Generation Thrive

What Generation Thrive does

Generation Thrive is an Australian social enterprise founded in 2021 as the commercial arm of Youth Opportunities Australia, delivering evidence-based personal leadership and coaching programs to individuals, workplaces, sporting clubs, and community groups. Its core offering is the Personal Leadership & Coaching Program, structured around the proprietary "4 Big Decisions" framework developed by The Marshman Foundation (Decide to Send Stars, Decide to Grow, Decide to Be Happy, Decide to Goal Plan) and delivered through self-paced online modules, four 30-minute one-on-one coaching sessions (via Zoom or Teams), and facilitated group workshops. The program is offered in three branded variants: Thrive@Work (12-week B2B enterprise program), Thrive@Life (8–12 week B2C program for individuals aged 15–35, priced at A$1,250), and Thrive@Sport (sport-specific adaptation), supplemented by 2-hour Masterclasses for corporate teams.

The business operates from a single headquarters in Somerton Park, South Australia, with a 5-person team, and serves customers nationwide across Australia via online program delivery. Revenue is generated from per-seat B2B program fees (negotiated per organisation), B2C program fees through a self-serve website checkout, and Masterclass bookings arranged via direct enquiry. The go-to-market combines B2B enterprise sales (discovery calls, tailored proposals to HR/business owners), B2C self-enrolment, and channel partnerships (local councils, community associations, sporting clubs, foundations such as Stand Like Stone and Business SA). All profits are recycled back into Youth Opportunities Australia's mission to support vulnerable young people, which functions as a CSR differentiator for corporate buyers.

The company claims validated outcomes across 25,000+ historical participants, with 95–99% of participants reporting improved confidence, communication, accountability, and goal achievement, and 17–58% improvements in psychological, emotional, and social wellbeing depending on cohort and study. Named enterprise customers include BMD, Toyota's South Australian dealer network, PhysioXtra, Timberlink Australia, and Glenelg Football Club, alongside a long tail of regional SMBs and local government participants. No external funding, public listing, or acquisition activity is disclosed in the source material.

Name

Generation Thrive

Legal name

Generation Thrive

Website

https://generationthrive.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Generation Thrive is an Australian social enterprise that delivers evidence-based personal leadership and coaching programs to workplaces (Thrive@Work), individuals aged 15–35 (Thrive@Life), and sporting clubs (Thrive@Sport), with profits directed to Youth Opportunities Australia.

Ownership category

akta.pro rank

Product category

Professional Coaching and Leadership Development Services

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industries

Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Stress Management & Burnout Prevention Coaching (HSADAGAD), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Personal leadership programs
• Executive coaching services
• Workplace wellbeing training
• Employee development programs
• Leadership coaching programs

Headquarters

HQ city

Somerton Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Thrive@Life Program Fees: Individual participants pay a fixed program fee for the 8-week online personal leadership and coaching program. The Thrive@Life program is priced at $1,250 per individual participant, delivered as a combination of self-paced online modules and four 30-minute one-on-one coaching sessions.
2. Thrive@Work Program Fees (B2B): Generation Thrive sells team-based programs to businesses and organisations (B2B), where employers enrol groups of employees into the 12-week Thrive@Work program. Pricing is negotiated per-organisation based on cohort size and organisational needs. Revenue is recognised per program cohort enrolled.
3. Masterclass Fees: Generation Thrive offers short-format masterclasses (2-hour sessions) for teams covering topics such as Personal Leadership, Effective Communication Skills, De-escalating and Managing Conflict, Leading Others Effectively, Personal Branding, Leveraging Strengths, Time Management, and Habits for Happiness. These are sold to organisations as standalone or supplementary offerings.
4. Social Enterprise Revenue Recycling: As a certified social enterprise, all profits from Generation Thrive's programs are directed back to Youth Opportunities Australia to support vulnerable young people. This is not a separate revenue stream but a profit-allocation model that reinforces the social mission, creating a differentiated value proposition for CSR-conscious corporate buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Generation Thrive delivers evidence-based personal leadership and coaching programs combining self-directed online learning modules, one-on-one accredited leadership coaching sessions, and facilitated group workshops. The commercial portfolio includes Thrive@Work (a 12-week workplace program sold to organisations), Thrive@Life (an 8-12 week program sold to individuals aged 15-35), Thrive@Sport (a program for sporting teams), and standalone 2-hour Masterclasses on workplace skills. All programs are built on the proprietary 4 Big Decisions framework and validated via the Locus of Control and Mental Health Continuum measurement tools.

