anniversary with the '50 ans, 50 tonnes' environmental campaign.
Générations Mouvement firmographics
Firmographics- Name
- Générations Mouvement
- Legal name
- Générations Mouvement – Fédération nationale
- Website
- https://generations-mouvement.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Générations Mouvement is the largest non-profit associative network for seniors in France, recognized as being of public utility. It serves 500,000 members across 8,000 local associations and 83 departmental federations, operating the SAGA association management platform and providing social activities, travel, health prevention, and intergenerational programs.
- Ownership category
- akta.pro rank
Générations Mouvement industry classification
Industry- Product category
- Senior Membership Association Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industries
- Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Intergenerational Day Programs (Seniors + Childcare) (HSABANAJ), Languages, Humanities & General Interest Lecture Series for Seniors (EDAAAMAJ)
Keywords
Where Générations Mouvement is headquartered
LocationHeadquarters
- HQ city
- Bobigny
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Générations Mouvement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Revenue generated from annual membership fees paid by 500,000 individual members across 8,000 associations
- Tourism Operations: The federation holds a tourism operator registration that enables affiliated associations to offer travel and excursions to members. Revenue from negotiated group rates with tourism partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Générations Mouvement product offering
Product offeringCore offering
Générations Mouvement is a national non-profit federation that provides seniors and retirees in France with access to a nationwide network of local associations, organized social and cultural activities (dictation, Scrabble, pétanque, hiking, photography, poetry), group travel programs, training for association leaders, health prevention initiatives, and intergenerational programs. The federation operates through 8,000 affiliated local associations, 83 departmental federations, and the proprietary SAGA association management platform, serving 500,000 individual members and supported by 80,000 volunteers.
Product overview
Générations Mouvement is the premier senior citizen associative network in France, recognized as being of public utility. The organization operates as a platform comprising a core association management solution (SAGA) paired with multiple complementary services and programs. Key offerings include national competitions and events (dictation, quiz, Scrabble, pétanque, photography, poetry), travel programs (Carnet de Voyages), digital resources (Espace Ressources), a weekly newsletter (Actu GM 2.0), a training institute (IFRA) for association leaders, and the annual Générations Actions solidarity competition. The federation holds a tourism operator registration enabling affiliated associations to offer travel services to members. The organization has over 500,000 members across 83 departments organized into local clubs.
Differentiator
Problem solved
Functional benefit
Brands
- SAGA: Solution d'Aide à la Gestion Associative — association management software platform operated by the national federation for its member clubs and federations.
- IFRA
- Actu GM 2.0
Products and services
- SAGA (Solution d'Aide à la Gestion Associative) Comprehensive association management software platform used by Générations Mouvement to manage members, clubs, and administrative tasks. Access requires a configured Saga account with an identified role in the user's profile. Used by 8,000 affiliated local associations and departmental federations.
- Carnet de Voyages Annual travel catalog featuring diverse stays in France and abroad at negotiated rates for members, organized through the federation's official tourism operator registration. Enables affiliated associations to offer travel and excursions to members.
- Concours et Rencontres Nationales National competitions and events organized annually for members including dictation, quiz, Scrabble, hiking trips, pétanque, novella writing, photography, and poetry contests. Members compete at local, departmental, regional, and national levels.
- Générations Actions Annual competition since 2016, organized in partnership with Mutualité Sociale Agricole (MSA), rewarding volunteer engagement for social links, solidarity, autonomy, well-being, and environment. Recognizes individual volunteers and associations for their contributions.
- IFRA (Institut de Formation des Responsables Associatifs) National federation's own training institute for association leaders, offering WordPress website management courses and other professional development programs. Supports the skill development of volunteer leaders across 8,000 affiliated associations.
Companies that use Générations Mouvement
Customer profileSegments3 records
Ideal customer profiles2 records
Générations Mouvement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Générations Mouvement partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Mutualité Sociale Agricole (MSA)coreLong-standing partnership for the 'Générations Actions' annual competition rewarding volunteer engagement for social link, solidarity, autonomy, well-being, and environment. MSA co-sponsors prizes and provides support for federation activities.
- No Plastic in My SeaminorEnvironmental association providing expertise and conference support on plastic pollution impact on wildlife and ecosystems for federation members.
- TrifylminorPublic establishment providing expertise on waste management and recycling during environmental events and awareness campaigns.
- Ogénie (Groupe SOS Seniors)coreSocial program fighting isolation of elderly through creative and artistic projects. Danièle Larvor serves on the jury. Joint participation in intergeneration art challenges.
- BelambraminorTourism partner providing vacation accommodations for members as part of the federation's travel catalog.
- VVF VillagesminorTourism partner offering vacation village accommodations for members as part of the federation's travel offerings.
- GroupamaminorInsurance partner for prevention programs covering road safety and domestic accident prevention.
- Siel BleuminorPartner for adapted gymnastics activities and health prevention programs for seniors.