Product overview

Generation Thrive offers a suite of personal leadership and coaching programs designed for young people, workplace teams, and sporting groups. The core offering is the Personal Leadership & Coaching Program, which is delivered through three main branded modules: Thrive@Work (workplace-focused 12-week program), Thrive@Life (individual-focused 8-12 week program), and Thrive@Sport (sports team-focused program). These programs share a common framework combining self-directed online learning, one-on-one coaching, and group workshops. Additionally, Masterclasses provide standalone 2-hour skill-building workshops on topics like communication, leadership, and time management. All programs are built on evidence-based psychological research developed by The Marshman Foundation and are delivered as a social enterprise supporting Youth Opportunities Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive@Work: 12-week online personal leadership and coaching program for organizations to improve employee wellbeing, engagement, retention, and performance.
• Thrive@Life
• Thrive@Sport
• Masterclasses

Products and services

• Thrive@Work A 12-week workplace personal leadership and coaching program sold B2B to Australian businesses and organisations. Enrols teams of employees (emerging leaders, apprentices, trainees, graduates, team leaders, supervisors) into self-directed online modules, 4 x 30-minute one-on-one accredited leadership coaching sessions, and 4-5 facilitated group workshops. Targets employee retention, engagement, productivity, wellbeing, and development of enterprise skills (communication, critical thinking, time management, conflict resolution).
• Thrive@Life An 8-12 week online personal leadership and coaching program sold B2C to individuals aged 15-35 (working, studying, or transitioning). Delivered as self-paced interactive online modules plus 4 x 30-minute one-on-one coaching sessions with an accredited leadership coach via Zoom or Teams. Priced publicly at $1,250 per participant.
• Thrive@Sport A specialised wellbeing and leadership training program for Australian sporting teams and athletes (including AFL clubs such as Glenelg Football Club and North Hobart Women's Football Club). Delivers goal planning, communication, resilience, and leadership development to players and captains on and off the field.
• Masterclasses Short, interactive 2-hour workshops delivered for teams of up to 20 participants on specific workplace skills including Personal Leadership, Effective Communication, De-escalating and Managing Conflict, Leading Others Effectively, Personal Branding, Leveraging Strengths, Time Management, and Habits for Happiness. Sold as standalone or supplementary offerings to organisations on enquiry.