- Présence VerteminorTelecare provider partner supporting home maintenance initiatives for elderly autonomy.
- AudikaminorHearing care provider offering services to federation members, including sponsorship of @tousenligne competition.
- Notre TempsminorMedia partner for health and well-being webinars featuring Dr. Flo, providing health content for senior readers.
- AzurevaminorVacation village partner hosting national pétanque competition in 2026 at their facility in Argelès-sur-Mer.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Générations Mouvement competitors and assessment
Company assessmentDirect peers
- Confédération Française des Retraités (CFR): CFR is a French national confederation representing retirees' interests with affiliated departmental structures. Directly comparable mission and French senior-advocacy scope; Générations Mouvement's own Secrétaire Général Pierre Erbs serves as CFR's president, evidencing direct organizational linkage.
- UNRPA (Union Nationale des Retraités et Personnes Agées): UNRPA is a French national association organizing activities, travel, and advocacy for retirees through local clubs. Directly comparable model to Générations Mouvement — local club network, leisure activities, and senior welfare focus in France.
- Petits Frères des Pauvres: Petits Frères des Pauvres is a major French non-profit combating isolation of seniors through volunteer visits and community programs. Highly comparable mission (combating senior isolation, volunteer-driven) but with greater emphasis on vulnerable/elderly populations rather than active retirees.
- Fédération ADMR: ADMR is France's leading network of associations providing home services to seniors, families, and people with disabilities. Comparable federated national-network model serving seniors in France, though with stronger focus on service delivery than leisure activities.
Broad incumbents
- BAGSO (Bundesarbeitsgemeinschaft der Seniorenorganisationen): BAGSO is the German federal association of senior organizations, representing interests of older people and coordinating member associations. Comparable national-umbrella role for seniors, though operating primarily in advocacy/policy rather than direct activity delivery.
- National Council on Aging (NCOA): NCOA is a US national advocate for older adults promoting aging well and economic security. Comparable mission of improving senior quality of life through programs and policy work, though structured as an advocacy nonprofit rather than membership federation.
- AARP: AARP is the largest US membership organization for people 50+, offering insurance, advocacy, discounts, and community programs. Directly comparable business model (membership dues + partner discounts + advocacy) and target demographic, at significantly larger scale.
- Pro Senectute: Pro Senectute is Switzerland's largest specialist organization for older people, providing services, courses, and advocacy. Comparable mission and senior-services portfolio, with broader service offering (including home care) beyond Générations Mouvement's recreational focus.
Others
- Belambra Clubs: Belambra is a French vacation-club operator and existing tourism partner of Générations Mouvement for member travel. Indirect ecosystem relationship: Belambra monetizes senior tourism demand that Générations Mouvement organizes through its federation.
Emerging players
- Senioriales: Senioriales develops and operates senior residence villages in France combining housing with leisure activities and services. Adjacent business (senior leisure/community) but residential rather than association-based; could be a partner or potential convergence point for travel/leisure offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Générations Mouvement social profiles
Digital presenceGénérations Mouvement compliance and trust
Trust signalCompliance2 records
Générations Mouvement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Générations Mouvement leadership team
Management profileNumber of profiles
Profiles8 records
Générations Mouvement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Générations Mouvement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Générations Mouvement
What does Générations Mouvement do?
Générations Mouvement is a national non-profit federation that provides seniors and retirees in France with access to a nationwide network of local associations, organized social and cultural activities (dictation, Scrabble, pétanque, hiking, photography, poetry), group travel programs, training for association leaders, health prevention initiatives, and intergenerational programs. The federation operates through 8,000 affiliated local associations, 83 departmental federations, and the proprietary SAGA association management platform, serving 500,000 individual members and supported by 80,000 volunteers.
Is Générations Mouvement a public or private company?
Générations Mouvement is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Générations Mouvement founded?
Générations Mouvement was founded in 1976. It employs 11 to 50 people.
Where is Générations Mouvement based?
Générations Mouvement is headquartered in Bobigny, France, in the Europe region.
How does Générations Mouvement make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are tourism Operations.
Who are Générations Mouvement's main competitors?
Direct peers on record are Confédération Française des Retraités (CFR), UNRPA (Union Nationale des Retraités et Personnes Agées), Petits Frères des Pauvres and Fédération ADMR. Broad incumbents are BAGSO (Bundesarbeitsgemeinschaft der Seniorenorganisationen), National Council on Aging (NCOA), AARP and Pro Senectute. Belambra Clubs is listed as an others. Senioriales is listed as an emerging player.
Does Générations Mouvement have an API?
No public API is recorded for Générations Mouvement.
What industry is Générations Mouvement in?
Générations Mouvement's product category is Senior Membership Association Services. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of EDAAAMAI, Arts, Culture & Creative Learning for Seniors (Music, writing, crafts). Its NAICS code is 813 and its SIC code is 8600.