Quantifiable outcome

• 99% of participants are confident they can and will achieve their goals after completing the program
• +13 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Youth Opportunities AustraliacoreStrategic or Co-development PartnerYouth Opportunities Australia is the parent registered charity and social enterprise behind Generation Thrive. Generation Thrive is the commercial social enterprise arm of Youth Opportunities, which was founded 25 years ago and has helped 15,000+ young Australians. All profits from Generation Thrive programs are directed back to Youth Opportunities to support vulnerable young people. Youth Opportunities delivers programs in schools while Generation Thrive extends the reach to workplaces and individuals.
• The Marshman FoundationcoreStrategic or Co-development PartnerThe Marshman Foundation is the independent research and development organisation behind Generation Thrive's programs. It provides thought leadership, program integrity oversight, and continuous R&D to ensure programs remain evidence-based and effective. The foundation brings expertise in education and training, psychology, and information technology, and oversees new program testing and viability.
• St Vincent de Paul SocietyminorGTM or Marketing PartnerSt Vincent de Paul Society engaged Generation Thrive to deliver a masterclass on effectively leading others for their People and Culture team. Courtney Grigg, Generation Thrive General Manager, facilitated the session.
• Flinders UniversityminorGTM or Marketing PartnerFlinders University engaged Generation Thrive to deliver a personal development workshop to students and staff. Career Ready Officer Tracey Noah provided positive feedback on the workshop's relevance and engagement.
• Stand Like Stone FoundationminorGTM or Marketing PartnerStand Like Stone Foundation provided scholarships enabling individuals within the South Australian region to access the Generation Thrive Riddoch Leaders Program. This partnership enables access for those who could otherwise not afford the program.
• Riddoch Business & Community AssociationminorGTM or Marketing PartnerRiddoch Business & Community Association partnered with Generation Thrive to deliver the inaugural Riddoch Leaders Program to local businesses in the Penola/Wattle Range region of South Australia. The association facilitated participant recruitment, provided venue support (Raidis Estate), and celebrated program graduation alongside local council and community partners.
• Wattle Range CouncilminorGTM or Marketing PartnerWattle Range Council, including Mayor Des Noll, participated in the Riddoch Leaders Program graduation event. The council is a local government supporter of community leadership development initiatives in the region.
• North Hobart Women's Football ClubminorGTM or Marketing PartnerNorth Hobart Women's Football Club engaged Generation Thrive for a masterclass on effective communication skills, attended by players and staff. Board member Georgina Vernon provided positive feedback.
• Business SA (Chamber of Commerce and Industry SA)minorGTM or Marketing PartnerBusiness SA is referenced as Generation Thrive's chamber of commerce affiliation. As a Business SA member, Generation Thrive benefits from chamber visibility among South Australian businesses. Business SA published an article about Generation Thrive in their member communications.
• International Coaching FederationminorOthersReferenced for industry data on coaching effectiveness: 80% of people who receive coaching report increased self-confidence; over 70% benefit from improved work performance, relationships, and communication; 86% of companies recoup their coaching investment.
• Koonara WinesminorGTM or Marketing PartnerKoonara Wines is a local business in the Penola region that participated in the inaugural Riddoch Leaders Program. Participant Chicago from Koonara Wines provided a testimonial on the program's personal impact.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CoachHub: Global digital coaching platform for enterprise L&D and HR teams, combining 1:1 coaching with structured programs — directly comparable in cohort-based enterprise delivery and outcomes focus.
• Mindvalley: Personal development and life-skills learning platform offering cohort-based programs in goal setting, mindset, and wellbeing — overlapping with Generation Thrive's Thrive@Life individual consumer offering.
• BetterUp: Global enterprise coaching and personal development platform combining 1:1 coaching with digital content; the most direct large-scale analog to Generation Thrive's Thrive@Work, but operating at vastly greater scale across enterprise HR buyers.
• EZRA: Enterprise coaching platform delivering 1:1 coaching programs to employees globally, with measurable wellbeing and engagement outcomes — directly comparable model to Thrive@Work's accredited-coach delivery format.
• Smiling Mind: Australian not-for-profit mindfulness and wellbeing program, originally school-based and now extending to workplaces and communities — the closest Australian analog in mission, wellbeing framing, and social-enterprise structure.

Broad incumbents

• Calm: Global consumer and B2B meditation and wellbeing app with corporate offerings — adjacent competitor for the wellbeing outcomes Generation Thrive measures, though delivered via shorter-form content rather than cohort coaching.
• Lyra Health: Enterprise mental health platform combining therapy, coaching, and digital tools for employer buyers — comparable in addressing workplace wellbeing and engagement outcomes for HR buyers at scale.
• Headspace: Global mindfulness and wellbeing platform with a dedicated Headspace for Work B2B offering targeting employer wellbeing outcomes — overlapping with Generation Thrive's wellbeing and resilience outcomes but delivered via a consumer-grade app rather than cohort coaching.

Emerging players

• The Mind Room: Australian digital psychology and wellbeing platform offering evidence-based programs for individuals and workplaces — comparable in evidence-based framing and Australian market focus, though with broader clinical coverage.

Others

• Life Line Australia: Australian crisis support and community wellbeing organisation — not a commercial peer, but adjacent in the Australian youth and community wellbeing ecosystem that Generation Thrive's parent charity operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/generation-thrive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Thrive